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    Market Survey Questionnaire - Group 2 REVISED

    Uploaded by

    Allan Antonio
    The document is a survey being conducted by college students about creating a chicken skin product. It asks participants questions about their preferences for eating fried foods like chicken skin, ideal flavors, prices they are willing to pay, preferred purchasing locations and methods, and promotional strategies. The survey collects demographic information and gauges interest in a potential business selling flavored fried chicken skin.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Market Survey Questionnaire - Group 2 REVISED

    Uploaded by

    Allan Antonio
    74 views7 pages
    The document is a survey being conducted by college students about creating a chicken skin product. It asks participants questions about their preferences for eating fried foods like chicken skin, ideal flavors, prices they are willing to pay, preferred purchasing locations and methods, and promotional strategies. The survey collects demographic information and gauges interest in a potential business selling flavored fried chicken skin.

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    Market-Survey-Questionnaire_Group-2-REVISED

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    The document is a survey being conducted by college students about creating a chicken skin product. It asks participants questions about their preferences for eating fried foods like chicken skin, ideal flavors, prices they are willing to pay, preferred purchasing locations and methods, and promotional strategies. The survey collects demographic information and gauges interest in a potential business selling flavored fried chicken skin.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    74 views7 pages

    Market Survey Questionnaire - Group 2 REVISED

    Uploaded by

    Allan Antonio
    The document is a survey being conducted by college students about creating a chicken skin product. It asks participants questions about their preferences for eating fried foods like chicken skin, ideal flavors, prices they are willing to pay, preferred purchasing locations and methods, and promotional strategies. The survey collects demographic information and gauges interest in a potential business selling flavored fried chicken skin.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    SURVEY QUESTIONNAIRE

    Good day!

    We are the 3rd year college students of Bachelor of Science in Tourism

    Management of Systems Plus College Foundation. As our requirement in our subject,

    Entrepreneurship in Tourism and Hospitality (ENTREP), we are here to conduct a survey

    that aims to identify what and how we could create a product that will serve the satisfaction

    of our future customers. This would help us to know what our target market preferred to

    buy a product and what we could do to meet their desires.

    To give you an idea of what the survey is all about, it is one of the most famous

    street foods in the Philippines which is chicken skin. It's fried, crunchy, and seasoned,

    making it a tasty snack for everyone.

    In accordance with this, our group respectfully requests 5-10 minutes of your time

    to complete this survey. All information obtained through this instrument will be treated

    with the strictest confidentiality and used solely for academic reasons. Please respond as

    honestly and truthfully as possible to the following questions.

    o I agree to participate in this survey.

    o I do not agree to participate in this survey.

    Age:

    o Gen Z (Ages 10-25)

    o Millennials (Ages 26-41)

    o Gen X (Ages 42-57)


    o Boomers II (Ages 58-67)

    o Boomers I (Ages 68-76)

    o Post War (Ages 77-94)

    o WWII (Ages 95-100)

    Gender

    o Male

    o Female

    o Prefer not to say

    Occupation

    o Student

    o Employed

    o Unemployed

    Where is your hometown? (Around Pampanga)

    o Angeles

    o Apalit

    o Arayat

    o Bacolor

    o Candaba

    o Floridablanca

    o Guagua

    o Lubao

    o Mabalacat
    o Macabebe

    o Magalang

    o Masantol

    o Mexico

    o Minalin

    o Porac

    o San Fernando

    o San Luis

    o San Simon

    o Santa Ana

    o Santa Rita

    o Santo Tomas

    o Sasmuan

    o Others: ____________

    Do you like eating fried foods?

    o Yes

    o No

    How often do you eat fried foods?

    o Always

    o Sometimes

    o Rarely

    o Never
    PRODUCT:

    Do you like eating fried chicken skin?

    o Yes

    o No

    Did you ever tried to eat flavored fried chicken skin?

    o Yes

    o Not yet

    If you will be given a chance to try some chicken skin which has a bacon or cheese

    or a potato as its filling would you?

    o Yes

    o No

    o Maybe

    What satisfies you in eating friend chicken skin: (You can choose more than one)

    o Crunchiness

    o Flavorings

    o Dips/sauce

    o Others: __________

    Whenever you eat chicken skin, what sauce or dip do you choose most likely?

    o Vinegar

    o Gravy

    o Ketchup
    o None

    o Others: __________

    PRICE:

    How much is the price of the chicken skin you usually buy?

    o ₱20-50

    o ₱50-100

    o ₱100-200

    o ₱250 and above

    If a flavored fried chicken skin with bacon, cheese or potato will cost above 100

    pesos, will you still buy it?

    o Yes

    o No

    What is the maximum price you would pay for a flavored fried chicken skin?

    o Amount: __________

    PLACE:

    Where do you usually purchase chicken skin?

    o Along the highway or streets

    o In Malls

    o Online shop

    o Others: _________
    (Follow up question)

    What is their price range in selling chicken skin?

    o Answer:

    Does their chicken skin satisfy you?

    o Yes

    o No

    What is the ideal location or place where the chicken skin business is suitable?

    o Along the highway

    o Mall

    o Others: __________

    In your place or location, would you like us to establish a store or stall for fried

    chicken skin with unique flavors?

    o Yes

    o No

    PROMOTION:

    What payment procedure do you prefer?

    o Cash or pay at the cashier/counter

    o Cash on delivery

    o Online payment (GCash)


    What factors affect your buying reason? (You can choose more than one)

    o Packaging

    o Taste

    o Product Quality

    o Price

    o Others: ________

    What kind of advertising do you recommend for this kind of business?

    o Free tasting

    o Social Media Advertising

    o Flyers and Brochures

    Which type of purchasing do you prefer?

    o Dine-in

    o Takeouts

    o Deliveries

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