BUSINESS PLAN

“Accelerating the world’s ability to embrace

cryptocurrency and utilize its value”
Do you own crypto assets?

Are you struggling to get your desired loan quickly and efficiently
amidst pre-requisite barriers of banks? (Collaterals, credit score,
income)

Looking to generate passive income without having to sell your

crypto?

If your answer to any of these questions is Yes, we got you

covered!! Keep scrolling!!
Who are we?
SALT is an acronym for Secured Automated Lending
Technology. SALT Blockchain Inc. was founded in 2016 by a
group of Bitcoin enthusiasts to offer crypto-backed loans and
asset backed lending to the cryptocurrency marketplace,
providing a new level of versatility to digital asset holders.
They aimed to prove that people didn’t need to compromise
their lifestyle or forego their needs to pursue a long-term
outlook on cryptocurrency. SALT lending provides a platform
where members can receive a loan by using a digital asset or
cryptocurrency as collateral. Fast-forward to today and you
discover a company that builds not only crypto-backed
lending technology but also scalable institutional-grade
crypto custody and blockchain monitoring products. SALT
believes that the faster the world embraces digital asset
technology, the more effective money can be for all of
humanity. It is based in Denver, Colorado, and among the
first lending platforms to enter the crypto space. Their title,
“Secured Automated Lending Technology,” is indicative of
their purpose and process. Accordingly, SALT dubs its service
as “traditional lending secured by non-traditional
collateral.”

OUR VALUES:
SALT places confidence in these pillars in contribution to the future
of money:
Development
Continually growing, all challenges are met with a scholastic
approach, bringing intelligence to each product, design, and
procedure.
Authenticity
We pursue our mission and make decisions with conviction.
Upholding integrity in every action is in the DNA or our organization.
Empowerment
Across our offices, industry, and the globe, we aim to enhance the
lives of our customers through reliable products and services.

VISION:
To create a world where financial inclusion is the norm.

MISSION:
To build products that increase access to financial opportunities and
give people more control over their ability to generate wealth over
the long term.

What is Crypto Lending?

The concept of crypto lending can seem quite overwhelming and
underwhelming to comprehend. But it’s just as simple as learning to
operate a smart-phone and is proven efficient as well. Crypto lending
is nothing but a platform which offers opportunities for borrowers to
borrow against deposited crypto assets and lenders the ability to
lend out crypto to earn interest in the form of crypto rewards. A
cryptocurrency-based loan is facilitated through digital collateral.
The borrower pledges digital assets (i.e., digital currency) to secure
the loan, then receives cryptocurrency as their loan principal. The
borrower then incurs interest on unpaid loan amounts. Crypto
lending has become a very popular way for crypto investors to
generate additional income on their crypto portfolios.

Crypto Lending market potential:

Crypto lending has boomed over the past two years, along with the
development of decentralized finance. The crypto loan market size
estimated value in 2022 reached $7.04 billion. According to the
research, the market is expected to grow at a compound annual
growth rate of 25.9% from 2022 to 2030. The benefits offered by
these lending platforms, such as enhanced loan optimized loan
process, quicker decision making, compliance with regulations and
rules, and improved business efficiency, are expected to drive
market growth. Traditional lending platforms relied on human
interventions and physical interactions at every step, which
increased the processing time and the chances of errors caused by
humans.
However, the crypto lending platforms enable the banks to
automate their entire loan process and thereby enhance customer
experience.
Today, crypto lending is mainly a niche product for crypto companies
and investors familiar with the asset class. Crypto companies often
have no other choice than relying on crypto lending to get finance, as
banks refuse to offer them their products for regulatory reasons. As
asset tokenization becomes more established and lawmakers create
legal certainty, more companies and private investors outside the
crypto industry will raise capital through lending platforms and invest
their liquid assets this way. In the long run, crypto lending will attack
and partially replace the value chain of banks. This will limit the
market power of banks and democratize financial markets. Since this
is in investors' and companies' interest, it is only a matter of time and
technological progress until crypto lending becomes widely
established. What is still a niche market today could be a mainstream
investment product in a few years. That also means that returns will
potentially decrease over time, so today is a good time to get into
the market.

HOW SALT LOANS DIFFERS FROM TRADITIONAL

LOANS?
WHAT CAN WE OFFER?
⮚ Personal loans:
Whether it is:
● Making a large purchase (e.g., car, vacation)
● Completion of a home project or renovation
● Terms from 12 to 60 months
● Pay off credit card debt
● Creating a savings account
● Re-invest or trade your crypto assets
SALT enables you to accomplish all your personal
financial goals without having to sell your crypto.

⮚ Business loans:
Whatever your vision is, make it a reality with a crypto-
backed business loan. It can be:
● To Fund a start-up or small business
● Cover operational expenses including electricity costs or
the cost of maintaining, repairing, or purchasing office or
mining equipment
● Hire additional staff or cover employee payroll

But why should you choose SALT for financing your

Personal and business goals?
⮚ Competitive rates
Competitive interest rates are offered on loan amounts
starting from $1,000 up into the millions

⮚ No credit checks:
 If you have crypto, you have credit. We can move quickly and
fund your loan within 24-48 hours.

⮚ Customer support
In case of queries, customer support team is available via
email during normal business hours.

⮚ Pay-out in fiat or stablecoin:

Loan pay-outs can be done through fiat currency and
stablecoins. No bank? No problem. Stablecoin payouts and
deposits make it easy for you to manage your loan outside of
normal banking hours.

⮚ Stablecoin deposits:
Easily manage your loan outside of normal banking hours and
stabilize your Loan-to-Value (LTV) at any time.
⮚ Loan management:
Our mobile app, LTV Monitor, and real-time alert system allow
you to track & manage your loan, wherever you are

⮚ Customization
We offer flexible loan terms from 12-60 months and LTVs up to
70%. You can customize your loan when you apply.

⮚ No hidden fees
Origination or prepayment fees will not be charged, so you can
pay back as much of your loan whenever you want
FOR BUSINESSES- CRYPTO LENDING-AS-A SERVICE:
For businesses looking to offering crypto-backed loans as a
financing option at point-of-sale to customers, SALT has a
solution!
SALT Embedded Crypto Lending Solutions provides API-
based, lending-as-a-service for your current platform. It offers
customers a better way to buy now and pay later. Your
customers can borrow against assets they already own,
allowing them to finance a large purchase without selling
their crypto.

SALT’s crypto lending-as-a-service technology stack enables

you to offer crypto-backed loans to your customers with a
seamless integration.
SALT offers full service or custom integration options so
businesses can select a successful crypto-backed lending
program based on their business structure and existing
resources.
INTEREST RATES AND REWARDS:
Does your bank offer reward from your interest rates? If no,
then SALT might make you reconsider!!
SALT offers interest rates depending on the value for the
borrower’s crypto collateral and loan amount.
Borrowers will be automatically enrolled in SALT’S Stackwise
API program which offers lower interest rates.
• SALT offers reward rates through their Stackwise API
Program which offers interest rates/APR as low as 0.52%
and greater reward rates depending on the LTV of your
loan.

• Stack Wise rewards are deposited directly into the

borrower’s wallet in their choice of BTC, ETH, or USDC
when monthly payment is made.
Depending on the LTV of your loan, you’ll receive hefty rebates
of either Bitcoin, Ethereum, or USDC directly into your wallet
when you make your first payment.
WHAT IF THE VALUE OF YOUR COLLATERAL
CRYPTO ASSETS DROP?
Considering the volatility of the crypto market, value of assets tends
to dip drastically thereby increasing the LTV (loan-to-value) ratio of
the collateral. Investors thus, resort to liquidation to Pay-off the loan
which results in a loss of a majority percentage of their portfolio.
When your LTV value is above 90% then your portfolio is at a risk of
liquidation.
To prevent that, SALT introduces Stabilization in which the value of
collateral assets will be preserved by converting them into stable
coins.
HOW STABILIZATION WORKS?

Once your LTV is reduced to 83.33%, SALT will convert the assets back
to its original mode of crypto. SALT charges a 5% Stabilization fee
and the first conversion is considered free.
FEATURES OF SALT PLATFORM:
1. SECURITY AND CONTROL OF ASSETS:
Worried about the safety of your crypto assets? Fear not!
SALT has a proactive approach towards security and control
of digital assets.

⮚ FIREBLOCKS PARTNERSHIP:
SALT had partnered with Fireblocks– a trusted custody
management platform that many top crypto companies
rely on for the safe, secure transfer of collateral assets
due to their approach towards MPC (Multi-party
computation: A technology utilized to secure crypto
assets), ensuring enhanced security for your assets as
well as faster transactions for both SALT and our
customers. Fireblocks’ eCrime Event coverage also
covers assets in transit.

⮚ INSURANCE:
Like Fireblocks, SALT maintains Cyber Insurance,
meaning the company will be covered in the event of
cyber-related incidents (e.g., cyber breaches, cyber
extortion, technology errors or failures, loss of data
assets, etc.) as well as theft of crypto assets resulting
from such incidents.
 ⮚ CUSTODY AGNOSTIC:
SALT’s custody agnostic approach enables risk
distribution, enhanced security, reduced interest rates,
swift funding of loans, and emphasis on expansion of
the suite of wealth preservation products.

⮚ RELIABLE ACCESS TO ASSETS:

Custody process and custody partners, like Fireblocks,
require multi-user authorization, which enables your
assets to not hinge on to one individual.

2. LOAN-HEALTH REPORT:
SALT implements a real-time system which reports loan health (in
Loan-to-Value ratio) through the life of your loan.
3. CRYPTOASSET PORTFOLIO: With real-time pricing updates
for crypto assets, you can get an accurate view of your entire
portfolio in one place.
4. NOTIFICATIONS:
SALT monitors your account, every moment of every day. With a
customisable notification system, the notification triggers can be set
based on our preference and we can get free, personalized account
messages on in real-time via:
● SMS
● Email
● Phone Call
● Push Notifications
5. CUSTOMER SERVICE:
SALT offers real-time customer support through e-mails during normal
business hours.
SALT has achieved an average rating of 97% in customer service.

ACCEPTED CRYPTO ASSETS:

Borrowers can only use blockchain-based cryptocurrencies as
collateral. Some of the digital assets that can be used as collateral for
SALT loans include:

Bitcoin (BTC)

Bitcoin Cash (BCH)

Ethereum (ETH)

Litecoin (LTC)

TruUSD (TUSD)
USD Coin (USDC)

Paxos Standard Token (PAX)

PAX Gold (PXG)

PARTNERSHIPS:
The SALT lending platform is predicated on a network of
lenders who are fully accredited and are incentivized through
competition to offer quality interest rates to borrowers.
SALT has more than a dozen strategic partnerships. These
companies are utilizing their services or are partnering in the
platform’s development. They include:
OUR COMPETITORS:
• BLOCKFI
• CELSIUS
• NEXO
CRYPTO LOANS TAXATION:

While cryptocurrency disposals can lead to an expensive tax

bill, crypto-backed loans are tax-free.
That’s part of the reason thousands of investors uses SALT
Lending to take out loans against their Bitcoin, Ether, Litecoin,
Bitcoin Cash, and other cryptocurrencies.

MARKETING STRATEGY:
For the past 2 years, SALT has followed a consistent marketing
strategy with a few changes catered to appeal to the target market.
The marketing strategy is curated based on the marketing mix for
blockchain technology offerings.
TARGET MARKET:
Both individuals and business enterprises have access to SALT’s
lending platform.
Being a niche market, SALT’s strategy is mainly aimed
towards individuals and enterprises who are:
● Long-time crypto investors
● Active crypto traders
● Budding entrepreneurs
● Corporates
● Students
● Banking institutions
● Remittance Services
● ICOs
● Fintech platforms
● Auto dealers and customers
● Housing finance companies

MARKETING CHANNELS:
SALT uses a multi-channel approach to marketing.
1. Social Media platforms:

SALT has a strong social media presence with more than 36,000
Twitter followers. In addition, SALT maintains an active presence on
Reddit with almost 4,000 subscribers, and their Facebook community
has more than 10,000 members. SALT has also extended its marketing
activities to Instagram reels, YouTube and discord by reaching out to
Influencers and young crypto enthusiasts.

2.LINKEDIN:
SALT makes full utilization of LinkedIn to reach out to working
professionals and employees.

3. CONTENT MARKETING THROUH BLOGS:

Since the concept of crypto can be new and complex, educating
people about it through the latest information can generate more
prospective customers. SALT publishes the latest information and
updates on crypto along with their offerings in their blog which
attracts more customer traffic to their website.
4. REFERRAL PROGRAM:
SALT has a rewarding customer referral program under the name
#PasstheSALT where existing customers are incentivized for every
referral. Existing customers are required to log in to their SALT account
to access their referral code and link after which the customer can
share the code with anyone they wish to refer. The customer is offered
$250 of bitcoin for every conversion of their referrals to active
customers.
PLANS FOR 2023:
⮚ SALT will continue to follow the same marketing strategies with
a stronger approach in their marketing campaigns to generate a
better outreach across untapped areas in the globe.

⮚ SALT plans to sign up with some well-known crypto-marketing

agencies like LetsTok, NeoReach, OmniAgency, NinjaPromo to
strengthen their marketing game.

⮚ Since 80% of customers were through the Pass the SALT

program, SALT plans to strengthen the incentive package.

⮚ SALT plans to participate and execute their promotional

strategies in global Blockchain Expos, Business expos,
Technology and fintech summits to generate more partnerships
and investors.
HR STRATEGY AND POLICIES:
About Chief People Officer:
Debra Johnston:

Debra Johnston is the CPO of SALT currently heading the Human

Resource Department. Holding 9 years of experience in helping
organizations manage their people with a demonstrated history of
successfully partnering with business leaders and boards, aligning
strategies, directing HR functions across multiple locations, building,
and leading teams, engaging employees, and facilitating change
initiatives. Debra has led the organisation to success through her
strategic, pro-active, analytical, and consultative approach. Debra’s
strategic approach to People culture and management had earned
SALT Lending, the achievement of the “BEST PLACE TO WORK” in the
U.S. Debra continues to strive the organisation to success through
her people-centric approach.
HR STRUCTURE:

CPO (CHIEF
PEOPLE
OFFICER)

VP-HUMAN
RESOURCES

DIRECTOR-TALENT
DIRECTOR-PEOPLE
ACQUISITION AND
DEVELOPMENT & CULTURE

MANAGER-TALENT
MANAGER- PEOPLE COMPENSATION
ACQUISTION AND
OPERATIONS MANAGER
DEVELOPMENT

LEAD-TALENT
LEAD-PEOPLE COMPENSATION
ACQUISITION AND
OPERATIONS SPECIALIST
DEVELOPMENT

EXECUTIVE-TALENT EXECUTIVE-
ACQUISITION AND PEOPLE
DEVELOPMENT OPERATIONS
The HR team consists of 60 employees which include:
Talent Acquisition and People and Culture (hr
Development operations)

1 Director 1 Director
2 Managers 2 Managers
7 leads 8 leads
20 executives 19 executives
30 30

HR POLICIES:
SALT has policies providing guidelines for effective management of
employees and workplace.
1. Equal Opportunity Policy: This policy intends to effectively
streamline the talent acquisition process and incorporate diversity
and inclusion in hiring practices.

2. Leave policy: Lays down rules related to leaves and permissions the
employees can avail to. The policy was framed to address
absenteeism and uninformed permissions.

3. Employee Referral Policy: This policy aims to compensate

employees providing their support in hiring through referrals.

4. Exit and termination: Policy covering employees parting from the

organisation.

5. Workplace harassment policy: This policy aims to promote

workplace safety and security. Lays down guidelines on stringent
actions taken on harassment complaints.
PLANS FOR 2023:
➢ Currently SALT is functioning with an employee strength
of 200 This year SALT’s hiring increase was 80% which
was least than expected and turnover rate was 2.5%
which was unexpectedly low.

➢ For the upcoming year, SALT expects a hiring increase of

400 employees which is almost thrice the percentage of
hires in 2022 and expects a turnover of around 80
employees.

➢ SALT plans to expand its Talent acquisition team by hiring

more executives and plans to sign up with some
recruitment agencies for enhanced support in fulfilling its
hiring goals for the upcoming year.
FINANCIAL STATEMENT:
2021 2022 2023
REVENUES

40,115,568 35,103,215 45,250,750

Interest income

Liquidation fees and

107,613 110,712 120,050
token revenue

40,223,181 35,213,927 45,370,800

Total revenues

OPERATING
EXPENSES

Selling, general, and 20,458,316 19,568,903 15,450,500

administrative
expense

1,817,651 8,341,308 12,890,640

R&D

488,370 345,780 300,650

Impairment of digital
assets

Settlement expense 10,566,104 6,456,790 6,150,700

Depreciation expense 48,017 45,891 41,550

TOTAL
OPERATING
EXPENSES 33,378,458 34,758,672 34,834,040
PROFT/LOSS 6,854,723 455,255 10,416,710
FROM
OPERATIONS

OTHER
(EXPENSE)
INCOME, NET

Gain on sale of digital

assets 16,011,308 12,909,660 13,405,450

Interest expense (326,857) (456,223) (425,670)

Other income
(expense), net (6,813) (7890) (8890)

TOTAL OTHER
INCOME, NET 15,677,638 12,445,547 12,970,890

Net Profit/loss before

income taxes 22,532,361 12,900,802 23,387,600

Income tax benefit 715,976 890,346 900,305

NET
PROFIT/LOSS 21,816,385 12,010,456 22,487,295