Chapter 2

CHAPTER 2
THE INDUSTRY AND THE COMPANY AND ITS SERVICES
A. THE INDUSTRY
The Puto Balanghoy, located in Makilala North Cotabato

Municipality, offers excellent services to other nearby municipality while also
offering their best traditional cuisine. To provide a genuine puto balanghoy
for you the production procedure typically uses a classic dough recipe. The
puto balinghoy industry was created to turn puto balinghoy into puto
balabghoy with fillings and toppings. Puto balinghoy was a pleasant, cozy,
and familiar establishment but it really needed more dining options. It
provides the highest quality of puto balinghoy with a distinct and flavorful
flavor that satisfied the customers appetite.
B. THE COMPANY AND THE CONCEPT
BUSINESS LOGO
Our company created this logo because we believe it accurately

captures the essence of our primary business. Furthermore, three puto’s
represent the company's female partners, while one doughnut represents
one of the company's male partner. We added some creative design to the
border to represent the business owner's creativity. And there is also
doughnut that do ok sign that symbolize worth it and affordable for the
costumer's.
Figure 2.1 Business logo

Business Location
Vision Statement
It aims to be one of the most excellent and innovative product. This product
aims also to be one of the most proud products.
Mission Statement
To provide palatable food to our customer. To ensure that it will be

satisfying for their appetite and cravings.
Goals
Our major goal of “ DIP IT & LICK IT” is to have our own establishment,
partnership with other establishment and branches for us to be able to apply
our product not just in local, national but also international.
Objectives
To give good services and satisfaction of the customers

cravings.
To provide an affordable price and excellent product.
To introduce our innovative product and to innovate the

product by providing customers a different flavors.
C. THE PRODUCT AND THE CONCEPT
Puto Balanghoy was transformed into creative and intriguing

take-out appetizers. It was a new plate in the food sector and was suitable
in front of Street Calis Subdicivion Poblacion Makilala North Cotabato.
It was create to be the first puto balanghoy in the municipality of

makilala to distinc puto balanghoy with fillings and selection of toppings.
The idea behind puto balanghoy was attract more patrons and franchises
by introducing its new culinary masterpiece to the city and its surroundings
municipalities. It provided excellent service to sartisfy and asure customers.
Puto Balanghoy had the first ever advantage in providing high-quality puto
balanghoy for quick delivery and one of a kind masterpieces because there
was little rivalry among pizza shops as was noted. Another puto balanghoy
found it challenge to innovative its way to the market. Puto Balanghoy also
provided cheaper fixed cost by negotiating a lengthy building lease.
Business philosophy
The business offers different flavors. The business owners assures

that the product is safe and nutritious because of the ingredients: cassava
and sugar that is particularly high in vitamin C, an important vitamin that
acts as an antioxidant, support collagen production, and enhances
immunity. In addition, the staff are always maintaining the cleanliness and
safe of environment to ensure that the product is clean. The business also
assures that the purveyor of the ingredients is authentic to have consistent
processing.
a. Strength
Different variety of flavors
The uniqueness of product
Made of fresh root crafts
b. Weakness
Shortage of raw ingredients
c. Opportunities
d. Threats
e. Legal form of industry

SWOT ANALYSIS
Strengths: Weaknesses:
The best-tasting snack with a low initial The price fluctuations of the necessary
capital investment cost. The essential ingredients may have an impact on the
ingredients for "Puto Balanghoy" are “Puto Balanghoy”. The product's shelf
readily available and easy to find. It life cannot be extended for a week
could look more appealing than the since doing so would ruin its flavor and
traditional ones due to products that quality.
transform it into delightful snacks. The
researcher will be able to increase
sales.
Opportunities: Threats:
Because of the growing population, The market for traditional kakanin

there will likely be an increase in the goods will be affected by customers'
need for snacks, and kakanin goods are changing appetite and snacking
suitable for customers who want to just habits.The majority of the market has
save money. Nowadays, individuals are already been taken over by the current
looking for cheaper snacks, and kakanin kakanin manufacturers.
foods fit their specified budget.
Table 3.3 SWOT

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CHAPTER 2

THE INDUSTRY AND THE COMPANY AND ITS SERVICES

The Puto Balanghoy, located in Makilala North Cotabato

B. THE COMPANY AND THE CONCEPT

Our company created this logo because we believe it accurately

Figure 2.1 Business logo

To provide palatable food to our customer. To ensure that it will be

To give good services and satisfaction of the customers

To provide an affordable price and excellent product.

To introduce our innovative product and to innovate the

C. THE PRODUCT AND THE CONCEPT

Puto Balanghoy was transformed into creative and intriguing

It was create to be the first puto balanghoy in the municipality of

The business offers different flavors. The business owners assures

Different variety of flavors

The uniqueness of product

Made of fresh root crafts

Shortage of raw ingredients

e. Legal form of industry

Because of the growing population, The market for traditional kakanin

Table 3.3 SWOT

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