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Lesson 1-Feasib

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LESSON 1

Introduction to writing a feasibility study

FEASIBILITY STUDY
• An analysis or research into the practicality of a proposed plan or method, based on factors like
marketplace, competition, available, technology, manpower, and financial resources.
(Dictionary.com n.d.)
• An analysis of the ability to complete a project successfully, taking into account the legal,
economic, technological scheduling and other factors. (Investopedia.com n.d.)

NATURE OF AFEASIBILITY STUDY


• SYSTEMATIC INQUIRY
• PROPOSED BUSINESS ACTIVITY
• VIABILITY IN ALL AREAS
• MEASUREMENT OF PROFITABILITY LEVEL

SYSTEMATIC INQUIRY
• The term systematic implies two things. First, it implies that there is a procedure, or a step-by-
step process involved in the conduct of a feasibility study. An individual conducting a study has to
follow definite procedures in investigating a business opportunity that needs to be addressed.
The procedural steps, however, are not fixed. They can be modified according to the existing
conditions within which the study is conducted.
• Second, systematic means that the whole study is composed of different phases or aspects. Each
phase has unique characteristics that ultimately contribute to the attainment of the objectives of
the whole study. Despite the various aspects of the study having different objectives, they should
be well-coordinated and interdependent. The findings of one aspect should support other areas,
or they may be used in formulating a solution in other areas. This interlocking relationship of the
various parts of the whole system implies that work previously performed may be repeated or
reviewed if new developments or findings arise. The person conducting the study can move
forward to the next phase anytime or move backward by reviewing, modifying, or amending the
findings or results in the previous phases.
• Historical data should come from reliable sources such as the Philippine Statistics Office (PSA),
Bangko Sentral ng Pilipinas (BSP), Securities and Exchange Commission (SEC), Philippine Stock
Exchange (PSE), National Economic and Development Authority (NEDA), Board of Investments
(BOI), and other line agencies of the national government. Historical data, therefore, are not
hypothetical but empirical in character.
PROPOSED BUSINESS ACTIVITY
• A project feasibility study only applies to a business endeavor. A business is an organization
engaged in lawful commercial activities such as providing products or services for monetary
consideration with the intention of realizing profit. Any study that is not conducted to promote a
business activity and is, instead, done to determine the benefits or needs of a particular community,
similar to a project proposal, cannot be considered a project feasibility study.
• An activity should have the following characteristics to qualify as a business activity:
1. It should be intended for profit.
2. It should be regularly undertaken.
3. It should be financial in character. In some respects, however, a feasibility study is similar to other
studies (e.g., a project

VIABILITY IN ALL ASPECTS


• A project feasibility study tests the viability of a business endeavor in not only one but all aspects.
The viability of an activity is the primary concern of prospective investors. There may be instances
wherein a project is viable in one aspect of the study but not in other areas. Viability in all areas
ensures a higher chance of attracting and convincing prospective investors.

As a precautionary measure, a researcher should not immediately conclude that a project is


feasible simply because it is proven to be viable in one area. To reiterate, viability should be
proven in all aspects of a project.

MEASUREMENT OF PROFITABILITY LEVEL


• It is important to measure the level of profitability of a chosen project against other possible
projects. A proposed business endeavor may appear to be profitable, but if its profitability level is
below that of other projects with a similar capital base, manpower requirements, or management
capability, such profitability does not carry any weight in the evaluation and implementation
processes. Investors may not commit funds to such a project as it involves opportunity cost.
• A business that cannot achieve the profitability level required in the industry to which it belongs
will experience business difficulties. An instance in which a business difficulty occurs is when a
firm can hardly meet the working capital requirements. A business difficulty refers to a stage
wherein a firm cannot attain normal profitable operations. With a good project feasibility study, a
business organization may avoid experiencing business difficulties.

A project feasibility study can be described as follows:


1.A project feasibility study is not the product of a simple and superficial investigation on the
viability of a business endeavor. It serves as the framework on how a business project can easily
be performed.
2. It does not put emphasis on bureaucratic processes in objectives. It highlights the significance of
the thinking process.

3. It is not rigorously undertaken for new business projects only. A feasibility study may also serve
the requirements of existing businesses, especially on the aspect of plant expansion, additional
product lines, or new business opportunities.
4. It can be credited for a favorable success experienced by a business. Hence, a business without
a good feasibility study is more likely to fail than succeed.

5. It embraces key areas of other disciplines such as economics, marketing, management,


accounting, taxation, engineering, quantitative analysis, mathematics, logic and reasoning, and
business report-writing.
6. It is undertaken primarily by profit-oriented organizations. As such, non-government
organizations and the government, including any of its political subdivisions or instrumentalities,
do not undertake feasibility studies
7. It involves a cost-benefit analysis which illustrates that the benefits derived from the study should
exceed the total estimated costs. Thus, studies having more costs than benefits are not usually
favored by prospective investors.
8. It is a special type of research inquiry whose forecast relies heavily on the documentation of
historical data. The data are usually obtained from records, statistics, and documents of various
offices and government agencies.

PURPOSES OF A FEASIB STUDY


1. Enhance the sustainability of a particular business endeavor undertaken
2. Easily facilitate the evaluation of a project's success in all areas covered by the study
3. Seek the infusion of additional fresh working capital from a financial institution
4. Determine the recovery period of capital investment or the expected return on investment
5. Serve as a measuring instrument in evaluating actual project results
6. Mitigate, if not totally avoid, the expected business difficulty that may be experienced during the actual
implementation of the project
7. Meet and satisfy the requirements set by the investors of a proposed business project

QUALITIES OF A GOOD FEASIB STUDY


1. COMPREHENSIVE
2. OBJECTIVE
3. SIMPLE
4. RELIABLE

USEFULNESS OF FEASIB STUDY


1. For the benefit of the project proponents, it is still the most scientific instrument, with different interdependent aspects,
that can be used in project design or redesign.
2. It can minimize, if not totally eradicate, the business difficulty that may be experienced in the actual implementation
of the project. This would greatly benefit the prospective investors.
3. It is considered the most reliable instrument in making a decision of whether to implement or discard a project, which
would also directly benefit the investors.

4. It is the most comprehensive medium that can be used to evaluate a project in terms of infusing additional fresh
capital or granting tax exemption incentives. Financial institutions and government agencies could make use of the
results in these areas of the feasibility study.
5. It is an effective tool for evaluating the profitability level and sustainability of a proposed project. Prospective
investors put much weight on this aspect of a project during the analytical process.

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