Chapter 3

Chapter 3
1. Creativity is the process of

A. taking the unique idea and turning it into something of value.
B. evaluate the ideas, test them, modify and then apply them.
C. generating unique and useful ideas.
D. implementation of new ideas within an organization.
2. Which one of the following is NOT the definition of innovation?

A. the merging of ideas which has not been merged before (Lotherington,
2008)
B. the process by which entrepreneurs convert opportunities into marketable
ideas (Howell & Higgins, 1990).
C. the specific instrument of entrepreneurs, the means by which they exploit
change as an opportunity for a different business (Drucker, 1985).
D. the embodiment, combination, or synthesis of knowledge in original, relevant,
valued new products, processes or services (Luecke & Katz, 2003).
3. Which one of the following is the definition of innovation?

A. the process by which entrepreneurs convert opportunities into
marketable ideas.
B. the ability to use the imagination to develop new ideas, new things or new
solutions.
C. the generation of ideas that result in improved efficiency or effectiveness of a
system.
D. the process of bringing something new into being.
4. Innovation is about
A. taking the creative or unique new ideas turning it into something of
value
B. the successful implementation of creative ideas
C. merging the ideas which has not been merged before
D. the generation of ideas that results in improved efficiency of a system
5. Creative entrepreneurs observed people’s ______ and see ______.

A. weakness, threats
B. weakness, opportunities
C. problem, threats
D. problem, opportunities
6. Which one of the following is NOT the phases of creativity process?

A. action to evaluate the ideas
B. the incubation processes
C. the idea experiences
D. evaluation and implementation
7. The statement below is the styles of creative intelligence, EXCEPT:

A. Intuitive
B. Intrinsic
C. Inspirational
D. Imaginative
8. The statement below is the creativity techniques and tools, EXCEPT:

A. Incubation
B. Scammperr
C. Lateral thinking
D. Mind mapping
9. In SCAMMPERR techniques, “S” is stand for:

A. simple
B. substitute
C. solution
D. shape
10. The _________ technique also called as “spider diagrams” which represents ideas,
notes, information, etc in far-reaching tree-diagrams.
A. brainstorming
B. scammperr
C. lateral thinking
D. mind mapping
11. How many types of innovation?

A. 2
B. 3
C. 6
D. 9
12. Which one of the following is NOT the types of innovation?

A. Organizational innovation
B. Technological innovation
C. Intrinsic innovation
D. Operational innovation
13. Which one of the following is the meaning of organizational innovation?

A. New systems or refinements to existing ones
B. A company itself is innovative
C. Small improvements in operations or processes
D. Innovative new business practices
14. By promoting creativity and innovative work culture, company or organization are
NOT ABLE to:
A. change the way of critical thinking
B. develop the attitudes and mindset
C. improved the skills
D. change self-mental health
15. The statement below is the terms of SCAMMPERR techniques, EXCEPT:

A. C - combine
B. R - repeatability
C. M - modify
D. E - eliminate
16. Which of the following is the meaning of lateral thinking?

A. joint ventures to develop new businesses
B. represents the ideas, notes, information
C. process that can be developed and improved
D. seeking to solve problems by unorthodox or apparently illogical
methods
17. Which of the following statements is TRUE about the innovation in business venture?
A. Innovation are the new ideas for doing things or using things.
B. Innovation is the emerging of ideas which have not been merged before.
C. Innovation is the process of generating unique and useful ideas.
D. Innovation is the process by which entrepreneurs convert opportunities
into marketable ideas.
18. Which one is the source of innovation within the company?

A. Industry and market changes
B. Demographic changes
C. Perceptual changes
D. All above
19. All statements below refer to source of innovation within the social environment,
EXCEPT:
A. New knowledge
B. Incongruities
C. Demographic changes
D. Perceptual changes
20. Which one of the statements below is NOT the characteristics of creative and
innovative entrepreneurs?
A. Narrow perspectives
B. Risk-taker
C. Motivated and dedicated
D. Curious

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Chapter 3

1. Creativity is the process of

2. Which one of the following is NOT the definition of innovation?

3. Which one of the following is the definition of innovation?

5. Creative entrepreneurs observed people’s and see .

6. Which one of the following is NOT the phases of creativity process?

7. The statement below is the styles of creative intelligence, EXCEPT:

8. The statement below is the creativity techniques and tools, EXCEPT:

9. In SCAMMPERR techniques, “S” is stand for:

11. How many types of innovation?

12. Which one of the following is NOT the types of innovation?

13. Which one of the following is the meaning of organizational innovation?

15. The statement below is the terms of SCAMMPERR techniques, EXCEPT:

16. Which of the following is the meaning of lateral thinking?

18. Which one is the source of innovation within the company?

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