US Natural Colors in Pet Food - NEW
US Natural Colors in Pet Food - NEW
US Natural Colors in Pet Food - NEW
A guide of
our go-to
colors for
Pet Food &
Treats
Pet owners want the very best for their furry friends, so colors
added to pet food need to be the same quality as those added
to human food. Natural colors, Naturbrown® ingredients, and
caramel colors, as well as custom color blends, create appetizing
hues to replace FD&C colors or iron oxides for pet foods - from
dry extruded kibbles to gravies to baked treats.
simple label
alternatives
TRADITIONAL COLOR SIMPLE LABEL OPTION LABEL
Vegetable juice
color
Cooked apple
juice concentrate
Class IV Caramel Color Naturbrown® Apple
Beta-carotene
color
Vegetable juice
color
Naturbrown® Ingredients
• Heat and light stable
Class I caramel color • Work well in extrusion
• Reduce grey tones
Bacon Brown Blend
• Heat stable
Turmeric
• Great for chicken flavors
Options suitable for pets include apple, pear, and tomato and can be labeled simply as “cooked [fruit/
vegetable] juice concentrate”. They offer excellent heat, light, and pH stability.
oil technology™
for coatings
Experience the convenience of oil technology™ colors - a line of natural colors specially formulated for use
in fat-based coatings with no speckling or seizing. Get a range of yellows and oranges, as well as typically
hard-to-obtain blues, greens, pinks, and purples for yogurt coatings or other specialty pet treats. Use a low
dose to achieve pastel hues or add them at a high dosage rate to hard fat for vibrant colors without increased
viscosity. User-friendly, functional, beautiful colors.
© DDW, The Color House. The colors shown in this guide are general representations of natural colors in pet food applications. Colors may vary by application,
processing method, formula, etc. To receive recommendations specific to your product, please contact us, we’re happy to help!