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    Business Plan YA STATIONERY

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    sabinus
    Stationery Zone is a new retail stationery store opening in Jodhpur, Rajasthan that will provide a wide range of stationery supplies. The business aims to obtain 80% market share in the area by catering to customers' stationery needs under one roof and offering specialized and customized orders. Stationery Zone will be located near residential areas to be accessible to customers and drive initial success and long-term growth. The store will carry office supplies, school books, electronics, computer accessories, and more to meet the needs of different groups.

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    Business Plan YA STATIONERY

    Uploaded by

    sabinus
    102 views8 pages
    Stationery Zone is a new retail stationery store opening in Jodhpur, Rajasthan that will provide a wide range of stationery supplies. The business aims to obtain 80% market share in the area by catering to customers' stationery needs under one roof and offering specialized and customized orders. Stationery Zone will be located near residential areas to be accessible to customers and drive initial success and long-term growth. The store will carry office supplies, school books, electronics, computer accessories, and more to meet the needs of different groups.

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    Stationery Zone is a new retail stationery store opening in Jodhpur, Rajasthan that will provide a wide range of stationery supplies. The business aims to obtain 80% market share in the area by catering to customers' stationery needs under one roof and offering specialized and customized orders. Stationery Zone will be located near residential areas to be accessible to customers and drive initial success and long-term growth. The store will carry office supplies, school books, electronics, computer accessories, and more to meet the needs of different groups.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    102 views8 pages

    Business Plan YA STATIONERY

    Uploaded by

    sabinus
    Stationery Zone is a new retail stationery store opening in Jodhpur, Rajasthan that will provide a wide range of stationery supplies. The business aims to obtain 80% market share in the area by catering to customers' stationery needs under one roof and offering specialized and customized orders. Stationery Zone will be located near residential areas to be accessible to customers and drive initial success and long-term growth. The store will carry office supplies, school books, electronics, computer accessories, and more to meet the needs of different groups.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 8

    Executive Summary

    Stationery Zone is a new retail stationery store that will cater all the requirement of people under one roof in
    Jodhpur, Rajasthan. As our name suggests our focus is on stationery supplies which includes college
    books & study material, magazines, specialized paper, preprinted invitations, greeting cards, pens, and
    other miscellaneous stationery items and small office supplies. The business will have the ability to
    specialize order any type of stationery on behalf of customers including custom printed letterhead paper
    and business cards
    Our focus is to position ourselves as the top retail stationery store servicing this particular market. Our
    intentions are to obtain 80% market share and become a central hub for providing the entire stationery item
    to the mass population Stationery Zone will be located at Hotel Sunrise, Paota. Stationery Zone will
    centralize itself directly in position to the residential location. We believe that this is critical to our initial
    success and long-term growth.

    Objectives
     To create a shopping environment that caters to the stationery needs of the different section of the
    society.
     To earn 80% market share and become the number one stationery store in Jodhpur.
     To have a large customer base by the end of the first operating year
     To receive a 50% profit margin within the first year.

    Vision
    To evolve into giant retail stationery store focused on customer needs and customization.
    Mission
    The Stationery Store’s mission is to provide customers with an outstanding array of stationery supplies
    while concurrently offering an extensive line of stationary
    customization services for events and businesses within the target market.

    Keys to Success
    In order to succeed in the western wear apparel industry Jubilant Western Wear must:
     Carry an assortment of stationery supplies to fit the more ample frames of their
    customer
     Provide customers with top notch personalized customer service in an atmosphere of hospitality
     Advertise and promote in areas where the target customer base is available.
     Continuously review our inventory and sales and adjust our inventory levels accordingly.
    List of Stationery Items available at Stationery Zone

    Office Stationeries General Product


    Digital Diary Sketch Pens (color Notice Board :- White
    shade= 6, 12, 18, 24, Board / Black
    36, 48)
    Gift Pen Set Scissor Board / Velvet Board
    Golden Pen Stand Post IT (for Quick Black Board (Calendar
    Notes/Instructions) Style hanging / folded)
    Piano Folder Cutters (very sharp) Key Pouch
    Ball Pens (Rs.2 Full Scape Paper (ruled Black Board / White
    onwards) / Ball Pen or plain paper) Board Duster / Magnetic
    Refills Duster
    Pencil Rubber / Ink Touch & Go (ink Tissue Napkin / Tissue
    Rubber remover) Paper Roll
    Pencil Scotch Tape (invisible Table Ring
    tape, do not leave gum
    mark)
    Visiting Card Album Visiting Card Case Push / Pull Stickers
    Fevistick (Gum Stick) Gum Bottle Name Plate : Acrylic /
    Metal / Engraved /
    Emboss
    Stamp Pad (Ink color= Writing Pad Magnifying Glass /
    violet, black, red, green) Sheet
    Stapler (machine) Sticker Label (different Name Batch : Acrylic /
    colors, size, shape/ pre- Metal / Engraved /
    printed/plain – with Emboss
    border)
    Spring File Writing Carbon Glue Gun Machine (with
    free glue
    stick)
    Stapler Pin Remover Envelopes (white, Magnetic Compass
    brown, printed, cloth (hoka yantra / disha
    and/ with window in suchak yantra - for vastu
    different Size) direction)
    Typing Machine Ribbon Paper Weight Scotch Tape - invisible
    tape
    Punching Machine Box File / Voucher File Office Bag
    Fax Paper Roll Typing Carbon, Double All Leading Brand Pen,
    Side Refill
    Writing Carbon Pen Stand Measure Tape (height,
    width, length
    measurement)
    Marker Pen Duster Xerox Paper / Print out
    paper
    Pencil Sharpener Drawing Board - wooden

    Plastic PVC file folder


    Transparent Punch Folders (different size & quality) One Side Transparent File (A4 & FS size)
    Folder File (with chain) (6F, 12F, 18F, 24F, 36F) "L" Folder (transparent / non transparent)
    Patti File (No punching requires to file) Folder File / Plastic Folder

    Professional books / Course books


    Engineering Syllabus Books Polytechnic College Books
    Computer Degree Course Books Bsc. IT Books
    M.C.A. Books Medical Books
    M.H.C.E.T for Medical & Engineering Exam
    AITBS Diploma
    Chartered Accountancy (CA) Books I.C.W.A. Books
    Scanner Law Books
    AIEEE Books IIT Books
    CET Books MBA Books
    Flash Cards MCEE Books
    Hotel Management Engineering Mathematics
    D.Ed. Books IAS Books
    Competitive Exam GK CBSE/ RBSE Books
    CBSE Exams Question Banks College Books for Arts, Science & Commerce
    recommended by JNVU

    Computer Stationery, Printer Ink & Consumables


    Antiglare Screen Computer Paper
    Size: 6 inch, 80 columns (10'x12') & 128 columns
    (15'x12')
    Quality: 60gsm, 70gsm, 80gsm, ledger, executive Copy: I part / II part / III part
    bond
    Computer File (15x12 & 10x12) (80 columns & 120 Papers : Glossy Paper, Coated Paper, Photo Paper,
    columns) OHP Sheets
    Computer Sticker Sheets (Ready to print and use - Computer Speakers (2.1ch, 5.1ch, 6.1ch etc)
    in different size)
    Inkjet Cartridges : HP, EPSON, Canon, Brother, Computer Headphone / Earphone with Mick
    Samsung (color/black)
    Laser Printer: Toner Cartridges Inkjet Cartridge Refilling & Ink Toner Refilling
    Key Board (Logitech, Microsoft, Samsung, iball etc.) Mouse / Laptop Mouse (Logitech, Microsof,
    Samsung, iball etc.)
    Blank DVD / DVD RW (Moser Bare, Sony, CD / DVD courier Envelopes
    Samsung, Imation etc.)
    Blank CD / CD RW (Moser Bare, Sony, Samsung, CD / DVD storage Box / Folders / Wallet
    Imation etc.)
    CD/DVD Drive Head Cleaner Data Cartridge
    Floppy, ZIP Drive Power cable, Printer cable
    Mouse and Keyboard converter (port converter) Connectors / USB Connectors
    Computer System Safety : Spike Guard Printer Legs

    Rubber Band (regular, nylon, black in different Size) Marking Ink for: Goni, plastic bag, Paper box, Wood
    box, Cartoon, Metal etc.
    Brown Cello Tape (in different size & length) Marking Ink - Metal Marking Ink
    Disco Cello Tape for Decoration (in different size & Marking Pen : silver, gold, green, red, blue, back ink
    length)
    Masking Tape Fevicol Tube/Bottle - MR (10gm, 20gm, 50gm,
    100gm, 150gm, 200gm, 250gm, 500gm, 1kg)
    Brown Paper / Pink Paper / Design Paper / Electric Tape / Wire Tape
    Transparent Foil Paper / Metallic Paper etc.
    Double Side Tape / Foram Tape Paper Tape Brown paper with pre-gum
    Location Analysis
    Location
    Secondary Business District
    Hotel Sunrise , Paota
    Rent Rs 15000 per month
    Area - 950 sq ft.
    Factors Affecting the selection of Market and Trade Area
    Demographics
     Total size and density: Density of people living at Paota and near by area is high
    which is favorable for stationery market.
     Age distribution: Mostly prone to students. Nearness to schools, educational
    institutes & colleges i.e. J. N.V.U. & K.N. college
     Average level of education: Level of education is high and standard of living is
    also high which a favorable factor for our store as it will increase the demand for
    stationery.
    Competition
     Number and size of the competitors: There are only 2 major competitors i.e.
    Second Hand Book Depot & Book World and rest competition is from small
    stationery stores.
    Economic Base
     Total and per capita disposable income: Parents focusing on higher education
    & disposable income is also high
     Growth forecasts: It is also high as there is boom in education sector and there is
    continuous demand of stationery
     Economic and seasonal fluctuations: Would not affect stationery business
     Access to credit and financial facilities: Easy availably of credit as sound
    banking structure is available in Jodhpur

    Stationery Zone & Financing Summary


    Required Funds - At initial stage, the Stationery Zone requires INR 25, 00,000 of debt
    funds. Below is a breakdown of how these funds will be used:

    Projected Startup Cost INR


    Working capital
    Legal Requirements
    Lease Hold Improvements
    Opening Supplies
    Company Vehicle
    Marketing Budget
    Security Deposits
    Miscellaneous & Unforeseen Cost
    Total Start up Cost

    Marketing Plan
    Stationery Zone intends to maintain an extensive marketing campaign that will ensure
    maximum visibility for the business in its targeted market. Below is an overview of the
    marketing strategies and objectives of the Company.
    Marketing Strategies
     Establish contacts with various educational institutes & Government & Private
    offices in the local market.
     Implement a local campaign with the Company’s targeted market via the use of
    flyers, local newspaper advertisements, electronic advertisements & hoardings.
     Develop an online presence by developing a website and placing the Company’s
    name and contact information with online directories

    Strategic direction
    SWOT Analysis
    This is a summary of the business's most important strengths, weaknesses, opportunities
    and threats.

    Strengths Weaknesses
     Excellent quality product.  New Player
     All stationery products under  Credibility problem may
    one roof. affect initial sales
     Fully spacious & customers  Customer Loyalty
    can easily navigate  Underdeveloped Supply
     Well trained sales persons Chain
     Within reach of people  Lack of adequate utilities
     Near educational institutes &
    Universities

    Opportunities Threats
     Enormous market for the  Competition from Second
    Stationery Business Hand Book Depot &
     Growth of educational  Book World
    institutes & universities  Increase in interest Rates
     Demand of boutique  Increase in supplier prices
    Stationeries  Inflation

    Financial Plan
    Underlying Assumptions
     Stationery Zone will have an annual revenue growth rate of 16% per year.
     The Owner will acquire INR 25,00,000 of debt funds to develop the business.
     The loan will have a 10 year term with a 9% interest rate
    Sources of Funds

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