A

PROJECT REPORT
ON
“BALAJI WAFERS PVT. LTD.”
IS SUBMITTED TO
(COLLEGE CODE: 385)
GOVERNMENT B.B.A COLLEGE (SELF-FINANCED)
(AFFILIATED TO GUJARAT UNIVERSITY)
TOWARDS THE PARTIAL FULFILMENT OF THE AWARD
FOR THE DEGREE OF
BACHELOR OF BUSINESS ADMINISTRATION
OFFERED BY
GUJARAT UNIVERSITY

UNDER THE GUIDENCE OF

PROF. HIRAL PATEL

SUBMITTED BY:
NAME: RANA SHIVAM DASRATHBHAI
ROLL NO:3125
YEAR: 2022-2023

1
 PREFACE

This Project Report has been prepared in partial fulfilment of the

requirement for the Subject: Practical Studies of the program B.B.A.
(Sem. II) in the academic year 2022-2023.

For preparing the Project Report, we visited the Manufacturing

Company, to avail the necessary information. The blend of learning and
knowledge acquired during the visit to the company is presented in this
Project Report.

The rationale behind visiting the manufacturing company and preparing

the Project Report is to study the production basics, and its areas like the
marketing department, services, human resource department, and
financial department.

2
 ACKNOWLEDGEMENT

I wish to express my gratitude to Gujarat University for giving me an

opportunity to be a part of such kind of learning experience, which will
surely enhance my knowledge and skills.

I am grateful to Prof. Hiral Patel for their valuable guidance and

cooperation during the course of the project.

She provided me with assistance and support whenever needed which

has been instrumental in the completion of the project The project has
been a great experience, and the learning, and exposure, I got through
this project were immense and will surely help in my future pursuits.

I would like to give my heartfelt thanks to my parents who always gave

me moral support

Shivam rana
Name of the Student

Signature of Student

Date

3
 PROJECT COMPLETION CERTIFICATE

This is to certify that Mr.Rana shivam dasrathbhai student of Bachelor

of Business Administration studying in First Year B.B.A (Semester: II),
has carried out the project work as per the syllabus of Gujarat
University. He prepared this annual project entitled "Balaji Wafers Pvt.
Ltd.".

The guidance and contribution of Prof. Hiral Patel in making this report
during the academic year 2022-2023 is highly appreciated.

To the best of my knowledge, the details presented by him are original

in nature and have not been copied from any other source.

Prof. Hiral Patel Prof. Ishwar Rathod Dr. Yogesh Yadav

(Project Guide) (Co-ordinator) (Principal)
Government B.B.A. College Government B.B.A. College Government B.B.A. College
(Self-finance) (Self-finance) (Self-finance)

4
 TABLE OF CONTENT

SR. No. TOPIC PAGE NO

1. Section:1 Company Profile 7
1.1 Name 7
1.2 Registered Office 8
1.3 brief History 11
1.4 Vision and Mission etc.. 12
2. Section:2 Production 17
2.1 product Classification 17
2.2 Production Process etc.. 18
2.3 Production capicity 18
2.4 Plant layout 19
2.5 Raw material and it‘s procurment(purchase) 19
2.6 way to handle industrial waste 20
3. Section:3 Marketing 21
3.1 basic data about product 21
3.2 Price distribution and promotion as of marketing 22
3.3 Competition 23
4. Section:4 Human resource 25
4.1 Number of employees at each level 25
4.2 Shifts 25
4.3 Recruitment 26
4.4 Selection 26
4.5 Training 27
4.6 Policies regarding 28
4.7 Promotion & Transfer 28
5. Section:5 Finance 29
5.1 Investment in 30
5.2 Sources of fund 30
5.3 Last three years sales turnover 31
Conclusion 32
Bibliography 33

5
 BALAJI WAFERS PRIVAET LIMITED

Presentations by : SHIVAM RANA

F.Y.B.B.A.
SEMESTER : 2

6
 Section – 1 : COMPANY PROFILE
Balaji company is mainly a wafers and namkeen company. It holds a
prominent position in the company of wafers and namkeen in india. Balaji wafers
company has achieved success in wafers and namkeen in many other countries including
india.balaji wafers company is named after loard tirupati balaji.

7
 Company profile
Traded as Balaji wafers pvt. Ltd.

Founded 1974

Industry Food product

Founder Chandubhai virani

Key people Chandubhai virani

Bhikhubhai virani
Kanubhai virani

Headquarters Rajkot,
Gujarat,
India

Products Potato chips,

Namkeen

Revenue ₹4,000 crore

(US$500million)

No of employees 5000[2]

Web site

Type Private limited

8
  History of balaji wafers pvt. Ltd.
First balaji wafers company was started in 1982 in rajkot. Balaji wafers company
was established by Chandubhai virani with the help of his two brothers Bhikhubhai and

Kanubhai.

9
Born on 31st January 1957, Chandubhai Virani was born in an extremely poor family to
Popatbhai Virani. He comes from a small village in Gujarat called dhundhoraji in Jamnagar
consisting of 2000 residents.
The days of struggle for Chandubhai dates back to 1972. At that time, rains were
scarce and farming was becoming tough with every passing day. Looking at the worsening
conditions, their father who was an ordinary farmer gave three of his sons – kanubhai,
Bhikhubhai and Chandubhai – the sum of Rs 20,000 to invest it wisely.Popatbhai asked them to
go and start a business with the amount. They all migrated to Rajkot and being from an
agricultural background, they finalised to start a business of fertilizers and farm implements.Due
to lack of knowledge and experience, the business didn‘t work out as they were supplied with
duplicate fertilizers.These days were very heavy days for him.

Distance – 80
Looking at their admirable efforts, Govindbhai – a Astron cinema owner, handed over the

10
canteen to them on contract basis in 1974.

1974
Despite having the canteen job, they also managed the ticket counter and filled in for the
doorkeeper. They use to buy loose wafers made locally and packet them to sell in the cinema
hall. However, the supplier of wafers was always late which use to disturb the business at the
cinema hall.Then, the Viranis started making wafers on their own in 1981. They even came up
with the name ‗Balaji‘ to sell their wafers and sandwiches in the canteen.

1981
It was a hit, but due to perishable product it was hard to keep up it and it was then that
Chandubhai saw a future in wafers because they could be carried anywhere and everywhere.
With a investment of Rs 10,000, Chandubhai set up a small scale business in a shed and began
his experiments with making chips, after canteen work. In a short span, he had three canteen
contracts- 2 at Astron Cinema and the Kotecha Girls High School in the city.
In 1984, they coined their brand name ‗Balaji‘. The premises of Balaji Wafers Private
Limited in the village of Vajdi (Vad) around 20 km from Rajkot, has a small Balaji temple in the
forefront of the 50-acre factory area. It is a proof of the faith that the owners have in Lord Balaji,
from where the brand name ‗Balaji‘ was derived.

11
 1984
They distributed wafers to a few nearby retailers. The scale was small but their dreams, pretty
big.

1989

12
The initial 10 years was a lot of struggle for the 3 brothers, and they earned around Rs. 20,000 to
30,000 a month. For the business to gain momentum, the company Balaji Wafers Private Limited
was formed in 1992, along with the 3 directors – the brothers Bhikhubhai, Chandubhai and
Kanubhai. For the first time Balaji Wafers invested INR 5 lakhs and took their biggest leap by
setting up a plant in Aji, ‗Gujarat Industrial Development Corporation‘s‘ industrial
estate.Subsequently, in 1995-96 another plant was installed too. Chandubhai had farsighted
technology advancement so he installed a technologically advanced semi-automatic plant with a
capacity of 250 kg of potato chips per hour. A desperate need of better technology arose and in
1999, Balaji Wafers installed Gujarat‘s first fully automated potato chips plant which was
followed by another one in 2003-04 in Vajdi district with a capacity of 1,200 kg per hour. In
2008,company launched a new state-of-the-art manufacturing plant in Rajkot, which was the
largest in the country back then. Went on to build fully automated plants for namkeen and other
snacks. Also widened the distribution network to other states.

2008

13
Balaji wafers company Set up a plant in Valsad,in 2015 one of the biggest in Asia at that point.
Also built manufacturing units for namkeen and other snacks in the same region to match

increasing demands from other states.

2015
Set up a hi-tech plant in Indore in 2019 to serve the northern and western parts of the country.

14
 2019
Company vision : The Company‘s Vision, shared by the brothers and the young is to grow
into a global giant using modern methods and techniques. The key drivers in this journey of
growth will continue to be the age-old traditions of Trust and Quality, without any compromise.

Company mission : The company aims to a ‗value for money product‘, accessible
to consumers all across the country. To accomplish this, the company is seeking to
strategically develop a strong and credible distribution network, C&F agents,
dealers and retailers.
CERTIFICATE & AWARDS
 WHO GMP Certificate.
 REACH Pre-Registration.
 Certificate of Merit – CHEMEXCIL.
 First Award – CHEMEXCIL.
 Niryat Shree Award by FIEO.
 Product Innovator of the Year in Chemicals – 2018.
 Two Star Export House.
 Excellence in Speciality Chemicals Award by FICCI – 2021.
Shri Chandubhai Virani, MD – Balaji Wafers has won the 18th EY Entrepreneur of the Year Award in the
Consumer Products & Retail Category. The awards were presented in the presence of over 400 guests
including eminent business leaders & senior government functionaries.

15
The factory has around 2,000 plants and trees, a hundred cows, a water treatment and bio-gas
plant but not a single company branding done anywhere.Despite of the fact that company do not
favour branding, it is a record-breaking factory when it started in 2003, with the highest potato
processing capacity of around 5,000 kg potatoes in an hour.The company has an employee base
of 5,000 people of which 2,500 are women. From employees to shopkeepers, for Chandubhai
everyone is part of the ―Balaji Family‖. The next generation has now joined the business. They
include Bhikhubhai‘s sons – Keyur takes care of R&D and Mihir looks after marketing;
Chandubhai‘s son Pranay takes care of development, liaison and construction (while his daughter
Kinjal is married), and Kanubhai‘s son,is also in this business.
What started as a small micro-business has evolved into a multi-national company with a
turnover of Rs. 4000 crores.

Owner : CHANDUBHAI VIRANI

16
 Section – 2 : PRODUCTION

Balaji Wafers Company manufactures many types of namkeens and wafers. They
produce all the products themselves. Balaji Company‘s items are famous in the country and
abroad. Balaji‘s Item Wafers has created a distinct name among all Balaji‘s items. Balaji
company manufactures many types of wafers and all of them are famous.

Balaji Wafers is an Indian company and its manufacturing is also done in India.Balaji Group
processes around 450,000 kg of potatoes per day and 400,000 kg of namkeens per day. Balaji has
a dense network of 550 distributors and its products are sold upto 400,000 retail outlets across

17
India. Balaji nachos is a very popular item these days.

BALAJI NACHOS: jab se aaya , sab ke dimag pe chhaya..

 The process of potato wafers

Masala masti

18
 balaji company selects special varieties of potatoes to make its wafers. before approving
any batch, a random quality check is done to obersve quality standard.
 after passing the quality check, the potatoes batch is sent to the grater machine on the
conveyor belt for further processing.

 from where the small potatoes are sieved and the large potatoes are further taken to the
washing area.

 here it is washed thoroughly. next potatoes are sent to teller machine where potatoes are
peeled.
 the peeled potatoes are sent to the hauler machine where the big potatoes are cut in half
and the bad ones are discarded.
 now these potatoes are sent for slicing and further slices of potatoes are served and
passed for frying.

19
 Finally balaji's secret masala is spread on fried potato chips.
 Atlast fried chips are sent for packing in a standard packets.

20
 So this is the process of Balaji Wafers Company‘s Masala Masti Potato Chips.
 Every department of Balaji company is clean like this.

21
 Section – 3 : MARKETING

The Company has 65+ products range and 150+ SKUs. Their strong presence in the remotest of
the areas to sprawling cities is made possible through ever-expanding powerful distribution
network consisting of 1225+ dealers. Balaji aims to provide a quality snacking experience at the
most affordable price to people across all age groups.
Wafers(12 products)— Stack Up- Sizzling Chilli, Stack Up Salted, Wafers- Simply
Salted, Wafers- Masala Masti, Wafers- Tomato Twist, Wafers- Chaat Chaska, Wafers- Cream &
Onion, Peri Peri Wafers, Wafers- Pizzy Masala, Crunchex- Simply Salted, Crunchex- Chilli
Tadka, Rumbles- Pudina Twist.

22
Namkeen(23 products)— Yumstix, Punjabi Tadka, Sago Balls, Khatta Mitha Mix, Tikha Mitha
Mix, Mitha Farali Chiwda, Farali Chevdo, Chana Jor Garam, Bhel Mix, Mung Dal, Chana Dal,
Masala Peas, Shing Bhujia, Nimbu Shing Bhujia, Salted Peanuts, Masala Shing, Aloo Sev,
Classic Sev, Bhujia Sev, Gathiya, Ratlami Sev, Sev Murmura, Masala Sev Murmura.
Western Snacks(12 products)— Gippi Noodles, Moon Crunchies- Masala, Flamin Hot Nachos,
Tomato Salsa Nachos, Cheese Chilli Nachos, Funne- Spicy Punch, Scoopitos, Poprings- Yummy
Cheese, Poprings Masala, Wheelos- Masala, Chataka Pataka- Flamin Hot, Chataka Pataka-

23
Chinese Chaska.

Balaji brand is not an outcome of intensive marketing and advertising campaigns but has been
created solely by the importance the company places on delivering quality and affordable
products and various CSR initiatives that it has undertaken, making it a classic example of ‗word
of mouth‘ promotion.

Balaji has affordable price unlike other popular brands almost 50% less, despite of in cost
bearing process like engaging in research, sustainability, product innovation and new
manufacturing techniques this all is possible as Balaji makes good use of freely available
resources like water and air, it makes biogas (worth approximately 15-20 lacs) to use in the
canteen by treating waste water from the plant, generates electricity worth 25-30 lacs which is
used in the plant. Benefits from these savings are transferred to the consumer. Apart from all
this, Balaji also concentrates on ensuring that it maintains good relations with distributors &
retailers who give the brand good visibility at the point of sale.Balaji Company wins the trust of
customers by providing good quality products. Due to this, the company does not have to think
about marketing.

24
 4:-Human Resources:

• Number of employees at each level:

 concerned with human being within the organisation. The main aim of personnel
department is to keep smooth relationship between the employers and the
employees in the organisation. The management of human resources is very
complicated and a challenging task for those who are entrusted with the
responsibility of human.
 The personnel department of Balaji wafers Pvt. Ltd is an efficient one. There is good
environment in the company and all are working as the family members of the same
house the personnel officer is experienced person in the field of various function.
 Thus it can be said that the success of the unit mainly depends on the personnel
functioning of the organization.
 ―Balaji Wafers‖ has 5000 Employees at each level.

• Shifts:

 Human capital is the greatest asset of a business enterprise. Personnel department is

mainly concerned with human being within the organisation. The main aim of
personnel department is to keep smooth relationship between the employers and the
employees in the organisation. The management of human resources is very
complicated and a challenging task for those who are entrusted with the
responsibility of human.
 The personnel department of Balaji wafers Pvt. Ltd is an efficient one. There is good
environment in the company and all are working as the family members of the same
house the personnel officer is experienced person in the field of various function.
 Thus it can be said that the success of the unit mainly depends on the personnel
functioning of the organization.

25
• Recruitment:

 Recruitment is defined as the process to discover the source of manpower to the

supplying schedule and to employ effective measure for attracting that manpower in
adequate number to facilitate effective selection of an efficient worker.
 There are mainly two sources of recruitment:
• Internal sources
• External sources

 Internal sources means to select the required person from the company itself.
While external sources means to recruit the person from outside the
organisation through Advertisements, Employment agencies etc. The Balaji
Wafers Pvt. Ltd Mostly works on external sources. But they sometimes use
internal sources also. They have adopted the following policy: Minimum
Qualification:

• For staff Selection - Graduates

• For Production Staff- Graduation In I.T.I
• For Operation- S.S.C, I.T.I
• Age limit: Minimum age limit is 21 years and maximum is 58 years as per government
rule.
• Type of Labour: Skilled , Experienced , Contractors, Administrative Officers

SELECTION:
• Selection is the process of choosing the right person for the right job which is from
the recruited ones. -Following are the selection policy which is used by the Bal
 aji Wafers Pvt. Ltd.
• Application Blank
• Interview
• Psychological Test Reference Checking
• Final Selection
• Induction
• After going through all the above quoted steps the company person for the required job.
 Followings are the steps of selection:
• Job Design.
• Position Description.

26
 • Forming a Selection Committee.
• Recruiting.
• Initial Screening of Candidates.
• Phone, Video or other Pre-Interview Options.
• Campus Visits and In-Person Interviews.
• Recommendation for Hire.
• Offers and Notices to Applicants.
• Documentation and Record Keeping.
• On boarding and Preparing for New Hire.

• Training Initiatives:
 Training is process of learning as sequenced of programmed
behaviour . Training increases the knowledge and skill of
employees .
 It attempt to improve employees‘ performance on the current job or prepare them for an
intended job.
 Training programme is a systematic programme which designed tons of insight
theories, experience of opportunities.
 This company uses method of training like the following:
 On the Job: In this training method they give job instructions, job rotation,
coaching etc , appreciation, versatile and organization training etc. We can say that
it is the best way to give the training to the personnel by the company.
 Off the Job: Off the job training considers lectures, conferences, case studies, role
playing and discussion etc.
 In ―Balaji Wafers Pvt. Ltd‖ training to workers is mostly given on the job so that not
only employees but also management come to know the problem and can take
corrective action to avoid it. Following which is used by the Balaji Wafers Pvt.
Ltd.:
* Application Blank
* Interview
* Psychological Test
* Reference Checking
* Final Selection
* Induction

27
  Promotion and transfer:-

 Promotion is generally meant the assignment of a position of higher responsibility to an

individual. Promotion can be used as a recruitment source for higher positions.
 This would encourage the existing employee, providing them with motivation and the
same time opening a source of recruitment at the lower end of the hierarchy for outsiders.

 A lateral movement of an employee not involving promotion of demotion is described as

transfer.

 A transfer therefore does not involve a material change in responsibility.

 As in case of promotions, transfers are utilized to place employees in position where they
are likely to be more effective or where they are likely to get greats job satisfactions.

 In BALAJI WAFERS PVT. LTD. The employees are given promotion and transfer on
the basis of performance and skills.

 There are no frequent transfers of the employees. Transfers are mainly internal.
Employees
 are transferred from one department to other.

 Promotion of the employees is based on their performance and skills.

 At these time company refers the entire portfolio of the employee, during his stay with
the company and accordingly decides promotion and transfers.

28
 5:-FINANCE :-

•Investment in organisation
"To launch corn chips and other products the company needs to upgrade its

Packaging units.

The company would set up the new packaging facility with investment to the tune of Rs
1.5 crore. Besides, the company has also invested Rs 5 crore to set up a food laboratory for
product testing Firm to invest Rs 25 crore to roll out corn chips.

Balaji Wafers plans capacity expansion of its production unit at Valsad in South Gujarat

At the cost of Rs 50 crore. Besides, the company is planning to invest Rs 25 crore forLaunch of
new range of products including corn chips.

―The company has two wafer and snacks manufacturing facilities in Rajkot.
Apart from that we have set up a production unit at Valsad with a capacity of 22 tonne
wafers an hour. The company is planning to increase the production capacity of wafers
and other snack products,‖ says Chandubhai Virani, Managing Director, Balaji Wafers
Pvt. Ltd.

―The Valsad unit that produces potato chips at present would also manufacture snack products
with capacity of almost 12 tonnes an hour, which would take the production capacity of the

Plant to 24 tonnes an hour. The company aims to invest Rs 50 crore for capacity
expansion.‖Added Virani.

The company claims to enjoy a 70 per cent market share in Gujarat while it has 10, 15
and 5 per cent share Used to produce bio-gas. With commissioning of the plant the company
expects in Rajsthan, Maharashtra and Madhya Pradesh respectively. To cater the growing
demand in Maharashtra, the company has set up a plant in Valsad with an Investment of Rs. 100
cr.

―With an aim to introduce new food products in line with changing lifestyle, the company is
going to launch corn chips. We would invest Rs 5 crore to launch the product,‖ says Virani.

Talking about the bio-gas plant that would use the waste of potato chips production facility.
Virani said, ―This plant would be operational within six months. The wastage of the Valsad plant
be to get at least 300 cubic meters gas an hour.‖

The company plans to introduce corn chips in triangle and rectangle shapes.

29
• Sources of fund

Sources of Finance :-

It is noted that the sources of finance should be less risky and we should get maximum benefit at
low cost. Financial resources are classified as follows:

Long Term Sources :

Equity shares capital, Debentures, Long term loan etc.

Short Term Sources :-

Advances from Commercial Banks, Public Deposits, Trade Credit etc.

In Balaji Wafers Pvt. Ltd. Also follows each and every steps which are in Companies Act. 1956
and also taken loans from reputed commercial banks like ICICI, IDBI, IFCI, UTI. So we can say
that every firm is in need of funds for doing their activities.

Gross Working Capital :-

It is equal to the sum of current assets only and it may represent both owned capital as well as
loan capital.

The concept of gross capital; is financial concept whereas that of net concept is an
accounting.

In "Balaji Wafers Pvt. Ltd.", as the problems of working capital is solved by the manager

And handled it all by perfection.

Global food majors PepsiCo and Mondelez, along with their Indian counterparts ITC and
Britannia, have been approached for a large bite of Balaji namkeen and savoury brand that
dominates the western states of Gujarat, Madhya Pradesh, Rajasthan, Maharashtra and Goa with
over 65% market share. Rajkot-headquartered Balaji, run by the Virani family, has recently
mandated Ernst & Young (E&Y) to locate an investor. The company and its advisors are in
early- stage talks with several FMCG companies as well as a clutch of consumer-focused private
equity funds.

30
 Last three years turnover

Balaji Wafers Private Limited‘s operating revenues range is Over INR 500 cr for the
financial year ending on 31 March, 2022. It's EBITDA has increased by 12.08 % over the
previous year. At the same time, it's book networth has increased by 0.49 %.

Financial information of BALAJI WAFERS PRIVATELIMITED for the financial year

ending on 31 March, 2022.

• Revenue/turnover of BALAJI WAFERS PRIVATE LIMITED is Over INR 500 cr

• Net worth of the company has increased by 0.49 %

• EBITDA of the company has increased by 12.08%

• Total assets of the company has increased by 9.85%

• Liabilities of the company has increased by 64.80%

• Debt/Equity Ratio 0.12

• Return on Equity 0.40%

• Fixed Assets 12.63 %

• Current Assets 4.61%

• Trade Receivables -51.19%

• Trade Payables 123.78%

• Current Ratio 2.

31
 CONCLUSION:-

BALAJI WAFERS PVT LTD., is the adventure of Gujarati Kathiyawadi family. It is located
at GIDC Rajkot. In are most all the cities of Gujarat they have their dealers. At the end of
this report it can be very easy to conclude that BALAJI WAFERS Pvt. Ltd., is one of the best
companies in Gujarat today. In this co. the internal relation between the workers &
management are very well. The management of the co. is well planned & Conclusion :-
BALAJI WAFERS PVT LTD., is the adventure of Kathiyawadi family. It is located at GIDC
Rajkot. In are most all the cities of Gujarat they have their dealers. At the end of this report it
can be very easy to conclude that BALAJI WAFERS Pvt. Ltd., is one of the best companies in
Gujarat today. In this co. the internal relation between the workers & management are very well.
The management of the co. is well planned & very effective. Balaji Wafers Pvt Ltd is profit
making company. It works smoothly since it is established there the company follows all the
principles of physical distribution and also follows standard ordering processing system and it
has also control the inventory by appropriate department. The distribution channel of the
company works efficiently and effectively towards achieving the goals with full of confidence
and cooperation. Balaji Wafers Pvt Ltd is profit making company. It works smoothly since it is
established there the company follows all the principles of physical distribution and also follows
standard ordering processing system and it has also control the inventory by appropriate
department. The distribution channel of the company works efficiently and effectively towards
achieving the goals with full of confidence and cooperation. I have learned a lot about Balaji
Wafers from the Balaji Wafers project Chandubhai Virani, The owner of Balaji Wafers, started
his wafer business in 1974 from the canteen of a cinema hall. Chandubhai Virani had a lot of
difficulty in managing the business. At present there are 65 products of Balaji Wafers in the
market Which includes wafer, namkeen and snacks. Balaji Wafer is a non-government
company. Balaji‘s production process is done by machine. Balaji Wafer has also managed
waste from its plant.They have planted around 200 trees. Balaji uses 4P to market its
products.Balaji continuously strives to improve the quality of each of its products.Balaji‘s main
competitors include Gopal Snack Haldiram Samrat Namkeen and Green snacks. Balaji has
different levels of employees.Balaji has a two shift system for employees.Balaji also undertakes
the recruitment process as required and Balaji also initiates training for its employees. Balaji had
invested 20 thousand in the early days.Balaji Wafers plans to set up a 600-700 crore plant in
Uttar Pradesh.

My heartily best wishes are always with them for their great sparkling and bright future.

32
 BIBILIOGRAPHY

https://www.afaqs.com/news/mktg/we-believe-in-selling-a-product-worth-rs-15-for-rs-10-jay-sachdev-
balaji-wafers

https://sugermint.com/balaji-wafers-namkeens-one-of-indias-leading-snack-food-manufacturers-and-
distributors/

https://www.forbesindia.com/article/regional-goliaths/balaji-wafers-building-a-rs-2000-croreplus-
brand-with-stubbornness/66495/1

https://www.medianews4u.com/balaji-wafers-ropes-in-bollywood-star-ayushmann-khurrana-as-their-
brand-ambassador/

https://www.moneycontrol.com/news/tags/balaji-wafers.html

https://www.bhaskar.com/local/gujarat/news/balaji-wafers-now-preparing-to-enter-uttar-pradesh-will-
invest-600-700-crores-to-build-food-park-on-100-acres-128053708.html

33