The document provides details on an SEO audit for the Udacity website. The audit includes analyzing keywords, metadata, backlinks, and site speed. Key parts of the audit include:
1) Analyzing keywords like "Social Media Marketing" and related tail keywords that have high search volumes and click-through rates.
2) Revising site metadata like page titles, descriptions, and image alt-text to be more descriptive and keyword optimized.
3) Identifying top backlinks from high authority sites like Google, YouTube, and Microsoft to help improve the site's ranking.
4) Strategizing a link building campaign by targeting relevant industry sites with large organic traffic like LanderApp and Hub
The document provides details on an SEO audit for the Udacity website. The audit includes analyzing keywords, metadata, backlinks, and site speed. Key parts of the audit include:
1) Analyzing keywords like "Social Media Marketing" and related tail keywords that have high search volumes and click-through rates.
2) Revising site metadata like page titles, descriptions, and image alt-text to be more descriptive and keyword optimized.
3) Identifying top backlinks from high authority sites like Google, YouTube, and Microsoft to help improve the site's ranking.
4) Strategizing a link building campaign by targeting relevant industry sites with large organic traffic like LanderApp and Hub
The document provides details on an SEO audit for the Udacity website. The audit includes analyzing keywords, metadata, backlinks, and site speed. Key parts of the audit include:
1) Analyzing keywords like "Social Media Marketing" and related tail keywords that have high search volumes and click-through rates.
2) Revising site metadata like page titles, descriptions, and image alt-text to be more descriptive and keyword optimized.
3) Identifying top backlinks from high authority sites like Google, YouTube, and Microsoft to help improve the site's ranking.
4) Strategizing a link building campaign by targeting relevant industry sites with large organic traffic like LanderApp and Hub
The document provides details on an SEO audit for the Udacity website. The audit includes analyzing keywords, metadata, backlinks, and site speed. Key parts of the audit include:
1) Analyzing keywords like "Social Media Marketing" and related tail keywords that have high search volumes and click-through rates.
2) Revising site metadata like page titles, descriptions, and image alt-text to be more descriptive and keyword optimized.
3) Identifying top backlinks from high authority sites like Google, YouTube, and Microsoft to help improve the site's ranking.
4) Strategizing a link building campaign by targeting relevant industry sites with large organic traffic like LanderApp and Hub
1- Marketing Objective Increase Organic CTR by at least 50% for selected keywords in a month .
2- KPI
Organic CTR (click-through-rate)
the number of clicks advertisers receive on their
ads per number of impressions Target Persona
Background Target and Persona Needs Demographics Name Ahmed • Would like to learn • Male, 34 years old • Production Manager Married, one child from basics, at his • Works as a Business manager own pace • Interested in • Would like it to be technology, but job role credible does not entail much • Would like to get new learning Income is connected to industry around 10,000 per for freelancing month options
Hobbies Goals Barriers
• Travel, Photography • Learn some perception that it may • Watching movies technology and be too late in the career • Reading about earn credible degrees for such kind of course technology outside • Does not have too of job many contacts • Turn Freelancer in a outside of work, so does few years not know where to start, Be able to make time how to start for himself Part 2 On Site SEO Audit On-Site SEO: Keywords Audit
Using Moz Keyword Explorer tool,
Head Keywords Tail Keywords
1 Udacity Udacity nanodgree
2 SEO SEO Meaning
3 Email Marketing email marketing
software 4 Social Media social media Marketing marketing jobs 5 Digital Marketing digital marketing salary Keyword with the Greatest Potential
“Social Media Marketing”
Keyword with the Greatest Potential because of : 1- Large monthly volume (30K visitors) . 2- Very high organic CTR (53%),. Tail Keyword has the greatest potential “social media marketing jobs” because of : 1- high average volume of monthly visitors (3,619) 2- low difficulty score (43) and organic CTR of 64%. MOZ Keywords Dashboard Technical Audit: Metadata
URL: https://dmnd.udacity.com/
Current
Title Tag <title>Udacity Digital Marketing
Nanodegree Program Website</title>
Meta- <meta name="description" content="" />
Description
Alt-Tag (see the list on the next page)
Revision
Title Tag <title>Udacity Digital Marketing </title>
Meta- <meta name="description" content="Advanced digital
digital marketing blogs, Show how become easier than ever to
learn how to advertise your products in a way that generates more customers organically. And attracts about 250 visitors / month and about 53% CTR with difficulty score (53).
Topic 2 - Social media marketing jobs
this blog post begin our target audience to know the salary of Social media marketing jobs , So here are a few trends you’ll want to keep in mind. Most likely, these trends will impact not just this year, but also the future years to come. the keyword low difficulty score (45) CTR (64%) .
Topic 3 - Social Media Marketing Made Simple
This blog explain that gaining traffic is only the result of social media marketing , The social media world changes faster than any other online space. And keeping up with it isn’t an easy task. In other words, social media is only free for users because advertisers are paying loads of money to reach those users.
CTR (59%) and average monthly traffic of 135 users.
(difficulty score 30)
Part 3 Off-Site SEO Technical Audit: Backlink Audit
Using the Moz OpenSite Explorer tool, perform a backlink audit on the webpage you have chosen.
Note: If you are doing the DMND challenge, dm nd.udacity.com is a new
site, perform this exercise on Udacity.com. List three of the top backlink URLs you discovered for the website.
These backlinks should add value to the website and not be spam . Domain Backlink Authority (DA) 1 www.google.com 100
2 www.youtube.com/ 100 3 www.microsoft.com/ 99 Link-Building Using the SEMRush tool and research, strategize a link-building campaign. Identify three websites that you think would be relevant, high traffic sites that you would like to gain backlinks from to help drive traffic to
dmnd.udacity.com . Site Name landerapp Site URL https://landerapp.com/ Organic Search 16.7K Traffic Site Name hubspot Site URL https://hubspot.com Organic Search 16.2M Traffic Site Name reliablesoft Site URL https://www.reliablesoft.net/ Organic Search 158.4K Traffic Part 4 Performance Testing Page Index
The search for Udacity site on Google by entering site:http s://www.udacity.com/
return ed 888 indexed pages.
Checking th e num ber of pages indexed is im portant because only indexed pages will drive th e traffic to your site. Oth erwise people won’t be able to discover it with organic search. Page Speed Using th e Google Page Speed Insights tool, I performed a speed test of dm nd.udacity.com’s m o bile presence. Results: On Desktop - 92/1 00 score On Mobile - 48/1 00 Mobile-Friendly Evaluation Using the Think with Google tool, I assessed the mobile- friendliness of the dm nd.udacity.com website.
website ranks higher in Google Search
th an mobile-not-friendly website. Part 5 Recommendations Recomm endation w ebsite m obile-friendly improvements :
The technical audit of https://dmnd.udacity.com is : - resize large images .
- the website is not mobile-optimized.
- The average load time on mobile is slow (3.9 sec).
- average score below (48/100) on Google Page Speed report.
Recommendation 2- Improve Metadata improvements
no metadata description of the page , images New Title Tag: Udacity Learning
Meta-Description: Change your future by Udacity Digital Marketing. Alt-Tag Udacity Learning teacher Recommendation 3 improvements Send blog posts that has k e yw o r d s w i t h t h e h i g h e s t improve SEO ranking by sending Posts attack visitors . potential
