ATTENTION AND CONSCIOUSNESS CogPsych
ATTENTION AND CONSCIOUSNESS CogPsych
ATTENTION AND CONSCIOUSNESS CogPsych
Attention
Attention is the means by which we actively process a limited amount of information from the
enormous amount of information available through our senses, our stored memories, and our other
cognitive processes (DeWeerd, 2003a; Rao, 2003).
Consciousness
Consciousness includes both the feeling of awareness and the content of awareness, some of which
may be under the focus of attention (Bourguignon, 2000; Farthing, 1992, 2000; Taylor, 2002).
CONSCIOUS ATTENTION SERVES THREE PURPOSES IN PLAYING A CAUSAL ROLE FOR COGNITION:
1. It helps in monitoring our interactions with the environment.
2. It assists us in linking our past (memories) and our present (sensations) to give us a sense of continuity
of experience.
3. It helps us in controlling and planning for our future actions.
Feature-Integration Theory
Feature-integration theory explains the relative ease of conducting feature searches and the
relative difficulty of conducting conjunction searches.
Similarity Theory
According to similarity theory, Treisman’s data can be reinterpreted. In this view, the data are a
result of the fact that as the similarity between target and distracter stimuli increases, so does the difficulty
in detecting the target stimuli.
Guided Search Theory
The guided-search model suggests that all searches, whether feature searches or conjunction
searches, involve two consecutive stages
Parallel stage: the individual simultaneously activates a mental representation of all the potential
targets.
Serial stage, the individual sequentially evaluates each of the activated elements, according to the
degree of activation
SELECTIVE ATTENTION
Cocktail party problem, the process of tracking one conversation in the face of the distraction of
other conversations.
THREE FACTORS HELP YOU TO SELECTIVELY ATTEND ONLY TO THE MESSAGE OF THE TARGET SPEAKER TO
WHOM YOU WISH TO LISTEN:
1. Distinctive sensory characteristics of the target’s speech.
2. Sound intensity (loudness).
3. Location of the sound source (Brungard & Simpson, 2007).
Selective Filter Model Selective filter that blocks out most information at the sensory
Attenuation Model Treisman proposed a theory of selective attention that involves a later mechanism.
Instead of blocking stimuli out, the filter merely weakens (attenuates) the strength of stimuli other
than the target stimulus.
Late-Filter Model Deutsch and Deutsch (1963; Norman, 1968) developed a model in which the
location of the filter is even later (Figure 4.10). They suggested that stimuli are filtered out only after
they have been analyzed for both their physical properties and their meaning. This later filtering would
allow people to recognize information entering the unattended ear.
A SYNTHESIS OF EARLY-FILTER AND LATE-FILTER MODELS
Preattentive Processes:
These automatic processes are rapid and occur in parallel. They can be used to notice only physical
sensory characteristics of the unattended message. But they do not discern meaning or relationships.
DIVIDED ATTENTION
FACTORS THAT INFLUENCE OUR ABILITY TO PAY ATTENTION
Anxiety
Altering
Orienting
Executive Attention
There are three main types of ADHD, depending on which symptoms are predominant:
(a) hyperactiveimpulsive
(b) inattentive, and
(c) a combination of hyperactive-impulsive and inattentive behavior
CHILDREN WITH THE INATTENTIVE TYPE OF ADHD SHOW SEVERAL DISTINCTIVE SYMPTOMS:
They are easily distracted by irrelevant sights and sounds.
They often fail to pay attention to details.
They are susceptible to making careless mistakes in their work.
They often fail to read instructions completely or carefully.
They are susceptible to forgetting or losing things they need for tasks, such as pencils or books.
They tend to jump from one incomplete task to another