English Lesson Plan

DETAILED LESSON PLAN IN ENGLISH 8
I. Target Learning Competency and Objectives

1.1 Main Competency
EN8V-IIIg-26: Analyze intention of words used in propaganda techniques
1.2 Objectives
At the end of the 60-minute discussion, the students are expected to:
• differentiate the types of propaganda techniques
• identify the propaganda technique/s used in a given advertisement through
the choice of words
• demonstrate the importance of propaganda techniques in promoting local
products
II. Subject Matter
2.1 Topic
 Propaganda Techniques
2.2 Sources
• Connections: Textbook in English 8
• www.scribd.com
2.3 Teacher’s/Learners’ Materials
• laptop
• bluetooth speaker
• worksheets
• visual aid III. Procedure
Teacher’s Tasks Learners’ Tasks
A. Preliminary Activities
Greetings
Good morning class! Good morning, Sir!
Prayer (A student will lead the prayer)
Classroom Management
Before you take your seats make sure (The students will arrange their chairs and pick up
that your chairs are aligned and pick up pieces of dirt)
pieces of dirt under your chair.
Checking of Attendance
Are there any absentees today? (The class monitor will report)
B. Review of the Past Lesson

Before we proceed to our new lesson, let
us first review the lesson that we
discussed last meeting.
What was our lesson last meeting? Last meeting, we talked about the types of clause
which are the dependent and independent clause.
Very good!
C. Motivation (The students watch the video)

Today, I will let you watch some videos
and I want you to analyze each video.
Now, what do you think is the purpose of The purpose of those advertisement is to let people
those advertisements? believe about their products.
Excellent! Thank you! To encourage the people to buy their products
So, what do you think is our lesson for Our lesson for today is all about Propaganda
today? Techniques.
That’s correct.
D. Presentation
For today’s discussion, we are going to
identify and differentiate the propaganda
techniques used in advertisement that
you see in television, printed materials,
billboards, social media platforms or even
you heard in radio.
Are you ready now to listen?

Yes, we are ready.
E. Discussion
Propaganda is the spreading of
information with the purpose of
influencing feelings or actions.
Here are some of the most used
propaganda technique.
1. Bandwagon It aims at persuading people to do a certain thing

because many people are doing it.
This encourages the people to take the
same course of action.
(An example of advertisement will be

shown to the class)
By means of telling the people that Coca-Cola is the

drink that everybody knows.
How is bandwagon used in this ad?
Exactly!
Who wants to give another example?
Excellent! (A student gives another example)
2. Testimonial
(An example of advertisement will be It uses words of an expert or a famous person to
shown to the class) promote a particular idea.
For this ad, how is testimonial shown?
It was shown through Ms. Kris Aquino who is a

famous celebrity and by using her idea about Nescafe
Iced Coffee.
Great answer!
How about the next one?

3. Transfer
In this technique, qualities of a wellknown
person or group are associated with a
product to promote it.
Who can tell how transfer is used in this Transfer was used by means of telling the people that
ad? we can show our support to PBA through buying
Chooks-to-Go. They also used #ManokNgBayan.
Very good!
4. Glittering Generalities These are vague statements that will connect with the
audiences’ beliefs and values. It uses words of praise
In this example, who can tell me how this for product or person.
technique was used?
It was used by using the terms creamy, dreamy, icy,

and chocolatey.
That’s correct!
5. Name Calling
Trash-talking another product or person.
For example, in this ad Joy Dish washing (A student gives an example)
Liquid was compared to another product
by showing the number of plates.
This is a way that a speaker convinces an audience

that an idea or product is good because they are the
same ideas of the vast majority of people like
yourself.
Who wants to give another example?

It was applied by means of using farmers who worked
Okay, that’s right!
hard for us and using their tagline, “Para kanino ka
bumabangon?”
The last one is,
6. Plain Folks
How is plain folk applied here?
Great answer! Thank you!
It seems like you really understood our (A student will ask a question, make clarification, or
lesson for today. Are there any questions give a suggestion)
or clarifications? How about suggestions?
Let’s try this!

F. Application
Directions: Identify the propaganda
technique used in each advertisement
below:
1. “See the movie that

everyone is talking about!” 1. Bandwagon
2. “The BEST coffee for 2. Glittering Generalities
the best YOU.” 3. Burger 3. Name Calling
King and McDo comparison 4. Transfer
of burgers. 5. Plain Folk
4. Sarah Geronimo has
a long black silky hair. In
taking good care of her hair
she uses Sunsilk.
5. Lucky Me,
“Hapagkaina’y bigyang
halaga.”
G. Generalization
In advertising, we used different
propaganda techniques in order to
persuade people.
Why do you think these are important? These are important in order for us to promote our
ideas and products.
Exactly!
IV. Evaluation
The class will be grouped into six. Each group will present a skit that will demonstrate
the different propaganda techniques in promoting local products.
Group 1- Bandwagon Group 4- Name Calling
Group 2- Transfer Group 5- Glittering Generalities
Group 3- Testimonial Rubric: Group 6- Plain Folk
Preparedness - 25 pts
Content - 25 pts
Acting/Dialogue - 20 pts
Props and Costume -10 pts
Enthusiasm - 10 pts
Audience Response - 10 pts Total : 100 pts
V. Assignment
Watch for advertisements and identify the propaganda techniques used. Write
your answers on your notebook.

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DETAILED LESSON PLAN IN ENGLISH 8

I. Target Learning Competency and Objectives

B. Review of the Past Lesson

C. Motivation (The students watch the video)

Excellent! Thank you! To encourage the people to buy their products

Are you ready now to listen?

1. Bandwagon It aims at persuading people to do a certain thing

(An example of advertisement will be

By means of telling the people that Coca-Cola is the

How is bandwagon used in this ad?

It was shown through Ms. Kris Aquino who is a

How about the next one?

It was used by using the terms creamy, dreamy, icy,

This is a way that a speaker convinces an audience

Who wants to give another example?

How is plain folk applied here?

Great answer! Thank you!

Let’s try this!

1. “See the movie that

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