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in the creation of this report, notwithstanding the fact that he does
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While all attempts have been made to verify information provided in

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In practical advice books, like anything else in life, there are no

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accordingly.

This book is not intended for use as a source of legal, business,

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 Table Of Contents

Foreword

Chapter 1:
Introduction To Video Marketing

Chapter 2:
Enter YouTube

Chapter 3:
Basics Of Video Marketing

Chapter 4:
Simple Tools For Creating Videos

Chapter 5:
4 Ways To Use Videos In Your Online
Business

Chapter 6:
How To Boost Profits Using Videos

Chapter 7:
Video Marketing Ninja Tactics

Chapter 8:
Video Marketing Mistakes To Avoid

Wrapping Up

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 Foreword

With the growth of the internet and technology, videos have

increasingly become a more powerful tool in getting more leads and
growing one’s business.

The commercialization of video editing tools and ease of sharing

videos via video sharing sites such as YouTube has made the growth
of the video industry explode rapidly.

Currently, it doesn’t matter if you are a small time marketer or a

corporate giant, you stand lots of gain through leveraging on videos to
grow your business.

This e-book aims to uncover the strategies you can tap into to start
making money through videos immediately.

Let’s begin!

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 Video Marketing Hack
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 Chapter 1:
Introduction To Video Marketing

The trends of internet marketing have always been evolving. Back

then, it was article marketing. Then came the paid advertising era of
PPC and PPV. Today, we have Video Marketing.

What is video marketing? Video marketing is the art of using videos

to market and grow your business. This could be in the form of using
videos for getting leads, building traffic or selling a video product.

Video marketing is great because it has the ability to grow virally.

Viral marketing as in it spreads as fast and as widely as a biological
virus, but in the marketing sense. This can help you reach a wide
audience in a short amount of time and at a low cost.

People love watching videos, so much more because you can

incorporate visual and audio elements which can excite emotions and
make content interesting. E-books are so yesterday and have a hard
time keeping up with videos which have been getting better and
better.

One of the most useful sites out there is YouTube – The world’s
largest video sharing site. We shall look into the power of YouTube in
the next section.

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 Chapter 2:
Enter YouTube

As mentioned earlier, YouTube is the world’s largest video sharing

website. Why are they called video sharing sites? Its because everyone
who uploads videos are like a TV channel of their own – You can get
subscribers and people who watch your videos can freely share it with
others through a wide variety of social media sharing tools available.

The popularity of YouTube has exploded, and businesses, big or small

stand a lot to gain by tapping into this phenomenon. You

YouTube allows you to upload videos for free, and if your videos meet
their standards they will offer you a director’s status, where you can
post up videos longer than 10 minutes.

One good thing about YouTube, is that you can post descriptions
down at the bottom box of your videos. This allows you to draw traffic
to your website and write descriptions about your videos.

YouTube also has that added benefit of being owned by Google, the
largest search engine in the world. Because of that, YouTubes videos
rank highly on Google, and you can draw tons of traffic by targeting
keywords with high search volume and are related to your niche.

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 Chapter 3:
Basics Of Video Marketing

This chapter is about the basics of video marketing. For the purposes
of this chapter, we will be focusing on using YouTube as the mainstay
for marketing your business using videos.

We have seen the potential of YouTube – Huge user base, easy to

upload videos and easy to share them as well.

Here’s how you start marketing your business using YouTube:

1) Create a video worth of valuable content related to your niche

2) Make sure there’s a call to action at the end of the video
3) Upload your video to YouTube
4) Add a description below each video
5)Be sure to include a link to your website (traffic drawing purposes)
6) Share your videos with your target audience

Remember, a very important part of video marketing is the sharing

component. Get your subscribers or followers to share your videos
with others to get more views. The more views you get, the higher
your video will be ranked.

Videos with higher rank will usually be featured in YouTube’s channel

listings and this will further garner you more views.

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 Chapter 4:
Simple Tools For Creating Videos

Let’s look into some simple tools for creating videos for marketing
purposes. One of my favorite combinations is Microsoft Powerpoint +
Camstasia.

Microsoft Powerpoint allows you to create video content through

slides, animations and sound effects. Camstasia allows you to record a
screen capture, so when you play your slides in real time, you can
record every single thing that is happening.

Combo-ed with some cool music, you can make powerful informative
videos which your customer base will like.

Camstasia also allows you to edit your videos with basic features such
as audio editing, slide transitions etc. Post video production is
followed by uploading to YouTube, all can be done instantly via
Camstasia.

Last but not least, you will need to sign up for a YouTube account
before you can start uploading videos.

In short, these tools will help you create simple yet powerful videos
for getting traffic and customers, as long as you have good content
that your target market would enjoy.
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 Chapter 5:
4 Ways To Use Videos In Your Online Business

Okay, we’ve talked about YouTube and how you can market your
business online using it. Let’s look at some 5 other strategies for using
videos to market your business.

1) Share video content on your blog

-You can share video content of interest (doesn’t have to be done by
you) on your blog which probably already has an existing fan base.
Get your readers to comment on the video down at the blogs
comment section or share it with others for some SEO magic 

2) Sell them as a product

Video products usually convert better than e-books and can be sold at
a higher price as a “premium” product because it costs more to create
them.

3) Share them on Facebook

If you have a Facebook fan page, you can share good video content
and get people to interact with your shared content whether in the
form of comments, sharing or “liking” to create buzz in your Fan Page

4) Use them as a video course

You can bundle together videos and sell them as a video tutorial
course to either get new leads or make big profits.

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 Chapter 6:
How To Boost Profits Using Videos

Did you know that videos have the ability to double, even triple your
usual profits when used correctly? Yep you heard me right.

You can do so by using them as a backend product. You see, after

someone buys a product from you (an e-book for example), there is a
high chance that they will buy something again if you position your
products properly.

A video is the perfect product for an upsell, meaning that since you
already sold them something, the video can be something related to
your e-book but priced even higher but give double the value!

You have to make it such a way that it would be foolish to give up on

such an opportunity. Your video product could be a video version of
the e-book for a slightly higher price, or a massive video collection
that complements the e-book priced higher than the e-book.

Or, you could also sell your video as a one time offer (OTO) and tell
the customer that they will never have the chance to get this special
offer again after they leave the site.

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Millions are left on the table because marketers fail to tap into
backends for extra sales. So start creating your backend products
today using videos!

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 Chapter 7:
Video Marketing Ninja Techniques

Here’s a cool ninja-trick to get your video SEO-ed and more easily
found on the search engines.

It’s got to do with keyword research. First go to the Google Keyword

Tool to research highly searched keywords or key phrases with little
to no competition. Once you’ve identified a few keywords, using these
keywords as the title of your videos (one keyword/phrase will do).

Next, in your video description, the first line should be the direct link
to your website. This is so people are more likely to see your link
when watching the video and this boosts clickthrough rates.

After a link, add a brief description in a paragraph form, with the first
line of the paragraph containing your target keywords and perhaps
sprinkle a few more throughout the body description.

End the description with a call to action and your link to your website
once again.

This tested and proven technique has helped many marketers gets
their videos to the top searches and the first page of Google so don’t
hesitate in using it now!

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 Chapter 8:
Video Marketing Mistakes To Avoid

Videos can be a great way to grow your business fast, when used
correctly. But if you commit these common video pitfalls, your
business stands more to lose than to gain so becareful. Check out
these common mistakes now:

Not leveraging on communities. There are powerful communities on

sites like YouTube that allow people to comment on videos, share and
participate in conversation and subscribe to videos. You should take
advantage of this community. You have to get involved in the
community and show the other users that you care about them.

Not tapping into other video sharing communities. YouTube is the

biggest, but there are other big video communities such as MetaCafe
and Vimeo. If you fail to tap into these communities, you’ll be leaving
lots of money on the table.

Not making your videos viral. Viral videos are quirky, interesting
videos which make people want to share it with their friends because
of it’s funny value.

Caring too much about views. Too often, businesses produce videos
and hope to get 1 million views. On today’s social web, success isn’t

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always counted with stats or measured in view counts. What’s
important is meaningful engagements instead.

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 Wrapping Up

In summary, videos are a great powerful tool for helping you grow
your online business in many aspects.

Rome wasn’t built in a day, the same way traffic doesn’t happen in an
instant. However, if you diligently practice these video marketing
methods, your business will surely have a lot to gain.

The best way to build a budding business online is to leverage not just
on videos, but on as many marketing methods as well such as article
marketing, SEO and paid advertising.

Once you have found what works best for your business, replicate and
multiply your efforts and in no time you’ve built yourself a solid
business empire streaming with thousands of followers.

I wish you all the best in your video marketing endeavours!

Warm Regards

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