Global Demography
Global Demography
Global Demography
What is Demographics?
Demographics is the study of a population based on factors such as
age, race, and sex.
POPULATION
Governments, corporations, and nongovernment organizations use
demographics to learn more about a population's characteristics for
many purposes, including policy development and economic
market research.
1. policy development
LAW/POLICY – audience – majority
80% - teenagers
law – education, health, family planning, career, jobs
TARGET AUDIENCE
Market
females – products –
senior citizens – mini skirts/ gadgets complicated –
audience – products to produce – need
Definition of Terms
1. Birth Rate – the number of birth per 1000 people per unit of
time (usually year)
5,000 / 100,000
0.05 x 1000
3. Life Expectancy - the average number of years which a
person of that age may expect to live according to the mortality
pattern prevalent in that country.
“60 is the new 40”
life begins at 40
The life expectancy of people is rising
4. Fertility Rate: total number of children borne by a woman at a
point of time during her child-bearing age (15 to 45 years).
Family size depends upon
a. Duration of marriage
b. Education of people
c. Contraception method
d. Socio economic status
GITNA
5 people
1
2
3
4
5
15 non working
5 working
15/5
3:1
Theories of
population growth and decline
Malthusian Theory – pessimistic
Overpopulation - massive poverty
Thomas Malthus theorized pessimistically that
population is uncontrollable
Malthus argued that population is growing faster than
the amount of resources we could produce.
At some point, population would outgrow resources
(food)
year 1
100 sacks of rice / month
100 people
year 2
120 sacks of rice / month
240 people
1 person =/ 1 sack of rice
240 people – 240 sacks
year 10
10,000 people
Good news
Better economy
higher labor – population
Efficient utilization of resources
overpopulated in ONE AREA
ONE CITY
allocate resources
distribute – transportation x