Institute of Management Sciences

Bahauddin Zakariya University, Multan

BBA 4 Years

i. Introduction:
Bachelor of Business Administration (BBA) program is offered to those having 12
years of education. The BBA program is of 4 Years duration, spread over 8 Regular
Semesters and consists of 124-136 Credit Hours. The primary aim and underlying
philosophy of the program is to focus on the promotion of managerial skills and to
develop competency by introducing students the contemporary ideas primarily in
the area of Management, Marketing, Finance and HRM. The importance of
developing problem solving and communication skills is emphasized, which enable
students to improve their understanding to deal with complex business issues.
Students on completion of BBA program are eligible to apply for admission in MBA
and MS programs.

ii. Program Objectives:

The program is aimed to attain the following objectives & goals;
1. To inculcate business skills and capabilities in undergraduate students having
different backgrounds, for example pre-medical, pre-engineering, humanities
and computer studies etc.
2. To impart/share business knowledge so that they can successfully perform
various managerial responsibilities.
3. To sharpen analytical skills so that they could make intelligent and effective
decisions.
4. To develop entrepreneurial skills and promote creative thinking so that they may
start their own businesses.
5. To produce graduates that could professionally contribute toward industrial and
economic development.

iii. Eligibility Criteria:

For admission in BBA program;
i. The candidates who have passed their Intermediate Examination OR equivalent
from a recognized Board, securing at least 45% Marks in aggregate are eligible to
apply.
ii. The candidate who have earned Associate Degree (ADP) in Business
Administration or related disciplines with minimum of 2.20 CGPA will be eligible
to join 5th semester of BBA after fulfilling the admitting University requirements.
 iii. The candidates who have done “O level” and “A level” are required to submit
IBCC equivalence certificate at the time of submission of application.

iv. Internship:
The student will be required to undergo 9 Weeks Internship in any National OR
Multinational Organization of repute during summer vacation (after 4th Semester).
The Internship will be a non-credit activity/task, however, the student will be
required to submit Internship report (on specified format) within 30 days (one
month) at the successful completion of internship. The internship report, progress
and performance of the internee will be evaluated by the panel of examiners. The
evaluation of internship shall be made on the basis of Pass/Fail and there shall be
no grading/marks for the internship.

v. Degree Requirements:
The following are an essential requirements for the award of Degree;
a. Successful completion of 124-136 Credit Hours.
b. Maintaining a minimum CGPA of 2.0 in all semesters and attaining a minimum
CGPA of 2.20/4.0 at the end of 8th semester.
c. Successful completion of minimum 9 weeks internship in an
Industrial/Business/Commercial Organization.
d. Successful completion of Comprehensive Examination. The evaluation of the
Comprehensive Examination shall be made on the basis of Pass/Fail. There shall
be no grading/marks for Comprehensive Examination.
e. Compliance of University Uniform Semester Rules & Regulations in true letter
& spirit.

vi. Number of Seats:

a. Open merit seats: As per university policy.
b. Number of intake: 02 (Morning/Evening).

vii. Fee Structure: As per University policy.

viii. Merit Computation: As per university policy.
ix. Scheme of Study:
Semester: 1st
COURSE CODE COURSE TITLE CREDIT HOURS
ENG-251 Freshman English 03
GEN-150 Introduction to Business 03
GEN-151 IT in Business 03
QRT-201 Business Mathematics 03
GEN-165 Pakistan Studies & Islamic Studies/ 03
Professional Ethics (For Non-Muslims).
ECO-103 Micro Economics 03
Total Credit Hours 18

Semester: 2nd
COURSE CODE COURSE TITLE CREDIT HOURS
ENG-253 Business Communication 03
ECO-104 Macro Economics 03
QRT-202 Business Statistics 03
MGT-500 Principles of Management 03
GEN-156 Introduction to Sociology 03
ACC-303 Financial Accounting-I 03
Total Credit Hours 18

Semester: 3rd
COURSE CODE COURSE TITLE CREDIT HOURS
ENG-254 Business and Technical English Writing 03
MKT-400 Principles of Marketing 03
ACC-304 Financial Accounting-II 03
MGT-502 Introduction to HRM 03
GEN-158 E-commerce 03
ECO-102 Issues in Pakistan Economy 03
Total Credit Hours 18

Semester: 4th
COURSE CODE COURSE TITLE CREDIT HOURS
MGT-565 Organizational Behavior 03
MKT-407 Sales & Distribution Management 03
GEN-163 Business Project 03
OR
GEN-153
 Everyday Science/Environmental Sciences
(In case of Continuation to Bachelor Degree)
GEN-157 Public Administration & Policy 03
ENT-1250 Entrepreneurship 03
FIN-601 Financial Management 03
Total Credit Hours 18

Semester: 5th
COURSE CODE COURSE TITLE CREDIT HOURS
GEN-159 Personal Development 03
MKT-402 Marketing Management 03
GEN-160 Logic 03
GEN-164 Business Ethics & Corporate Social 03
Responsibility
Elective -I 03
Total Credit Hours 15

Semester: 6th
COURSE CODE COURSE TITLE CREDIT HOURS
GEN-161 Business and Corporate Law 03
MKT-403 Consumer Behavior 03
ACC-302 Managerial Accounting 03
FIN-664 Money & Banking 03
Elective-II 03
Total Credit Hours 15

Semester: 7th
COURSE CODE COURSE TITLE CREDIT HOURS
QRT-205 Business Research Methods 03
MGT-504 Operations Management 03
MGT-574 Project Management 03
GEN-162 Foreign Language 03
Elective – III 03
Total Credit Hours 15

Semester: 8th
COURSE CODE COURSE TITLE CREDIT HOURS
MGT-506 Total Quality Management 03
MKT-404 International Business 03
MKT-461 Brand Management 03
 MIS-750 Management Information System 03
Elective – IV 03
Total Credit Hours 15
 Nazra Quran (Non-credit course, Total of 1 Credit Hour in Two Semesters equals to 15
Hours of teaching fortnightly will be offered during the whole course of ADP as per Policy
of the Government of Punjab and notified vide letter No. GS (Univ-1)-1/2020-435).

LIST OF ELECTIVE COURSES:

A. FINANCE
COURSE CODE COURSE TITLE CREDIT HOURS
FIN-650 Financial Reporting & Analysis 03
FIN-651 International Finance 03
FIN-652 Investment & Portfolio Management 03
FIN-653 Financial Institutions 03
FIN-654 Credit Management 03
FIN-655 Seminar in Finance 03
FIN-656 Insurance Management 03
FIN-657 Risk Management 03
FIN-658 Issues in Capital Budgeting 03
FIN-659 Islamic Banking & Finance 03
FIN-660 Auditing 03
FIN-661 Corporate Finance 03
FIN-662 Corporate Governance 03
FIN-663 Financial Derivatives 03
FIN-665 Issues in Capital Structure 03
FIN-666 Financial Econometrics 03
FIN-667 Computational Finance and Economics 03
FIN-668 Cases in Corporate Governance 03
FIN-669 Theory of Finance 03
FIN-670 Financial Engineering 03
FIN-671 Issues in Dividend Policy 03
FIN-672 Islamic Investment Principles 03
FIN-673 Mergers and Acquisitions 03

B. MARKETING
COURSE CODE COURSE TITLE CREDIT HOURS
MKT- 405 Strategic Marketing 03
MKT- 406 Marketing Analytics 03
 MKT-407 Sales & Distribution Management 03
MKT- 450 Integrated Marketing Communications 03
MKT- 451 Marketing Research 03
MKT- 452 Seminar In Marketing 03
MKT- 453 Personal Selling & Sales Management 03
MKT- 454 Societal Marketing 03
MKT- 455 Product Development 03
MKT- 456 Contemporary issues in Marketing 03
MKT- 457 Cases In Marketing 03
MKT-458 Retailing 03
MKT-459 Distribution Management 03
MKT-460 Industrial Marketing 03
MKT-461 Brand Management 03
MKT-462 Global/International Marketing 03
MKT-463 Agriculture Marketing 03
MKT-464 Services Marketing 03
MKT-465 Digital Marketing 03
MKT-466 Islamic Marketing 03
MKT-467 Research Issues in Marketing 03

C. MANAGEMENT
COURSE CODE COURSE TITLE CREDIT HOURS
MGT-505 Strategic Management 03
MGT-569 Performance Management 03
MGT-570 Non-Governmental Organization (NGO) 03
Management
MGT-571 Seminar in Management 03
MGT-572 Knowledge Management 03
MGT-573 Change Management 03
MGT-575 Organizational Development 03
MGT-576 Organizational Theory & Design 03
MGT-577 Crisis Management 03
MGT-578 Crowd Management 03
MGT-579 Logistics Management 03
MGT-580 Comparative Management 03
MGT-581 Management of Health Care Services 03
MGT-582 Education Management 03
MGT-583 Environmental Management 03
MGT-584 Micro, Small & Medium Enterprises 03
Management
MGT-585 Organizational Health Psychology 03
 MGT-586 Positive Organization Psychology 03

D. HUMAN RESOURCE MANAGEMENT

COURSE CODE COURSE TITLE CREDIT HOURS
MGT-550 Recruitment and Selection 03
MGT-551 Compensation and Reward Management 03
MGT-552 Conflict and Negotiation Management 03
MGT-553 Team Management 03
MGT-554 Seminar in Human Resource Management 03
MGT-555 Labor Laws in Pakistan 03
MGT-556 Human Resource Development 03
MGT-558 Cross Cultural Human Resource 03
Management
MGT-559 Strategic Human Resource Management 03
MGT-560 Training & Development 03
MGT-561 Human Resource Evaluation Systems 03
MGT-564 Industrial Relationship Development 03

E. INFORMATION MANAGEMENT SYSTEM

COURSE CODE COURSE TITLE CREDIT HOURS
MIS-751 System Analysis & Design 03
MIS-752 Database Management System 03
MIS-753 Business Analytics 03
MIS-754 Cloud Computing and Web Services 03
MIS-755 Innovation Management 03
MIS-756 E-Businesses 03
MIS-757 Seminar in MIS 03
MIS-758 Advance Database Administration 03
MIS-759 Expert System and Artificial Intelligence 03
MIS-760 Collaboration and Network Organizational 03
Environment
MIS-761 Information Technology Management 03
MIS-762 Enterprise Resource Planning 03

F. HOTEL MANAGEMENT
COURSE CODE COURSE TITLE CREDIT HOURS
HM-850 Service Marketing 03
HM-851 Hotel Financing & Budgeting 03
HM-852 Food & Beverages Management 03
 HM-853 Emerging trends in Hospitality Management 03
HM-854 Event Management 03
HM-855 Housekeeping and Operations Management 03
HM-856 Tourism Management 03
HM-857 Heritage Management 03
HM-858 Tourism and Hospitality Laws 03
HM-860 Customer Relationship Management 03
HM-861 Restaurant Management 03
HM-862 Travel & Tour Operations 03

G. ISLAMIC FINANCE
COURSE CODE COURSE TITLE CREDIT HOURS
IF-1150 An Introduction to Islamic Finance 03
IF-1151 Islamic Finance: Theory and Practice 03
IF-1152 Financial Transactions in Islamic 03
Jurisprudence
IF-1153 Contracts and Deals in Islamic Finance 03
IF-1154 Islamic Banking and Finance 03
IF-1155 Islamic Marketing of Financial Services 03
IF-1156 Islamic Finance in the Global Economy 03
IF-1157 Product Development in Islamic Banks 03
IF-1158 Critical Issues on Islamic Banking and 03
Financial Markets
IF-1159 Financial Engineering in Islamic Finance 03
IF-1160 Islamic Asset Management 03
IF-1161 Investing in Islamic Fund 03
IF-1162 Islamic Capital Markets 03
IF-1163 Introductory Mathematics and Statistics 03
for Islamic Finance
IF-1164 Structuring Islamic Finance Transactions 03
IF-1165 Comparative Analysis of Islamic and 03
Conventional Finance
IF-1166 Economic Policy and Analysis of 03
Islamic Banking and Finance
IF-1167 Risk Management in Islamic 03
Financial Institutions
IF-1168 Shari’ah Audit and Compliance 03
IF-1169 Takaful and Re-Takaful 03
IF-1170 Corporate and Shari’ah Governance for 03
Islamic Banking and Finance
IF-1171 Islamic Investment Principles 03
 H. PROJECT MANAGEMENT
COURSE CODE COURSE TITLE CREDIT HOURS
PM-1050 Introduction to Project Management 03
PM-1051 Project Financing Management 03
PM-1052 Project Scheduling & Resource Management 03
PM-1053 Project Planning & Control 03
PM-1054 Project Risk Management 03
PM-1055 Advance Project Management 03
PM-1056 Project Team Management 03
PM-1057 Project Feasibility 03

I. SUPPLY CHAIN MANAGEMENT

COURSE CODE COURSE TITLE CREDIT HOURS
SCM-950 Procurement 03
SCM-951 Material Management 03
SCM-952 Inventory and Warehouse Management 03
SCM-953 Retail Logistics 03
SCM-954 Transportation Management 03
SCM-955 Sustainable Supply Chain Management 03
SCM-956 Contemporary Issues in Supply Chain 03
Management
SCM-957 Humanitarian Logistics 03
SCM-958 Vehicle Routing 03
SCM-959 Research in Supply Chain Management 03
SCM-961 Risk in Supply Chain Management 03
MIS-762 Enterprise Resource Planning 03
SCM-963 Supply Chain Resilience 03
SCM-964 Outsourcing 03
SCM-965 Inventory & Production Models 03
SCM-966 Supply Chain Engineering 03
SCM-967 Sales & Distribution Management 03
SCM-968 Strategic Supply Chain Management 03
SCM-969 Cases in Supply Chain Management 03

J. ENTREPRENEURSHIP
COURSE CODE COURSE TITLE CREDIT HOURS
ENT-1250 Managing Innovation and Entrepreneurship 03
ENT-1251 Corporate Entrepreneurship 03
ENT-1252 Entrepreneurship in the Hospitality & 03
Tourism
ENT-1253 Social Entrepreneurship 03
ENT-1254 Design Thinking for Innovation 03
ENT-1255 Family Enterprise Management 03
ENT-1256 Strategic Entrepreneurship 03
ENT-1257 Leadership and Entrepreneurial Success 03
ENT-1258 Psychology and Behavior of Entrepreneurs 03
ENT-1259 Entrepreneurial Marketing 03
ENT-1260 Marketing in Digital World 03
ENT-1261 Brand Management for Entrepreneurs 03
ENT-1262 Business Plan Development 03
ENT-1263 New Product Management 03
ENT-1264 Legal Aspects of Entrepreneurship 03
ENT-1265 Technology Management for Entrepreneurial 03
Ventures
ENT-1266 Technology Entrepreneurship 03
ENT-1267 Entrepreneurial Finance 03
ENT-1268 Venture Capital and Private Equity Financing 03
ENT-1269 Corporate Development: Mergers & 03
Acquisitions