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Product and Brand Management Week 6 Assignment

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This document is an online course assignment for Product and Brand Management. It provides details of Week 6 assignments, which include 10 multiple choice questions related to concepts like pricing strategies, branding, distribution channels, and innovation. Students have until September 7th to complete and submit the assignment.

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Product and Brand Management Week 6 Assignment

Uploaded by

jhatu
75 views3 pages
This document is an online course assignment for Product and Brand Management. It provides details of Week 6 assignments, which include 10 multiple choice questions related to concepts like pricing strategies, branding, distribution channels, and innovation. Students have until September 7th to complete and submit the assignment.

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© © All Rights Reserved

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PDF, TXT or read online from Scribd

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This document is an online course assignment for Product and Brand Management. It provides details of Week 6 assignments, which include 10 multiple choice questions related to concepts like pricing strategies, branding, distribution channels, and innovation. Students have until September 7th to complete and submit the assignment.

Copyright:

© All Rights Reserved
Download as PDF, TXT or read online from Scribd
Download as pdf or txt
75 views3 pages

Product and Brand Management Week 6 Assignment

Uploaded by

jhatu
This document is an online course assignment for Product and Brand Management. It provides details of Week 6 assignments, which include 10 multiple choice questions related to concepts like pricing strategies, branding, distribution channels, and innovation. Students have until September 7th to complete and submit the assignment.

Copyright:

© All Rights Reserved
Download as PDF, TXT or read online from Scribd
Download as pdf or txt
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9/3/22, 11:10 PM Product and Brand Management - - Unit 8 - Week 6


(https://swayam.gov.in)

(https://swayam.gov.in/nc_details/NPTEL)

someshsinghdhaker@gmail.com 

NPTEL (https://swayam.gov.in/explorer?ncCode=NPTEL)
»
Product and Brand Management (course)


Register for
Certification
exam
Week 6: Assignment 6
(https://examform.nptel.ac.in/2022_04/exam_form/dashboard)
Your last recorded submission was on 2022-08-26, 20:31 Due date: 2022-09-07, 23:59 IST.
IST

Course 1) What kind of pricing


strategy an organization adopts when the product 1 point
outline quality is supreme, but the price
is low?

Premium strategy
How does an
NPTEL
False economy
strategy
online
Super value strategy
course
Overcharging strategy
work? ()
2) Air India has special
rates for students, business class and economy 1 point
Week 0 () class. Which kind of segmented
pricing strategy is adopted by Air India
in this instance?
Week 1 ()
Time pricing

Product-form
Week 2 ()

Location pricing

Week 3 ()
Customer segment

3) _________ refers to
the information attached to or printed directly on a 1 point
Week 4 () product for the purpose of
naming it and describing its use, its dangers,
its ingredients, its
manufacturer, and the like.
Week 5 ()

Labelling
Week 6 ()
Packaging

Warranties
Lecture 26:
Product
Returns
Pricing (unit?
4) Which brand amongst
the following uses Everyday Low Pricing (EDLP) 1 point
unit=43&lesson=95)
for their products?
Lecture 27:
Product

Walmart 

https://onlinecourses.nptel.ac.in/noc22_mg82/unit?unit=43&assessment=46 1/3
9/3/22, 11:10 PM Product and Brand Management - - Unit 8 - Week 6

Pricing and
LG
Packaging
(unit?

Starbucks
unit=43&lesson=96)
Honda

Lecture 28: 5) Select the incorrect


design thinking tenet. 1 point
Product
Distribution
Business analysis
(unit?
Prototypes
unit=43&lesson=97)

Collaboration
Lecture 29:
Premium
Design
Thinking- 1 6)What is essentially a
human-centred innovation process that emphasizes 1 point
(unit? observation, collaboration,
fast learning, visualization of ideas, rapid
unit=43&lesson=98) concept prototyping, and
concurrent business analysis, which ultimately influences
innovation and
business strategy?
Lecture 30:
Design
Invention
Thinking- 2

Innovation
(unit?
unit=43&lesson=99)
Design
thinking

Commercialization
Quiz: Week 6:
Assignment 6 7)___________ constitutes
a set of interdependent organizations that help 1 point
(assessment? make a product or service
available for use or consumption by the
name=46)
consumers or business users.
Week 7 ()
Product

Productpromotion
Download

Market pricing
Videos ()

Marketing channels
Weekly 8) What kind of an innovation
occurs when firms introduce offerings that 1 point
Feedback are so unique and superior that they
have major chance to replace
Form: traditional approaches?
Product and
Brand
Frugal innovation
Management
Disruptive innovation
()

Incremental
innovation
 
Architectural
innovation

9) Which among the


following is NOT a kind of channel distribution that is 1 point
based on channel
intensity?

Exclusive
distribution

Selective
distribution

Intensive
distribution

Extrinsic
distribution

10) Two pillars of the


next generation of innovation (N=1 and R=G) have 1 point
been introduced by
___________.

Thomas Lockwood

Peter Drucker

https://onlinecourses.nptel.ac.in/noc22_mg82/unit?unit=43&assessment=46 2/3
9/3/22, 11:10 PM Product and Brand Management - - Unit 8 - Week 6


Michael Porter

C.K. Prahlad

You may submit any number of times before the due date. The final submission will be
considered for grading.
Submit Answers

https://onlinecourses.nptel.ac.in/noc22_mg82/unit?unit=43&assessment=46 3/3

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