Marketing Final Test

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Question I (35 %): Why is communication important in an organization? (10%).

Indicate one situation of a misunderstanding between people which leads to a severe


outcome (10%). Please present the advantages and disadvantages of high and low
channel richness? (15%)
Why is communication important in an organization?
Communication inside an organization, particularly one with numerous layers and various
challenges, is a difficult concept to learn. When all segments of your business communicate
well, it may enhance workflow and overall efficiency. With our effective communication, we
may establish a stronger firm with market staying power.
- Employee Trust from Effective Communication: Straightforward, honest, and
efficient communication may foster a feeling of openness in the firm, fostering trust
among employees. Keeping employees in the dark may lead to anger, stress, and a
sense of job insecurity, whereas open communication can make them feel appreciated
and respected.
- Relationships: Effective communication is critical for developing professional and
social ties between staff members and between levels of employees. An open
communication environment makes it comfortable for employees; as a consequence,
the business will benefit from its staff's combined knowledge in developing new
solutions. Communication keeps people from feeling alienated, fosters cooperation,
and fosters a more congenial environment in the workplace. Employees may trust
each other to operate more successfully when their connections are solid.
- Clarity: Confusion and ambiguity in the workplace can lead to unpleasant sentiments
and a stressful atmosphere. Managers can provide employees with the knowledge they
need to get their jobs done by making roles and responsibilities clear to everyone on
staff. This is especially critical if your staff is dispersed or from diverse backgrounds.
Misunderstandings are reduced through communication, as are the expenses
associated with errors.
- Collaboration: Effective communication may assist your staff in efficiently
collaborating, resulting in a more productive team as a whole. Communication may
help speed the process and enhance the result when numerous departments are
working on different aspects of the same project. When your team communicates
honestly with one another, they may share possible concerns, needs, and comments
that can strengthen the end outcome. Communications can keep everyone on the same
level and avert conflicts in the future.
Indicate one situation of a misunderstanding between people which leads to a severe
outcome
For example, an Australian citizen (Mr.A) moved to work in Bangkok, Thailand.
In a short time of contact and work, Mr.A has tried to make friends through humor.
He would make jokes about his Thai colleagues in front of others. Now in Australia,
this is an accepted way of making friends. Unfortunately, the Thai staff did not have a
good impression of him and he was complained by them for inappropriate behavior.
All the Thais in the office think Australians are extremely rude and insensitive. He
was given the cold shoulder by his Thai colleagues and did not feel welcome.
This is a cultural misunderstanding. In fact, he was just trying to be friendly. 'Banter'
among colleagues is common and people will make jokes about each other as a way
of showing friendliness. However, in Thailand, you should not joke about people in
front of others, especially colleagues.
The advantages and disadvantages of high and low channel richness:

Advantages Disadvantages

High channel richness - Personal - No Permanent Record


- Two-Way - Spontaneous
- Fast Feedback - Difficult to Disseminate

Low channel richness - Permanent Record - Impersonal


- Premeditated - One-Way
- Easy to Disseminate - Slow Feedback
Question II (35 %): What are the main factors that work-team effectiveness is based on,
explain in detail? (15%). Give one example in which a conflict might occur when people
work in a team, and if you were the manager, how can you deal with the problem
mentioned (at least three solutions)? (20%)
- Trust: Members have a great emotional connection with one another. Team members
must all have a good attitude toward the firm, the project and its goals, and each other
in order to operate successfully together. Encourage team members to have casual
meetings, such as a lunch meeting or after-hours meal, if they do not really understand
each other well or just haven't worked together previously. Shared experiences form
ties and foster trust, both of which help to foster team spirit.
- Healthy Conflict: Members are at ease with disagreeing. The conflict tends to divert
a team's attention away from its targets and strategies. A team will stay productive at
all times if it learns to deal with disputes effectively.
- Commitment: All perspectives are considered, and individuals may obtain true buy-
in on critical goals and choices. Concentrating on the team's goals is what makes a
team succeed. Put the goals in writing for everybody to see and comprehend the
team's aims and contribute to their achievement.
- Communication is the key: Communication occurs on two levels in the development
of a successful team: communication among team members and communication from
managers to the team. Support open conversation among colleagues so that they may
learn how to speak with others. Encourage team members to socialize outside of the
workplace to improve communication. Managers should organize regular team
meetings to bring everyone up to speed on vital information and to provide training.
Give one example in which a conflict might occur when people work in a team, and if
you were the manager, how can you deal with the problem mentioned (at least three
solutions)? (20%)

- First, I'll meet with each individual to chat. I'd want to hear A's point of view before
sharing it with B. Before the three of them communicate, I'll hear B's point of view
and share it with A. As a result, everyone will understand each other's difficulties: A's
difficulty is not communicating well, thereby creating communication barriers, and
B's difficulty is not being good at expertise, thereby creating inefficiencies. And they
will be able to discuss and provide solutions.
- Second, I encourage the two employees to put themselves and the others in each
other's shoes to understand each other's feelings. There is no right or wrong person,
but each employee is responsible for adapting himself to the work of the team.
- Third, if both employees refused to reconcile, I was forced to discipline both of them
and set up a forum where people could advise them and discuss how to resolve similar
issues.

Question III (30 %): Present three main themes that strategic human resource
management covers? (30%)
There are three main themes that strategic human resource management covers, which
are finding, developing, and maintaining an effective workforce:
1. Find the Right People
- HRM planning: Finding the right people is extremely necessary for the company and
is also considered a difficult problem that the human resources department has to face.
The first step towards the goal of finding the right people is human resource planning,
which refers to the forecasting of human resource needs and the projected matching of
individuals with anticipated job vacancies. By using the matching model,
understanding the company's goals, analyzing and evaluating the important factors
affecting the company's performance, which the company needs now and in the
future, the company can understand your existing employees and how they contribute
to accomplishing the company's goals and mission, and estimate future human
resource needs … From there, it is possible to devise a strategy that is suitable for the
needs and goals of the company, as well as the employees in the company.
- Job analysis: Job analysis is also one of the duties of HR, job analysis, job
description and job specific information. Job analysis is a systematic process of
collecting and interpreting information about tasks, essential duties, and
responsibilities about the jobs, work processes, job criteria as well as the values that
jobs bring. . From there, the manager will issue a summary of the job, stating the
needs and benefits of the job. This helps organizations recruit the right people, at the
right jobs, according to their abilities.
- Forecasting
- Recruiting: After completing the analysis and forecasting of the company's staffing
requirements, it's time to begin the process of expanding the workforce and
developing current employees to equip the future. At this point, HR professionals start
looking for qualified candidates that fit the HR strategy as analyzed and evaluated.
Today, organizations recruit not only through intermediaries, direct channels, but also
using social media such as Facebook, LinkedIn, e.t.c.
- Selecting: After the applications are collected, interviews are followed and other
forms of selection such as tests are used to assess whether the candidate's
characteristics are suitable for the job. The most frequently used selection devices are
the application form, interview, employment test, and assessment center. Finally,
when all the proper checks have been done, the company will give the candidate a job
offer.
2. Manage Talent
The next goal of HRM is to develop employees into an effective work force.
Training and development is a function of human resource management concerned
with organizational activity aimed at lettering the performance of individuals and
groups in organizational settings
- Training: Training refers to short-term training courses for one or more new
employees to make them knowledgeable about a particular field or task of a particular
job. Enterprises will provide instruction and guidance on basic to advanced
knowledge and skills for the purpose of training and completing the assigned work for
employees.
- Development: Development refers to teaching people broader career skills. It is
sometimes distinguished from the term training as it helps them qualify for future job
roles.
There are two methods of training and development: On-the-Job Training and Off-
the-Job Training (social learning, corporate universities, promotion from within)
- Performance Appraisal: Performance Appraisal is a periodic assessment of an
employee's job performance and their overall contribution to a company, which can be
conducted at any point in time but is most commonly annually, semi-annually, or
quarterly. Performance appraisals assess an employee's skills, achievements, and
progress, or vice versa, for deficiencies in these factors. Companies use performance
appraisals to provide employees with overall feedback on their performance, on which
to base salary and bonus decisions, as well as termination decisions. It also helps
employees and managers have an employee development plan, through additional
training and increased accountability, as well as identifying gaps that employees can
address.

3. Maintain an Effective Workforce


An efficient workforce means a flexible, adaptive, self-directed, well-trained and
skilled workforce. Maintaining or retaining a workforce is the typical mission of
every organization. Here are some important points that can help with this:
- Wages and salary: Anyone working has the same need for salary and bonus. This is
also a difficult problem for managers when they have to balance company profits but
still satisfy the needs of employees.
- Benefits
- Labor relations
- Terminations
Not only is the salary issue but also other issues such as what employees will receive
when working for the company, promotion opportunities, working environment, etc.
Everyone has different needs. together. The challenge for management is to grasp the
psychology to understand their employees and have appropriate policies to retain
them.
REFERENCES
1. Neil Kokemuller, April 13, 2018, Azcentral-Part of the USA Today Network, Advantage
& Disadvantage of the Different Types of Communication Channels, is available at
https://yourbusiness.azcentral.com/advantage-disadvantage-different-types-communication-
channels-15774.html?
fbclid=IwAR1azet_I1D22eGZwv1loUvBY18VpuZgRR8cRoOAYegg0rbPEJMQleFyq8E
2. Principles of Management. Lumen Learning, Channels of Business Communication, is
available at
https://courses.lumenlearning.com/wm-principlesofmanagement/chapter/channels-of-
business-communication/

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