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FACULTY OF ECONOMICS & BUSINESS
Syllabus
For
MASTER OF BUSINESS ADMINISTRATION

(CREDIT BASED EVALUATION AND GRADING SYSTEM)
(Semester: I–IV)
SYLLABUS FOR THE BATCH FROM YEAR 2020 TO YEAR 2022
(Only for those students who admitted in Session 2020-21)
GURU NANAK DEV UNIVERSITY

AMRITSAR
Note: (i) Copy rights are reserved.
Nobody is allowed to print it in any form.
Defaulters will be prosecuted.
(ii) Subject to change in the syllabi at any time.

Please visit the University website time to time.
1
MBA (SEMESTER SYSTEM)

Syllabus for the Batch From Year 2020 To Year 2022
SCHEME OF COURSE
Semester I:
Course No. C/E/I Course Title L T P Total

Credits
Core Courses
MGL – 401 C Managerial Economics 4 -- -- 4
MGL – 402 C Quantitative Methods for Management 4 -- -- 4
MGL – 403 C Accounting for Management 4 -- -- 4
MGL - 404 C Business Environment 4 -- -- 4
MGL - 406 C Management Principles and Organizational 4 -- -- 4
Behaviour
MGL – 407 C Corporate Law and Administration 4 -- -- 4

Total Credits 24 -- - 24
Semester II:

Credits
Core Courses
MGL - 451 C Business Research Methodology 4 -- -- 4
MGL - 452 C Financial Management 4 -- -- 4
MGL - 453 C Marketing Management 4 -- -- 4
MGL - 454 C Human Resource Management 4 -- -- 4
MGL – 455 C Production and Operations Management 4 -- -- 4
MGS - 457 C Seminar -- -- 2 2
MGL - 458 C Case Studies in Management 2 -- -- 2
Interdisciplinary Courses ( 2 Credits)
Total Credits: 22 -- 2 24
Note: After second semester every student will be required to undergo summer training of
six weeks duration in the corporate sector
2

SCHEME OF COURSE
Semester III:
Credits
Core Courses
MGL – 504 C Entrepreneurship Development and MSMEs 4 -- -- 4
MGL-505 C Business Communication and Personality 4 -- -- 4
Development
MGS – 503 C Seminar -- -- 2 2
PSL-055 I Human Rights & Constitutional Duties 2 -- 2
(Compulsory ID Paper)
Elective Courses (16 Credits)
E Elective Courses* 16 -- -- 16
Total Credits 24 -- 2 26
*Note: Any two of the following groups, each having two papers with the condition that the
student can take either group A or E.
Group A: Finance
Course No C/E/I Course Title L T P
MGL – 531 E Management Control Systems 4 -- --
MGL – 532 E Capital Markets and Investment Management 4 -- --
Group B: Marketing
MGL – 533 E Consumer Behaviour 4 -- --
MGL – 534 E Marketing Research 4 -- --
Group C: Human Resource Management
MGL – 536 E Organisational Change & Development 4 -- --
MGL – 543 E Labour Legislations & Social Security 4 -- --
Group D: International Business
MGL – 538 E Management of International Business 4 -- --
Operations
MGL – 544 E International Financial and Economic 4 -- --
Organisations
Group E: Production and Operations
MGL – 539 E Management Control Systems 4 -- --
MGL – 540 E Production Planning & Control 4 -- --
Group F : Information Technology
MGL – 541 E Management Information Systems 4 -- --
MGL – 542 E Decision Support Systems 4 -- --
3

Semester – IV:

Credits
Core Courses
MGL – 551 C Strategic Management 4 -- -- 4
MGL – 552 C International Business 4 -- -- 4
MGL-553 C Business Analytics 4 -- -- 4
Interdisciplinary Courses ( 2 Credits)
Elective Courses (12 Credits)
E Elective Courses* 14 -- -- 14
Total Credits 26 -- -- 26
*Any one of the following groups, each having four papers.
Group A: Finance
MGL – 581 E International Financial Management 4 -- --

MGL – 582 E Financial Markets and Financial Services 4 -- --
MGL – 583 E Corporate Tax Law and Planning 4 -- --
MGL – 599 E Case Studies in Finance 2 -- --
Group B: Marketing
MGL – 584 E Advertising and Sales Management 4 -- --

MGL – 585 E Brand and Retail Management 4 -- --
MGL – 586 E Services Marketing 4 -- --
MGL – 600 E Case Studies in Marketing 2 -- --
Group C: Human Resource Management
MGL – 587 E Industrial Relations 4 -- --

MGL – 588 E Managerial Competencies and Career 4 -- --
Development
MGL – 589 E International Human Resource Management 4 -- --
MGL – 601 E Case Studies in Human Resource Management 2 -- --
4

Group D: International Business
MGL – 590 E International Financial Markets and Foreign 4 -- --

Exchange
MGL – 591 E International Financial Management 4 -- --
MGL – 592 E International Marketing 4 -- --
MGL – 602 E Case Studies in International Businesses 2 -- --
Group E: Production and Operations
MGL – 593 E Inventory Management 4 -- --

MGL – 594 E Logistics Management 4 -- --
MGL – 595 E Total Quality Management and Quality Control 4 -- --
Group F: Information Technology
MGL – 596 E Data Management Techniques 4 -- --

MGL – 597 E e-Commerce and Internet 4 -- --
MGL – 598 E Web Designing & HTML 4 -- --
MGL-603 E Case Studies in Information Technology 2 -- --
5
MBA (SEMESTER-I)
MGL-401: MANAGERIAL ECONOMICS
Credits:4-0-0
Total Marks: 100
Mid SemesterMarks:20
End Semester Marks:80
Mid Semester Examination:20%weightage
End Semester Examination: 80%weightage
Instructions for the Paper Setters
Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four
Sections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates are
required to attempt five questions, selecting at least one question from each Section. The fifth
question may be attempted from any Section.
Section A
• Managerial Economics: Meaning, Nature, Scope and Concepts
• Marginal Analysis: Law of Diminishing Marginal Utility, Law of Equimarginal Utility
• Law of Demand: Meaning, Determinants, Exceptions, Kinds of Demand, Change in
Demand and Importance.
• Elasticity of Demand: Meaning, Types and Degrees of Elasticity of Demand, Methods
of Measuring Price Elasticity of Demand, Factors Determining Elasticity of Demand,
Importance.
Section B
• Indifference Curve Analysis: Meaning, Assumptions, Properties, Consumer
Equilibrium, Importance.
• Production Function: Meaning, Types: Short Run and Long Run Production Function,
Economies and Diseconomies of Scale.
• Theory of Costs: Types of Costs, Traditional Theory: Long Run & Short Run, Modern
Theory: Long Run & Short Run.
Section C
• Managerial Theories: Profit maximization and Sales Maximization.
• Market Structure: Meaning, Assumptions and Equilibrium of Perfect Competition,
Monopoly, Monopolistic Competition.
• Oligopoly: Sweezy Model.
Section D
• National Income: Conceptual Framework, different concepts of National Income,
Methods of Measuring National Income, Limitations of measuring National Income.
• Consumption Function: Meaning, and Nature, Determinants and Measures to Raise
Propensity to Consume. Keynes Psychological Law of Consumption - Meaning,
Properties and Implications.
• Inflation: Meaning, Types, Theories, Causes, Effects and Control. Phillips curve.
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MBA (SEMESTER-I)
Suggested Readings:
1. Koutsoyiannis, A, Modern Micro Economics, Palgrave Macmillan Publishers, New Delhi.

2. Thomas Christopher R., and Maurice S. Charles, Managerial Economics – Concepts and
Applications, 8th Edition, Tata McGraw Hills, 2006.
3. Mehta, P. L, Managerial Economics – Analysis, Problems and Cases, Sultan Chand &
Sons, Delhi.
4. Peterson and Lewis, Managerial Economics, 4th Edition, Prentice Hall of India Pvt. Ltd.,
New Delhi.
5. Shapiro, Macro Economics, Galgotia Publications.
6. H. L Ahuja Advanced Economic Analysis, S. Chand & Co. Ltd, New Delhi.
7. G.S Gupta, Managerial Economics, Tata McGraw Hill.
8. Goel Dean, Managerial Economics, Prentice Hall of India, Pvt. Ltd., New Delhi.
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MBA (SEMESTER-I)
MGL-402: QUANTITATIVE METHODS FOR MANAGEMENT

Credits:4-0-0
Total Marks: 100
Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four Sections
(A-D). Questions may be subdivided into parts (not exceeding four). Candidates are required to attempt
five questions, selecting at least one question from each Section. The fifth question may be attempted
from any Section.
Section A
• Correlation and Regression Analysis: Simple correlation (Karl’s Pearson – Actual Mean, Assumed
Mean and Actual Value method), Partial and Multiple correlation coefficients. Regression- Definition,
types, simple and multiple regressions (three variables only).
• Basic Concepts of Probability: Elementary probability theory: Definitions, Concepts, Combination
in Theory of Probability, Additive and Multiplicative laws of probability and their business
applications.
• Practical through SPSS/MS Excel.
Section B
• Probability Distributions: Binomial, Poisson and Normal distributions; with their properties,
applications and fitting of curve.
• Basic Concepts of Hypothesis: Null and Alternative Hypotheses, Type I and Type II errors, Steps of
hypothesis testing
Section C
• Hypothesis testing : Parametric tests: Z- Test(Population mean, two population mean and standard
deviation and proportion) T- Test (Population mean, two means of independent and dependent
samples(paired t-test)), F- Test (Variance-Ratio test), ANOVA (1-way and 2-way);
• Non-Parametric tests: Chi Square test.
• Practical through SPSS/MS Excel
Section D
• Linear programming: definition, characteristics, formulation of LPP; solution by graphic and
Simplex method; Business Applications of LP.
• Transportation problems: For initial basic feasible solution- North West Corner, Least Cost, and
Vogel Approximation Method and For Optimality – Stepping Stone and Modified Distribution Method.
• Practicals through SPSS/MS Excel
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MBA (SEMESTER-I)
Suggested Readings:
1. Levin, Richard and David S Rubin: Statistics for Management, Prentice Hall, Delhi.
2. Levin and Brevson, Business Statistics, Pearson Education, New Delhi.
3. Anderson, Sweeney and Williams: Statistics for Business and Economics, Thompson, New
Delhi.
4. Sharma, J.K., Business Statistics.
5. Hooda, R.P: Statistics for Business and Economics. Macmillan, New Delhi.
6. Lee S.M., L.J. Moore and B.W. Taylor, Management Science, Boston: Allyn Bacon, 1994.
7. Vohra, N. D., Quantitative Techniques in Management.
9
MBA (SEMESTER-I)
MGL-403: ACCOUNTING FOR MANAGEMENT

Credits:4-0-0
Total Marks: 100
SECTION A
• Introduction to Accounting: Accounting as an information system; Users of accounting
information; Basic accounting concepts and conventions; Accounting Cycle; Scope of
Accounting; Role of Accountant in Industry.
• Understanding Corporate Financial Statements: Types, Nature, Uses and Limitations;
Preparation of Financial Statements.
SECTION B
• Corporate Reporting and Disclosure Requirements.
• Tools of Financial Statement Analysis: Ratio Analysis, Common Size Financial
Statements, Comparative Statements and Trend Analysis.
SECTION C
• Cost Accounting: Definition and Objectives; Cost Management Concepts and Preparation
of Cost Sheet. Cost Accounting v/s Financial Accounting.
• Budgets and Budgetary Control: Understanding Concepts of Master Budget, Fixed
Budget and Flexible Budgets, Zero Base Budget, Participative Budget and Performance
Budget.
• Standard Costing as a Control Technique: Setting of Standards; Advantages and
Limitations.
SECTION D
• Variance Analysis: Meaning and Importance, Kinds of Variances and their Practical
Usage – Material & Labour Variances.
• Marginal Costing and Break-Even Analysis: Concept of Marginal Cost; Marginal
Costing and Absorption Costing; Marginal Costing and Direct Costing; Cost- Volume-
Profit Analysis; Break-Even Analysis - Assumptions and Applications of Break-Even-
Analysis; Decisions Regarding Sales-Mix, Make or Buy Decisions and Discontinuation of
a Product Line etc.
References:
1. Bhattachrya, S.K. and John Dearden, "Accounting for Management - Text and Cases", Vikas
Publishing House.
2. Lele RK. and Jawahar Lal, “Accounting Theory", Himalaya Publishers.
3. Porwal, L.S. "Accounting Theory", Tata McGraw Hill.
4. Horngren, Charles T., Gary L. Sundem and William O. Stratton, "Introduction to Management
Accounting”, Pearson Education Asia.
5. Sharma, Subhash and M.P. Vithal, "Financial Accounting for Management Text and Cases",
McMillan.
6. Arora, M.N., "Cost Accounting - Principles and Practice", Vikas Publishing House.
7. Pandey, I.M, "Essentials of Management Accounting", Vikas Publishing House.
10
MBA (SEMESTER-I)
MGL-404: BUSINESS ENVIRONMENT
Credits:4-0-0
Total Marks: 100
SECTION A
• Business Environment: Meaning, Types: Internal Environment; External Environment; Micro and
Macro Environment.
• Salient features of Economic Systems: Capitalist System/Market Economy; Socialist System and
Mixed Economy; Basic Features of Indian Economy.
SECTION B
• Aspects of Economic Reforms: Liberalisation; Privatisation/Disinvestment of Public Enterprises;
Globalisation and its Implications for India.
• Meaning and Rationale of Economic Planning in India; Objectives & features of NITI Aayog
• Deficit financing and its implications for Indian Economy; Analysis of current year Annual Budget.
SECTION C
• Consumer Rights and Consumerism: Role of Consumer Groups with Special Reference to India;
Consumer Protection Act, 1986 with Latest Amendments
• Social Responsibility of Business: Concept, Rationale, Dimensions, Models of Social
Responsibility and Barriers to SR; The Environment Protection Act, 1986 with Latest Amendments.
SECTION D
• Regulatory Policies of Government: Industrial Policy Changes during the Post Reforms; Fiscal and
Monetary Policy Changes in India.
• Salient Features of FEMA and GST (Goods and Services Tax)
• Concepts of Balance-of-Payments; Balance-of-Trade; Currency Convertibility and Changes in
Foreign Trade Policy of Indian Government.
Suggested Readings:
1. V.K. Puri & S.K. Misra, Economic Environment of Business, Latest Edition, Himalaya Publishing
House, New Delhi.
2. A.C. Fernando, Business Environment, Latest Edition, Pearson Publication, New Delhi.
3. V. Neelamegam, Business Environment, Latest Edition, Vrinida Publications, Delhi.
4. Francis Cherunilam, Business Environment, Latest Edition, Himalaya Publishing House, New Delhi.
5. K. Aswathappa, Essentials of Business Environment, Latest Edition, Himalaya Publishing House,
New Delhi.
6. Paul Justin, Business Environment, Latest Edition, McGraw Hill Education, New Delhi.
7. Ruddar Dutt and KPM Sundaram, Indian Economy, Latest Edition, S. Chand & Company Ltd., New Delhi.
Note: It is Mandatory for the students to consult Economic Times, Business Standard, Financial
Express, Annual Budget and Economic Survey of Government of India to
understand this paper.
11
MBA (SEMESTER-I)
MGL-406: MANAGEMENT PRINCIPLES AND ORGANISATIONAL BEHAVIOUR
Credits:4-0-0
Total Marks: 100
Section A
• Management: Functions, Roles and Skills, Manager’s job and Universality of
Management, Historical background of Management: Classical Approach; Scientific

Management, General Administrative Theory. Quantitative Approach; Total Quality
Management, Quantitative Approach, Behavioural Approach; Early Advocates of
Organisational Behaviour, The Behavioural Approach, The Contemporary Approach and
the Hawthorne Studies.
• Decision Making: Process, Types of Decisions and Decision Making Conditions,

Decision Making Styles, Decision Making and Planning.
Section B
• Planning and Performance: Goals and Plans, types of Goals, Types of Plans,
Setting Goals and Developing Plans, MBO concepts and steps in MBO, Criticism
of Planning, Effective Planning in Dynamic Environments, Planning Premises.
• Designing Organisational Structure: Work Specializations, Departmentalization.

Chain of Command, Span of Control, Centralization and Decentralization. Relationship
between Authority, Responsibility and Accountability, Power, Delegation of Authority.
Formalization, Mechanistic and Organic Structure; Two models of Organisational
design, Contingency Factors. Common Organisational Designs; Traditional
Organisational,
Contemporary Organisational Designs, Today’s Organisational Designs Challenges.
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MBA (SEMESTER-I)
Section C
• Understanding Individual Behaviour: Focus and Goals of Organisation
Behaviour. Attitudes and Job Performance, Cognitive dissonance, Operant
Conditioning Theory
• Communication: Functions, Methods and Barriers to Communication. Formal
Versus Informal communication.
• Motivation: Concept and early theories of Motivation: Maslow’s Hierarchy of Needs,
Alderfer’s ERG theory, Theory, McGregor’s Theory X and theory Y, Herzberg’s
Two-Factor Theory,
McClelland’s Three-Needs Theory, Contemporary Theories of Motivation; Goal Setting
Theory, Reinforcement Theory, Job Design Theory, Equity Theory, Vroom’s Expectancy
Theory Integrating Contemporary Theories of Motivation. Contemporary Issues in
Motivation; Cross Cultural Challenges, Dynamics and motivation Group workers,
Designing Appropriate Reward Programs.
Section D
• Leadership: Concept, Early Theories of Leadership; Trait Theory, Behavioural
Theories: Michigan Studies, Ohio State University Studies, Manegerial Grid Theory.
Contingency
Theories of Leadership; Fiedler’s Model, Harsey Blanchard’s Situational Theory, Path
Goal Theory. Contemporary Views of Leadership; Transactional and Transformational
Leadership. Leadership Issues in the 21st Century; Managing Power, Developing Trust,
Empowering Employees, Leading Across Cultures, Understanding Gender Differences
and Leadership. An Effective Leader.
• Controlling: Concept, Controlling Process and Controlling For Organisational
Performance. Controlling and Planning, Tools for Measuring Organisational
Performance; Feedforward, Concurrent and Feedback Control, Financial Controls,
The Balanced Score Card Approach, Quality Control Charts, Benchmarking of Best
Practices. Contemporary Issues in Controlling; Adjusting Control for Cross Cultural
Differences, Workplace Concerns.
Suggested Readings:
1. Harold Koontz, and Heinz Weihrich, Essentials of Management: An International
Perspective, New Delhi, McGraw-Hill, 2010.
2. Richard L Daft, The New Era of Management, New Delhi, Thomson, 2007.
3. Jon L Pierce and Donald G Gardner, Management and Organizational Behaviour, New
Delhi,Thomson, 2007.
4. Stephen P Robbins, Mary Coulter and Neharika Vohra, Managemnt, New Delhi,
Pearsons , 2011
5. Sekaran, Uma, Organizational Behaviour: Text and Cases, New Delhi, Tata McGraw
Hill, 2007.
6. Steven L. McShane, Mary Ann Von Glinow, Radha R Sharma, Organisational
Behaviour, New Delhi, Tata McGraw Hill, 2007.
7. Paul Hersey, Kenneth H Blanchard, Devwey E Johnson, Management of Organizational
Behaviour: Leading Human Resources, New Delhi, Pearson Education, 2002.
Philip Sadler, Leadership, New Delhi, Kogan Page, 2004.
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MBA (SEMESTER-I)
MGL–407: CORPORATE LAW AND ADMINISTRATION
Credits:4-0-0
Total Marks: 100
Section A
• Companies Act and its Administration: History, Extent and Application; Latest
Amendments and Authorities under the Companies Act.
• Company: Definition and Characteristics of a Company; Lifting of the Corporate Veil;
Company vs. Partnership; Limited Liability Partnership.
• Kinds of Companies: Different Classifications of Companies. Privileges of a Private
Company. Distinction between a Public and Private Company. Conversion of a Private
Company in to a Public Company. One Person Company.
Section B
• Formation of a Company: Promoters, Incorporation of a Company: Procedure and
Documents to be Filled. Preliminary Contracts.
• Memorandum of Association: Meaning, Importance, Contents, Alteration, Doctrine of
Ultra-Vires.
• Article of Association: Meaning, Contents, Alteration, Memorandum of Association and
Article of Association, Constructive Notice of Memorandum and Article, Doctrine of
Indoor Management.
Section C
• Prospectus: Definition, Dating and Registration of Prospectus, Kind of Prospectus: Shelf
Prospectus, Deemed Prospectus, Abridge Prospectus, Red herring Prospectus, Liability
for Misstatement in prospectus.
• Share Capital: Kinds, Classes of Capital, Alteration of Capital, Further issue of Capital,
Voting Rights.
• Share: Definition, Types of Shares, Application and Allotment of Shares, Issue of Shares,
Transfer and Transmission of S51hares.
Section D
• Company Management Director: Appointment and Restriction on Appointment,
Removal, Qualification, Duties and Powers, Remuneration of Directors. Women
Directors.
• Meeting of Shareholders: Types, Rules of Meetings, Voting, Resolutions and Minutes
• Winding up of a Company: Modes of Winding up, Commencement and Procedure of
Winding up and Consequences of Winding up order.
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MBA (SEMESTER-I)
Suggested Readings:
1. Majumdar A.K. and Kapoor G.K., Company Law and Practice, Taxmann Pulications,
New Delhi.
2. Singh, Avtar, Company Law, Easter Book Co. Lucknow
3. Avadhanni, V. A., SEBI Guidelines and Listing of Companies, Himalaya Publishing
House, Delhi.
4. Nolakha Ratan, Company Law and Practice, Vikas Publishing House (P), Ltd.
5. Chuhan, S.D. Singh and Sharma N.K., Indian Company Law Sahitya Bhawan, Agra.
15
MBA (SEMESTER-II)
MGL-451: BUSINESS RESEARCH METHODOLOGY

Credits:4-0-0
Total Marks: 100
Section A
• Business Research Methodology: Introduction, Definition, Scope, Basic and Applied
Research, Managerial Value of Business Research, Research Process.
• Research Designs: Exploratory, Descriptive and Experimental Research Designs.
• Exploratory Research Designs: Qualitative Techniques, Secondary Data Analysis,
Experience Survey, Focus Groups, Depth Interview, Projective Techniques.
• Descriptive Research Designs: Survey and Observation Methods.
Section B
• Experimental Research Designs: Internal and External Validity in Experimentation,
Basic Designs-After only, Before-After, After only with Control Group, Before-After with
Control Group, Time Series Designs.
• Measurement: Concepts, Levels- Nominal, Ordinal, Interval and Rating Scale,
Measurement Errors.
Section C
• Sampling Design: Steps in Sampling Design, Probability Sampling Methods- Simple
Random Sampling, Multistage Sampling, Systematic Sampling, Stratified Sampling,
Cluster Sampling.
• Non-Probability Sampling Methods- Convenience Sampling, Judgement Sampling,
Snowball Sampling Quota Sampling. Sampling and Non-Sampling Errors
• Tabulation and Cross Tabulation of Data
Section D
• Questionnaire and Questionnaire Design Process
• Non Parametric tests: Run Test for randomness of data, Mann Whitney U Test, Wilcoxon
Matched Pairs Rank Test, Kruskul-Wallis Test, Kolmogorov-Smirnov Test
• Logistic regression, Multiple Regression, Practical through SPSS
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MBA (SEMESTER-II)
Suggested Readings:
1. Cooper, D. R. and Schindler, P.S., “Business Research Methods”, Tata McGraw Hill,
New Delhi.
2. Levine, D.M., Krehbiel T.C. and Berenson M.L., “Business Statistics”, Pearson Education,
New Delhi.
3. Bryman, Alan and Bell, Emma, “Business Research Methods” Oxford University Press,
New Delhi.
4. Bajpai, Naval, “Business Research Methods”, Pearson Publications, New Delhi.
5. Chawla, Deepak and Sondhi, Neena, “Research Methodology: Concepts and Cases”,
Vikas Publication House, Noida
17
MBA (SEMESTER-II)
MGL – 452: FINANCIAL MANAGEMENT

Credits:4-0-0
Total Marks: 100
Section A
• Financial Management: Meaning and Nature; Financial Goal-Profit vs. Wealth
Maximization; Finance Functions-Investment, Financing, Liquidity and Dividend Decisions.
Financial Planning- Capitalization, Theories of Capitalization.
• Instruments of finance: Long Term and Short Term
Section B
• Cost of Capital: Meaning and Significance of Cost of Capital; Calculation of Cost of Debt,
Preference Capital, Equity Capital and Retained Earnings; Combined Cost of’ Capital
(Weighted).
• Capital Structure Theories: Conceptual Framework. Determinants. Net Income Approach,
Net Operating Income Approach, Intermediary Approach and M.M. Hypotheses with Special
Reference to the Process of Arbitrage.
Section C
• Operating and Financial Leverage: Measurement of Leverages; Analyzing Alternate
Financial Plans; Financial and Operating Leverage, Combined Leverage. EBIT and EPS
Analysis.
• Capital Budgeting: Nature of Investment Decisions; Investment Evaluation Criteria- Non-
Discounted Cash Flow Criteria, Discounted Cash Flow Criteria; Risk Analysis in Capital
Budgeting (Practical Through Excel).
• Dividend Policies: Issues in Dividend Decisions. Forms of Dividends; Theories of Relevance
and Irrelevance of Dividends.
Section D
• Management of Working Capital: Meaning, Significance and Types of Working Capital;
Approaches of Working Capital; Calculating Operating Cycle Period and Estimation of
Working Capital Requirements.
• Management of Cash: Strategies, Baumol’s, Miller-Orr’s and Beranek’s Models of Cash
Management.
• Management of Receivables: Credit Policy, Credit Terms and Collection Efforts.
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MBA (SEMESTER-II)
References:
1. Bhattacharya, Hrishlkas: Working Capital Management: Strategies and Techniques.
Prentice Hall, New Delhi.
2. Brealey, Richard A and Sleward C. Myers: Corporate Finance, McGraw Hill. Int. Ed,
New York.
3. Chandrara, Prasanna: Financial Management, Tata McGraw Hill, Delhi
4. Hampton, John: Financial Decision Making, Prentice Hall, Delhi
5. Pandey, I.M: Financial Management, Vikas Publishing House, Delhi
6. Van Horne. James G. and J.M. Wachowicz Jr.: Fundamentals of Financial Management.
Prentice Hall, Delhi.
7. Khan MY, Jain PK: Financial Management; Tata McGraw Hill, New Delhi.
19
MBA (SEMESTER-II)
MGL-453: MARKETING MANAGEMENT

Credits:4-0-0
Total Marks: 100
Section A
• Introduction to Marketing: Scope of Marketing, Entities Marketed, Demand states, Core
Marketing Concepts, company orientation towards the market place, Marketing Mix.
• Market analysis: analyzing the marketing environment, components of marketing
information system, marketing research: scope, importance and process.
• Analyzing Consumer Markets: Consumer behavior influencers, The buying decision
process, Bases of market segmentation.
Section B
• Product characteristics and Product Classifications, product hierarchy, systems and
mixes, packaging labelling, warranties, and guarantees, Product Life Cycle marketing
strategies. Brand equity, New Product Development Process.
Section C
• Pricing Decisions: Pricing by companies, changing pricing environment, setting the price.
• Distribution Decisions: Role and importance of channels, Channel Levels, channel
functions and flows, channel conflict.
• Retailing: Types of retailers, Functions of Wholesalers.
• Communication Decisions: Role, Marketing communication mix, communication
process, communication objectives, characteristics of and factors in setting communication
mix.
Section D
• Managing mass communications: advertising, sales promotions, events, and experiences,
and public relations.
• Managing services: categories of service mix, Distinctive characteristics of services.
• Managing Digital Communications: online social media, mobile, word of mouth buzz.
• Managing personnel communications: Direct and database marketing and personal
selling. Relationship marketing.
• Ethics and socially responsible marketing: Cause related marketing, social marketing,
rural marketing, marketing implementation and control.
• Marketing implementation and Control.
20
MBA (SEMESTER-II)
Suggested Readings:
1. Kotler, Philip; Keller, Kevin Lane , Marketing Management: 15th Edition. Pearson
Education, New Delhi, 2016.
2. Ramaswamy, V.S. and Namakumari, S., Marketing Management: Global Perspective,
Indian Context, 5th edition, Mc Graw Hill Education (India), 2015.
3. Kurtz, David L. and Boone, Louis E., Principles of Marketing, Thomson South-Western,
12th edition.
4. Enis, B. M., Marketing Classics: A Selection of Influential Articles, New York, McGraw-
Hill, 1991.
5. Saxena, Rajan, Marketing Management, Tata McGraw-Hill, New Delhi, 2006.
21
MBA (SEMESTER-II)
MGL-454: HUMAN RESOURCE MANAGEMENT

Credits:4-0-0
Total Marks: 100
Section A
• Human Resource Management (HRM): Nature, Scope, Objectives and Functions of HRM,
Evolution of HRM, Changing Trends in HRM.
• Strategic Planning and HRM (SHRM): Meaning, Features, Differences Between SHRM and
HRM.
• Human Resource Planning (HRP): Concept, Need and Importance of HRP, Factors
Affecting HRP, Human Resource Planning Process.
Section B
• Job Analysis: Meaning and Objective, Process, Methods of Collecting job data, Uses of Job
Analysis, Problems of Job Analysis.
• Recruitment and Selection: Meaning and Factors Governing Recruitment, Recruitment
Sources and Techniques.
Meaning and Process of Selection, Problems associated with Recruitment and Selection.
• HR Training and Development: Concept and Need, Process of Training and Development
Programme: Identification of Training and Development Needs, Objectives, Strategy &
Designing of Training and Development, Implementation and Methods of Training Programme
and Levels of Training Evaluation, Impediments to Effective Training.
Section C
• Employee Separation and Retention: Concept, Types of Employee separations, Factors
Responsible for High Employee Turnover, Managing Early Retirements, Lay-offs and
Voluntary Turnover, Outplacement.
• Performance Appraisal: Meaning, Purpose, Essentials of Effective Performance Appraisal
System, Various Components of Performance Appraisal, Methods and Techniques of
Performance Appraisal.
• Job Evaluation: Meaning, Process and Methods of Job Evaluation.
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MBA (SEMESTER-II)
Section D
• Managing Compensation and Employee Remuneration: Concept, Objectives, Components
of Employee Remuneration, Factors Influencing Employee Remuneration, Challenges of
Remuneration.
• Incentives: Concept, Importance and Process of Incentives.
• Fringe Benefits: Meaning, Forms and Administration of Benefits.
• Managing Diversity: Concept, Approaches to Managing Diversity, Challenges in managing
employee diversity, Diversity Training.
Suggested Readings:
1) Dessler, Gary, “Human Resource Management”, New Delhi, Pearson Education Asia.
2) Durai, Pravin, “Human Resource Management,” New Delhi, Pearson.
3) Noe, Raymond A., Hollenbeck, John R, Gerhart, Barry, Wright, Patrick M.,
“Human Resource Management: Gaining a Competitive Advantage,” New Delhi,
McGraw-Hill.
4) Mathis, Robert L. and Jackson, John H., “Human Resource Management,”
New Delhi,Thomson.
5) Gomez, Meja, Balkin, Cardy, “Managing Human Resources,” New Delhi,
Pearson Education.
6) Aswathappa, K., “Human Resource Management”, Text and Cases. New Delhi,
Tata McGraw – Hill.
7) Snell, Scott, and Bohlander, George, “Human Resource Management,” New Delhi, Cengage
Learning.
8) Mamoria and Rao, “Personnel Management”, New Delhi, Himalaya Publishing House.
23
MBA (SEMESTER-II)
MGL 455: PRODUCTION AND OPERATIONS MANAGEMENT
Credits:4-0-0
Total Marks: 100
Section A
• Concept of Production & Operations Management, Recent trends and issues. Product and Service
Continuum
• Types of Production Systems.
• Operations Strategy: Linkage with Corporate Strategy, Market Analysis, Competitive Priorities
and Capabilities.
• New Product Design and Development.
Section B
• Plant Location decision: factors affecting location and techniques for location analysis and
• Plant Layout: Factors affecting layout and types
• Scheduling for Manufacturing Systems: Production Scheduling Techniques – Sequencing, Gantt.
Charts, Network Analysis.
Section C
• Work study process: Methods Analysis – Various Charts, Work Measurement - techniques.
• Value Analysis.
• Resources Planning: Aggregate Planning MRP (Bills of Materials & Product Structure),
Enterprise Resource Planning, Resource Planning in Services.
• Quality Issues: Concept of Quality, Statistical Quality Control.
Section D
• Just in Time Manufacturing Systems.
• Inventory Management: Concept and Classification of Inventory, Relevant Costs for Inventory
Decisions. Inventory Control Models, Reorder level, Lead Time and Safety Stock.
• Supply Chain Management: Concept & Components of Supply Chain.
24
MBA (SEMESTER-II)
Suggested Readings:
1. Operations Management Theory & Practice, B. Mahadevan, Pearson Education.
2. Production & Operations Management, Kanishka Bedi, Oxford Higher Education.
3. Operations Management Processes & Value Chains, L.J. Krajewski & L.P. Ritzman,
Pearson Education.
4. Operations Management – For Competitive Advantage, Richard B Chase, F Robert Jacobs,
Nicholas J Aquilano and Nitin K Agarwal, The McGraw Hill Companies.
5. Quantitative Techniques in Management, N. D.Vohra, McGraw Hill.
25
MBA (SEMESTER-II)
MGS-457: SEMINAR
Credits: 0-0-2
26
MBA (SEMESTER-II)
MGL-458: CASE STUDIES IN MANAGEMENT

Credits 2-0-0
Total Marks: 100
Section A
Case 1: Aviva Life Insurance Company india Ltd. Reducing Policy: Turant time to build
Customer Satisfaction.
Source: Case studies in Consumer Behaviour. S.Ramesh Kumar, Pearson.
Case2 :MakemyTrip.Com(A) pp.244-260
MKTG: A South Asia Perspective Lamb, Hair, Sharma,Mc Domel
Section B
Case 1: Romantic Rides of Fiery Thrills: Positioning a Motorcycle Brand in the Indian
Context pg. 1-14
Source: Case studies in Consumer Behaviour. S.Ramesh Kumar, Pearson.
Case 2: Near Misses in Shinghania Textile Mills(Source: S.N Bagchi, Performance, 2010,
Cengage Learning, Delhi, pp. 179-184)
Case 3: Sakshi Garments Ltd(Source: Biswajeet Pattanayak, Human Resource Management,
Fouth Edition, 2014, PHI Learning, Delhi, pp. 629-630)
Section C
Case1: Are Five Heads Better Than One?(Source: Robbins Judge and Sanghi, Organizational
Behaviour, Pearson Education, New Delhi, pp. 769-771).
Case2: Tata’s “Dream Car” Plant Location- Production and Operations Management, Oxford
Publications, Second Edition, pp. 164-166.
Case3: Hindustan Lever Limited: (Source: By I M Pandey, Financial Management, Vikas
Publishing House Pvt Ltd, pp-192)
Section D
Case1: Richa Foods Company(Source: By I M Pandey, Financial Management, Vikas
Publishing House Pvt Ltd, pp-263)
Case2: Ganpati Limited (Source: By Paresh Shah, Financial Management, Bizantantra
Publications, pp-1141)
27
MBA (SEMESTER-III)
MGL 504: ENTREPRENEURSHIP DEVELOPMENT AND MSME’s
Credits 4-0-0
Total Marks: 100
Section A
• Entrepreneurship: Concepts, Types, Characteristics, Classification, Nature and Functions.
Developing Corporate Entrepreneurship.
• Understanding Entrepreneurship Perspective: Entrepreneurship Motivation.
• Developing Creativity and Understanding Innovation.
Section B
• Ethics and Social Responsibility of an Entrepreneur.
• Role of Entrepreneurship in Economic Development.
• Entrepreneurial Decision Process.
• Micro, Small and Medium Enterprises
Section C
• Process of setting up of a small scale industrial enterprise, legal requirements in setting up,
governmental policies for SMEs. Entrepreneurial support system: SIDBI, TCO,NIESBUD,
DICs, NIDC, NSIC, EDI Ahmedabad, NABARD, SFC’s, NIMSME.
• Entrepreneurship Development Program: Meaning and Objectives of EDPs, factors of
successful EDP, Role of EDPs in entrepreneurial development.
Section D
• Environmental Assessment: Macro and Micro View. Project Management Concept.
Generation and Screening of Project Ideas: Sources and Methods. Feasibility Study. Time
and Cost Overrun. Market and Demand Analysis. Technical Analysis. Financial Analysis,
Local Cost Benefit Analysis, Developing an Effective Business Plan
Suggested Readings:
1. Hisrich, Robert D and Peters, Michael P, Entrepreneurship, Delhi, Tata McGraw Hill, 2002.
2. Holt, David H, Entrepreneurship: New Venture Creation, Delhi, Prentice Hall of India, 2001.
3. Cliffton, Davis S. and Syflie, David E, “Project Feasibility Analysis” , 1977 John Wiley, New
York.
4. Chandra, Prasanna, Projects : Preparation, Appraisal, Budgeting and Implementation., New
Delhi, Tata McGraw Hill
5. Mohanty Keshari: Fundamentals of entrepreneurship, PHI Learning Pvt. Limited.
6. Kuratko.D.F.,Rao T.V.:Entrepreneurship-ASouth-Asian Perspective, Cencage Learning India Pvt.
Ltd.
28
MBA (SEMESTER-III)
MGS – 503: SEMINAR

Credits 0-0-2
29
MBA (SEMESTER-III)
MGL–505: BUSINESS COMMUNICATION AND PERSONALITY DEVELOPMENT
Credits 4-0-0
Total Marks: 100
Section A
Introduction to Business Communication:- Effective Communication, Goals of Communication,
One-way and Two-way Communication, Directions of Communication, Channels of
Communication, Methods of Communication, Lines of Communication, Communication
Networks, New Communication Media, Verbal and Non-Verbal Communication, The Grapevine,
Miscommunication and Communication Failures, Barriers to Communication: The Noise Barrier,
The Feedback Problem, The Problem of Media Selection, Mental Barriers, The Problems of
Language and Articulation, Physical Barriers, Personal Barriers, Cultural Barriers, Interpersonal
Barriers, Information Overload, Passive Listening.
Communication Breakdown: Seven Cardinal Mistakes Managers Make: Communicating
without Adequate Preparation, Underestimating the Intelligence of the Audience, Using
Inappropriate Channels of Communication, Believing that Words Speak Louder than Actions,
Listening only to Good News, Playing Guessing Games with Employees, Rarely talking to
Employees. Communication Barriers and Technology, Facilitating Effective Communications:
Develop a Genuine desire to Communicate, Understand Oneself and others, Encourage an open
Climate, Develop Strong Internal Communications, Communication Strategy.
Section B
Interpersonal Communication: - Defining Interpersonal Communication, An Evolving Model

for Interpersonal Communication, Principles of Interpersonal Communication and Barriers to
Interpersonal Communication.
Relational Development:- The Role of Interpersonal Semantics- The Open Area or the Arena,
The Blind Area, The Facade, The Unknown Area; Managerial Implications of the Johari Window,
Johari Window, Tuckman Model, and Team Development- Forming, Storming, Norming,
Performing; Emotional Intelligence, Getting Along with Others, Interpersonal Communication
Styles, Interpersonal Communication Under Stress- Fight or Flight, Bases for Selecting a Conflict
Communication Mode, Conflict Resolution and Communication, Being Assertive.
30
MBA (SEMESTER-III)
Section C
Business Meetings: Meetings: Definition and Types- Skip Level Meetings, Stand-up Meetings or
the Daily Scrum, Performance Appraisal Meetings, Annual General Meetings, Key Attributes of a
Productive Meeting, A Tentative Model of Process of Meeting, Meeting Etiquette, Do’s and
Don’ts, Handling Disruptions in Meetings- Side Talkers, Ramblers, Aggressors, Opponents,
Wallflowers; The Agenda and Minutes of a Meeting, Challenges Before Managers.
Preparing and Delivering Presentations:- Introduction and Importance of Presentations, Types of
Presentations, Common Problems with Presentations, The Central Tenets of Presentations,
Qualities of an Effective Presenter, Presentation Strategies- Purpose, Audience, Context,
Technique; Preparation and Delivery- Collecting Information, Organizing Information, Structure
of a Presentation; Opening, Closing, and Sustaining the Presentation, Getting Ready to Deliver a
Presentation- Delivering Outline, Stage Fright and Speech Anxiety, How to Deal with Stage Fright
Successfully, An Ideal Presenter, Body Language and Presentations, Visual Cues, Vocal and Verbal
Enhancements in a Presentation, Handling Questions, Preparing Visual Aids.
Section D
Employment Communication:- Introduction, Networking, Correspondence Related to

Recruitment-The Cover Letter and Resume, Other Types of Job Correspondence, Preparing &
Writing a Resume, Resume Formats, List of Do’s & Don’ts, Scannable Resumes and Resumes Sent
by E-mail, E-mailing Resumes. Group Discussions- Knowledge, Communication Skills, Team
Dynamics, Leadership Skills, Classification of Group Discussions, Evaluating Group Discussions,
Real-Life Scenarios: Lessons to be Learnt.
The Job Interview Process- Types of Interviews, Preparing for an Interview, Special Techniques
for Facing Different Kinds of Interviews.
Suggested Readings:-
1. Mehra, Payal, “Business Communication for Managers”, Pearson Education, New

Delhi.(Latest Edition)
2. Penrose, Rasberry and Myers, “Business Communication for Managers- An Advanced
Approach”, Cengage Learning, New Delhi. (Latest Edition)
3. Murphy, Hildebrandt and Thomas, “Effective Business Communication”, Tata McGraw-
Hill, New Delhi. (Latest Edition)
4. Chaturvedi and Chaturvedi, “Business Communication: Concepts, Cases and
Applications”, Pearson Education, New Delhi. (Latest Edition)
5. Raman, Meenakshi and Singh Parkash “Business Communication”, Oxford University
Press, New Delhi. (Latest Edition)
31
MBA (SEMESTER-III)
+ '%#$&
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Group A: Finance
MGL 531: MANAGEMENT CONTROL SYSTEMS
Credits 4-0-0
Total Marks: 100
Section A
• Understanding Strategy: Concept of Strategy and its Need, Corporate & Business Level
Strategies
• Management Control System: Nature, Scope & Process of Management Control System, Pre-
requisites of a Successful Management Control System, Relationship & Distinction between
Strategic Planning, Operational Control and Management Control Cases; Xerox Corporation
(A); NUCOR (A)
• Behavioural Aspects Of Management Control: Goal congruence – factors affecting goal
congruence – formal and informal systems. NUCOR (B) Case
Section B
• Management Control Structure: Types of Organization Structures & its Implications to
MCS, Matching structure to strategy, Controller’s organization- Functions & Role of
Controller, Rendell Company case
• Responsibility Accounting: Meaning, Responsibility Centre-Types, Advantages and
Implementation.
• Transfer Pricing: Objectives, Types & Methods of Transfer Pricing, Arms Length Principle,
Issues in Fixing Transfer Pricing, Managing Inter-Departmental Conflicts Related to Transfer
Pricing, International Transfer Pricing. General Appliances corporation case
32
MBA (SEMESTER-III)
Section C
• Activity Based Costing: Need Over Existing Traditional Costing Systems, Meaning & Nature
of Activity Based Costing, Steps in Implementing ABC, Utility of ABC for Managerial
Decision Making and Improving Cost Management & Profitability.
• Budgeting and Budgetary control: Preparation of Budgets, Relevance of Budgetary Control
in MCS, Behavioural Aspects of budgets.
• Performance Measurement: Financial & Non-Financial Measures, Return on Sales, ROI,
Residual Income, Economic Value Added & Market Value Added, Performance
Measurement Issues in Case of MNCs.
Section D
• Balanced Score Card: Four Perspectives, Aligning BSC to Strategy, Features of a Good
BSC, Implementation of BSC and Pitfalls of BSC.
• Management Compensation & Rewards: Principles of Managerial Compensation, Linking
Rewards to Performance, Types of Rewards & Compensation.
• Management Control Systems in Services organizations and Multinational Corporations
Suggested Readings:
1. Management Control System, Robert Anthony and Govindrajan, Tata McGrawHill Pub.
2. Management Control Systems – P. Saravnaval, Himalaya Publications.
3. Management Control Systems – Using Adaptive Systems to Attain Control – Joseph A.
Maciariello & Calvin J Kirby, Second Edition, Prentice Hall of India.
4. Cost Accounting – A Management Emphasis, Charles Horngren, Srikan Datar,
George Foster, Pearson Publications.
33
MBA (SEMESTER-III)
Group A: Finance
MGL 532: CAPITAL MARKETS & INVESTMENT MANAGEMENT
Credits 4-0-0
Total Marks: 100
Section A
• Introduction: Evolution, Structure and Functions of Capital Market in India
• New Issue Market: Meaning, Functions and Mechanics of Floating New Issues-Public
Issues, E-IPOs, Book Building, Private Placement, New Financial Instruments, Reforms in
New Issue Market
Section B
• Stock Exchange: Organisation, Management, Membership Rules of Stock Exchange,
Listing of Securities; Trading on a Stock Exchange-Online Trading, Internet Trading;
Recent Reforms in the Stock Exchanges
• Clearing and Settlement: Clearing and Settlement-Process, Account Period Settlement,
Rolling Settlement, Derivatives Market: Products, Participants and Functions, Derivatives
Market in India
Section C
• Regulation of Capital Market in India
• Depository System: Need, Process and Progress
• Security Analysis: Concept and Types of Risk and Return, Risk- Return Trade-off,
Valuation of Equity Shares, Preference Shares, and Debentures, Factors influencing Share
Prices
• Investment Analysis: Fundamental Analysis
Section D
• Technical Analysis, Efficient Market Hypotheses, Capital Asset Pricing Model(CAPM),
Arbitrage Pricing Theory
• Portfolio Management: Construction, Revision and Evaluation
34
MBA (SEMESTER-III)
Suggested Readings:
1. Sharpe, William F., Gordon J. Alexander and Jeffrey V. Bailey, Investments
(Prentice Hall of India).
2. Fabozzi, Frank Investment Management (Prentice Hall).
3. Haugen, Robert A. The Inefficient Stock Market (Prentice Hall).
4. Taggart, Robert A., Quantitative Analysis for Investment Management (Prentice Hall).
5. Richard Brealey and Steward Myers. Principles of Corporate Finance, McGraw- Hill.
6. Dimson, E. (ed.): Stock Market Anomalies (Cambridge: Cambridge University Press).
7. Khan, M Y, Financial Services, Tata McGraw Hill Publishing Company, New Delhi.
8. Singh, Preeti Investment Management, Himalaya Publishing House, New Delhi.
9. Avadhani, V A Investment Management, Himalaya Publishing House, New Delhi
10. Annual Reports of RBI
11. Annual Reports of SEBI
Journals:
1. SEBI Bulletin
2. Capital Market
3. NSE Newsletter
4. The Stock Exchange Review (Bombay Stock Exchange)
5. SEBI and Corporate Laws (Laxmann)
Websites:
www.sebi.gov.in
www.bseindia.com
www.nseindia.com
www.iseindia.com
www.stockholding.com
www.capitalideasonline.com
www.indiainfoline.com
www.rbi.org.in
www.goidirectory.nic.in
www.otcei.net
www.capitalmarket.com
35
MBA (SEMESTER-III)
Group B: Marketing
MGL-533: CONSUMER BEHAVIOUR
Credits 4-0-0
Total Marks: 100
Section A
• Introduction to Consumer Behaviour: Nature, Scope and Importance.
• Consumer Motivation: Nature of Motivation; Types of Consumer Needs and Motives;
Dynamics of Motivation; Need Conflict; Need Hierarchy Theory of Motivation and its
Applications; Measurement of Motives.
• Personality and Consumer Behaviour: Definition of Personality; Theories of Personality;
Personality and Consumer Diversity; Self Concept and Self Image; Life Style and
Psychographics.
Section B
• Consumer Perception: Elements of Perception; Dynamics of Perception, Perceptual
Process; Perception and Marketing Strategy; Perceived Risk.
• Consumer Learning: Elements of Consumer Learning; Behavioural Theories and Cognitive
Theories of Learning.
• Consumer Attitude Formation: Definition of Attitudes; Structural Models of Attitudes;
Attitude Theories; Attitude Formation; Strategies of Attitude Change; Measuring Attitude.
Section C
• Reference Group and Family Influences: Power of Reference Groups; Types of Consumer
Related Reference Groups; Celebrity and Other Reference Group Appeals; Family Decision
Making and Consumption Related Roles; Family Life Cycle.
• Social Class: Definition; Measurement of Social Class; Social Class Dynamics.
• Cultural and Sub cultural Influences on Consumer Behaviour: Definition of Culture and
Subculture; Affect of Culture on Consumer Behaviour; Nature of Culture; Measurement of
Culture; Subculture and Consumer Behaviour; Subcultural Categories.
Section D
• Diffusion of Innovation; Diffusion Process; Adoption Process.
• Opinion Leadership: Definition; Dynamics of the Opinion Leadership Process; Motivation
behind Opinion Leadership
• Consumer Decision Making: Consumer Decision Process; Types of Decisions; Information
Search Process; Alternative Evaluation and Selection; Decision Rules.
• Models of Consumer Behaviour: E.K.B; Howard and Sheth; Nicosia’s Model.
36
MBA (SEMESTER-III)
Suggested Readings:
1. Schiffman, I. G. and Kanuk, L. L. Consumer Behaviour, New Delhi, Pearson Education,

2007.
2. Blackwell, Roger D., Miniard, Paul W., and Engel James F. Consumer Behaviour,
Cengage, 2006.
3. Solomon, Michael R. Consumer Behaviour, New Delhi, Pearson Education, 2003.
4. Assael, Henry Consumer Behaviour and Marketing Action, Cengage, 2006
5. Loudon, David L. and Della Bitta, Albert J., Consumer Behavior, Tata McGraw-Hill,
Fourteenth Edition, 2002.
37
MBA (SEMESTER-III)
Group B: Marketing
MGL 534: MARKETING RESEARCH
Credits 4-0-0
Total Marks: 100
Section A
Marketing Research: Definition, Role of marketing research in marketing decision making;

Marketing Information System, Role of Marketing Research in Management Information System
and Decision Support System.
Marketing Research Process: Steps in conducting marketing research
Organization for Marketing Research: organizing the marketing research department;
Understanding the marketing research industry
Section B
Defining Marketing Research Problem: Importance of defining the problem and developing
an approach, process of defining the problem, components of the approach
Secondary Data in Marketing: Criteria for evaluating secondary data, Internal secondary
data, syndicated and non-syndicated Sources.
Scaling design: Comparative and Non- Comparative Scaling Techniques.
Multi Item Scale development: Scale evaluation: Measurement Accuracy, Reliability and
Validity, generalizability
Section C
Applications of Marketing Research in Marketing: Traditional Applications: Product
Research, Price Research, Distribution Research and Promotion Research.
Contemporary Applications: Brand Equity and Customer Satisfaction
Emerging Applications: E – Commerce, Database Marketing, Mobile Marketing, Social
Marketing and Relationship Marketing.
38
MBA (SEMESTER-III)
Section D
Statistical Designs: Completely Randomized Design with ANOVA, Randomized Block Design
with ANOVA, Latin Square Design with ANOVA
Data Analysis Techniques: Factor Analysis, Cluster Analysis
Suggested Readings:
1. Malhotra, Naresh and Dash, Satyabhushan Marketing Research: An Applied Orientation, 6th
Edition, Pearson, 2010
2. Churchill Gilbert A and Iacobucci Dawn: Marketing Research: Methodological Foundations,
9th Edition, Thomson, 2007.
3. Nargundkar R, Marketing Research, Tata McGraw Hill, New Delhi, 2002.
4. Aaker, Kumar, Day & Leone, 2011, Marketing Research 10th Edition, Wiley India.
5. Harper, W.Boyd, (Jr.), Ralph Westfall and Tandoy, F- Starsch Marketing Research, All India
Travellers Bookseller, Delhi, 2002.
6. Paul, E. Green and Donald, S.Tull, Research for Marketing Decisions, Prentice Hall of India
Pvt. Ltd., Delhi.
39
MBA (SEMESTER-III)
Group-C: Human Resource Management

MGL-536: ORGANISATIONAL CHANGE AND DEVELOPMENT
Credits 4-0-0
Total Marks: 100
Section A
Organisational Change: Concept, Forces of Change, Types of Change, Theoretical
Frameworks of Organisational Change; Life Cycle Theory, Teleological Theory,
Dialectical Theory, Evolutionary Theory.
Perspective on Organisational Change: Contingency Perspective, Resource
Dependence Perspective, Population- Ecology Perspective, Institutional Perspective,
Evolutionary Perspective, Process Oriented Perspective, Spiritual Perspective.
Section B
Model of Change: Lewin's Models of change, Galpin's change, Scheins Model of Change.
Nadler-Tushman Congruence Model, Weisbord's Six Box Model, Tichy's TPC Model.
Resistance to Change: Concept, Nature, Factors Contributing to resistance,Mechanism
Underlying Resistance: Behavioural Elements, Cognitive and Affective Processes;
Recognizing Resistance, Managing Resistance to Change.
Section C
Implementing Organizational Change: Change Management Techniques, Change
Management Skills, Organisational Change Strategy.
Introduction to Organization Development: Concept and Nature.
Process Of Organization Development: Entering And Contracting, Diagnosing
Organization, Diagnosing Groups And Jobs & Collecting and analysing Information,
Feedback of Diagnostic Information, Designing Interventions.
Section D
OD Interventions: Individual, Interpersonal, Group Process Approaches
Organization Development In Global Settings: Organization Development Across
Different Countries, Worldwide Organization Development, Global Social Change.
Future Directions In Organization Development.
40
MBA (SEMESTER-III)
Suggested Readings:
1. Sharma Radha R., Change Management, Concept and Applications, Tata McGraw Hill,
New Delhi, 2007.
2. Beer, Michael and Nohria, Nitin, Breaking the Code of Change, Harvard BusinessSchool
Press, 2000.
3. Cummings & Worley, “Organization Development & Change”, Cengage Learning, New
Delhi,2009
4. French & Bell, “Organization Development”, Prentice Hall Of India, New Delhi-2007.
5. Brown & Harvey, “An Experiential Approach To Organization Development”, Pearson
Education, New Delhi-2010.
41
MBA (SEMESTER-III)
Group-C: Human Resource Management

MGL-543: LABOUR LEGISLATIONS AND SOCIAL SECURITY
Credits 4-0-0
Total Marks: 100
Section A
• Labour Legislations: Introduction; Need and Types of Labour Legislations, Forces
Influencing Labour Legislation in India.
• Code on Wages, 2019: Minimum Wages, Payment of Wages, Payment of Bonus
Section B
• Industrial Relations Code, 2020: Bi-Partite Forums, Trade unions, Standing Orders,
Mechanism for Resolution of Industrial Disputes, Strikes & Lockouts, Lay-offs,
Retrenchment & Closure, Unfair Labour Practices
Section C
• Code on Social Security, 2020: Employees’ Provident Fund, Employees State Insurance
Corporation, Gratuity, Employee’s Compensation, Social Security in respect of Building
& Construction Workers, Unorganised Workers, Gig Workers & Platform Workers
Section D
• Occupational Safety, Health & Working Conditions Code, 2020: Duties of Employer
& Employees, Occupational Safety and Health; Health, Safety & Working Conditions,
Welfare Provisions, Hours of Work & Annual Leave with Wages, Contract Labour, Inter-
State Migrant Workers, Factories.
Suggested Readings:
1. New Labour & Industrial Laws, Latest Edition, Taxmann Publishers
New Labour & Industrial Code, Latest Edition, Commercial Law Publishers
New Labour Codes, Latest Edition, Professional Publishers
42
MBA (SEMESTER-III)
Group –D: International Business

MGL-538: MANAGEMENT OF INTERNATIONAL BUSINESS OPERATIONS
Credits 4-0-0
Total Marks: 100
Section A
• International Business: Introduction, Why Companies Engage in IB, Risks in
Internationalisation. Multinational Firms: Nature; Rationale; Goals and Constraints
• Orientation of a Multinational: Ethno, Poly, Regio and Geocentric Firms.
Section B
• Cultural Context for International Management: Meaning of Culture, National,
Professional and Corporate Culture, Interpretations of Culture, key Dimensions of
Culture, Dealing with Cultural Differences.
• Foreign Market Entry Modes: Direct and Indirect Entry Modes, Choice of Entry Mode,
FDI and Collaborative Ventures, Managing Collaborative Ventures, Licensing,
Franchising, and Other Contracts.
Section C
• Global Sourcing: Trends Towards Outsourcing, Evolution of Global Sourcing, Benefits
and Challenges, Implementation of Global Sourcing through Supply Chain Management,
Risks in Global Sourcing and Strategies for Minimising Risk.
• Global Strategy and Organization: Role of Strategy; the Integration- Responsiveness
• Framework; Distinct Strategies emerging from the Integration-Responsiveness
Framework. Organizational Structure for international firms.
Section D
• Global Market Opportunities Arrangements; Overview of Global Market Opportunity
assessment; Task One: Analyze Organizational Readiness to Internationalize; Task Two:
Assess the Suitability of the Firms and Products and Services for Foreign Markets; Task
Three: Screen Commodities to Identify Markets; Task Four: Assess Industry Market
Potential; Task Five: Select Foreign Business Partners; Task Six: Estimate Country Sales
Potential.
• International Human Resource Strategy: international staffing policy, training selected
people, compensating employees, diversity in international workforce.
Suggested Reading:
1. Cavusgil, S. Knight Gary and Riesenberger, John R., International Business –
Strategy Management and the New Realities, Pearson Education.
43
MBA (SEMESTER-III)
Group –D: International Business
MGL-544: INTERNATIONAL FINANCIAL AND ECONOMIC ORGANIZATIONS
Credits 4-0-0
Note: The paper-setters shall be asked to set 8 (eight) Questions (of equal marks), two in each of the four
sections (Section A to D, corresponding to the distribution in the syllabi). Further, the paper-setters shall
be instructed to make sub-sections (not exceeding 4) of the questions and allocate appropriate marks to
the each sub-section. The candidates shall be asked to attempt five questions by selecting one question
from each section and fifth question may be attempted from any section.
Section A
• International Political Economy: Concept; Traditional Schools of International Political
Economy; Interests and Institutions in International Political Economy; Emergence of
Global Institutions.
• International Monetary Fund (IMF): Origin, Functions, Purposes, Organizational Set up,
Instruments of IMF Lending and their Evolution; Key Features of IMF Lending; IMF
Lending to Poor Countries; International Liquidity and SDRs.
• World Bank Group Institutions: - International Bank for Reconstruction and
Development (IBRD): Financing of Development; the Millennium Development Goals;
Bank Prescriptions for the Borrowers.
Section B
• International Development Association (IDA): Origin; Functions; Role; Key areas of
IDA operations; Support and Financing framework.
• International Finance Corporation (IFC): Origin; Functions; Role; Advisory Services;
Operations; Monitoring and Evaluation
• Multilateral Investment Guarantee Agency (MIGA): Functions and role.
• International Center for Settlement of Investment Disputes (ICSID): Functions and
Role.
Section C
• Organisation for Economic Co-operation and Development (OECD): Functions and
Role
• United Nations Conference on Trade and Development (UNCTAD): Origin; Functions,
Sustainable Development and Poverty Reduction; Trade and Development; Approach
towards Developing and Least Developed Countries (LDCs); International Commodity
Agreements.
• Conflicts and Negotiations in International Business: Factors Causing Conflicts;
Conflict between Host Country and the Transnational Country Negotiations; Role of
International Agencies in conflict resolutions.
Section D
• The Multilateral Trading System: the creation of Postwar Trade System; General
Agreement on Tariffs and Trade (GATT); the Evolution of Multilateral Trade System: the
Uruguay Round Package and World Trade Organization (WTO); Organizational Structure
of WTO.
• International Labour Organization(ILO) : Origin and Functions; Role of ILO: Decent
Work; Social Dialogue; Standards, Freedom of Association; Forced Labour; Child Labour;
Discrimination; Employment and Income; Wages and Other Conditions of Employment;
Social Protection; Health and Safety and HIV/AIDS.
44
MBA (SEMESTER-III)
Suggested Readings:
1. Rao, P. Subba, International Business, Text and Cases, IInd edition, Himalaya Publishing
House Pvt. Ltd. New Delhi, 2008.
2. Oatley, Thomas, International Political Economy, Pearson Education, 2004.
3. Gilpin, Robert, Global Political Economy- Understanding the International Economic
Order, Orient Longman Pvt. Ltd., Hyderabad, 2008.
4. Sweezy, Paul.M, The Theory of Capitalist development, K P Bagchi and Company, New
delhi, 19991.
Websites:
1. http://www.wto.org/english/thewto_e/whatis_e/whatis_e.htm
2. https://www.imf.org/external/about.htm
3. http://www.worldbank.org/ida/
4. http://unctad.org/en/Pages/AboutUs.aspx
45
MBA (SEMESTER-III)
Group-E: Production and Operations

MGL 539: MANAGEMENT CONTROL SYSTEMS
Credits 4-0-0
Note: The paper-setters shall be asked to set 8 (eight) Questions (of equal marks), two in each of the four
sections (Section A to D, corresponding to the distribution in the syllabi). Further, the paper-setters shall
be instructed to make sub-sections (not exceeding 4) of the questions and allocate appropriate marks to
the each sub-section. The candidates shall be asked to attempt five questions by selecting one question
from each section and fifth question may be attempted from any section.
Section A
• Understanding Strategy: Concept, Corporate & Business Level Strategy, Brief Introduction to
BCG Model, Porters 5-Force Model and Value Chain Analysis.
• Management Control System: Nature, Scope & Process of MCS, Pre-requisites of a Successful
MCS, Relationship & Distinction between Strategic Planning, Operational Control and
Management Control
• Behavioural Aspects Of Management Control: Goal Congruence, Motivation, Managerial
Styles, Corporate Culture, Implementing Change and Resistance to Change, Inter-Unit Conflict &
Co-operation
• Management Control Structure: Types of Organization Structures & its Implications to MCS,
Centralization vs. Decentralization, Autonomy , Responsibility & Motivation, Matching
Structure to Strategy, Controller’s Organization- Functions & Role of Controller,
Characteristics of a Strong Controller.
Section B
• Responsibility Accounting: Meaning, Responsibility Centre-Types, Advantages and
Implementation.
• Activity Based Costing: Need over existing Traditional Costing Systems, Meaning & Nature of
Activity Based Costing, Steps in Implementing ABC, Utility of ABC for Managerial Decision
Making and Improving Cost Management & Profitability.
• Corporate Governance & Internal Controls: External Audits, Internal Controls & Audits,
Multiple roles of an Auditor, Whistle blower in organization, Management Audit: Meaning,
Rationale & Techniques of Management Audit, Distinction between Financial, Cost &
Management Audit, Methodology and Reports in Management Audit. Corporate Governance
Section C
• Suggested Case Discussion: ENRON, SATYAM, WORLDCOM.
• Performance Measurement: Financial & Non-Financial Measures, ROI, Residual Income, EVA
& Return on Sales, Steps of Evaluating Performance in Organization, Performance Measurement
in MNC.
• Balance Score Card: Four Perspectives, Aligning BSC to Strategy, Features of a good BSC,
Implementation of BSC and Pitfalls of BSC.
• Relevance of Budgeting Control in MCS, Behavioural Aspects of Budgets
Section D
• Management Compensation & Rewards: Linking Rewards to Performance, Reward Criteria,
Performance Variables, Basic Trade off: Creating Incentive vs Imposing Risk, Moral Hazard,
Types of Rewards & Compensations, Individual, Team Based & Executive Compensation
• Transfer Pricing: Arms Length Principle, Issues in Fixing Transfer Pricing, Objectives, Types
& Methods of Transfer Pricing, Managing Inter-Departmental Conflicts Related to Transfer
Pricing, Administration & Negotiation on Transfer Pricing, International Transfer Pricing.
• Relevance of MIS in MCS: Reporting and Information System in Organization and Control
Implications
46
MBA (SEMESTER-III)
Suggested Readings:
• Management Control System, Robert Anthony and Govindrajan, Tata McGrawHill Pub.
• Management Control Systems – P. Saravnaval, Himalaya Publications.
• Management Control Systems- Using adaptive systems to attain Control- Joseph A
Maciariello & Calvin J Kirby, second Edition, Prentice Hall of India.
• Cost Accounting- A Management Emphasis, Charles Horngren, Srikan Datar, George
Foster, Pearson Publications.
47
MBA (SEMESTER-III)
Group-E: Production and Operations
MGL –540: PRODUCTION PLANNING & CONTROL
Credits 4-0-0
Total Marks: 100
Section A
• Production Planning and Control Function: Material Requirement Planning; Production-
Inventory Systems; Forecasting: Time Series Methods; Smoothing Methods,
Decompositions Methods. Monitoring Forecast Errors and Control of Forecasting
Procedures;
• Job Shop Planning; Scheduling and Control.
Section B
• Location of Facilities: Dimensional Analysis. Brown and Gibson’s Method, Multi Plant
Locational Analysis.
• Layout of Facilities: Mass or Continuous Production, the Job-Shop Intermittent System of
Production. Computerised Relative Allocation of Facilities Technique. Relationship
Diagrams.
Section C
• Aggregate Planning– Production Scheduling, Sequencing. Material Requirement
Planning.
• Just-in-Time Production; Line Balancing; Planning for High Volume Standardized
Products; Procedures and Documentation in Production Planning and Control; Application
of Computers;
Section D
• Maintenance and spares management; Querying theory for maintenance work study and
Incentives; Method study and time and motion studies;
• Incentive Schemes.
Suggested Readings:
1. Burbidge. John L. Principles of Production Control. London. Donald and Evans,1981.
2. Caubang, Ted C. Readings on Production Planning and Control. Geneva, ILO.
3. Greene, James H. Production and Inventory Control Handbook. New York, McGraw Hill,
1987.
4. Mc Leavey. Dennis Wand Narasimhan. S L. Production and Inventory Control. Boston,
Allyn and Bacon.1985.
5. Peterson. R and Silver, E A. Decision Systems for Inventory Management and Production
Planning. New York, John Wiley, 1979.
6. Vollmann, T E. etc. Manufacturing Planning and Control. Homewood. Illinois.
Richard D Irwin, 1988.
7. Chary S.N., Theory & Problems in Production and Operations Management, Tata McGraw
Hill, New Delhi.
48
MBA (SEMESTER-III)
Group – F: Information Technology

MGL-541: MANAGEMENT INFORMATION SYSTEMS
Credits 4-0-0
Total Marks: 100
Section A
• MIS Need and Concepts, Factors Influencing MIS and Characteristics of MIS. Data and
Information. Technology of MIS. Structure of MIS. Decision Making and Role of MIS.
Data communication. Basic H/W Required, Channel Features and Concept of Distributed
Databases.
Section B
• Telecommunications and Networks: An Overview of Telecommunications; Networks
and Distributed Processing, Internet, Intranet and Extranet.
• Planning for MIS; System Development Methodologies; Conceptual and Detailed Designs
of MIS.
Section C
• System Implementation Strategies and Process; System Evaluation and Maintenance.
• Introduction to Data Base and Access: Viewing and Editing Data; Sorting and Indexing
Printing Reports and Labels
Section D
• Managing Multiple Tables. Forms, Queries, Reports.
• Managing International Information Systems: Organizing International Information
Systems; Managing Global Systems; Technology Issues and Opportunities.
References
1. Jerome Kantler : Management Information System, Prentice Hall of India Pvt. Ltd. New
Delhi,1984.
2. Laondon & Laodon: Management Information System, Prentice Hall of India Pvt. Ltd., New
Delhi, 1999.
3. Davis and Oslon: Management Information System, Tata McGraw Hill Publications, New
Delhi, 2nd edition, 1984.
4. Murdick & Ross: Information Systems for Modern Management, Prentice Hall of India Pvt.
Ltd., New Delhi, 3rd edition, 1984.
5. London, Kenneth C. and London, Lane P., “Management Information Systems”, PHI.
49
MBA (SEMESTER-III)
Group –F: Information Technology

MGL-542: DECISION SUPPORT SYSTEMS
Credits 4-0-0
Total Marks: 100
Section A
• Concept of Decision Making, Decision-Making Process, Simons Model, Programmed
Vs. Non-Programmed Decisions, Decisions Models: Decision Making Under Assumed
Certainty, Risk & Uncertainty, Quantitative Tools for Decision Making.
• Introduction to Decision Support Systems, Characteristics & Objectives, DSS & its
Applications
Section B
• Components of DSS - Data Subsystem, Model Subsystem User --Interface DBMS in DSS
• Group Decision Support Systems: Characteristics of GDSS, GDSS Software Tools; How
GDSS can Enhance Group Decision Making.
Section C
• Expert Systems and its Integration with DSS;
• Artificial Intelligence: How Expert System Works. Building an Expert System; Problems
with Expert System.
Section D
• Executive Support System; Role of Executive Support System in Organization, Developing
Executive Support System, Benefits of Executive Support System.
• Knowledge and Information Work: Meaning; Knowledge Work Systems; Requirements of
Knowledge Work System.
References
1. Mecinel w-Davis, “Applied Decision Support.” Prentice Hall.
2. R. Jaya Shankar, ‘Decision Support Systems.” Tata McGraw Hill.
3. Sprague and Watson, “Decision Support Systems: Theory and Practice.” PHI.
4. J.L. Bennett, “Building Decision Support System.” Addison-Wesley Publications.
5. Turban and Aronson, “Decision Support Systems and Intelligent Systems”, Pearson
Education, New Delhi, 2002.
6. London, Kenneth C. and London, Lane P., “Management Information Systems”, PHI.
50
MBA (SEMESTER-IV)
MGL-551: STRATEGIC MANAGEMENT

Credits 4-0-0
Total Marks: 100
SECTION A
• Understanding Strategic Management: Definition, Dimensions, Benefits, Risks, Strategic
Management Process. Levels of Strategy. Benefits of Strategic Management: The Secret of
Success of Successful Companies (Mckinsey’s 7 S model).
• Defining Strategic Intent: Vision, Mission, Goals and Objectives. Formulating a Mission
Statement.
• External Environment: Remote Environment. Industry Environment: Porter’s Five
Forces Model; Strategic Group Mapping; Industry Driving Forces; Key Success Factors,
Power Curves. Operating Environment: Competitive Position, Customer Profile, Suppliers,
Creditors, Human Resources.
SECTION B
• Internal Environment Analysis–SWOT Analysis; Resource Based View of an Organization:
VRIO Framework; Value Chain Analysis; Competitive Advantage and Core Competency.
•Business Level Strategies–Porter’s Framework of Competitive Strategies; Generic Strategies:
Cost Leadership, Differentiation and Focused Strategies
SECTION C
•Grand Strategies– Concentrated Growth, Market Development, Product Development,
Innovation, Horizontal Acquisition, Vertical Acquisition, Concentric Diversification,
Conglomerate Diversification, Turnaround, Divestiture, Liquidation, Bankruptcy, Joint
Ventures, Strategic Alliances, Consortia, Keiretsus and Chaebols; Selection of Long term
objectives and Grand Strategy Sets.
•Multi Business Strategies: Portfolio Strategies–BCG Model, G E Business Planning Matrix,
Corporate Parenting.
SECTION D
•Strategy Implementation–Strategy-Structure Fit: Developing and Modifying Organizational
Structure; Traditional and Contemporary Organizational Structure, Creating Agile, Virtual
organizations.
•Leadership and Organization Culture
•Strategy Evaluation and Control–Nature of Strategy Evaluation; Strategy Evaluation
Framework; The Balanced Score Card.
• Innovation, Types and risks
• Social Responsibilities of Business: Stakeholder Approach, Types of Social Responsibility.
Corporate Governance, Management Ethics, Agency Theory.
51
MBA (SEMESTER-IV)
Suggested Readings:
1. Pearce III, John A, Robinson, Jr., Richard B and Mittal, A “Strategic Management: Planning
for Domestic and Global Competition. Tata McGraw Hill (14th edition).
2. Wheelen, Thomas L., Hungerdavid J. and Rangarajan Krish, “Concepts in Strategic
Management and Business Policy”, Pearson Education, India.
3. David, R Fred, “Strategic Management-Concepts and Cases”, Pearson Education, India.
4. Hill, Charles W L and Jones Gareth R, “ An Integarated Approach to Strategic Management”
Cengage Learning
5. Thompson, Arthur A Jr.; Strickland A J III; Gamble, John E and Jain, Arun K. “ Craftingand
Executing Strategy. The Quest for Competitive Advantage.-Concepts and Cases”,TMH, New
Delhi.
6. Pitts, Robert A and Lei, David. “Strategic Management Building and SustainingCompetitive
Advantage”, Thomson, India
52
MBA (SEMESTER-IV)
MGL-552: INTERNATIONAL BUSINESS

Credits 4-0-0
Total Marks: 100
Section A
• International Trade and Investment: Concept, Importance and Rationale; Globalization and
its Phases.
• The Theories of International Trade: Mercantilism; Absolute Advantage; Comparative
Advantage; Factor Proportions Theory; Country Similarity Theory, the Product-Life
Cycle; New Trade Theory and National Competitive Advantage ; Porter’s Diamond.
Section B
• International Business Environment: Economic; Socio- Cultural; Political and Legal
environment facing business.
• Case studies: Boeing versus AIRBUS: GATT and Mouse; Nike and China.
• Government Intervention in International Business: Economic Rationale for Government
Intervention; Non-economic Rationale for Government Intervention: Tariffs; Non-Tariffs
Trade Barriers; Investment Barriers; Subsidies and Other Government Support Programs.
Case study of (France) S.A and Soviet Gas Pipeline.
• The International Monetary System: the Exchange Rate System; Balance of Payments
Adjustments; the trade-off between Exchange Rate Stability and Domestic Autonomy: The
Bretton Woods System; Creation and Collapse; Contemporary International Monetary
Arrangements.
Section C
• Foreign Exchange Market Mechanism and Determinants
• Case Study: European Union and Euro.
• Regional Economic Integration: Types of Regional Integration; Factors Influencing
Regional Integration. Leading Economic Blocs
• Foreign Investments: Foreign Institutional Investments (FIIs); Foreign Direct Investments
(FDIs): Motives; Types; Costs and Benefits; Trends and Implications.
53
MBA (SEMESTER-IV)
Section D
• General Agreement on Tariffs and Trade (GATT) and Evolution of World Trade
Organization (WTO); Agreements at The Uruguay Round: Plurilateral Agreements and
Multilateral Agreements: Agreement on Agriculture (AOA); Trade Related Investment
Measures (TRIMS); Agreement on Subsidies and Counter Availing Measures; Agreement
on Trade Related Aspects of Intellectual Properties Rights (TRIPS) and General Agreement
in Trade and Services (GATS).
• Ministerial Conferences of the WTO: Impact of WTO on Developing Countries.
Suggested Readings:
1. Cavusgil, S. Knight Gary and Riesenberger, John R(2009), International Business- Strategy
Management and the New Realities, Pearson Education, Dorling Kindersley (India) Pvt. Ltd,
Delhi.
2. Rao, M.B and Guru Manjula (1998), WTO and International Trade, Vikas Publishing House
Pvt. Ltd, New Delhi.
3. All India Management Association (1998), Global Trends in Finance and Opportunity
for India, Excell Books , New Delhi.
4. Rao, P. Subba (2008), International Business, Text and Cases, IInd edition, Himalaya
Publishing House Pvt. Ltd. New Delhi.
5. Shailaja G, (2008), International Finance, University Press (India), Pvt. Ltd, Hyderabad, India.
6. Daniel, John D., Radebangh, Lee H. and Sulivan Daniel P., International Business –
Environment and Operations, 19th Ed., New Delhi.
7. Czinkota Michael R., Ronbiben Iikka A. Ronkainen A. and Moffet Micheal H., International
Business, 6th Edition, Thomson, South Western, Bangalore, 2005.
8. C. Paul Hallwood and Ronald Macdonald, International Money and Finance, Blackwell,
Oxford U.K., 1995.
9. Sharan Vyuptakesh, International Business – Concept, Environment and Strategy, 2nd Edition,
Pearson Education, Delhi, 2006.
10. Hill, Charles W.L. and Jain, Arun Kumar, International Business – Competing in the Global
Market Place, 5th Edition, The McGraw Hill Publishing Co. Ltd., New Delhi, 2006.
11. Oatley, Thomas, International Political Economy, Pearson Education, 2004.
12. Eiteman David K, Stonehill Arthur I and Micheal H. Moffett, Multinational Business Finance,
Addison Wesley, Pearson Education Asia, Ninth Edition, 2001.
13. World Trade Centre (ed. Arun Goyal), WTO in the New Milennium, Academy of Business
Studies, 2000.
14. Hill, Charless W.L, Global Business Today, MC Graw Hill Education (India), Pvt. Ltd, New
Delhi, 2011.
15. Sundaram , Anant K and Black, J. Stewart, 2011, International Business Environment: Text
and cases, PHI Learning, Pvt. Ltd, New Delhi, 2012.
54
MBA (SEMESTER-IV)
MGL 553 : BUSINESS ANALYTICS

Credits 4-0-0
Total Marks: 100
SECTION-A
Introduction to Business Analytics: Business Analytics, Evolution of Business Analytics,
Impacts and Challenges, Scope of Business Analytics, Software Support, Data for Business
Analytics–Data Sets, Big Data and Metrics and Data. Models in Business Analytics: Decision
Models, Assumption of the model, Uncertainty and risk, Prescriptive decision models. Problem
solving with Analytics-Recognizing, Defining, Structuring, Analyzing, Interpreting and
Implementing
SECTION-B
Introduction to Excel: Creating, Opening & Saving workbook & worksheets, Formatting number
& texts in cells, Creating Charts, editing & formatting of charts, Types of Charts, Using Ranges,
Selecting Ranges, Entering Information Into a Range, Using AutoFill. Functions: Mathematical,
Text, Statistical.
SECTION-C
Excel in Continuation: Lookup & Reference Functions, Sorting &Filtering of Data, Creating
PivotTables, Manipulating a PivotTable, Data validation, advanced filtering, Protecting worksheet
& cells.
Introduction to the R language: Downloading and installing R, History of R, R Syntax Basics.
Brief Overview on R Coding Tools : R Studio, git, Git Hub, R Syntax Basics : data types and
objects ,Constants, operators, functions, variables, Random numbers.
SECTION-D
R Language in Continuation: Simple descriptive stats , Loops , Conditional expressions
reading and writing data, Control structures, Decision Making :if statement, if...else statement,
switch statement , if…else Ladder , if else() function, functions, scoping rules, dates and times,
Loop functions: Loop Introduction : for loop, while Loop , repeat Loop, Break Statement, Next
Statement
55
MBA (SEMESTER-IV)
Suggested Readings:
1. James Evans-Business Analytics, Pearson Publication (2nd edition) (Latest Edition)
2. RN Prasad and Seema Acharya-Fundamentals of Business Analytics, Wiley India
Publication (2nd edition) (Latest Edition)
3. Sahil Raj-Business Analytics, Cengage Publication (1st edition) (Latest Edition)
4. Anshuman Sharma - Introduction to Information technology, Lakhanpal Publication. (1 st
edition) (Latest Edition)
5. Sandeep Sood-Window Based courses, JBD Publication. (1st edition) (Latest Edition)
6. Janakiraman & Sarukesi-Decision Support System, PHI Publication. (1st edition) (Latest
Edition)
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Edition)
56
MBA (SEMESTER-IV)
Group A: Finance
MGL – 581: INTERNATIONAL FINANCIAL MANAGEMENT
Credits 4-0-0
Total Marks: 100
Section A
• Foreign Exchange System: The Internationalization of Business and Finance,
Alternatives Exchange Rate System; International Monetary System, The European
Monetary System.
• Foreign Exchange Rate Determination: Introduction To Spot Market and Forward
Market; Setting The Equilibrium Spot Exchange Rate; Factors Affecting Currency
Value; Bop Approach And Asset Market Approach;
Section B
• Role of Central Bank in Determination of Exchange Rates; Parity Conditions in
International Finance; Purchasing Power Parity.
• Foreign capital budgeting decisions of an MNP: Ascertainment of Cash Outlay and
Future Cash Inflows for Parent and Subsidiary, Profitability Analysis of Project for
Parent under Different Situation.
Section C
• Country risk analysis: Country Risk Analysis, Measuring And Managing Political Risk,
Firms Specific Risk; Country Risk Analysis, Study of Economic and Political Factors
Posing Risk, Country Risk Analysis In International Banking
• Measuring and Managing Various Exposures: Alternative Measures of Foreign
Exchange Exposure.
Section D
• Risk Hedging- An Introduction; Measuring and Managing Transaction Exposure;
Measuring and Managing Operating Exposure.
• Foreign Exchange Risk Management; Foreign Exchange Instruments, Currency Futures
and Options Market; Interest Rates and Currency Swaps; Interest Rate Forwards and
Futures.
57
MBA (SEMESTER-IV)
Suggested Readings:
1. Shapiro Allan C (2003), “Multinational Financial Management”, 7 th edition,
John Wiley and Sons, Singapore.
2. Apte P.G. (2009), “International Financial Management”, 5th edition,
Tata McGraw Hill, India.
3. Bhalla, V.K. (2008), “International Financial Management”, 7 th edition,
Anmol Publications, India.
4. Eitman, Stonehill, Moffett (2004), “Multinational Business Finance”, 10 th edition,
Pearson Education, India.
58
MBA (SEMESTER-IV)
Group A: Finance
MGL – 582: FINANCIAL MARKETS AND FINANCIAL SERVICES
Credits 4-0-0
Total Marks: 100
Section A
• Indian Financial System: Meaning, Structure, Role and Deficiencies
• Development Banking in India: Evolution, Structure, Promotional Role, Resource Planning and
Mobilisation, Project Evaluation and Follow Up, Performance Evaluation. Recent Developments
in Development Banking.
• Reserve Bank of India: Organization and Management, Monetary Policy, Technique of
Monetary Control, Liquidity Adjustment Facility.
Section B
• NBFCs: Concepts, RBI Guidelines, Progress, problems and Prospects.
• Banking Sector Reforms in India-Implementation Status.
• Factoring Services in India
Section C
• Venture Capital Financing in India.
• CCIL: Role and Functions
• Repos: Concept, Process and Progress in India
• Govt. Securities Market in India
Section D
• Call Money Market in India
• Treasury Bills Market in India
• Commercial Paper and Certificate Deposit Market in India.
• Secutitization: Concept, Process and Progress in India.
Suggested Readings:
1. Indian Financial System by H.R. Machiraju, Vikas Publishing House Pvt. Ltd.
2. Indian Financial System by Varshney & Mittal, Sultan Chand & Sons.
3. Management of Indian Financial Institutions by R.M. Srivastava, Himalya Publishing House.
4. Managing Indian Banks by Vasant C. Joshi, SAGE Publications.
5. Indian Financial System by Vasant Desai, Himalya Publishing House.
6. Financial Institutions & Markets by L.M.Bhole.
7. M.Y. Khan, Financial Services, Tata McGraw Hills, New Delhi, 2007.
Web sites:
1. www.rbi.org.in
2. www.nsdl.com
3. www.licindia.com
4. www.sebi.gov.in
5. www.nabard.org
6. www.ifci ltd.com
59
MBA (SEMESTER-IV)
Group A: Finance
MGL– 583: CORPORATE TAX LAW AND PLANNING
Credits 4-0-0
Total Marks: 100
Section A
• Introduction to Income Tax Act, 1961: Definitions of Person, Assesses, Assessment
Year, Previous Year, Average Rate of Tax. Capital and Revenue incomes, expenses,
losses and gains
• Agriculture Income, Concept, scope Partly Agriculture Income.
• Residential Status: Determination of Residential Status of a Company Individuals,
Firms. Incidence of Tax, Scope of Total Income on the Basis of Residential Status.
Section B
• Income Under the Head Capital Gains: Definition of Capital Assets, Assets which are
not Capital Assets, Transactions not regarded as Transfer for Computing Capital Gains
Short Term/Long Term Capital Assets, Short Term/Long Term Capital Gain Taxation,
Indexation, Exemptions, Computation of Capital Gains. Tax Planning for Capital Gains
• Income Under Head Business and Profession: Deductions Expressly Allowed and
Expenses Disallowed for Computing Business and Profession Income. Tax Audit,
Maintenance of Books of Accounts. Exemptions Available to Company Assesses
Depreciation; Concept and Computation of Depreciation under Income Tax Law, Assets
Eligible for Depreciation Capital, Block of Assets, Indexation and Depreciation, Tax
Planning for Income under the Head Business and Profession
Section C
• Income from Other Sources; Scope, Incomes Covered under the Head, Treatment of
Income from Cross Words, Puzzles, Horse Races, Casual Income. Exemptions,
Deductions Available to Income under this Heads.
• Assessment Procedure: Voluntary Return of Income, Return of Loss, Belated Return,
Revised Return, Best Judgment Assessment. Significance of Carry Forward and Set off
Losses in Determining Taxable Income Hierarchy and Powers of Different Income tax
Authorities.
• Tax Planning, Tax Avoidance and Tax Evasion; Concept and Distinction. Use of
Colourable Devices; Implications, Apex Court Judgement. Restrictions on Tax
Avoidance; Gaps Covered and More Needed to Check Tax Avoidance and Tax Evasion
Measures to Check Tax Avoidance in the Context of; Partnership and H.UF and Company
Assesses.
60
MBA (SEMESTER-IV)
Section D
• Tax Planning for a Companies; Tax planning for various heads of income related to
companies. Deductions allowed to company, Exemptions available for companies, Set off
and carry forward of losses relevant to companies. Dividend distribution provisions with
special reference to company assesses and Tax Implications. Special Economic Zones;
Concept, Tax Benefits to Companies Established in SEZs.
• Deduction of Tax at Source and Advance payment of Tax: Concept, Provisions of the
Act for Advance Payment of Tax and Deduction of Tax at Source including Penalties
and Prosecutions
Suggested Readings:
1. Ahuja Girish, “Systematic Approach to Income Tax”, Bharat Law House, New Delhi.
2. Gaur, Narang & Puri, “Corporate Tax Planning and Management”, Kalyani Publishers,
Ludhiana.
3. Mehrotra H.C., “Income Tax Law & Practice”, Sahitya Bhawan Publications, Agra.
4. Singhania K. Vinod, “Direct Tax Theory & Practice”, Taxman Publications (P) Ltd.
5. Website: )))"#!&*"#("
61
MBA (SEMESTER-IV)
Group- A: Finance
MGL-599: CASE STUDIES IN FINANCE
Credits 2-0-0
Total Marks: 100
Section A
• Alpha Chemical Industries :( source: Year-2009,By Madhu Vij, Management
Accounting, Macmillan India Ltd,pp-238.)
• Variance Analysis-Case Study-2(source: Year-2009, By Madhu Vij, Management
Accounting,
Macmillan India Ltd, pp-422.)
• McDonald’s Corp.: (source: Year-2009, By Donald E. Fischer & Ronald. J. Jordan,
Security Analysis and Portfolio Management, Pearson, pp-547-549.)
Section B
• No Pain, No gain: (source:2013, By Punithavathy Pandian, Security Analysis and
Portfolio Management,Vikas Publishing House Pvt.Ltd. pp-181)
• Sonal Company Scenario( Source: By Paresh Shah, Financial Management,
Bizantantra Publications, pp-1131)
• Mahavir Fasteners Private Ltd:(source: By Paresh Shah, Financial Management,
Bizantantra Publications, pp-1136)
Section C
• Mehta Leather Craft: (source: By Paresh Shah, Financial Management, Bizantantra
Publications, pp-1145)
• To Pharma or Not to Pharma: (source:2013, By Punithavathy Pandian, Security
Analysis and Portfolio Management,Vikas Publishing House Pvt.Ltd. pp-228)
• Wal-Mart Stores, Inc. ( source: By Robert Anthony & Govindaranjan, Management
Control Systems, Tata Mc Graw Hill Publications,pp-31)
Section D
• Cisco Systems (B) ( source: By Robert Anthony & Govindaranjan, Management
Control Systems, Tata Mc Graw Hill Publications,pp-91)
• Daichi Sankyo & Ranbaxy: ( source: By Vyuptakesh Sharan, International Financial
Management, PHI Learning Pvt. Ltd.2013,pp-271)
• Introduction of Managed Floating Exchange Rate Regime in India: ( source: By
Vyuptakesh Sharan, International Financial Management, PHI Learning Pvt.
Ltd.2013,pp-100)
62
MBA (SEMESTER-IV)
Group-B: Marketing
MGL-584: ADVERTISING AND SALES MANAGEMENT
Credits 4-0-0
Total Marks: 100
Section A
• Nature and Scope and Functions of Advertising, Classification of Advertising,
Advertising as an Element of Marketing Mix, Advertising as a Tool of
Communication, Setting Advertising Objectives;
• Behavioral Dynamics – The DAGMAR Approach, Hierarchy of Effects Model, New
Adopter Model, AIDA Model;
• Message Structure – Appeals, Copy, Layout;
• Advertising Media – Media Planning, Media Selection and Scheduling;
• Measuring Advertising Effectiveness – Pre-testing and Post-testing copy;
Section B
• Advertising Budget –Factors influencing budget setting, Methods for determination
advertising budget.
• Advertising Agencies – Types, Role and Functions;
• Legal aspects of Advertising- Legislations affecting advertising; Self-Regulatory
Codes of Conduct in Advertising .
• Ethical Concepts and Issues in Advertising- Social and Cultural Consequences of
Advertising Economic Effects Advertising.
Section C
• Sales Promotion: Definition, Scope and role of Sales Promotion, Objectives of Sales
Promotion, Sales Promotion Tools, Designing the Sales Promotion Programme.
• Online and Mobile Media- The Internet as a Communication Medium , Traditional
Tools of Online Communication, Social Media, Mobile Marketing.
• Nature and Scope of Sales Management, Personal Selling Objectives; Selling Process
• Sales Force Organization – Nature and Types;
Section D
• Managing Sales Training Programs – Need, Objectives, Methods.
• Motivating Sales Personnel – Significance, Financial and Non-Financial Reward
System, Sales Meetings and Sales Contests;
• Designing Sales Territories and Sales Quotas – Objectives and Types;
• Developing and Managing Sales Evaluation Program.
63
MBA (SEMESTER-IV)
Suggested Readings:
1. Belch, George E. and Belch, Michael A. “Advertising and Promotion”, Tata McGraw Hill,
6th Edition
2. Guinn, Allen, Chris T., Semenik, Richard J. “Advertising & Integrated Brand Promotion”,
Thomson – South Western, 4th Edition.
3. Shah, Kruti,”Advertising and Inegrated Marketing Communications”, Mc Gram Hill
Education (India) Pvt. Ltd., New Delhi.
4. Batra, Rajeev, Mayers, John G., and Aaker, David A. “Advertising Management”, Pearson
Education, 5th Edition
5. Spiro, Stanton and Rich “Management of a Salesforce”, Tata McGraw Hill; 11 th Edition
6. Richard R Still, Cundiff W Edward Govoni A P Norman, “Sales Management: Decision
Strategy and Cases”, Pearson Education; 5 th Edition
64
MBA (SEMESTER-IV)
Group–B: Marketing
MGL – 585: BRAND AND RETAIL MANAGEMENT
Credits 4-0-0
Total Marks: 100
Section A
• Brands and Brand Management: Meaning, Importance of Brands; Concept of Brand
Equity.
• Brand Loyalty: Meaning and Measuring, Brand Loyalty; Strategic Value of Brand
Loyalty; Maintaining and Enhancing Brand Loyalty.
• Customer Based Brand Equity: Defining Customer based Brand Equity; Brand
Knowledge; Sources of Brand Equity – Brand Awareness, Brand Image; Building a
Strong Brand – Brand Building Blocks, Brand Salience, Brand Performance, Brand
Imagery, Brand Judgments, Brand Feelings, Brand Resonance.
Section B
• Brand Positioning: Identifying and Establishing Brand Positioning;
• Concept of brand personality
• Brand Associations: Product Attributes, Intangibles, Customer Benefits,
Relative Price, Use/Application, User/Customer Leveraging Secondary Brand
Association: Country of Origin, Co-branding, Licensing Celebrity Endorsement.
• Designing and Implementing Branding Strategies: Brand-Product Matrix; Brand
Hierarchy; Brand Extensions.
Section C
• Measuring and Interpreting Brand Performance: Measuring Sources of Brand Equity;
Qualitative Research Techniques: Free Association, Projective Techniques;
Quantitative Research Techniques: Awareness, Image.
• Brand Valuation Methods.
Retail Management
• Introduction to Retailing: Nature and Scope of Retailing, Types of Retail Formats,
Retail Franchising: Concept, Types, Advantages and Disadvantages.
• Retail Locations: Types of Retail Locations; Steps involved in choosing a Retail
Location; Methods of Evaluating a Trading Area.
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MBA (SEMESTER-IV)
Section D
• Retail Merchandising: Concept of Merchandising; Planning Merchandising Assortments.
• Servicing the Retail Customer: Concept of Customer Service; Importance of Service in
Retail; Customer Service as a part of Retail Strategy;
• Retail Store Design and Visual Merchandising: Importance of Store Design; Exterior
Store Design; Interior Store Design; Visual Merchandising.
• Supply Chain Management: Concept of Supply Chain Management with reference to
Retailing; Supply Chain Integration.
Suggested Readings:
1. Keller, Kevin Lane: Strategic Brand Management: Building, Measuring and Managing
Brand Equity (Prentice Hall India: New Delhi), Third Edition (2008).
2. Aaker, David: Managing Brand Equity (Free Press: New York) (1991)
3. Sinha, P.K and Uniyal, D.P.: Managing Retailing (Oxford University Press), Second
Edition, New Delhi.
4. Levy, Michael and Weitz, Barton A.: Retailing Management (Tata McGraw Hill:
New Delhi)
5. Swapna Pradhan: Retailing Managemnt (Tata McGraw Hill: New Delhi) Third Edition,
2009
6. Berman, Barry and Joel R. Evans 2006, Retail Management- A Strategic Approach,
Pearson Education, 9th Edition.
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MBA (SEMESTER-IV)
Group–B: Marketing
MGL-586: SERVICES MARKETING
Credits 4-0-0
Total Marks: 100
Section A
Marketing in Services Economy: Importance of services, principal industries of the service
sector, powerful forces transforming service markets, four broad categories of services:- a
process perspective. Different features of services and their implications. The 7 Ps, the
marketing & its integration with other management functions, The service profit chain.
Consumer Behavior in a Service Context: Three stage model of service consumption,
repurchase stage, service encounter stage, post encounter stage.
Section B
Positioning Services in Competitive Markets: Segmenting service markets, principles of
positioning services: positioning maps for competitive strategy, developing an effective
positioning strategy.
Service products: Components of service product; the flower of services, facilitating
supplementary services, enhancing supplementary services.
Service Process: Flowcharting customer services processes, blueprinting services to create
valued experiences and productive operations, service process redesign, customer participation
in service processes, The customer as co-producer; self-service technologies.
Service Environment: Purpose of service environments, The theory of consumer response to
service environments, The service scape model, dimensions of the service environment.
Section C
Managing People for Service Advantage: Importance of service employees, frontline work:
Difficult and stressful, cycles of failure, mediocrity, and success; human resource management;
Service leadership and culture.
Managing Relationships and Building Loyalty: Importance of customer loyalty,
understanding the customer-firm relationship, wheel of loyalty, building a foundation for
loyalty, strategies for developing loyalty bonds with customers, strategies for reducing customer
defections, customer relationship management (CRM).
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MBA (SEMESTER-IV)
Section D
Complaint Handling and Service Recovery: Customer complaining behavior, customer
response to effective service recovery, principles of effective service recovery systems, service
guarantees, discouraging abuse and opportunistic customer behavior.
Improving Service Quality and Productivity: Integrating service quality and productivity
strategies, defining service quality, identifying and correcting service quality problems, GAPS
model, measuring service quality, learning from customer feedback, hard measures of service
quality, tools to analyze and address service quality problems, defining and measuring
productivity, improving service productivity.
World class service organizations: Losers to leaders: four levels of service performance
Suggested Readings:
1. Lovelock, Christopher., Wirtz, Jochen. and Chatterjee, Jayanta. “Services Marketing:

People, Technology,Strategy”, 8th edition, Pearson Education, New Delhi. (2018)
2. Zeithaml, V.A., Bitner, Mary Jo, Pandit, “Services Marketing”, Tata McGraw Hill,
New Delhi.
3. Payne, Adrian, “The Essence of Services Marketing”, Prentice Hall of India, New
Delhi.
4. Nargundhar, Rajendra, “Services Marketing”, Tata McGraw Hill, New Delhi.
5. Goncalves, Karen P., “Services Marketing–A Strategic Approach”,Prentice Hall
International, New Jersey.
6. Jauhari, Vinnie, Dutta, “Services–Marketing, Operations Management”, Oxford
University Press, New Delhi.
7. Srinivasan, R., “Services Marketing–The Indian Context”, Prentice Hall of India, New
Delhi.
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MBA (SEMESTER-IV)
Group-B: Marketing
MGL-600: CASE STUDIES IN MARKETING
Credits 2-0-0
Total Marks: 100
Section A
Case 1: “Relationship between Employee Satisfaction, Customer Satisfaction and Market Share:
The Case of Hewlett- Packard” .pp 336-339
Source: Services Marketing, Operations and Management
Author: Vinnie Jauhari
Oxford University Press Publication, India.
Case2: “Service Failure and Recovery Strategies in the Restaurant Sector. An Indo-US
comparative Study”. Pp: 279-285
Section B
Case 3: Physical Evidence: A Case of KFC”.pp: 236-238
Case4:Mortein Vaporizer: What lies Beneath Brand Positioning? Vikalpa Vol. 38.3-2013
Debasis Pradhan & Divya Agarwal
Section C
Case5: HCL: Facing the Challenge of the Laptop Market
Jaydeep Mukherjee and Mahalingam Sundar arjan Vol. 37 no.1 Jan-march 2012
Case6: Harvert Gold: Delhi’s No. 1 Brand
Noria Farooqui Vol 37 No.2 April- Dec 2012
Case7: Food World- A Market Entry Strategy in Managing Retailing. Sinha, P.K and D.P
Uniyal(2012)
Oxford University Press, Second Edition,pg. 15-27.
Section D
Case8: Planet Health in Managing Retailing. Sinha, P.K and D.P Uniyal (2012)
Oxford University Press, Second Edition,pg. 145-162.
Case9: Airtel: If only we talk to each other, in Darwin’s Brands- Adapting for Success. Halve,
Anand(2012), Sage Publication, pg. 153-167
69
MBA (SEMESTER-IV)
Group–C: Human Resource Management

MGL–587: INDUSTRIAL RELATIONS
Credits 4-0-0
Total Marks: 100
Section A
• Labor Force in India: Growth, Composition and Trends.
• Industrial Relations: Concept and Importance; HRM-IR-HRD Integration; Components of
Industrial Relations System, Approaches to Industrial Relations, Industrial Relations and
Technological Change; The role of government in Industrial Relations; ILO Declaration
on Fundamental Principles and Rights at works
Section B
• Problems of Labour Management Relations; Causes of poor Industrial Relations; Necessary
Pre-requisites for Harmonious Industrial Relations.
Recommendations of 2nd National Commission on Labour
• Trade Unions: Concept, Trade Unions in India: Structure and Characteristics, Registration
and Recognition of Trade Unions, Trade union finances and Funds, Privileges of Registered
Trade Unions, Major National Trade Union Centers in India, Future of Trade Unions in
India.
• Case study: Supreme Court Judgment in the case of Tamil Nadu government employees
strike.
• Grievance: Concept, Nature, Causes, Grievance Redressal Procedure.
• Discipline: Misconduct, Various approaches to deal with indiscipline.
Section C
• Dispute Settlement Machinery Conciliation: Concept, Types, Conciliation Procedure and
Practices in India; Adjudication – Concept and types; Arbitration: Approaches and types.
• Collective Bargaining: Concept, Features and importance, Pre-requisites of successful
Collective Bargaining; Levels of Collective Bargaining, Process of Collective Bargaining
Section D
• Workers Participation in Management: Concept, Evolution, Objectives, and Forms of
Worker’s Participation.
• Labor Welfare: Concept, Features, Need, Approaches, Statutory and Non- Statutory Labour
Welfare for Standard Work Life; Labour Welfare Fund.
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MBA (SEMESTER-IV)
Suggested Readings:
1. Venkata Ratnam, C.S. “Industrial Relations”, Oxford University Press, New Delhi, 2006.
2. Srivastava, S. C. “Industrial Relations and Labour Laws”, Vikas Publishing House Pvt Ltd,
New Delhi, 2008.
3. Sinha, P.R.N., Sinha, Indu Bala and Shekhar, Seema Priyadarshini, “Industrial Relations,
Trade Unions, and Labour Legislation”, Pearson Education, New Delhi, 2004.
4. Sen Ratna, “Industrial Relations in India”, MacMillan, New Delhi, 2003.
5. Mamoria, Mamoria and Gankar. “Dynamics of Industrial Relations”, Himalaya Publishing
House, New Delhi, 2007.
6. Monappa Arun, “Industrial Relations”, Tata McGraw Hill Edition, New Delhi, 2007.
7. Davar, R S, Personnel Management and Industrial Relation, Vikas Publishing House Pvt. Ltd,
New Delhi; 1999.
8. Sivarethinamohan, R, Industrial Relations and Labour Welfare- Text and Cases, PHI Learning
Pvt. Ltd, New Delhi, 2010.
71
MBA (SEMESTER-IV)

MGL–588: MANAGERIAL COMPETENCIES AND CAREER DEVELOPMENT
Credits 4-0-0
Total Marks: 100
Section A
• Competency: Concept; Personal Competency Framework; The Lancaster Model of
Managerial Competencies; Transcultural Managerial Competencies; Issues Related to
Developing Competency Models.
• Formation of a Competency Framework: Sources of Competency Information, Position
Documentation, Process Documentation, Existing Documentation, Personnel
Development Resources, Interviews, Behavioural Event Interview, Behavioural
Description Interview.
Section B
• Competency Mapping and Assessment Centres: History of Assessment Centres, Use
of Assessment Centres in the Industry, Types of Exercises being used in Assessment
Centres; Resistance and Recommendations.
• Career Planning, Development, and Management Career: Concept, Characteristics of
present day careers; Types of Careers; Career Stages
Section C
• Making Career Choices; Career Anchors; Organizational Socialization; Career Paths
and Career ladders; Challenges in established careers: Career Plateau; Making Career
Changes; The Glass Ceiling; Dual Careers.
• Mentoring: Concept, Perspectives of Mentoring, Phases of the Mentoring Relationship,
Outcomes of Mentoring Programmes, Design and Implementation of formal mentoring
programmes, Barriers to Mentoring
Section D
• Special issues in Mentoring: Women and Mentoring, Cross-gender Mentoring
Relationships, Workplace Diversity and Mentoring; Mentoring Relationship – A
strategic Approach.
• Work–Life Integration: Changing notions of work-family relationship; Work – Life
Issues; Environmental Trends Impacting Work – Life Issues; Work – Family Conflict:
Concept and Types; Work – Life Balance; Work – Life Integration; Work – Life
Initiatives: meaning, type and benefits; Work – Family Culture; Approaches to Work –
Life Integration.
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MBA (SEMESTER-IV)
Suggested Readings:
1. Seema Sanghi (2007) “The Handbook of Competency Mapping – Understanding, Designing

and Implementing Competencies Models in Organizations”, 2nd Edition, Response Book, New
Delhi.
2. Gary W. Carter, Kevin W. Cook, and David W. Dorsey, (2009) “Career Paths- Charting
Courses to Success for Organizations and Their Employees”, John Wiley & Sons, Ltd., UK.
3. Jonathan Winterton and Ruth Winterton (2002) “Developing Managerial Competence”,
Routledge, London
4. Jane Yarnall (2008), “Strategic Career Management - Developing Your Talent”,
Butterworth-Heinemann, London.
5. Greenberg, Jerald and Baron, Robert A. (2010) “Behaviour in Organizations”, 9th edition,
PHI, New Delhi.
6. Agarwala, Tanuja, (2007), “Strategic Human Resource Management”, Oxford University
Press, New Delhi.
73
MBA (SEMESTER-IV)
MGL–589: INTERNATIONAL HUMAN RESOURCE MANAGEMENT
Credits 4-0-0
Total Marks: 100
Section A
• International Human Resource Management: Meaning, Concept of Expatriate, Differences
between Domestic and International HRM, Variables that moderate differences between
Domestic and International HRM.
• Staffing International Operations: Approaches to Staffing, Transferring Staff for
International Business Activities, Roles of Expatriates and Non-Expatriates, Role of the
Corporate HR function.
• Recruiting and Selecting Staff for International Assignments: Issues in Staff Selection,
Factors Moderating Performance, Selection Criteria, Dual Career Couples.
Section B
• Re-entry and Career Issues: Concept and Repatriation Process, Individual Reactions to Re-
entry, Multinational Responses, Designing a Repatriation Program.
• International Training and Development: Concept, Role of Expatriate Training,
Components of Effective Pre-departure Training Programs, Developing Staff through
International Assignments
• International Compensation: Concept and Objectives of International Compensation, Key
Components of an International Compensation Program, Approaches to International
Compensation.
Section C
• Performance Management: Concept, Multinational Performance Management, Performance
Management of International Employees, Performance Appraisal of International
Employees.
• Knowledge Transfer within a Multinational Company: Organizational Knowledge and its
Significance, Sources of Organizational Knowledge; Tacit and Explicit Knowledge; HRM
and Organizational Knowledge; Transfer of Knowledge between and within organizations,
Transfer of Knowledge within MNCs, Transfer of Knowledge across National Borders,
Transfer of Managerial Know-how and HRM across National Borders.
Section D
• International Industrial Relations: Key issues in International Industrial Relations, Trade
Union and International Industrial Relations, Responses of Trade Unions to Multinationals;
Issue of Social Dumping.
• National Context of HRM: HRM Practices in Japan, United States, India and China.
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MBA (SEMESTER-IV)
Suggested Readings:
1. P. Suba Rao (2009) International Human Resource Management, Himalaya Publishing
House, Mumbai.
2. Peter J. Dowling, Marion Festing and Allen D. Engle (2008), International Human
Resource Management, Cengage Learning, New Delhi.
3. S.C.Gupta (2006) Text Book of International HRM, MacMillan, New Delhi.
4. Monir H. Tayeb (2004), International Human Resource Management – A Multinational
Company Perspective, Oxford University Press, New Delhi
5. Anne-Wil Harzing and Joris Van Ruysseveldt (1995), International Human Resource
Management, SAGE Publications, New Delhi.
6. Ian Beardwell and Len Holdon (2001), HRM: A Contemporary Perspective, McMillan,
New Delhi.
75
MBA (SEMESTER-IV)

MGL–601: CASE STUDIES IN HUMAN RESOURCE MANAGEMENT
Credits 2-0-0
Total Marks: 100
Section A
1. Global Human Resource Management at Coca-Cola (Source : Aswathappa, K. and Dash,
S., International Human Resource Management, 2013, McGraw Hill Education, pp.
23-25.)
2. Mahavir Polyester Limited (Source : Gupta, S.C., Advanced Human Resource
Management : A Strategic Perspective, 2011, Anne Books Pvt Ltd, New Delhi, pp. 295-
301.)
3. The Dish Ends Ltd. (Source : Kulkarni, Pachpande and Pachpande, Case Studies in
Management, 2012, Pearson Education, Delhi, pp. 3-6.)
Section B
4. Novais Laboratory Pvt Ltd (Source : Biswajeet Pattanayak, Human Resource Management,
Fourth Edition, 2014, PHI Learning, Delhi, pp. 666-668).
5. The Office Equipment Company (Source : Fisher, Schoenfeldt and Shaw, Human Resource
Management, 2006, biztantra, New Delhi, pp. 850-851.)
6. Restructuring at Flexco (Source : Gupta, S.C., Advanced Human Resource Management :
A Strategic Perspective, 2011, Anne Books Pvt Ltd, New Delhi, pp. 366-368.)
Section C
7. Going Home (Source: Aswathappa, K. and Dash, S., International Human Resource
Management, 2013, McGraw Hill Education, pp. 295-297.)
8. Seiko Instruments ((Source: Gupta, S.C., Advanced Human Resource Management: A
Strategic Perspective, 2011, Anne Books Pvt Ltd, New Delhi, pp. 392-395.)
9. Performance Management at Jet Food Services (Source: Fisher, Schoenfeldt and Shaw,
Human Resource Management, 2006, biztantra, New Delhi, pp. 533-535.)
Section D
10. A Case of Complicated Multi – union Manoeuvres (Source: Kulkarni, Pachpande and
Pachpande, Case Studies in Management, 2012, Pearson Education, Delhi, pp. 7-8.)
11. Innovative HRM at Span Outsourcing Pvt Ltd (Source: Biswajeet Pattanayak, Human
Resource Management, Fourth Edition, 2014, PHI Learning, Delhi, pp. 658-660).
12. A Virtual Team at Nanawati Associates (Source: Robbins, Judge and Sanghi,
Organizational Behaviour, Pearson Education, New Delhi, pp. 396-397).
76
MBA (SEMESTER-IV)
Group–D: International Business

MGL–590: INTERNATIONAL FINANCIAL MARKETS AND FOREIGN EXCHANGE
Credits 4-0-0
Total Marks: 100
Section A
• History of the International Financial System -The rise and Fall of Bretton Woods,
Globalisation and the Growth of Derivatives, The Crash of 1994-96 and Beyond,
• Euro-currency Market , Euro-banking and Euro-currency Centers, Deposit Dealing and
the Term Structure of Euro-currency Rates, Euro-currency Futures and Options,
Syndicated Euro-credits,
Section B
• International Bond Markets-Introduction, New Issue Procedures in the Eurobond
Markets, Eurobond Valuation and Hedging, Interest Rates and Currency Swaps, Pricing
Option, Features of International Bonds, Forecasting and the Image of the Future-Central
Banks and the Balance of Payments,
• The European Monetary System and Other Regional Artificial Currency Areas, New
Instruments in International Capital Markets, International Banking and Country RISK,
International Portfolio Diversification, International Transfer Pricing.
Section C
• Types of Foreign Exchange Markets and Transactions, Quoting Foreign Exchange
Rates, Spread, Official and Free Market Rates, Cross Rates, Forward Rates, Quoting
Forward Rates; Organisation of the Foreign Exchange Markets; Currency Futures;
Currency Options; Currency Swaps;
• Corporate Exposure Management: Alternative Definitions of Foreign Exchange Risk,
Exposure Information System, Alternative Strategies for Exposure Management,
Section D
• Exposure Management Techniques, Organisation of the Exposure Management
Function; Parameters and Constraints on Exposure Management
• Theory and practice of Forecasting Exchange Rates-Economic Fundamentals, Financial
and Socio-Political Factors, Technical Analysis; Tax Treatment of Foreign Exchange
Gains and Losses; FEMA.
77
MBA (SEMESTER-IV)
Suggested Readings:
1. Aliber, R.Z. Exchange Risk and Corporate International Finance, London. Macmillan,1978
2. Bhalla,V.K. International Financial Management. 2nd ed., New Delhi, Anmol, 2001.
3. Luca Cornelius Trading in the Global Currency Markets. NJ, Prentice Hall,1995
4. Shapiro, A.C. International Financial Management. Boston.Allyn and Bacon,1979
5. Sutton.W.H. Trading in Currency Options, New York Institute of Finance,1987
6. Buckley, Adrian. Multinational Finance. 3rd ed., Englewood Cliffs, Prentice Hall Inc., 1996.
7. Eiteman. David K and Stonehill. Arthur I. Multinational Business Finance. California,
Addison - Wesley, 1988.
8. Johnson and Giaccotto. Options and Futures. St. Paul. West, 1995.
9. Kim, Suk and Kim. Seung. Global Corporate Finance: Text and Cases. 2nd Ed. Miami,
Florida, 1993.
10. Shapiro, Alan C. Multinational Financial Management. New Delhi, Prentice Hall of India,
1995.
78
MBA (SEMESTER-IV)
MGL–591: INTERNATIONAL FINANCIAL MANAGEMENT
Credits 4-0-0
Total Marks: 100
Section A
• Foreign Exchange System: The Internationalization of Business and Finance, Alternative
Exchange Rate Systems; International Monetary System, The European Monetary System.
• Foreign Exchange Rate Determination: Introduction to Spot Market and Forward Market;
Setting the Equilibrium Spot Exchange Rate; Factors Affecting Currency Value: BOP
Approach & Asset Market Approach
Section B
• Role of Central Bank in Determination of Exchange Rates; Parity Conditions in
International Finance: Arbitrage and Law of One Price; Purchasing Power Parity; Fisher
Effect; Fisher Effect in International Context.
• Currency Forecasting: Interest Rate Parity Theory, The Relationship between Forward
and Future Spot Rate ,Currency Forecasting;
• Balance of payments: Balance of Payment Categories: Current Account, Capital Account,
Official Reserves Account; Balance of Payment: The International Flow of Goods, Services
and Capital, Coping with Current Account Deficit.
Section C
• Country Risk Analysis: Country Risk Analysis, Measuring & Managing Political Risk,
Firm Specific Risks; Country Risk Analysis: Study of Economic & Political Factors Posing
Risk, Country Risk Analysis in International Banking.
• Measuring & Managing Various Exposures: Alternative measures of foreign exchange
exposure, Risk Hedging-An Introduction; Measuring & Managing Transaction Exposure
Section D
• Measuring & Managing Operating Exposure; Measuring & Managing Translation
Exposure.
• Foreign Exchange Risk Management: Foreign Exchange Instruments, Recent
Developments in Derivatives Markets in India; Currency Futures & Options Market;
Interest Rate & Currency Swaps; Interest Rate Forwards & Futures.
79
MBA (SEMESTER-IV)
Suggested Readings:
1. Shapiro Allan C (2003), “Multinational Financial Management”, 7 th Edition, John Wiley

& Sons, Singapore
2. Apte P.G. (2009) International Financial Management, 5th Edition, Tata McGraw Hill,
India
3. Bhalla, V.K. (2008), “International Financial Management”, 7 th Edition, Anmol
Publications, India
4. Eiteman, Stonehill, Moffett(2004), “Multinational Business Finance”,10 th Edition,
Pearson Education, India
80
MBA (SEMESTER-IV)

MGL–592: INTERNATIONAL MARKETING
Credits 4-0-0
Total Marks: 100
Section A
The Concept of International Marketing and Globalization: Reasons for Entering
International Markets, Evolutionary Process of Global Marketing, Towards GLOCAL
Marketing, Adaptation: the Critical Success Factor in International Markets, Internationalization
of Indian Firms, Process of International Marketing.
Emerging Opportunities in International Markets: Background of International Trade,
Trends in World Trade, an Overview’s of Indian Foreign Trade, Identifying Opportunities in
International Markets.
Section B
International Marketing Implications: From GATT to WTO, Functions and Structure of
WTO, Effects of China’s Entry into WTO on India, The Implications of WTO on International
Marketing.
Decision-making Process for International Markets: Concept of Decision Making in
International Markets, Identification of International Markets, Methods of Segmentation of
International Markets, Techniques for Selection of International Markets, Tools for
International Market Analysis
Section C
Entering International Markets: The Concept of International Market Entry, the Modes of
International Market Entry- Entry Involving Production in the Home Country, Entry Involving
Production in a Foreign Country, Factors Affecting the Selection of Entry Mode, Choice of
Right International Market Entry Mix.
Export Documentation : Export Transaction Framework, Export Documentation, Commercial
Documents, Transport Documents, Regulatory Documents.
Section D
Procedure for Export-Import: Process, Compliance with Legal Framework, Export Deal,
Export Finance, Procuring or Manufacturing of Goods for Export, Appointment of Clearing and
Forwarding (C&F) Agents, Port Procedures and Customs Clearance, Dispatch of Documents to
the Exporter, Sending Shipping Advice, Presentation of Documents at the Negotiating Bank,
Claiming Export Incentives.
Industrial Infrastructure for Export Promotion: Concept of Export Promotion, Role of
Export Promotion Institutions in International Marketing, Institutional set-up for Export
Promotion in India, Indian Government’s Trade Representative Abroad, State’s Involvement in
Promoting Exports, Export Promotion: Need for Strategic Reorientation.
81
MBA (SEMESTER-IV)
Suggested Readings:
1. Joshi, Rakesh Mohan, International Marketing, New Delhi, Oxford University Press.
2. Terpstra, Vern and Sarathy. R, International Marketing. Orlando, Dryden Press.
3. Keegan, Warren, Global Marketing Management. Englewood Cliffs, New Jersey,Prentice

Hall Inc.
4. Onkvisit, Sak and Shaw, J J, International Marketing: Analysis and Strategy. New Delhi,
Prentice Hall of India.
5. Cherunilam, Francis, International Marketing: Text and Cases, Mumbai, Himalaya

Publishing House.
82
MBA (SEMESTER-IV)
MGL–602: CASE STUDIES IN INTERNATIONAL BUSINESSES
Credits 4-0-0
Total Marks: 100
Section A
Case1: Globalisation of Production and Markets of Indian Motion Pictures-A Case of Krrish
Source: John Daniel, Lee H. Radebaugh, Daniel P. Sullivan, Prashant Salwan, “International
Business Environments and Operations”, 2011, Pearson, (pp 27-33).
Case2: Hollywood and the Rise of Cultural Protectionism
Source: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger, “International Business
Strategy, Management, & the New Realities”, 2011, Pearson, (pp 145-146)
Case3: Dell Growth Strategy: International & Indian
Section B
Case1: AUTOLATINA: A Failed International Partnership
Strategy, Management, & the New Realities”, 2011, Pearson, (pp 419-420)
Case 2: Airbus Versus Boeing: When Intervention Not Intervention?
Strategy, Management, & the New Realities”, 2011, Pearson, (pp 205-206).
Case 3: Euromanage Inc.
Source: Riad A. Ajami & G. Jason Goddard, “International Business- A Course on the
Essentials”, 2014, JAICO Publishing House, (pp 88-91).
Section C
Case 1: Caslos Ghosan & Renault-Nissan: Leading for Global Success
Case 2: Advanced Biomedical Devices: Assessing Readiness to Export
Case 3: Subway & the Challenges of Franchising in China.
Section D
Case 1: Getting Airline Alliances off the Ground.
Case 2: The P&G Fiasco
Source: K Aswathappa, “International Business”, 2012, Tata McMraw Hill Education Pvt Ltd,
(pp 450-451).
Case3: Unfair Protection or Valid Defense?
Source: K Aswathappa, “International Business”, 2012, Tata McMraw Hill Education Pvt Ltd,
(pp 521-522).
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MBA (SEMESTER-IV)
Group–E: Production and Operations
MGL–593: INVENTORY MANAGEMENT
Credits 4-0-0
Total Marks: 100
Section A
• Types and functions of inventories and their importance, Identification of Stores,
Codification and Specification. Factors Affecting Inventory, Various Costs. Nature of
Lead Time and Requirement of Material Requirement Planning and Demand
Forecasting. ABC Concept: 80/20 Analysis.
• Inventory Costs: Types of Control System.
Section B
• Inventory Control Levels, Order Point, Re – order Level, Maximum and Minimum
Level, Standard Order Quantity, Safety Stocks.
• Inventory control models; static, dynamic and deterministic; EOQ concept.
• Probabilistic Models: Determinations of EOQ under various conditions of demand and
lead time analysis.
Section C
• Application of techniques in inventory control, cycle order system and fixed order
quantity system and theory variations.
• Feedback inventory information system.
Section D
• Warehouse & Stores Management: Responsibility of Receiving & Stores. Receiving
Procedures and Control. Bar Coding. External and External Identification Systems.
Stores Systems and Procedure. Closed and Open System. Storage Method and
Equipment. Layout. Organisation.
• Carrier selections and Routing. Types of carriers. Domestic and International shipping
terms. Expediting and tracing shipment. Demurrage. Transportation Strategy. Strategic
Alliance with Carriers.
84
MBA (SEMESTER-IV)
Suggested Readings:
1. P. Gopal Krishan and M.S. Sandelya – Inventory Management: Text and Cases, Macmillan,
New Delhi.
2. R.J. Bunchas & E – Keeingsberg : Scientific Inventory Management Prentice Hall, New
Delhi.
3. Marge J.F. Production Planning & Inventory Control, New York, McGraw Hill.
4. Buff E.S. and W.H. Tauber: Production Inventory Systems – Planning & Control
Richard D. Irwin, Homewood, Illinois.
5. R.S. Chadha – Inventory Management in India. Allied Publishers, New Delhi.
6. Donald W. Dobler and David N. Burt, Purchasing and Supply Management.
Tata McGraw Hill, New Delhi.
85
MBA (SEMESTER-IV)
MGL–594: LOGISTICS MANAGEMENT
Credits 4-0-0
Total Marks: 100
Section A
• Introduction to logistics and its Interface with Production and Marketing: Measures of
Logistics;
• Physical Distribution and Logistics; Logistics System Analysis and Design;
Warehousing and Distributing Centers; Location; Transportation systems: Facilities
and Services;
Section B
• Dispatch and Routing Decisions and Models;
• Customer Services in Logistics: Customer Service Defined, elements and their relative
importance. Order cycle time; Importance Logistics/Customer service; Defining Sales-
Service Relationship; Determining Optimum Service Levels; Service Variability.
Section C
• Order Processing: Defining Order Processing; Other Factors affecting Order-Processing
Time, Different Types of Order Processing: Industrial Order Processing, Retail Order
Processing, Customer order processing, Web-based Channel Order Processing.
Section D
• Inventory Management Decisions; Logistics Audit and Control; Packaging and
Materials Handling; International Logistics Management; Logistics Future Directions.
Logistics Information System.
86
MBA (SEMESTER-IV)
Suggested Readings:
1. Ballau, Renald H. Business Logistics Management. Englewood Cliffs, New York,

Prentice Hall lnc,1992.
2. Bear K. A Management Guide to Logistics Engineering. U.S.A, Institute of Production
Engineering, 1990.
3. Benjamin S B. Logistics Engineering and Management. Englewood Cliffs, New York,
Prentice Hall Inc., 1996.
4. Bowersox, D J and Closs, D J. Logistics Management: A System Integration of Physical
Distribution. New York. MacMillan. 1986.
5. Christopher, M. Logistics and Supply Chain Management: Strategies for Reducing Costs and
Improving Services. London, Pitsman, 1992.
6. James, C J. and Wood, Donald F. Contemporary Logistics. New York, Macmillan, 1990.
7. Shapiro, R. Logistics Strategy: Cases and Concepts. St. Paul, West, 1995.
The list of cases and specific references including recent articles will be announced in the
class at the time of launching of the course.
87
MBA (SEMESTER-IV)
MGL–595: TOTAL QUALITY MANAGEMENT AND QUALITY CONTROL
Credits 4-0-0
Total Marks: 100
Section A
• Basic Concept of Total Quality (TQ); Evolution of Total Quality Management;
Components of TQ Loop; Conceptual Approach to S.Q.C. Acceptance Sampling and
Inspection Plans; Statistical Process Control; Process Capability Studies; Humanistic
Aspects of TOM Management of Q.C. and Z.D. Programmes; Quality Improvement
Teams; Q-7 tools.
Section B
• Quality Costs; Taguchi Loss Function; Functional Linkage of Quality with Reliability
and Maintainability; Failure Analysis
• Optimum Maintenance Decisions; Total Productive Maintenance (TPM); Quality
Audits; Lead Assessment and, ISO-9000 Standards– Marketing Aspects of T.Q: Total
Quality of Services; Total Quality and Safety; Six Sigma.
Section C
• Quality function, meaning of control quality. Characteristics inspection and its
Importance, difference between Inspection and quality control.
• Organising for Quality; Objectives and Nature of Organization. Principles of
Organization; Quality Organization, Types of Quality Control Organization.
Responsibilities of Quality Manager.
Section D
• Economics of Quality; Quality; Quality Costs, Types of Quality Costs, Control of
Quality Costs, Cost Studies and Optimization, Economics of Quality of Design and
Quality of Confirmation
• Statistical Quality Control, Basic Statistical Methods; Techniques of Quality Control;
Charts of Attributes and Variables.
• Acceptance Sampling; Sampling Theory, Sample Size on Crating Characteristics and
Curve for Single Sampling, Double Sampling and Sequential Sampling Plans, Use of
Dodge Raming and MILSD - 15 tables.
88
MBA (SEMESTER-IV)
Suggested Readings:
1. Dale. H. Bosterficld: Quality Control, Prentice Hall, New Jersey,

2. Grant F.L. & R.S Leaven Worth, Statistical Quality Control, McGraw Hill., New York.
3. Krikpauick F.G. Qua1ity Control for Manager and Engineers, John Wiley.
4. Dunchan, A.J. Quality Control & Industrial Statistics, Richard D. Irwin, Home, Illinois.
5. Carruba. Eugene R and Gorden, Ronald D. Product Assurance Principles:
Integrating Design Assurance & Quality Assurance. New York, McGraw Hill, 1991.
6. Granl, Eu-gene Land Leavenworth. Richards. Statistical Quality Control, McGraw Hill,
New York. 1991.
7. Ireson, W G. and Coombas, C P. Handbook of Reliability Engineering & Management.
New York. McGraw Hill, 1988.
8. Lochner, Robert H. and Matar. Joseph E. Designing for Quality. London.
Chapman & Hill, 1990.
9. Pike. John and Barnes. Richard. TQM in Action. London. Chapman & Hill, 1994.
10. Schmidt. Warren H. and Finnigan, Jerome P. TQ Manager. San Francisco, Jossey Bass,
1993.
11. Spenlcy, Paul. World Class Performance Through TQ, London, Chapman & Hall, 1992.
89
MBA (SEMESTER-IV)
Group–F: Information Technology
MGL–596: DATA MANAGEMENT TECHNIQUES
Credits 4-0-0
Total Marks: 100
Section A
• Introducing the FoxPro Menu Structure: Making Menu Selections, A Quick Tour of the
Menu System
• Introducing FoxPro Dialog Boxes: Dialog Box Controls, Using Dialog Boxes.
• Working with FoxPro’s Windows: Controlling Windows in FoxPro for Windows, Window
Controls in FoxPro for DOS
• How to use the Editor: The Edit Menu, Fonts.
• Working with the Command Window: Other Features: Getting Help, Quitting.
Section B
• Creating a Database Structure: Creating a Sample Database File: How to Create a New
File, How to Define the Structure of a Database, Entering the Field Names and Types,
Saving the Database File.
• The Database File in the Background: Opening and Closing a Database File. Copying and
Modifying the Structure of a Database File.
• Adding, Editing, and Viewing Data: Appending Data: Appending Data with the Change
Display, Appending Data with the Browse Display, Ending the Data Entry Session.
• Change (or Editing) Data, Browsing through the Data; Resizing and changing the order of
Fields, Partitioning the Window. Additional Features of a Browse Menu
• Deleting a Record: Moving the Pointer: GOTO commands.
• Shortcuts using the Command Window
90
MBA (SEMESTER-IV)
Section C
• Understanding Indexes and Expressions.
• Types of Index: Single Index files, compound; index files, structural command indexes,
compact indexes.
• Using Some Simple Indexes: An Overview of the Index Dialog box, Creating Simple
Indexes using the Index, Dialog Box, Indexing Commands, Creating Simple Indexes using
the Structure Dialog Box.
• Understanding Expressions: Constants, Functions and Operators.
• Using Expressions in Indexes: Alphabetizing by Name, Indexing in Descending Order.
• Using Indexes: Selecting the Controlling Indexes, A Review of the Setup Dialog Box.
• Sorting.
• Using Queries and Logical Expressions.
• Working with Logical Expressions: Logical Functions, Relational Operators,
Logical Operators.
• To Index or not to Index: FOR and WHILE clauses, preparing to use WHILE, Rushmore
Technology.
• Making Queries for Single and Multiple records: Un-indexed Queries for a Single Record,
Indexed Queries for a Single Record, Queries for Multiple Records, Querying with other
Data Types, Dealing with Deleted Records.
Section D
• Special Techniques: Setting a Filter, Building a Query into an Index.
• Restricting the query: Scope, Fields, The Easiest Possible Report: LIST with options.
• Generating Reports and Mailing Labels.
• The process of Producing Reports: Designing the Report Form.
• Designing the Report: Working with Report Queries: Report Objects in FoxPro for
Windows, Object Dialog Boxes in FoxPro for Windows, Field Expressions in Reports in
FoxPro for Windows, Report Objects in FoxPro for DOS, Object Dialog Boxes in FoxPro
for DOS.
• The Report Menu: Page Layout in FoxPro for Windows, Page Layout in FoxPro for DOS,
Page Preview, Layout Tools, Title/Summary, Data Grouping, Variables, Quick Report.
• Working with Objects: Special Techniques: Selecting Multiple Objects, Copying and
Pasting Objects.’’
• A Sample Report: A Report in FoxPro for Windows, A Report in FoxPro for DOS.
• Creating Mailing Labels: Label Layout in FoxPro for Windows, label layout in FoxPro for
DOS Producing Labels.
Suggested Reading:
Mastering FoxPro 2.5”, Charles Siegel, BPS Publications.
91
MBA (SEMESTER-IV)

MGL–597: E–COMMERCE AND INTERNET
Credits 4-0-0
Total Marks: 100
Section A
• Overview of E-Commerce: Definition, Benefits of E-Commerce, Role of Internet in E-
commerce, Impact of E-Commerce on Business Models (Goal Congruence, Value Chain,
ICDT Business Strategy Model), E-Commerce Security, Implications for Accounting
Profession.
• The Regulatory Environment: Cryptography Issues, Privacy Issues (Children’s Issues,
Adults Rights) Web Linking (Inappropriately Referencing a Linked Site, Displaying
Information Without Proper Rights, Linking using Framing, Linking using Trademarks in
Key Meta Tags, Unauthorized Display of a Registered Trademark Linking to Illegal Files),
Domain Name Disputes, Internet Sales Tax, Electronic Agreements & Digital Signatures,
Internet Service Providers & International Libel Laws.
Section B
• EDI, E-Commerce & Internet: Traditional EDI systems (Origin, Non EDI Systems,
Value Added Networks, Partially & Fully Integrated EDI Systems, Benefits of EDI
Systems, Data Transfers & Standards, Financial EDI, EDI Systems & Internet, Internet
Trading Relationship & its Benefits, Impact of EDI – Internet on the Accounting
Profession.
• Risks of Insecure Systems: Risks Associated with Internet Transactions. Internet
Associated Risks (Risks to Customers, Risks to Selling Agents), Intranet Associated Risks
(Sabotage by Former Employees, Threats from Current Employees), Social Engineering,
Risk Associated with Business Transaction Data Transferred between Trading Partners,
Risks Associated with Confidentially-Maintained Archival, Master File & Reference Data,
Risks Associated with Viruses & Malicious Code Overflows.
92
MBA (SEMESTER-IV)
Section C
• Risk Management: Control Weakness vs. Control Risk (Security Gaps, Culture
Management, Excessively Tight Controls), Risk Management Paradigm, Disaster Recovery
Plans, Role of Internet Controls in Risk Management.
• Cryptography & Authentication: Messaging Security Issues (Confidentiality Non-
Repudiation, Access Controls), Encryption Techniques (Symmetric Encryption Asymmetric
Cryptography, Public Private Key Pairs, Elliptic Curve Cryptography, Integrity Check
Values & Digital Signatures, on Time Pads), Good Encryption, Practices, Additional
Authentication Methods. Additional Non-Repudiation Techniques.
• Fire Walls: Definition, TCP/IP, Open Systems Interconnect (ODI), Components of a Fire
Wall, Typical Functionality of Firewalls, Securing the Fire Wall, Factors to Consider in
Firewall de Design, In-House Solutions vs. Commercial Firewall Software, Limitations of
the Security Prevention provided by FirewaIls.
Section D
• E-Commerce & Payment Mechanisms: Set Protocol, SET vs. SSL, Magnetic Strip Cards,
Smart Card:. E-checks, E-Cash.
• Intelligent Agents: Definition, Capabilities of Intelligent Agents, Agent Societies,
Intelligent Agents & E-Commerce (Online Information Chain, Business to Business
Transaction Negotiation). Limitations of Agents.
• Web Based Marketing: 'Business, Marketing & IT Strategy, Congruence, The 4Ps Applied
to Internet Marketing, 5th P. Internet Marketing Techniques. Online Advertising
Mechanism', Web Site Design Issue Impact of Intelligent Agents on Marketing Techniques.
Suggested Readings:
1. E-Commerce by S. Pankaj, A.P.H. Publication, New Delhi.
2. E-Business Revolution by Daniel Amar.
3. E-Commerce, A Manager, Guide by Ravi Kalakota and Andrew B.Whinston.
4. New Directives in E-Commerce by Charles Steinfield, Jaico Publication House,
New Delhi.
5. E-Commerce in Indian Banking by T.M. Bhasin Authors Press, New Delhi.
93
MBA (SEMESTER-IV)
MGL–598: WEB DESIGNING AND HTML
Credits 4-0-0
Total Marks: 100
Section A
• Virtual Functions Protected Members, Overloading (Method, Function and Operator)
Method Overriding Field Shadowing. Multiple Inheritance, Template Classes and
Functions. Virtual Base Classes, Exception Handling.
Section B
• Java Fundamentals: Programme Structure, Syntax and Layout Conventions, Classes
Instance and Objects.
• Java Elements: Data types, liberals and variables operators expressions. Control
exceptions arrays strings streams.
Section C
• Programming with Java: Client Server Applications, Exception Handling.
Section D
• HTML: Building Executing HTML Documents, Formatting and Aligning Text, Tags,
Attributes and Values, Adding Units, Linking Pales, Working with Images, Fonts,
Creating Tables, Working with Frames and Building Forms.
• Practicals Relating to Web Designing and HTML
Suggested Readings:
1. Gilbert. Stephan D. and William B. Heeaerthy, “Object Oriented Programming in Java 1997.
The Waite Group Press.
2. Mary Compione and Kathy Walrath.” Java Tutirial. Addison-Wesley 1996.
3. Tunothy Budd. “An Introduction to Object Oriented Programming,” 2nd Edition. Addison-
Wesley 1997.
4. Horstmann. Cay. S and Gray Comell. “Core Java I.I.: Fundamentals”, Addison- Wesley 1997.
5. Mark Lorenz, “Object Oriented Software Development.” Prentice Hall 1993.
6. Lemay, Laura, ‘Tech. Yourself Web Publishing with HTML 3.0 in a Week.” 2nd Edition, Sams
net 1996.
7. Special Edition-Using HTML 4, Mills. E. Hilzschlag – VI Edition (2000)
Prentice Hall of India.
94
MBA (SEMESTER-IV)
Syllabus for the batch from Year 2020 To Year 2022
MGL -603:- CASE STUDIES IN INFORMATION TECHNOLOGY
Credits 2-0-0
Total Marks: 100
Mid Semester Marks: 20
End Semester Marks: 80
Mid Semester Examination: 20% weightage
End Semester Examination: 80% weightage
Instructions for the Paper Setters:
SECTION A
1. Case Study: India transforms its banking system by rolling out the Unified Payments
Interface (Source: Real-Time Payments Systems & Third Party Access, A perspective from
Google Payments, Google report, November 2019 pp. 10-20)
2. An Agenda for Big Data Regulation (Source :Big Data Governance in India: Case Studies,
The centre for Internet and Society in India, Elonnai Hickok, Sumandro Chattapadhyay,
Sunil Abraham pp. 55-61)
3. Telecom Churn (Source: Business Analytics, Sandhya Kuruganti Hindol Basu, Tata Mc
Graw Hill Publication pp. 301-312)
SECTION B
4. Eat2Eat.com (Source : Cases in Marketing Management, Kenneth E. Clow, Donald Baack,
Sage Publication pp. 215-224)
5. Predictive Policing (Source :Big Data Governance in India: Case Studies, The centre for
Internet and Society in India, Elonnai Hickok, Sumandro Chattapadhyay, Sunil Abraham
pp. 27-31)
6. The Unique Identity Project (Source :Big Data Governance in India: Case Studies,
The centre for Internet and Society in India, Elonnai Hickok, Sumandro Chattapadhyay,
Sunil Abraham pp. 32-40)
SECTION C
7. A Case Study Of The Integration Of Information And Communication Technology In A
Northern Ontario First Nation Community High School: Challenges And Benefits (Source:
Laronde, G., MacLeod, K., Frost, L., & Waller, K. (2017). A Case Study of the Integration
of Information and Communication Technology in a Northern Ontario First Nation
Community High School: Challenges and Benefits. Journal of International Education
Research, 13(1), 27-34.)
8. Internet use in the developing world: A case study of an African university (Source: Poda,
I., Murry Jr, J. W., & Miller, M. T. (2006). Internet Use in the Developing World: A Case
Study of an African University. International Education Journal, 7(3), 235-244.)
9. Webvan : Can an Internet Grocery make a project? (Source : Cases in Marketing
Management, A.K.Sood, Vishwas M Dhekney, Published by Symbiosis Centre for
distance learning, Pune,2008 pp. 573-577)
95
MBA (SEMESTER-IV)
Syllabus for the batch from Year 2019 To Year 2022
SECTION D
10. Microsoft and the Xbox 360 Ring of death (Source : Cases in Marketing Management,
Kenneth E. Clow, Donald Baack, Sage Publication pp. 499-509)
11. Cycorp : Building a knowledge base to support Commonsense reasoning (Source : Cases
in Marketing Management, A.K.Sood, Vishwas M Dhekney, Published by Symbiosis
Centre for distance learning, Pune,2008 pp. 629-632)
12. Credit Card Attrition (Source: Business Analytics, Sandhya Kuruganti Hindol Basu, Tata
Mc Graw Hill Publication pp. 284-295)

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FACULTY OF ECONOMICS & BUSINESS

MASTER OF BUSINESS ADMINISTRATION

GURU NANAK DEV UNIVERSITY

(ii) Subject to change in the syllabi at any time.

MBA (SEMESTER SYSTEM)

Course No. C/E/I Course Title L T P Total

MGL – 407 C Corporate Law and Administration 4 -- -- 4

Course No. C/E/I Course Title L T P Total

MBA (SEMESTER SYSTEM)

MBA (SEMESTER SYSTEM)

Course No. C/E/I Course Title L T P Total

MGL – 581 E International Financial Management 4 -- --

MGL – 584 E Advertising and Sales Management 4 -- --

Group C: Human Resource Management

MGL – 587 E Industrial Relations 4 -- --

MBA (SEMESTER SYSTEM)

Group D: International Business

MGL – 590 E International Financial Markets and Foreign 4 -- --

Group E: Production and Operations

MGL – 593 E Inventory Management 4 -- --

Group F: Information Technology

MGL – 596 E Data Management Techniques 4 -- --

1. Koutsoyiannis, A, Modern Micro Economics, Palgrave Macmillan Publishers, New Delhi.

MGL-402: QUANTITATIVE METHODS FOR MANAGEMENT

MGL-403: ACCOUNTING FOR MANAGEMENT

• Management: Functions, Roles and Skills, Manager’s job and Universality of

Management, Historical background of Management: Classical Approach; Scientific

• Decision Making: Process, Types of Decisions and Decision Making Conditions,

• Designing Organisational Structure: Work Specializations, Departmentalization.

MGL–407: CORPORATE LAW AND ADMINISTRATION

MGL-451: BUSINESS RESEARCH METHODOLOGY

MGL – 452: FINANCIAL MANAGEMENT

MGL-453: MARKETING MANAGEMENT

MGL-454: HUMAN RESOURCE MANAGEMENT

MGL 455: PRODUCTION AND OPERATIONS MANAGEMENT

MGL-458: CASE STUDIES IN MANAGEMENT

MGL 504: ENTREPRENEURSHIP DEVELOPMENT AND MSME’s

MGS – 503: SEMINAR

MGL–505: BUSINESS COMMUNICATION AND PERSONALITY DEVELOPMENT

Interpersonal Communication: - Defining Interpersonal Communication, An Evolving Model

Employment Communication:- Introduction, Networking, Correspondence Related to

1. Mehra, Payal, “Business Communication for Managers”, Pearson Education, New

1. Schiffman, I. G. and Kanuk, L. L. Consumer Behaviour, New Delhi, Pearson Education,

Marketing Research: Definition, Role of marketing research in marketing decision making;

Group-C: Human Resource Management

Group-C: Human Resource Management

Group –D: International Business

Group-E: Production and Operations

Group – F: Information Technology

Group –F: Information Technology

MGL-551: STRATEGIC MANAGEMENT

MGL-552: INTERNATIONAL BUSINESS

MGL 553 : BUSINESS ANALYTICS

1. Lovelock, Christopher., Wirtz, Jochen. and Chatterjee, Jayanta. “Services Marketing:

Group–C: Human Resource Management

Group–C: Human Resource Management

1. Seema Sanghi (2007) “The Handbook of Competency Mapping – Understanding, Designing

Group–C: Human Resource Management

Group–D: International Business

1. Shapiro Allan C (2003), “Multinational Financial Management”, 7 th Edition, John Wiley