Customer Relationship Management

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Customer relationship management (CRM) 

is a technology for managing all your


company’s relationships and interactions with customers and potential customers. The
goal is simple: Improve business relationships. A CRM system helps companies stay
connected to customers, streamline processes, and improve profitability.

Customer relationship management (CRM) is an approach to manage a company's


interaction with current and potential customers. It uses data analysis about customers'
history with a company to improve business relationships with customers, specifically
focusing on customer retention and ultimately driving sales growth.

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