Dcamotelicious Donut Business Implementation Plan 1

P OLYT ECHN IC UNIV ERSI TY OF T HE PHIL IPPI NES
I. BACKGROUND AND BUSINESS CONCEPT
Filipinos always do have sweet foods serve in their table to eat right after
meals. They try different kind of sweets to fill their satisfaction, so our group innovate
a doughnut that made of vegetable, nowadays there is a lot of fillings of doughnuts
that everyone that will always look for their different favorite brands. Eating
doughnuts have no limitation as long as it will satisfy your need, doughnuts can also
be a gift to a birthday celebrant especially when you want to save money. Doughnut
is served with different flavors such us lemon cream, strawberry, vanilla which is
very common in market to make it more unique our team innovation where we use
the camote as our main ingredient since their a lot of camote in bulacan we decided
to make it special and new to engage in the market “D” Camotelicious Donut” is an
innovative product of a doughtnut that you would not think that is made of sweet
potatoes the others do not tend to eat.
Doughtnuts is one of the known sweet foods in the Philippines that you will
buy in famous stores The original doughnut is made with usual flour, to havehave a
kind of vegetable style of sweet snack we use camote so we come up with the idea
where we named it “D” Camotelicious D represent the “THE” Camotelicious Donut
means “Masarap na Donut na gawa sa kamote” which is unique because of its
natural sweetness from camotte and its health benefits.
To make it more delicious yet not risky to our customer health we used
vegetable oil in frying our D’ Camotelicious Donut. This will be very unusual to our
target customers since it is new to the market. The flavor that we made was
unfamiliar to the eyes and taste of the customer since it is made of camote so it will
be very catchy and interesting. The flavor that we have are Crispy donuts, Choco
butternut munchkins, Bukayo donuts, Cheesy donut, Choco butternut, and Classic
glaze. We will ensure that they will not regret buying our product because of its
affordable price, taste, and good texture inside and out.
We decided to build our business in Cutcot DRT Highway which we seen a
lot of opportunities to sell our product where it is near to passengers, students, and
workers. This idea that we made is all about fulfilling the needs and desire of each
customer by serving them the best kind of doughnut that they have not tried yet. By
using the famous vegetable in the Philippines that you can find everywhere is also
an opportunity that we can give to our local farmers in Pulilan to encourage them in
planting sweet potatoes to their backyard so that they can also supply us a fresh
camote. Our team wants to be an outstanding producer of “D’ Camotelicious Donut”
in our place. Eventually we will sell our product in different places to also become
part of growing competitive entrepreneurs.
This study is all about the donut that is made of camote, which contains
different real feature based on our own experiences. We have successfully made
this study possible with the help of our professor and team. By launching this newly
innovative product we can easily be part of growing economy in Pulilan, Bulacan.

II. DESCRIPTION OF THE BUSINESS
D’ Camotelicious Donut is sole proprietorship type of business. It is where an
individual is willing to take a risk to enter the business using his innovative idea to
be known and recognize by the others in the market. Where in we will offer different
newly varieties which are Classic Glaze , Bukayo,Cheesy Donut, Crispy
Donut,Choco Butternut munchkin, Choco Butternut.
III. VISION, MISSION AND OBJECTIVES
a. Vision:
 To be the best provider of desserts or snacks in town of Pulilan,
Bulacan and Central Luzon.
 To introduce the benefits of camote by launching D’ Camotelicious
Donut in the market.
 To be the first producer of camote donut here in Pulilan, Bulacan.
b. Mission:
“We aim to provide a beneficial product for our consumers and
become one of the donut branches leading here in Pulilan, Bulacan.
We are very eager to promote the Philippines agriculture by the
existence of this product. Also, we want to encourage everyone to try
this nutritious and affordable donut for them to experience its benefits
in their health.”
c. Objectives:
 To promote an affordable and nutritious food to the market.
 To help the local farmers by purchasing their camote.
 To earn profit and be part of the food industry.
 To contribute a big part in our economy.
 To help everyone’s maintain their good health while enjoying this
food.
d. Short-term Objectives:
 To make D’ Camotelicious Donut known in Pulilan, Bulacan
 To encourage our target market to patronize our innovative donut.
 To build a good relationship and communication to our consumers
and staffs.
e. Long-term Objectives:
 To be the best producer of vegetable donut in the country.
 To have many franchisors of our business “D’ Camotelicious Donut”
not only in Bulacan but around the world.
 To be known internationally.
 To make more varieties of donut and flavors that also give good
benefits in everyone’s health.

IV. MARKETING PLAN
1. Product Strategy
D' Camotelicious doughnut is made of camote dough to have a good dessert to
make it more innovative and different to customers we used local vegetable that we can
buy to public markets or we can also just harvest it from our backyard, it's process is to
boil the camote first and smash it then add the different flavor and lasty we fry it to have
a good texture. Which is unique because of its natural sweetness from camote and its
healthy benefits is still there. This product will be known since it is new to the market and
surely customers will be interested to buy it. We make it not so boring that's why we add
different varieties that all customers will enjoy to eat.
a. Business Logo Description
Business logo is important layout in
the business industry to develop and
encourage people. It informs the prospective
consumers about how the business might
help them. On the other hand, it creates a

Business Logo
positive
impression and serve as cornerstone of the brand recognition of the business.

The company trademark is D' Camotelicious Donut. "D' Camotelicious"
are made up of three words: "D" is a shorthand for "the," "Camote" is one of the
primary ingredients in the innovative products, and "licious" is derived from the
term delicious, which describes the customer satisfaction and will enjoy our
delectable and affordable products.
The “rectangle rounded corner shape” of the logo represent the positive
message of signify strength, welcoming, effectiveness, and a high level of
professionalism in the business. The color of our logo is made up of two: “brown
color” represents positive meanings including, natural, friendly and
approachable, implying that is easy to deal and interact with customers. “Dark
yellow” represent the happiness and optimism about the successful outcome of
the business. The design of a donut with a chef's hat and a hand motion in the
left side of the logo symbolize a new creative product that gives customers a
warm welcome and a great greeting while the image of Sweet Potato or Camote
with head cap and thumbs up sign in the right of the logo represent the main
ingredients of the product and happiness of signifying approval. The line with
the flower petal above the brand name indicates the passion, love, and
connection between the staff and customers. Under the brand name you can
see the multiple blocks which is symbolize the road. However, under the bricks
the two circles indicate the wheel and where the business started.
The tagline can be seen in the lower part of the logo “Camote treat for
someone sweet”, wherein we want to encourage and satisfy our customer to

treat their family, friends or special person by eating our innovative donut with
different variety of flavors. Furthermore, the meaning of “sweet” in the tagline
refers to those that appreciate, love, care for, and wish the best. Not the sweet
person in the literal sense. This camote donut is the ideal way to spoil them and
strengthen your connection.
b. List of Products/Services
 Present Product Varients
Classic Glaze Donut

Bukayo Donut
Cheesy Donut
Crispy Donut
Choco Butternut Donut

Choco Butternut Munchkin Donut
 Present Service
 Cash on delivery
Cash on Delivery
 Online payment
Online Payment
 Online Reservation
Online Reservation
c. Packaging
The packaging of D’ Camotelicious Donut is simple, safe and affordable
and good quality. The D’Camotelicious Donut ensures that the products are
clean for the safety of the customers and meet its standard for the customers
satisfactory. Our packaging is also environment friendly, since the packaging
materials are made of paper. The packaging for the piece of donut is square
shape and for the munchkin the shape is tulip. Those are from kraft paper that
is made from 100% original wood pulp, food graded, high quality, non-stick and
oil proof paper. The color of kraft paper is light brown with an attached logo of
D’ Camotelicious Donut. The packaging of the donut box is window type, glossy
laminated finish, food graded, high quality and color white with the attached logo
of the D’Camoteliciuos Donut at the center top of the box and kraft paper inside
of the box that absorbed the excess oil. For the holder of the donut box, we used
a golden yellow ribbon that represents happiness, joy, cheerfulness and
optimism. The packaging box of munchkins are food graded, high quality and
color white with the attached logo of D’Camotelicious Donut at the center of the
box and kraft paper inside of the box that absorbed the excess oil.
 Packaging Label
Packaging Label
 Per Piece Munchkin
Per Piece Munchkin

 Regular Size
Regular Size
 Per Six (6) Pieces

Per Six (6) Pieces
 Per Twelve (12) Pieces
Per Twelve (12) Pieces

d. Nutritional Benefits of Sweet Potato
 Sweet potatoes are high in fiber, vitamins, and minerals starchy
root vegetable. Also, the antioxidants protect your body from free
radical damage and chronic disease.
 Sweet potatoes are high in fiber and antioxidants, which help to
encourage the growth of beneficial gut bacteria and maintain
healthy digestion.
 Improve your eye health and avoid vision loss.
 It will help to improve your brain function.
 Sweet potatoes are high in vital fiber and magnesium, which are
important for diabetes prevention and treatment.
 It will help to improve your hair and skin.
e. Future Products/Services
D’ Camotelicious Donut will be focusing in improvement and developing
a new flavors, products, and services that can continuously satisfy the changing
needs and wants of the customers as soon as it will be known and recognize its
benefits once the business grow.

 Futrue Products
Camote Cake
Camote Brownies Bite

Camote Cookies
Camote Cupcake
Camote Donut Twist
 Future Flavors
Strawberry Flavor
Cinnamon Flavor
Vanilla Glaze Flavor

Chocolate Flavor
Caramel Flavor
Oreo Flavor
 Future Beverages
Banana Shake Mango Shake

Orange Shake Pineapple Shake
Coffee
Coffee Shake
f. Target Market
We at D' Camotelicious Donut want to increase the demand of vegetables
by offering a healthy snacks or dessert using our local crops. Our target market
are the residents of Pulilan, Bulacan and other nearby towns. Particularly those
people who loves eating donut and health-conscious individual mostly youth and
mommies. And also, the kids, workers and celebrators. This product is not high
in value or price and, as a result, it will be afforded by everyone regardless of
varying incomes. The product of D' Camotelicious Donut will be enjoyed by all
consumers who loves eating Filipino foods specifically desserts.
g. Competitor Analysis
• Has a •One of the largest •There are •Produces

satisfying taste donut, fast food & various of quality
in affordable coffee restaurant
products that donuts at
price. chain in the world.
can be affordable
• Offer an •Has a strong choose. prices.
innovative brand loyalty

STRENGTHS
•Not •Has many
product that are amongst its
expensive. varieties
very nutritious customers.
and healthy and flavors

•Has fixed
because of its of donut.
customers
main ingredient • They are offered and high •It is known

which is camote. many varieties of customer by some
doughnut. confidence.
• Easy to make customers
the transactions • Has the effective because it
and a store has marketing and is
a good location advertising established

which is near strategies via TV year 2005.
along the DRT commercials, print
highway. ads, online ads &
digital marketing
• Staff has an
attentive mind
and attractive
way in terms of
speaking.
•Being new in •The targeting •The •Some
the market. strategy could advertising customers
be improved. method and are not

•The
strategy used familiar in
customers are •Low product
need to the brand.
not yet familiar variety.
improve.
WEAKNESS
in this •The
•Poor financial
business. •Has low location
performance.
product does not
variety. easily find.

•Dunkin has a
very limited
expansion
strategy.
•Promotes •The company can •Keep in •Keep in
products that introduce low developing developing
are beneficial to calorie snacks as new flavor. new flavor.
people well.
•Strong •Have
especially to
•Increase its reach reputation. branches in
those who has
through effective different
health problems •Multiple
online marketing place.
and conscious stores.
can boost Dunkin
OPPORTUNITY in their health.
Donuts' sales.
•Can adapt to
•Introduce more
the different
healthy options.
taste that people
have for
developing new
flavor.
•Introduce more
healthy benefits
and options.
•Those store •Health- •Those •Those
that also sells conscious businesses businesses
the same people who that also that offer
variety of prefer not to offer the the same
product with have fast food. same kind of kind of
affordable products. products.

•Competition
price.
even other •The •Changing
•The brands as well customers’ consumer
continuous as local cafes different trends.
changing of and bakeries perception
THREATS consumer can affect and the
trends. business of economic
Dunkin Donuts. trend.

•Those who
don't usually •Increase in the
eat cost of raw
vegetables. materials,changi
ng. government
policies etc. can
affect its sales.
•More stringent
regulations.
•Changing
consumer
trends.
2. Price
a. Pricing Strategy
Cost plus pricing is a cost-based method for setting the prices of goods
and services. Under this approach, you add together the direct material cost,
direct labor cost, and overhead costs for a product, and to it a markup
percentage (to create a profit margin) in order to derive the price of the
product.
In this project, 50% of the Total Production Cost (Direct Material Cost +
Direct Labor Cost + Overhead Cost) will serve as the Markup Price of the
product.
For instance, the total production cost of D’Camotelicious Donut Choco
Butternut Flavor is estimated to be at P12.00 each. Following the cost-based
method approach, the selling price of product is derived as;
TOTAL PRODUCTION COST x MARKUP PERCENTAGE = MARKUP PRICE

Php 12.00 x 50% = Php 6.00
TOTAL PRODUCTION COST + MARKUP PRICE = PRODUCT PRICE
Php 12.00 + Php 6.00 = Php 18.00 each
However, the reseller markup percentage will be 20% of 50% original
markup price. This is intended to help the reseller to have a profit.
TABLE 17: D’ Camotelicious Donut Pricing
Selling Price of D'Camotelicious Donut
Total
Markup Product
Production Markup
Flavors Price Price
Cost Percentage
(Php) (Php)
(Php)
Crispy Donut 45g 13.30 50% 6.65 20
Cheesy Donut 45g 13.23 50% 6.61 20
Classic Glaze Donut

13.36 50% 6.68 20
45g
Bukayo Donut 45g 19.51 50% 9.75 30

11.93 50% 5.97 18
45g
Choco Butternut
5.44 50% 2.72 8
Munchkin Donut 30g
b. Costing
Provided below the computation of D’Camotelicious Donut product cost:
TABLE 18: D’ Camotelicious Donut Product Cost
Costing of D'Camotelicious Donut
UNIT COST /
TOTAL
ITEMS QUANTITY UNIT COST PRODUCTION
(PHP)
(PHP) UNIT (PHP)
INGREDIENTS
(Based Donut
Dough)
for Crispy,
Cheesy, Classic
Glaze and
Bukayo Donut
Camote 1 kilogram 60.00 60.00 1.88
Bread Flour 0.25 kilogram 35.00 8.75 0.27
White Sugar 0.25 kilogram 52.00 13.00 0.41
Condensed Milk 0.50 cup 20.00 10.00 0.31
110.0
Powdered Milk 0.25 kilogram 27.50 0.86
0
Baking Powder 5 gram 0.38 1.90 0.06
Vegatable Oil 0.50 liter 86.15 43.08 1.35
Subtotal 5.13
INGREDIENTS
(Crispy Donut
Flavor)
Bread Crumbs 0.25 kilogram 50.00 12.50 1.56
Evap Milk 125 milliliter 0.07 8.75 1.09
Egg 3 piece 7.00 21.00 2.63
Subtotal 5.28
INGREDIENTS
(Cheesy Donut
Flavor)
Cheese 165 gram 0.33 54.45 5.45
Subtotal 5.45
INGREDIENTS
(Classic Glaze
Donut Flavor)
Powdered Sugar
110.0
(Confectioners 0.30 kilogram 33.00 4.13
0
Sugar)
Vanilla Extract 7 milliliter 0.07 0.49 0.06
Subtotal 5.41
INGREDIENTS
(Bukayo Donut
Flavor)
Coconut (Grated
1 piece 40.00 40.00 5.71
Coconut)
Mascovado
0.25 kilogram 52.00 13.00 1.86
Sugar
Brown Sugar 0.75 kilogram 44.40 33.30 4.76
Subtotal 12.33
INGREDIENTS
(Choco
Butternut
Donut Flavor)
Camote 0.50 kilogram 60.00 30.00 2.00
Cocoa Powder 0.25 kilogram 80.00 20.00 1.33
Vegatable Oil 0.25 liters 86.15 21.54 1.44
Subtotal 8.08
INGREDIENTS
(Choco
Butternut
Munchkins
Flavor)
Camote 0.50 kilogram 60.00 30.00 0.67
Condensed Milk 1 cup 20.00 20.00 0.44
Vegatable Oil 0.25 liters 86.15 21.54 0.48
Subtotal 1.59
INGREDIENTS
(Butternut
Coating)
Food Coloring
1 piece 3.00 3.00 0.05
Powder
Desiccated
0.50 kilogram 80.00 40.00 0.67
Coconut
Cinnamon 10 gram 0.50 5.00 0.08
Butter 75 gram 0.35 26.25 0.44
Subtotal 1.24
Labor Cost
working
1 Worker 4 52.00 208.00 2.31
hour
Subtotal 2.31
Overhead Cost
working
Gas 2 5.00 10.00 0.11
hour
Plastic Gloves 10 piece 0.12 1.20 0.01
Parchment
3 meter 5.30 15.90 0.18
Paper
Subtotal 0.30
Total
Production
Cost
Crispy Donut
13.03
Flavor
Cheesy Donut
13.19
Flavor
Classic Glaze
13.16
Donut Flavor
Bukayo Donut
20.07
Flavor
Choco Butternut
11.93
Donut Flavor
Choco Butternut
Munchkin Donut 5.44
Flavor
3. Promotion
 Promotional Strategy - this strategy designed to enhance the
awareness of people about the product by informing and persuading
the target market. Its goal is to create awareness, get people to try
products, provide information, keep loyal customers, increase use of
a product, identify potential customers, and even teach clients about
potential services.
Coupons - this kind of promotional strategy can help every business
to encourage customer to go to store to try and purchase a product
for them to use this discount offered.
Coupon
 E- Commerce Platform – this kind of platform helps the consumer to
search their needs easily through the use of internet. It is the process
of buying and selling using the different social media platforms. It
helps entrepreneurs to effortlessly introduce their offered products
and services to their possible customers. D’Camotelicious will utilize
this ecommerce platform, to easily reach and serve our future
consumers, to introduce to the large number of people easily, to share
knowledge about the benefits of our products.
a. Facebook
D’ Camotelicious Donut Facebook Page

b. Instagram
D’ Camotelicious Donut Instagram Account

 Advertisement – it is the way how entrepreneurs encourage and
promote to the people to buy their offered products and services using
print advertising. D’ Camotelicious will apply this platform to reach
those people who does not have any connection to our Ecommerce
platform. Print media which are the business card, flyers, poster,
brochure, and tarpaulin to share the benefits, mission and vision of
our business.
a) Business Card
Business Card
b) Flyers
c) Poster
d) Brochure
Brochure page 1
Brochure page 2
e) Tarpaulin
Tarpaulin
4. Place Strategy
The proposed location for the business will be at Cutcot Pulilan, Bulacan
beside McDonald’s Pulilan. The 43.661 square meter floor area of the said
establishment will be chartered by the business owners for at least 5 years
and/or with extension if needed.

Vicinity Map
V. SALES MANAGEMENT PLAN
Our business D’ Camotelicious Donut is located at Cutcot DRT Highway in
Pulilan, Bulacan, beside McDonald’s Pulilan. It is a place wherein we can seek more
opportunities. This area was good to catch many customers and also the place was
easy to locate and easy to go, the fact that many transportations passes by on this
area. Our target market is all the kids, youths, adults, and other that has a health
conscious. We choose to have this product to serve for them to become healthy
while eating a dessert like this. We are planning to sell our products through online
process though we have a physical store. It is easy to have more sales and profits if
we can sell through physical and online basis.
D’ Camotelicious Donut will have a great opportunity to market because of its
innovative appearance, taste, and ingredients. The curiosity of people will lead them
to buy our products and the benefits of this will lead them to buy again and again.
The more it satisfies them, the more they will demand our innovative products.
By having this kind of innovative products, we are not only helping the
customers and the agricultural production wherein we get our main ingredients of
vegetables which is the camote. With this kind of process, we can contribute a lot in
order our economies reach its growth. This product is very affordable and can satisfy
not only your cravings but also your health.

VI. BUSINESS LEGAL REQUIREMNETS PROJECTED SALES AND COST PLAN
D’ Camotelicious Donut will strictly comply to all legal government
requirements that is needed to legally established and be operate in the future.
The following are the requirements that the D’ Camotelicious Donut need to
comply with.
1. Cedula
According to moneymax.ph, cedula is a document issued to Filipinos
upon payment of a residence tax. At present, the cedula is one of the basic
requirements for most government transactions. It can also serve as valid
identification for individuals and corporations residing or located in the same
municipality where it is acquired.
2. Barangay Clearance
According to Philippine Clearances, barangay clearance is a
government-issued document in the Philippines. It is used to certify a person
with good moral character and a law-abiding citizen of a certain barangay.
3. DTI Permit
The DTI permit certificate authorizes you to use your own business name
for any business-related operation. It also secures your business name from
being used by other individual or group.

4. BIR Permit
According to Ej Arboleda, BIR registration certificate is a must and also
known as BIR Form 2303 and Certificate of Registration (COR), this type of
document gives you the legal rights to operate your business in the Philippines.
5. Business Permit
Based on Philippine Clearances, business permit is one of the
requirements before a person or company can legally start a business in the
Philippines. It is commonly known as Mayor’s Permit or Mayor’s Business
Permit since it is being issued by the Office of the Mayor in the city or
municipality where the business is to operate.
6. Sanitary Permit
According to irosin.gov.ph, food and non-food business
establishments are required to secure sanitary permit to make sure they
observe the standard of the Sanitary Code of the Philippines. Workers in said
establishments are also required to secure health cards.
Sanitary Permits and Health Cards are requirements for securing
Mayor’s Permits and Business License in the Municipality.

7. Fire Safety Permit
According angono.gov.ph, the Fire Safety Inspection Certificate
(FSIC} issued by the Bureau of Fire Protection serves as an assurance that
a certain facility, structure or building/occupancy has been duly inspected
and deemed complying to the Fire Code of the Philippines or RA 9514.
8. Food Safety Permit
According to Lyle Pendon, Food Certifications also minimize the cost
for potentially unsafe products in the food chain as well as secures the
production and workflow of the chain itself.

 Other Cost
a. Rent Expense
D'Camotelicious Donut
Schedule A-12 Rent Expenses
For the year 1-5
Year 1 Year 2 Year 3 Year 4 Year 5
Monthly Rental Fee 3,500 3,570 3,641 3,714 3,789
Total: 42,000 42,840 43,697 44,571 45,463

We provide 2% increase every year
b. Utilities Expense
Utilities Expenses
Montly cost Year 1 Year 2 Year 3 Year 4 Year 5
Electricty 350 4,200 4,200 4,200 4,200 4,200
Water 191 2,292 2,292 2,292 2,292 2,292
Total 541 6,492 6,492 6,492 6,492 6,492

c. Food Expense
Costing of D'Camotelicious Donut

UNIT COST TOTAL COST / PRODUCTION
ITEMS QUANTITY UNIT (PHP) (PHP) UNIT (PHP)
INGREDIENTS (Based Donut
Dough)
for Crispy, Cheesy, Classic
Glaze and Bukayo Donut
Camote 1 kilogram 60.00 60.00 1.88
White Sugar 0.25 kilogram 52.00 13.00 0.41
Powdered Milk 0.25 kilogram 110.00 27.50 0.86
Vegetable Oil 0.50 liter 86.15 43.08 1.35
Subtotal 5.13
INGREDIENTS (Crispy Donut
Flavor)
Bread Crumbs 0.25 kilogram 50.00 12.50 1.56
Egg 3 piece 7.00 21.00 2.63
Subtotal 5.28
INGREDIENTS (Cheesy Donut
Flavor)
Cheese 165 gram 0.33 54.45 5.45
Subtotal 5.45
INGREDIENTS (Classic Glaze
Donut Flavor)
Powdered Sugar
(Confectioners Sugar) 0.30 kilogram 110.00 33.00 4.13
Vanilla Extract 7 milliliter 0.07 0.49 0.06
Subtotal 5.41
INGREDIENTS (Bukayo Donut

Flavor)
Coconut (Grated Coconut) 1 piece 40.00 40.00 5.71
Muscovado Sugar 0.25 kilogram 52.00 13.00 1.86
Brown Sugar 0.75 kilogram 44.40 33.30 4.76
Subtotal 12.33
INGREDIENTS (Choco
Butternut Donut Flavor)
Camote 0.50 kilogram 60.00 30.00 2.00
Vegetable Oil 0.25 liters 86.15 21.54 1.44
Subtotal 8.08
INGREDIENTS
(Choco Butternut
Munchkins Flavor)
Camote 0.50 kilogram 60.00 30.00 0.67
Condensed Milk 1 cup 20.00 20.00 0.44
Vegetable Oil 0.25 liters 86.15 21.54 0.48
Subtotal 1.59
INGREDIENTS (Butternut
Coating)
Food Coloring Powder 1 piece 3.00 3.00 0.05
Desiccated Coconut 0.50 kilogram 80.00 40.00 0.67
Cinnamon 10 gram 0.50 5.00 0.08
Butter 75 gram 0.35 26.25 0.44
Subtotal 1.24
Labor Cost
working
1 Worker 4 hour 52.00 208.00 2.31
Subtotal 2.31
Overhead Cost
working
Gas 2 hour 5.00 10.00 0.11
Plastic Gloves 10 piece 0.12 1.20 0.01
Parchment Paper 3 meter 5.30 15.90 0.18
Subtotal 0.30
Total Production Cost

Crispy Donut Flavor 13.03
Cheesy Donut Flavor 13.19
Classic Glaze Donut Flavor 13.16
Bukayo Donut Flavor 20.07
Flavor 11.93
Choco Butternut Munchkin
Donut Flavor 5.44
d. Representation Cost
Representation Cost
For the year 1-5

Advertising & Promotion 800 980 1,160 1,340 1,520

Packaging 8,300 8,466 8,635 8,808 8,984
Total 9,100 9,446 9,795 10,148 10,504
e. Transporation and Miscellaneous Cost
Transporation and Miscellaneous Cost
Price Montly cost Year 1 Year 2 Year 3 Year 4 Year 5
Gasoline 48/Liter 1Liter/Day 1152 13,824 14,100 14,382 14,670 14,964
Total 1,152 13,824 14,100 14,382 14,670 14,964
We provide 2% increase every year

f. Office Supplies
Office Supplies Expense
Per Year 1-5
Office Supplies Quantity Price Total Price

Record Book 2 105 210
Bond Paper 2 169 338
Scissors 2 100 200
Calculator 1 250 250
Pen 5 5 25
Stapler with pin 1 161 161
Paper Fastener 2 20 40
Folder 7 10 70
Tape 5 5 25
Tape Dispenser 1 150 150
Puncher 1 150 150
Total 1,619.00
g. Pre-Operating Expense
Pre-Operating Expense
Total Operating Expense

10,584 882
divided by 12 months
Add: Total Rent Expense 3,500
Add: Cost of Sale 2 weeks of

92,184
operation
Purchase of Equipment 46,400
Allowance for Contingency 1,533
Total Investment 144,499
h. Miscellaneous Cost
Miscellaneous Cost
₱9,979
Furnitures and Fixtures
22,173
Office Equipment
46,400
Store Equipment
78,552
Total
 Investment Requirements and Interest Core
Investment Cost ₱190,153
Furniture and Fixtures 9,979
Store Equipmrnent 46,400
Office Equipment 22,173
Office Supplies 1,619
Kitchen Supplies 4,694
Sanitary Supplies 2,867
Emergency Supplies 1,653
Packaging Supplies 8,300
Utility Expense 6,492
Rent Expense 3,500
Delivery Expense 2,152
Organizational Expense 1,900
Installation Expense 4,099
Stall Renovation 1,900
Advertising and Promotion Expense 800
Permits and Licenses 4,439
Purchase of Raw Materials:
Sweet Potato 5,040
Baking Powder 2,075
Powdered Milk 4,740
Vanilla Extract 240
Vegetable Oil 8,400
Bread Flour 5,880
Powdered Sugar (Confectioners Sugar) 1,188
White Sugar 5,040
Egg 1,152
Evap Milk 1,800

Brown Sugar 3,780
Mascovado Sugar 1,800
Coconut 2,400
Condensed Milk 1,980
Cheese 1,860
Food Coloring Powder 1,008
Cocoa Powder 1,800
Butter 1,320
Cinnamon 372
Desiccated Coconut 2,172
Bread Crumbs 1,497
Labor Cost 4,992
Overhead Cost 650
TOTAL 184,153
Allowance for Contingency ₱6,000
VII. PROJECTED SALES AND COST PLAN
Projected Sales of D' Camotelicious Donut

For the Periods Ending Year 1-5
Month 1 Year 1 Year 2 Year 3 Year 4 Year 5
Crispy Donut
100pcs/day x 6days x 4weeks 48,000 576,000 587,520 599,270 611,256 623,481
20
Choco Butternut
18
Choco Butternut Munchkins

Cheesy Donut
20
Classic Glaze
20
Bukayo Donut

30
Net Sales 278,400 3,340,800 3,407,616 3,475,768 3,545,284 3,616,189
Projected Cost Of Production of D' Camotelicious Donut

For the Periods Ending Year 1-5
Month 1 Year 1 Year 2 Year 3 Year 4 Year 5
Crispy Donut Flavor 31,272 375,264 382,769 390,425 398,233 406,198
Cheesy Donut Flavor 31,656 379,872 387,469 395,219 403,123 411,186

Classic Glaze Donut Flavor 31,584 379,008 386,588 394,320 402,206 410,250
Bukayo Donut Flavor 48,168 578,016 589,576 601,368 613,395 625,663
Choco Butternut Donut Flavor 28,632 343,584 350,456 357,465 364,614 371,906
Choco Butternut Munchkin Donut
30g 13,056 156,672 159,805 163,002 166,262 169,587
Total 184,368 2,212,416 2,256,664 2,301,798 2,347,834 2,394,790

VIII. PROFIT AND LOST STATEMENT
Projected Income Statement of D'Camotelicious Donut
For the periods ending Year 1-5

Gross Sales 3,340,800 3,407,616 3,475,768 3,545,284 3,616,189
Less: Cost of Sales 2,212,416 2,256,664 2,301,798 2,347,834 2,394,790

Gross Profit 1,128,384 1,150,952 1,173,971 1,197,450 1,221,399
Less: Operating Expenses
Permits and Licenses Expense 4,439 4,528 4,618 4,711 4,805

Sales Expense (labor) 119,808 119,808 119,808 119,808 119,808
Utilities Expense 6,492 6,492 6,492 6,492 6,492
Advertising and Promotion 800 980 1,160 1,340 1,520

Office Supplies 1,619 1,619 1,619 1,619 1,619
Sanitary Supplies 2,867 2,867 2,867 2,867 2,867
Kitchen Supplies 4,694 4,694 4,694 4,694 4,694

Rent Expense 42,000 42,840 43,697 44,571 45,463
Installation Cost -
Gross receipts tax 37,908 38,576 39,258 39,953 40,662

Depreciation Expense 15,710 15,710 15,710 15,710 15,710
Total Operating Expense 236,337 238,114 239,923 241,765 243,640
Net Income from operation 892,047 912,837 934,047 955,685 977,759

Income tax 27,614 33,851 40,214 46,706 53,328
Net Income 864,433 878,986 893,833 908,980 924,431

IX. INSERTIONS
 Business Logo
 List of Present Products

 Packaging
Per Piece of Munchkins Per Piece of Donuts
Per Six (6) Pieces

Per Twelve (12) Pieces
 Advertisement and Promotion
Coupon
Business Card
n
 Flyers
n
 Poster
n
 Brochure Page 1 and 2
n
 Tarpaulin
n
 Vicinity Map
n
 Business Layout
Store Layout
Front View
Kitchen Area
Recieving Area
Comfort Room
Office
 Employee Uniform
n
 The Proponents

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P OLYT ECHN IC UNIV ERSI TY OF T HE PHIL IPPI NES

I. BACKGROUND AND BUSINESS CONCEPT

a doughnut that made of vegetable, nowadays there is a lot of fillings of doughnuts

potatoes the others do not tend to eat.

where we named it “D” Camotelicious D represent the “THE” Camotelicious Donut

means “Masarap na Donut na gawa sa kamote” which is unique because of its

natural sweetness from camotte and its health benefits.

affordable price, taste, and good texture inside and out.

We decided to build our business in Cutcot DRT Highway which we seen a

camote. Our team wants to be an outstanding producer of “D’ Camotelicious Donut”

part of growing competitive entrepreneurs.

innovative product we can easily be part of growing economy in Pulilan, Bulacan.

II. DESCRIPTION OF THE BUSINESS

D’ Camotelicious Donut is sole proprietorship type of business. It is where an

newly varieties which are Classic Glaze , Bukayo,Cheesy Donut, Crispy

Donut,Choco Butternut munchkin, Choco Butternut.

III. VISION, MISSION AND OBJECTIVES

 To be the best provider of desserts or snacks in town of Pulilan,

Bulacan and Central Luzon.

 To introduce the benefits of camote by launching D’ Camotelicious

Donut in the market.

 To be the first producer of camote donut here in Pulilan, Bulacan.

“We aim to provide a beneficial product for our consumers and

become one of the donut branches leading here in Pulilan, Bulacan.

We are very eager to promote the Philippines agriculture by the

existence of this product. Also, we want to encourage everyone to try

 To promote an affordable and nutritious food to the market.

 To help the local farmers by purchasing their camote.

 To earn profit and be part of the food industry.

 To contribute a big part in our economy.

 To help everyone’s maintain their good health while enjoying this

 To make D’ Camotelicious Donut known in Pulilan, Bulacan

 To encourage our target market to patronize our innovative donut.

 To build a good relationship and communication to our consumers

 To be the best producer of vegetable donut in the country.

 To have many franchisors of our business “D’ Camotelicious Donut”

not only in Bulacan but around the world.

benefits in everyone’s health.

IV. MARKETING PLAN

D' Camotelicious doughnut is made of camote dough to have a good dessert to

different varieties that all customers will enjoy to eat.

a. Business Logo Description

Business logo is important layout in

the business industry to develop and

encourage people. It informs the prospective

consumers about how the business might

help them. On the other hand, it creates a

impression and serve as cornerstone of the brand recognition of the business.

The company trademark is D' Camotelicious Donut. "D' Camotelicious"

delectable and affordable products.

message of signify strength, welcoming, effectiveness, and a high level of

color” represents positive meanings including, natural, friendly and

someone sweet”, wherein we want to encourage and satisfy our customer to

different variety of flavors. Furthermore, the meaning of “sweet” in the tagline

strengthen your connection.

 Present Product Varients

Classic Glaze Donut

Choco Butternut Donut

Choco Butternut Munchkin Donut