Pd1oo Module Unit 5

UNIVERSITY OF THE CORDILLERAS
COLLEGE OF BUSINESS ADMINISTRATION

PD 100 – PERSONAL DEVELOPMENT AND MANAGE WORK PRIORITIES
Prepared by: Sheryl Imperial Baldo
UNIT 5 MODULE: SOCIAL ASPECT
a. Projecting a Professional Image

b. Basics of Introductions
c. Business Etiquettes
At the end of the unit, the students are expected to:
 project a professional image to win the goodwill and respect of others

 identify and practice guidelines on how once can make a favorable social
image – one that will gain attention, respect and positive response from
others; and
 demonstrate and develop business etiquette.
Projecting a Professional Image
What is Projecting a Professional Image?
- Projecting a professional image is important to those who value their careers

- It is a major part of corporate image, and therefore important to the organization.
- can be enhanced by dressing and grooming appropriately, and by developing a
positive self-image and strong group image.
A positive professional image is essential to a successful career, no matter

your age or field. Whether you are looking for a job, starting a new job, or a
seasoned workplace veteran, it’s a good idea to learn (or review) the basics of
creating a positive professional persona.
Professional Image Definition
A professional image describes the way a person conducts themselves at work and
in other professional settings.
- It also involves the attitude they use at work and how others perceive
them.
- People often strive for a professional image that aligns with the
expectations of their particular workplace or industry, as it can help
individuals influence decisions and form important business connections.
- It can also help people communicate with others more effectively.
Four Elements of a Professional Persona
 Attire and clothing: How you look.

 Body Language: How you hold and present yourself.
 Attitude and behavior: How you think and act.
 Conversation and language: How you communicate and engage others.
Tips for Creating a Positive Professional Image
1. First impressions are critical.

- This is especially important for those entering the workforce, interviewing, or
starting a new position.
- People form their first impressions in three seconds.
- In a flash, they are forming judgments about your competence, your personality,
and your values.
- And once that impression is formed, it is very difficult to change. So be sure your
first impression says what you want it to say—namely, that you belong.
2. Look the part.
- Dress for success by dressing like you belong at that company.
- Your professional attire should say, I belong here, not look at my cleavage.
- You want people to imagine you not just in the position you are in or interviewing
for but running the show someday.
*Of course, much depends on the profession and field. What is appropriate and professional
for a television station may be different from an investment bank. So look around the
organization. Who is really successful? How do they dress? What do their clothes say about
them? Follow their lead. And remember: never out-status the person interviewing you or
managing you.
3. Act the part.

- You need to exhibit a positive, respectful attitude.
- You want to be confident but not cocky, polite but not obsequious, friendly but
not annoying.
- Are you someone they will want to hire or work with?
- Can you fit in and get along?
- Are you a team player?
- Be authentic, polite, and positive.
- Be your best self.
4. Use positive body language.

- Your body language is a crucial element of your image.
- It has to inspire trust, because business is a financial venture, and approachability,
because business is conducted through social networks.
Creating a professional persona through body language means:
 Carrying yourself confidently.

 Making eye contact when speaking.
 Offering a firm handshake.
 Sitting and standing up straight.
 Using open body language—facing the person speaking, squaring your body directly
toward others, without folded arms.
 Smiling and saying hello to people.
 Putting away the iPod. When you listen to your iPod, others may view this as
disengagement, and that is not the message you want to send.
5. Make sure your e-life matches your professional image.

- Say you’ve created this terrific professional image at work but your on-line image
is that of a weekend boozehound, or you are notorious for sending annoying
chain e-mails.
- That’s a bad move professionally.
- Everything you post and send on-line—and everything posted about you by your
friends—can and will be seen by your employers and colleagues.
**Clean up your e-life. Do a search and take down anything that makes you look bad, and ask your
friends to do the same. And make this a weekly thing—be proactive and regularly search for negative
images and posts. Don’t let your on-line life sabotage your well-crafted professional image. Be as
careful on-line as you are in the office.
Your professional image involves the way you dress, speak, interact with others, hold your body, and
use electronic media. Knowing the importance of image and the way others see you is the best way
to project the professional image that will help you be successful.
C. BUSINESS ETIQUETTE
Business etiquette Defined
- Business etiquette is a set of manners that is accepted or required in a

profession.
- refers to the requirements and expectations of social and business
behavior, practices and conduct that are prescribed by social convention,
and a code of ethical behavior among professionals.
- Often upheld by custom, it is enforced by the members of an organization.
Those who violate business etiquette are considered offensive.
- The penalty for such behavior frequently lies in the disapproval of other
organization members.
 Business etiquette is important because it creates a professional, mutually

respectful atmosphere and improves communication, which helps an office
serve as a productive place.
 People feel better about their jobs when they feel respected, and that
translates into better customer relationships as well.
Some basic business etiquette practices:
 Show appreciation to colleagues and customers and send thank-you

notes.
 Stand up and shake hands when you meet/greet someone.
 Call someone by his or her name and if you have forgotten ask the
person to remind you. Prepare to re-introduce yourself when necessary.
 Use formal modes of address until told otherwise. Formal means
Ms./Mr./Dr./Professor (last-name).
 Knock before you enter someone’s office and ask if they have time to
speak with you or if another time could be arranged. (Don't ask if they're
busy. Everyone is busy. That's a different question.)
 Give your full attention to someone who has taken the time to seek you
out in person. Phone calls and electronic communication can wait.
 Arrive to meetings on time, prepared and ready to take notes. Stay
engaged during the meeting and do not be distracted by electronic
devices.
 Follow the dress code. Dress appropriately for business and office
functions.
 RSVP to events and meetings. That means respond, by the deadline, as
to whether you will attend or not. Show up if you said you will, and don't
show up if you didn't say you would. "Maybe" is not an acceptable
response.
 Be aware of dining etiquette so that you conduct yourself appropriately
during work-related meals and social events.
 Treat everyone with respect and kindness.
 Be aware that certain behaviors rise above simple good manners to the level
of ethical conduct. For example, it is rude to be late to an interview; it is
unethical to no-show for an interview.

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UNIVERSITY OF THE CORDILLERAS

COLLEGE OF BUSINESS ADMINISTRATION

UNIT 5 MODULE: SOCIAL ASPECT

a. Projecting a Professional Image

At the end of the unit, the students are expected to:

 project a professional image to win the goodwill and respect of others

Projecting a Professional Image

What is Projecting a Professional Image?

- Projecting a professional image is important to those who value their careers

A positive professional image is essential to a successful career, no matter

Professional Image Definition

Four Elements of a Professional Persona

 Attire and clothing: How you look.

Tips for Creating a Positive Professional Image

1. First impressions are critical.

3. Act the part.

4. Use positive body language.

Creating a professional persona through body language means:

 Carrying yourself confidently.

5. Make sure your e-life matches your professional image.

Business etiquette Defined

- Business etiquette is a set of manners that is accepted or required in a

 Business etiquette is important because it creates a professional, mutually

Some basic business etiquette practices:

 Show appreciation to colleagues and customers and send thank-you

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