WE MATTER

SUBMITTED BY
TEAM WE MATTER

TONY KT
REBECCA JULIANNA
JOSEPH JOHN
AJU RICHARD
BASTIN FERNANDO

https://we-matter.com/
About
Company
We Matter is a cutting-edge HR IT company with the
mission to revolutionize businesses and enhance lives
by maximizing employee engagement and wellbeing.
We Matter as a firm understanding difficulties
presented by a multigenerational workforce & Provide
services to make organizations a better environment to
work in, We Matter have developed W(ell-being) +
E(ngagement) Matter Model by utilising more than 20
years of study and the power of artificial intelligence.
Company
Vision
To return outstanding value to the Stakeholders,
Employees, Customers
 Employee
Manager

Engagement
Effectiveness
Survey Performance- At individual as
well as team level
Measures to provide Proactive
If Your Employees Prosper, So
Problem Solving
Will Your Organization

PRODUCTS

AND SERVICES
Employee
Employee

Lifecycle wellbeing
W.E. Matter is a futuristic model that
W.E. Matter Model includes the
proposes to measure the
details of all the stages from the
engagement and well-being of the
process of Candidates interviewing,
team, decipher the underlying
their journey as an employee in the
reasons and identify action areas
organization till the time they part
using our Well-being & Engagement
their ways.
(W.E.) model.
 MARKET POTENTIAL & MARKET SIZE

According to the Employee engagement market, the total value of the

employee engagement global market is predicted to be $1.6, with sales to

expand at a rate of 9.1 CAGR during the forecast period.

By the year 2032, it is anticipated that the market size will amount to 3.8

billion USD and the top vendor market share would be 25%

According to Future Market Insights, employee engagement is one of the

most prominent solutions implemented by organizations globally. These

solutions improve employee retention, productivity and enterprise

collaboration.
 MARKET POTENTIAL & MARKET SIZE

South Asia & Pacific is estimated to be the fastest-growing and East

Asia is estimated to witness an absolute opportunity of US $322.6 Mn

Professional Services — a sector in India that includes companies like

the Big Four accounting firms, as well as business and IT consulting
organizations has the high attrition rate.
 MARKET POTENTIAL & MARKET SIZE

TOTAL COMPANIES IN INDIA (5000+ REST OF MARKET 50% (7567 companies)

2767
EMPLOYES)

1% FOR WE MATTER 75 COMPANIES

TOTAL COMPANIES IN INDIA (1000-

1800
5000 EMPLOYES)

AVERAGE EMPLOYEE Head

count
37500

TOTAL COMPANIES IN INDIA (UNDER

11000
1000 EMPLOYEES)

COST TO COMPANY FOR OUR

250/EMPLOYEE AVERAGE
SERVICE/EMPLOYEE

COMPANIES WITH THEIR OWN

EMPLOYEE ENGAGEMENT SURVEY 25%(4000 companies approx.)

SYSTEMS TOTAL REVENUE/month 93,75,000

TOTAL 11,25,00,000
TOP 5 PLAYERS MARKET SHARE 25%(4000 companies approx.)

Data is dervied from Crunchbase

 MARKET
> 500 crores
SEGMENTATION
BY REVENUE
100 crores - 500 Crores

WE Matter being a Start UP is focusing on

companies with a revenue lesser than 500

crores which is the mid range firms for

< 100 crores

which constitutes a major share of the
companies operational in India
MARKET
> 10,000 Employees
SEGMENTATION
BY EMPLOYEE COUNT

> 5000 - 10,000 Employees

1000 - 5000 Employees

“Rising awareness regarding employee centricity in India will
fuel growth”

APAC (South Asia and Pacific) are expected to be one of the most appealing
markets. As per the study, sales in the India employee engagement market are
predicted to grow by 4.3X over the forecast period.

Human resource management is transforming the Indian economy and workforce. All business
verticals are automating at least 40% of their HR operations. Many functions are only possible with
AI and machine learning since they are beyond the capabilities of humans.

India's expanding start-up culture encourages the use of automation of the HR department from
the BFSI to the healthcare sector. Driven by the aforementioned factors, sales of employee
engagement solutions in India are expected to rise.
 EMPLOYEE ENGAGEMENT MARKET
OUTLOOK BY CATEGORIES

BY SOFTWARE BY SERVICES BY DEPLOYMENT BY INDUSTRY BY REGION

o Integrated Employee o Professional Services o Cloud-Based IT & Telecom North America
Engagement Platform Consulting Services o On-Premises BFSI Latin America
o Standalone Software Integration &
Retail Europe
Unified Communications Implementation Healthcare East Asia
Enterprise Social Intranet Support & Maintenance
BY ENTERPRISE Government South Asia & Pacific
Employee Recognition & Training & Development SIZE Manufacturing Middle East & Africa
Reward o Managed Services Others

o Small & Mid size (SMEs)

Employee Performance

o Large Enterprises
Management

 Target Audience

W.E. Matter must move to capture the Indian companies with a revenue of
less than 500 Crores as they constitute major portion of the companies in
India in terms of revenue.

They must focus on companies with an employee count of less than

10,000.

W.E. Matter needs to make an image for itself so, needs to focus on
catching the eyes of CXO’s and HR head of companies.
 COST FOR MARKETING
METHODS PRICE FREQUENCY APPROX LEAD CONVERT

WEBSITE 5000 ONCE PER QUARTER 5%

INSTAGRAM/FACEBOOK 1000 PER MONTH 5%

EMAIL MARKETING FREE OF COST FOR A LIMITED SET EVERY WEEK 10%

SEO 7000 Twice A Month 5-10%

HR MAGAZINES/NEWS LETTERS
MIN 50,000 MONTHLY 10-50%(Depends on spent and lead quality)

LINKEDIN 15,600   Once in 6 Months 5%

(RECRUITING PORTALS,JOB FARES,

1 LAKH TWICE A YEAR 5%-10%
EXPO ETC)
 CHANNELS
LINKEDIN
LinkedIn is a platform for professional networking that can be used to develop
relationships and brand awareness. It helps in generating 277% more leads and
nearly 740 million people use it across 200 nations.

Grow and develop email marketing list with professional connections and network.
Use LinkedIn Analytics to understand the audience & the content they relate with.
Reposting the best @mentions will keep people interested. To increase the reach of
important content, use relevant #hastags too.
Embrace influencers! They'd help in creating a larger market.
To keep your audience interested, stay updated on trends and offer a variety of
content types.
Feature your staff and use them as a recruiting force.
 INSTAGRAM & FACEBOOK

IG & FB can draw people in with it's stunning aesthetics & popular visuals. It aids
businesses in engaging with customers successfully.

Streamlined campaign - Their advertisements are completely integrated, and brands

benefit from the high level of engagement in campaign creation & optimization options.
Visualization is the result of higher conversion rates.
Instagram has an average click-through rate (CTR) of 0.58%. A dollar spent on Instagram
generates more clicks than it does anywhere else.
Use employee-generated content & promote the ability to customise your HR services.
Influencer marketing utilizing key leaders in B2B, to drive the brand's message to the
larger market has become a central focus. This aids in raising awareness of the brand
among other potential customers.
INSTAGRAM & FACEBOOK
BUSINESS MAGAZINES
With magazines, it is much simpler to focus on a specific market segment because
magazines frequently have very niche audiences and it also cater to demographics
and various specialised interests that are available.

Since magazines are high-quality publications with a large readership, they can be a
great way for companies to build their brand equity.
Less competition - With so many other advertising options available, magazines provide
businesses with a clear space to place their ads where they won't be drowned out and
misconstrued as click bait.
Long-term and low investment compared to other print ads, magazine advertisements
typically have a much longer shelf life.
Increases sales by bringing more customers to your website or store.
Greater brand consistency and improved recognition of services.
 COMPETITORS

1 2 3
 STAND OUT FEATURE OF PERSONIFWY
Induviduality of Features/service

 STAND OUT FEATURE OF PENTAQUEST

Government connection/client
Gamification of the whole Employee Journey
 Pricing Strategy
Companies that have fewer than 5,000 workers are able to charge Rs. 250

per worker, whereas those that have between 5,000 and 10,000 workers are

able to charge Rs. 200 per worker. This value is obtained from the costs of

marketing and the competition in the market.

 Investors and ROI
As a new business, it is expected that a third of the IT industry and manufacturing sector similar

to MSME (excluding the large player) will become customers.

With a penetrable market size of more than 7000 companies and adding up, it is quite likely that

your venture will be successful.

Considering this opportunity and the marketing that has been done and we matter's position if

1% was the ROI an investor will see a return on their investment (ROI) in two year.

COST TO COMPANY FOR OUR SERVICE/EMPLOYEE 250/EMPLOYEE AVERAGE

TOTAL REVENUE/month 93,75,000

TOTAL REVENUE 11,25,00,000

Disclaimer : The numbers are taken on a extremely pessimistic approach and an average performance of the company can infact
double the total revenue to more than 25+ crores for the first year.
 THANKS
FOR LISTENING