DIGITAL MEDIA MANAGEMENT - Scope of Work

DIGITAL
MEDIA
MANAGEME
NT
I. Social Media (Facebook, Instagram, YouTube, LinkedIn, Twitter) Page
Management
II. Content Creation
III. Digital Media Planning and Buying
IV. Digital Media Artwork Animation
V. Creative Direction and Design
VI. Digital Advertising and Marketing
VII. Account Planning, Research, Reporting and Analysis
VIII. Social Media Platforms

a. Facebook
b. Instagram
c. YouTube
d. LinkedIn
e. Twitter
IX. Direction
The Client may supply direction and topics for content posts. It is understood, however, that the
Agency will take responsibility to write a content update to occur at regular intervals, whether
or not any direction is provided by the Client. The Work includes updates to Web page(s) and
social media business pages.
X. Allocated Team
The Agency will appoint a soecified Account Manager (AM), Strategy Manager and a Content Manager to
the Client. AM will be responsible to work as a bridge between the Agency and Client and first POC.
He/She will coordinate all activities with the Client and take necessary approvals. AM will be responsible
for all communication between the Client and Agency. In case of No response / Slow response from Client
AM will be solely responsible for reporting the same to the Client (management).
1. Social Media Management
The AGENCY will provide Social Media Management services to the CLIENT in accordance
with following specifications:
Facebook:
1. Page Management (Managing & responding to incoming inboxes, comments & mentions)
2. Design & develop static promo tiles
3. Design & develop GIF animations tiles
4. Design up to 12 Wall posts per brand. Design cover photos per campaign or as directed by the
respective client
5. Upload other content formats provided by the client in its existing format (videos, articles, external
links, etc.)
6. Monitor all conversations and respond to comments by fans
7. Delete and/or report spam, negative or illicit content posted on the page by fans
8. Forward complaints/queries from the customers to the concerned contact point at clients end and
seek for the best response
9. Provide monthly update reports and quarterly engagement activity plans to increase page
engagement.
Instagram:
1. Page Management (Managing & responding to incoming inboxes, comments & mentions)
4. Design up to 12 Wall posts per brand.
5. Upload other content formats provided by the client in its existing format
engagement.
Youtube:
1. Profile Management
2. Uploading of video content provided by client or as suggested by the agency
3. Monitor all conversations on the client’s channel and respond to comments from
subscribers/visitors
4. Delete and/or report spam, negative or illicit comments posted on the channel by subscribers
LinkedIn:
1. Design header and profile picture as per campaign or client’s request

2. Design up to 7 Wall posts per brand
3. Upload other content formats provided by the client in its existing format
Twitter:
1. Page Management (Managing & responding to incoming inboxes, replies & mentions)
4. Design up to 12 Wall posts per brand. Design cover photos per campaign or as directed by the
respective client
5. Upload other content formats provided by the client in its existing format (videos, articles, external
links, etc.)
engagement.
2. Website Project Specifications

We are listing down the key specification & requirements:
● Core Requirements
i. Deployment of Google AMPs
ii. Optimization for Performance Marketing Campaign
iii. Optimized website for mobile and different devices
iv. Managing and Integrating payment modules/solutions
v. Reporting
vi. Search Engine Optimization
● Optimization
● Includes website framework update
● Module Integrations (Such as plugins updates)
● Amendments in layout (Mobile Optimization)
● Content uploading
● SEO
1. Keywords Analysis
2. Competitors Analysis
3. Content writing
4. Site Structure for SEO friendly
5. Google analytic Creation
6. Google Webmaster Creation
7. Google Business page Creation
8. Google Map Creation
9. Meta title and Meta Description adding
10. Increase Traffic and product Visibility Ranking on Search Engine
11. Create Falcon i as the brand on Google
12. Google mobile first indexing (Google will predominantly use the mobile version of the
content for indexing and ranking)
13. Mobile SEO Optimization and Speed fixing
14. Optimize images
15. Content Indexing
16. Use main keywords across the important HTML Tags
17. Switch to friendly URLs
18. Internal Linking
19. Finding and fixing all the technical errors from the website
20. landing pages optimization
21. Social Media optimization
22. Off-page optimization
3. Paid Media Management

● Develop and propose a long-term media strategy
• Identify & recommend specific media objectives
• Identify key target audiences
• Assist in establishing year-long goals
• Identify KPIs to measure paid media performance
• Recommend specific tactics across channels
• Manage and optimize paid media campaigns including social, display, search,
in-app & video ads
• Optimize all paid campaigns
• Manage annual campaign budgets and bidding prices
• Manage paid search competition among industry players
• Identify opportunities for paid search campaigns
• Manage and implement paid content distribution campaigns, including video,
native content, and other 3rd party content integrations
• Provide insights and recommendations for meeting industry standards and assist
with execution where necessary
• Drive effectiveness of the paid media strategy by continually monitoring
channels and analytics which proactively suggesting new tactics to improve
media efficiency
• Recommend new digital opportunities such as new platforms, ad units, media
trends, tools etc.
• Submit monthly report of KPIs for all digital marketing campaigns and submit
recommendations for increased ROI (Return on Investment)
• Assist in establishing a unified dashboard with measurable results to share with
internal stakeholders
• Email database marketing

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VIII. Social Media Platforms

1. Design header and profile picture as per campaign or client’s request

2. Website Project Specifications

3. Paid Media Management

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