BUS-COMM-MODULE-4-2ND answer-SEMESTER-AY-2021-2022

SAINT MICHAEL COLLEGE, CANTILAN, INCORPORATED
Cantilan, Surigao del Sur

College Department
LEARNING MODULE
in
BUS COMM – BUSINESS COMMUNICATION
I. MODULE NO. 4 : EFFECTIVE BUSINESS WRITING
II. INTRODUCTION
Business communication is the process of sharing information between people within and
outside a company. Effective business communication is how employees and management
interact to reach organizational goals. Its purpose is to improve organizational practices and
reduce errors. Business communication modes may include written, oral, and digital
formats, in real or virtual time, using standards conventions of that mode. Underlying all
modes is the communication process, which is important to understand and which may
include collaboration, teams, and new communication technologies.
III. TOPICS
1. Why Business Writing?
2. The Business Writing Forms
3. The Three Imperative Considerations in Business Writing
4. Guiding Rules to be observed in Business Writing
IV. TIME FRAME : 6 hours
V. LEARNING OBJECTIVES
1. Why Business Writing?
1.1 Explain the three traits shown by a writer who possesses skills in effective
communication.
2. The Business Writing Forms 2.1 Explain when to use e-mails.
2.2 Explain when to use letters.
2.3 Explain when to use reports.
3. The Three Imperative Considerations in Business Writing 3.1 Describe the
importance of the audience in business writing.
3.2 Explain the meaning of WIFM?
3.3 Differentiate the vocabulary and verbs when writing to a superior, colleague and
subordinate.
3.4 Describe the importance of purpose in business writing.
3.5 List down reasons why writer make a written communication.
3.6 List down three considerations when writing communication.
1
3.7 Describe the points to be considered in making written communications clear.
3.8 In the supporting detail, what means 5W and 1 H?
4. Guiding Rules to be observed in Business Writing
4.1 List down five rules to be observed in business writing.
4.2 Differentiate the following terms/concepts in written communications: generalities,
jargon and clichés
4.3 List down at least five common grammar mistakes in writing.
VI. SUMMARY OF TOPICS
Effective Business Writing
In this lesson, students acquire effective communication skills in business writing making sure
that he knows his audience, the purpose of his writing and the clarity of his writing.
Communication to be effective in business can be attained by observing the principles of clarity,
completeness, conciseness, consideration, ethical communication, correctness, and courtesy.
VII. LEARNING ACTIVITIES

You are to watch the video clip entitled Effective Business Writing
https://www.youtube.com/watch?v=pwObCVmTD8E
afterwhich you are to answer the following questions using only the front page of pad
papers indicating your name, your course, your subject, the module number and your
class whether MWF or TTHS. If possible write clearly and legibly covering essential
elements of the subject matter. Lengthy answers should be avoided.
Topic 1 – Activity/Assignment
a. Why Business Writing?
1.1 Explain the three traits shown by a writer who possesses skills in effective
communication.
b. The Business Writing Forms 2.1
Explain when to use e-mails.
2.2 Explain when to use letters.
2.3 Explain when to use reports.
c. The Three Imperative Considerations in Business Writing 3.1
Describe the importance of the audience in business writing.
3.2 Explain the meaning of WIFM?
2
3.3 Differentiate the vocabulary and verbs when writing to a superior, colleague and
subordinate.
3.4 Describe the importance of purpose in business writing.

3.5 List down reasons why writer make a written communication.
3.6 List down three considerations when writing communication.
3.7 Describe the points to be considered in making written communications clear.
3.8 In the supporting detail, what means 5W and 1 H?
d. Guiding Rules to be observed in Business Writing
4.1 List down five rules to be observed in business writing.
4.2 Differentiate the following terms/concepts in written communications: generalities,
jargon and clichés
4.3 List down at least five common grammar mistakes in writing.
VIII. SELF EVALUATION (SYNTHESIS OF THE MODULE)

You are to write a short synthesis covering the topics discussed in the video clip
entitled:

IX. TEST
You are to write a short three paragraph essay on what makes business writing effective.
X. REFERENCES
WEBSITE
Prepared by:
FRANTOR B FERNANDEZ, LPT, Ed.D.

Instructor (smart 09474589713; globe 09169277572)
Email add: frankbfernandez@yahoo.com
Fb/messenger: frantor fernandez
BUSINESS COMMUNICATION
3
Carl Luis T. Aporador
ICT - 1
MODULE 4: EFFECTIVE BUSINESS WRITING
VII. LEARNING ACTIVITIES
1. Explain the three traits shown by a writer who possesses skills in effective
communication.
- Articulate- able to express your thoughts in a clear manner
- Organized- Able to draft a thought-out, fluid arguments
- Competent- able to demonstrate logic and reason
1. Explain when to use e-mails.

- An email can be a follow up to a report, a request to a superior, or serve a completely
different purpose
2. Explain when to use letters.
- In a form of a cover letter, external letters to a client or prospective client, or a
business-wide address
3. Explain when to use reports.
- Serving as a detailed summary of a report or a analysis, or something as a simple basic
meeting overview which you are responsible for taking notes for that meeting.
1. Describe the importance of the audience in business writing.

- Internal- subordinate, colleague, superior, team/group, individual
- External- vendor/consultant, prospective client, existent client
2. Explain the meaning of WIFM?

- WIFM stands for "What Is In Front Of Me." You, the one who is writing, are not the
"me." Always keep in mind that you should write from the viewpoint of the person who
will be reading it.
3. Differentiate the vocabulary and verbs when writing to a superior, colleague and
subordinate.
- The difference between vocabulary and verbs when writing to a colleague, we say
“here are our next steps”. Compared to writing to a subordinate, we say “What are your
next steps?”. And when we are writing to our superiors, we say “here are my next steps.”
It’s all about the perspective of who you’re writing to.
4
4. Describe the importance of purpose in business writing.
- Argue
- Announce
- Persuade
- Inquire
- Request
- Propose
- Explain
- Follow up
- Thank
5. List down reasons why writer make a written communication.

- Information to be communicated
- Questions to be answered
- Vocabulary and verbs to consider
6. List down three considerations when writing communication.

- Information
- Questions
- Verbs
7. Describe the points to be considered in making written communications clear.
- When practicing clear and concise writing, it is important to get to the point immediately.
State your purpose, and then address the supporting detail.
8. In the supporting detail, what means 5W and 1 H?

- 5W and 1 H stands for who? what? where? when? why? how?
1. List down five rules to be observed in business writing.

- Avoid adjectives and adverbs
- Use active voice and power verbs
- Avoid generalities
- Avoid jargon and cliches
- Common grammar mistakes
5
2. Differentiate the following terms/concepts in written communications: generalities,
jargon and clichés.
- Generality is a general statement that covers a range of things, rather than being
concerned with specific instances. Jargon is the type of language or rhetoric we use
within a company. Clichés are just general phrases that we use rather than thinking
about what we’re trying to say
3. List down at least five common grammar mistakes in writing.

- present and past tense
- You/you’re - Misplacing apostrophe
- There/their/they’re
- Confusing similar spellings and words
VIII. SELF EVALUATION (SYNTHESIS OF THE MODULE)
Business writing a sort of writing that is employed in a business context. A piece of

writing that serves a goal by conveying essential information to the reader in a clear,
concise, and effective manner. Client proposals, reports, notes, and emails are all
included.
IX. TEST
Business writing encompasses all types of professional communication, including

policy suggestions, ads, press releases, application letters, emails, and memoranda.
Because business writing may take numerous forms, business writers frequently
consider their objective, audience, and relationship dynamics when making stylistic
decisions. While conventions differ based on the writer's rhetorical position, business
writers and audiences favor writing that communicates effectively, efficiently, and
concisely.
It is a type of writing that enables a reader to know or do something. It flows up,

down, laterally, internally, and externally to customers. Good business writing is
developed following an optimal writing process that first defines the reader and purpose,
then subsequently provides the information that the defined reader needs. The
information provided must be logical and well-ordered and written in concise, clear,
engaging language that is grammatically correct.
Good business writing inspires confidence in you and your business. With
impending deadlines and spellcheck, it is easy to get careless and make mistakes, but in
order to establish credibility and trustworthiness, each piece of writing must be well-
written.

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SAINT MICHAEL COLLEGE, CANTILAN, INCORPORATED

Cantilan, Surigao del Sur

I. MODULE NO. 4 : EFFECTIVE BUSINESS WRITING

IV. TIME FRAME : 6 hours

VI. SUMMARY OF TOPICS

Effective Business Writing

VII. LEARNING ACTIVITIES

3.4 Describe the importance of purpose in business writing.

VIII. SELF EVALUATION (SYNTHESIS OF THE MODULE)

Effective Business Writing

FRANTOR B FERNANDEZ, LPT, Ed.D.

1. Explain when to use e-mails.

1. Describe the importance of the audience in business writing.

2. Explain the meaning of WIFM?

5. List down reasons why writer make a written communication.

6. List down three considerations when writing communication.

7. Describe the points to be considered in making written communications clear.

8. In the supporting detail, what means 5W and 1 H?

1. List down five rules to be observed in business writing.

3. List down at least five common grammar mistakes in writing.

VIII. SELF EVALUATION (SYNTHESIS OF THE MODULE)

Business writing a sort of writing that is employed in a business context. A piece of

Business writing encompasses all types of professional communication, including

It is a type of writing that enables a reader to know or do something. It flows up,

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