LEARNING MODALITY: FACE TO FACE

LESSON School - Grade Level 8

EXEMPLA Teacher JENNIFER L MENDOZA Learning Area ENGLISH
R Teaching Date and Time -------/ 60 MINUTES Quarter -

I. OBJECTIVES At the end of the session the learners are expected to:
a) identify the different propaganda techniques (bandwagon, plain folks,
testimonial, name calling, and glittering generalities);
b) write an evaluation report about the characteristics of different
advertisements using the different propaganda strategies.
c) appreciate the usefulness of propaganda techniques.
1. Content Standards The learner demonstrates understanding of: Southeast Asian literature
as mirror to a shared heritage; coping strategies in processing textual
information; strategies in examining features of a listening and viewing
material; structural analysis of words and propaganda techniques; and
grammatical signals for opinion- making, persuasion, and emphasis.
2. Performance The learner transfers learning by composing and delivering a persuasive
Standards speech based on an informative essay featuring use of properly acknowledged
information sources, grammatical signals for opinion-making, persuasion, and
emphasis, and appropriate prosodic features, stance, and behavior.
3. Learning Analyze intention of words or expressions used in propaganda techniques. -
Competencies/ EN8RC-IIIg-3.1.12
Objectives
II. CONTENT PROPAGANDA TECHNIQUES
A. References
a. Learner’s Material Pages CO_Q3_English 8_ Module 2
b. Textbook Pages 360-361
c. Additional Materials from
Learning Resources
B. List of Learning Resources
for Development Power point presentation, audio- visual
Method/Approach in Teaching Collaborative Approach
TDAR
IV.PROCEDURES
A. Introduction
Preliminaries
A. ROUTINARY ACTIVITIES
 Prayer
 Checking of classroom condition
 Greetings
B. REVIEW
The teacher will ask about the last topic to the students, which is all about
“Examines Biases”.

“Am I Bias or Not?”

1. Brand Z Bath Soap is endorsed by dermatologists in the Philippines.

2. Brand Z, the bath soap I used, is the leading brand in the Philippines.
3. Basketball is the best sport in the world.
4. Basketball is one of the most widely played sports in the world.
5. Carrot growers believe that carrots should be part of our daily diet.
6. Carrots are a good source of Vitamin A which is good for eyesight.
7. Mothers nurture best the emotional intelligence of their children.
8. Study says that children’s intelligence is inherited from mothers.
 9. Generally, most of the students find Mathematics difficult.
10. Boys are more inclined to learn Mathematics.

A BIAS writing is Subjective. The writing has an unfair presentation of

the issue. Meaning the author is mainly focusing on one side only.

UNBIASED writing is Objective. The writing gives a fair presentation

of the issue and focuses on both sides.

B. Development
What’s In?

Lets’ have a game. “Listen to the following famous tagline and guess what it
is about” Are you ready?
Game Title: “That Tagline Sounds Familiar”

1. “We find ways”

2. “Bida ang Saya”
3. “It’s finger lickin’good”
4. “Batang may Laban”
5. “O’Barr sa Sarap!”
6. “Love ko’ to”
7. “Para kanino ka bumabangon?”
8. “We Got It All for You!”

1. When and where did you hear those taglines?

2. Have you bought the product based on its own way of advertising,
why?

What’s New?
Transition to the Lesson.

Pre-Assessment: Propaganda Techniques (Through KAHOOT)

Instructions: Read each statement and choose the correct propaganda

technique being used. Select one option from the choices provided:

1. "Join the millions who have already switched to our brand! Don't miss
out on the latest trend in skincare!"
Technique:
a) Bandwagon c) Glittering generalities
b) Name calling d) Testimonial

2. "As a famous actor, I can personally vouch for this incredible product. It
has transformed my life!"
Technique:
a) Bandwagon c) Testimonial
b) Plain folks d) Glittering generalities
 3. "Don't be fooled by their lies! This politician is nothing but a corrupt,
power-hungry manipulator."
Technique:
a) Bandwagon c) Name calling
b) Testimonial d) Glittering generalities

4. "Our candidate stands for truth, justice, and equality. They are
committed to creating a better future for all."
Technique:
a) Name calling
b) Plain folks
c) Bandwagon
d) Glittering generalities

5. "This candidate is the only one who truly understands the needs of the
working class. They will fight for better wages and improved working
conditions."
Technique:
a) Glittering generalities c) Plain folks
b) Name calling d) Bandwagon

Answers:
1. a) Bandwagon
2. c) Testimonial
3. c) Name calling
4. d) Glittering generalities
5. c) Plain folks

Propaganda
• Propaganda is a set of strategies designed to persuade someone to
believe in an idea, support a cause, or buy a product. It is also designed to
manipulate people.

History of Propaganda

Propaganda Technique
• are different methods or styles used in advertisement to promote
products or services.

1. Glittering Generalities- Words of praise for product or person; nice words

like goodness or patriotism.

2. Bandwagon- A propaganda technique that urges people to believe

everyone is buying it. Therefore, you should do the same.
https://www.youtube.com/watch?v=whbGNhB0YAs

3. Testimonial- A propaganda technique in which a celebrity or influential

politician endorses a product and services.

https://www.youtube.com/watch?v=IxS3_lQyq9o

4. Plain Folks - A propaganda technique works in a way to establish that the

speaker is regular and ordinary and has the same views and opinions as the
people he is appealing to. It creates a sense of camaraderie between the
speaker and his audience which helps build belief in the idea.

https://www.youtube.com/watch?v=WEOyI6QtjkE

Ferdinand “Bongbong” Marcos, Jr. and Leni Robredo, the two top
presidential candidates back year 2022 used plain folks to have an
advertisement.
https://www.youtube.com/watch?v=5pqSrSx3h3A

 Does the propaganda technique used by presidential candidates help

 to get high rate in the elections?
 How do you think it helps to the presidential candidate?
MELC- Explain visual-verbal relationships illustrated in tables,
graphs, and information maps found in expository texts.

5. Name Calling- A propaganda technique that links a product or a person to

a negative symbol that creates negative opinions against the rival product.

https://www.youtube.com/watch?v=7i0NnIrmQP0

Factors to Consider When Creating an Advertisement

1. Understanding the Client’s Idea

2. Know Your Audience
3. Think Different
4. Don’t let Creativity Ruin Relevancy
5. Make It Memorable
6. Keep It Short

What is it?

Propaganda RazzleDazzle!
Directions: Identify the propaganda techniques used in the following
television commercial.

1.

https://www.youtube.com/watch?v=yWr3jCfuac4

2.

https://www.youtube.com/watch?v=Gq35oTm2dl4

3.

https://www.youtube.com/watch?v=qN5S0fCF5rY
4.
 Characteristic Strongly Disagree Agree Strongly
Disagree Agree
1. Provides
enough
information
about the
product.
Comment/s:
2. Maximizes
the time.
Comment/s:
3. Teaches
about human
values.
Comment/s:
4. Very
entertaining
Comment/s:

5. Suitable to
all ages.
Comment/s:

https://www.youtube.com/watch?v=eNhbp2RzqDk

Directions: Watch the following commercials and mark a check next to the
characteristics that apply to each commercial. Write an evaluation report
about the different propaganda using the given table.

Commercial 1. Enervon
https://www.youtube.com/watch?v=UoDqN_dp0Yk

Commercial 2. Rebisco
https://www.youtube.com/watch?v=SjgiX97P0uU

Commercial 3. Magic Sarap

https://www.youtube.com/watch?v=VYq0EOsn3uM

 What factors do you consider when buying products for your

everyday needs?
 How do propaganda strategies influence your
purchasing/buying decisions?
 How important would it be to examine and compare one's
product to others?
E. Engagement
What’s More?
Collaborative:
TDAR
THINK-Analyze the given task.
DISCUSS- Share your answers in a creative way.
ACT- Perform the task using the given rubrics
REFLECT- Assess the work of another group.

Differentiated Instructions:

The class will have a group activity. They will be divided based on students' talents
and interests. The students’ group are based on skills like writing, design, public
speaking, and artistic abilities. In this activity, the class will apply propaganda
techniques to create an advertisement from Gen. E. Aguinaldo products /sceneries
below.

Group 1: Writing Group

Propaganda Technique: Glittering Generalities (e.g., posters, illustrations)
a. Tilbok

Students who enjoy research and critical thinking can form this group. They can focus
on analyzing propaganda techniques used in real-world examples and fact-checking
their claims. They can present their findings through short reports or presentations
that highlight the importance of critical thinking and media literacy.

Group 2: Design
Propaganda Technique: Testimonial and Plain Folks
b. Atsara

Students who excel in writing and persuasive communication can form this group.
They can focus on developing written propaganda materials that incorporate the
testimonial technique (using endorsements from credible or relatable figures) and the
plain folks technique (highlighting relatable experiences and appealing to everyday
people).

Group 3: Public Speaking and Presentation Skills

Propaganda Technique: Bandwagon
c. Kape de Bailen

Students with strong public speaking and presentation skills can be grouped together.
They can focus on creating short speeches or presentations that utilize the bandwagon
technique. Their aim will be to persuade their peers by emphasizing the popularity
and trendiness of a particular idea or action.

Group 4: Artistic Abilities

Propaganda Technique: Name Calling

In this group, students with artistic abilities and an interest in visual design can focus
on creating visually engaging propaganda materials. They can design posters or
illustrations that effectively convey propaganda messages using colors, symbols, and
simple slogans.
D. Assimilation
Generalization

What I have learned:

Today I have learned that propaganda is ___________________________
_____________________________________________________________________
I have also learned that propaganda has different types of techniques such as
____________________________________________________________.
I have understood that words and expressions play an important role in a propaganda
because ____________________________________________.
Therefore, I commit _________________________________________________
_____________________________________________________________________

Assessment
Post-Assessment: Analyzing Propaganda Techniques

Instructions: Read each statement and select the correct propaganda technique being
used. Choose one option from the choices provided:

1. "Don't be left behind! Join the winning team and experience unprecedented
success with our revolutionary product!"
Technique:
a) Card stacking c) Bandwagon
b) Plain folks d) Glittering generalities

2. "This trusted brand has been recommended by leading experts in the

industry. Experience the quality and reliability for yourself!"
Technique:
a) Testimonial c) Glittering generalities
b) Name calling d) Card stacking

3. "Our opponents are nothing but a bunch of self-serving liars who will stop at
nothing to deceive the public."
Technique:
a) Plain folks c) Name calling
b) Testimonial d) Bandwagon

4. "This product is designed for hardworking individuals who deserve the best.
It's affordable, efficient, and built to last."
Technique:
a) Glittering generalities c) Testimonial
b) Name calling d) Plain folks

5. "Experience the magic and wonder of our incredible solution. It's like a
dream come true!"
Technique:
a) Name calling c) Plain folks
b) Bandwagon d) Glittering generalities
 V.REFLECTION I am happy that I have learned about ___________________________________
_____________________________________________________________________
___
I can use this knowledge in _____________________________________________
_____________________________________________________________________
___

Prepared by:

JENNIFER L MENDOZA
Subject Teacher