Grant Writing 101 PDF
Grant Writing 101 PDF
Grant Writing 101 PDF
Writing
C r e a t e d F o r A r t r e a c h T o r o n t o B y
s h a h i n a s a y a n i a n d l a u r a m e t c a l f e
G.O.A.L. Y O U T H W o r k s ho p S e r i e s w w w . a r t r e a c h t o r o n t o . c a / t ool k i t s
GOAL Youth
Workshop Series
The Grassroots Organizing and Leadership (GOAL) Youth Capacity Building Workshop Series was
developed in 2007 by youth-led organizations, funders and other partners to provide access to learning opportunities
that can enhance the work of young people, artists and youth-led groups. Through different strategies and in
different spaces, young people are working to make change and to have an impact on communities across the city
of Toronto. To take this passion and commitment and channel it into a project, individuals or organizations often
require training, tools and supports that are not always available to emerging, youth-led groups.
This workshop series provides facilitators (many of whom are young people, or those that have been involved in
grassroots organizing and project development) to share their insights and resources. Many groups have struggled
to find financial templates that works for them, decode grant guidelines or define what structure works for them as
an organization. Accordingly, past topics have included financial management for nonprofits, fundraising, grant-
writing, and models of youth work. These free sessions provide an accessible and safe learning space for young
people and groups to ask questions, receive support and demystify process.
The workshops are developed based on needs identified by young people in Toronto. Participants who attend 5
or more workshops in the series receive a certificate.
The GOAL Youth Workshop Series is implemented by ArtReach Toronto, in partnership with various organizations
and youth groups including; Grassroots Youth Collaborative, Laidlaw Foundation, City of Toronto, Schools without
Borders, For Youth Initiative and Toronto Community Foundation.
Special thanks go to the facilitators for sharing their knowledge and expertise, as well as the following partners that
have provided funding for the workshops, resource guides and online toolkit:
Canadian Heritage
Laidlaw Foundation
Proposal Pg. 8
a. Background Information
b. Community Need
c. Project Idea
d. Workplan
e. Budget
f. Evaluation
g. Sustainability
Attachments Pg. 26
References Pg. 29
shahina is the former Executive Director of For Youth Initiative (FYI), a youth-led organization in the west end of Toronto.
She acquired charitable status and United Way membership for FYI and in her role as Mentorship Coordinator, she
compiled a resource kit entitled, “Standing on the Shoulders of Those Before Us, Youth Organizing in the City of Toronto.”
shahina served as a founding member of the Grassroots Youth Collaborative (GYC), a collective of youth-led organizations
and groups in Toronto and was awarded the Vital People Grant Award from Toronto Community Foundation in 2004.
She was co-author of a report entitled “Thinking about Tomorrow’s Space Today: Youth Recreational Programming in the
Former City of York” in 2005, and she co-authored a Ryerson University Structural Social Work textbook chapter entitled,
“Envisioning structural social work practice: The case of Grassroots Youth Collaborative” published in 2009.
shahina developed and is Chair of the FYI Scholarship Fund, a volunteer-driven initiative created in memory of two
Toronto youth lost to gun violence in 2005. She is a member of the Youth Social Infrastructure advisory committee for
Laidlaw Foundation.
Laura Metcalfe
I work as a Community Development Officer with the City of Toronto. In this role, I work in the Jane-Finch community
with youth groups, residents, community organizations, institutions and City partners to improve opportunities in
youth employment, youth engagement, youth justice and community/family supports. I also work with the Toronto
Youth Cabinet (TYC). The TYC is a youth driven advocacy organization which strives to improve the quality of life for
Toronto’s youth.
Before working with the City, I worked in policy and grants with the Ontario Region of the Department of Canadian
Heritage. In this role, I helped with the early development of the Grassroots Youth Collaborative, a network of youth
led organizations. I was also involved in the creation of ArtReach Toronto, and the first Ignite Youth Arts Conference in
Toronto, in partnership with youth organizations and other funders.
I am currently the Chair of the Board of Directors of Schools Without Borders (SWB). SWB plays an integral role in
grassroots community development in Toronto and around the world. I also volunteer with For Youth Initiative’s (FYI)
Scholarship Fund, and worked with FYI to author “Exploring Empowering Education for Marginalized Youth in Toronto.”
I attended Trent University, where I studied Native Studies and Women’s Studies, and the University of Toronto, where I
completed my Masters in Social Work.
Google–there is a lot of information on public, foundation and corporate funders on the web.
Network–talk to other groups or organizations who have similar programs. Ask them about
their funding sources and for tips on proposal writing tailored to specific funders.
Attend events and conferences in your field – funders are away from their desks and often
more approachable.
What is a Funding
Application Package?
Most funders will provide you with two documents:
1. Funding Guidelines
These guidelines include important information, such as:
Eligibility:
A description of the types of organizations or groups eligible to apply for the grant (i.e. incorporated
non-profits, charitable organizations, institutions, or groups). The funder may also have some
Assessment Criteria:
An explanation of how funding decisions will be made.
Timelines:
An outline of when the funding application is due, and when decisions will be made.
2. Funding Application
Most funders will provide you with a funding application package that includes the questions you
need to answer, as well as workplan and budget templates.
Tips:
Read over the guidelines and application carefully before contacting the funder or writing the
proposal. Most funders will make these documents available online.
If the application asks you to hand in a workplan and budget, but templates are not provided,
ask the funder if they have templates for you to work from. This way you will be sure to provide
the specific information they are looking for.
What Do I Need to
Do Before Filling Out
the Application Package?
Find the right funder – it isn’t worth trying to fit into a program that isn’t right for you or
your organization.
Review the eligibility criteria and priorities of the funder – make sure you are eligible to apply,
and that the fund is a good fit with your project idea, before getting to work.
Ensure you try and find out as much about the program as possible before contacting
funding staff, through reading their materials and visiting their website.
Always talk to, and if possible, meet with the funder you’re applying to. They can let you know
right away if your project is a good fit for their program and can often give you great advice on
how to frame your proposal. If not, they may be able to refer you to an appropriate funder.
Ask if you can submit a draft version of your funding proposal for feedback before
the deadline.
Background Information
Description of Community Need
Project Idea
Workplan
- Goal(s)
- Objectives
- Activities that will help you achieve your objectives
- Person(s) responsible for each activity
- Timeframe
- Outcomes of your activities
Tip:
Cover letters should be typed on letterhead, if you have one.
Proposal
Background and Description of Your Group
This section introduces you to the funder. Describe your group’s background and how you
came together, your brief funding history, and highlight your accomplishments. This is your
chance to show that you are qualified to run the project you described.
This is just a sample - check what the funder is looking for in terms of length
and content.
XXX is a by youth for youth agency that uses urban culture, including hip hop music, to
engage youth. The organization supports youth in XXX and XXX neighbourhoods in the
City of Toronto. XXX existed as a project for 5 years and incorporated as a non-profit in
the year 2000.
Our main programs include culture and arts production, employment training, and alter-
native education. Youth are involved in all aspects of decision-making and governance.
There is youth representation on the board, and the majority of staff, volunteers and
placement students are youth. Youth participants are involved in decisions such as hiring
processes, program planning, implementation and evaluation as well as strategic planning
and visioning. The agency served 500 youth in the year 2009, with 12 board members,
4 full-time and 3 part-time staff as well as 75 program and special events volunteers.
It is OK if you are a new organization – focus on who you are and why you formed
your group
Having volunteers is significant as it shows the funder that you have support,
and people that believe in your initiative. Include this, and any other information that
shows community support.
Support all of this by including research/evidence where you can, to justify the need or problem
in your community, with the population you are working with. You can include personal stories
about the people you are working with and how your project will help them. Try to offer a bal-
ance between anecdotal information (i.e. – quotes or input from community members) and
references to research and studies.
The following are examples. Be sure to check the funder guidelines so you know what
information they are looking for.
When describing the target group/community, make sure to include the following:
For example:
This project will engage young women between the ages of 18 and 24, residing in the
Regent Park area of Toronto. The project will involve mostly Black and Asian youth, who
make the majority of Regent Park’s population. According to 2001 data from Statistics Canada,
Regent Park’s largest ethno-racial communities are Black (22%), South Asian (21.8%), Chinese
(14.1%) and Southeast Asian (10.6%). There is a demonstrated need for youth programs in this
area, as there is a significantly higher than average children and youth population (Statistics
Canada).
Description of what the target population would like to do, the need and the
benefits of the project for the community
For example:
Media arts programming has been found to be particularly effective in engaging young people.
According to a 2005 report by the Grassroots Youth Collaborative, entitled, Youth on Youth:
Grassroots Youth Collaborative on Youth Led Organizing in the City of Toronto, “The use of pop-
ular culture and the arts as a medium of engagement (digital media arts in particular), was also
found to be particularly effective in attracting youth to youth-led programming, affording youth a
highly needed and valued expressive outlet and medium to negotiate personal, social and cul-
tural issues and concerns.”
The youth staff and outreach workers have heard from the female program participants that
there is a need and desire for a program that provides young women with training in media arts
and consistent access to a studio space. Such a program will fill a gap in programming, as
young women have been underrepresented in our current media arts programs. The program
will also provide participants with an opportunity to develop transferable skills that could be
applied to education or employment.
XXX has strong relationships with the schools, local businesses, artists and other community
programs operating in the area such as XXX, XXX, and XXX. For this project, we have partnered
with XX business who will be donating program snacks once per month. We are also partnering
with XX employment program, who will be referring participants to the program and providing
translation of printed materials. Lastly, Toronto Community Housing will be providing us with
access to free programming space once per month.
Tips:
Be creative! Use quotes from newspaper articles, local youth zines or other sources to back
up what you are trying to prove.
Be strategic. Refer to research developed by the funding organization to which you are
submitting the proposal. For example, if you are applying to United Way Toronto, include
their research and statistics in your application.
Make sure that you clearly demonstrate the needs of the community, but also how your
initiative will address this need, and that you are not parachuting in to solve the issue (i.e. –
do you live or work in the community? What partnerships have you built?). This may happen
in another section of your proposal, but it is crucial to link your ability to address the issues at
hand, and how your approach is different if there are other agencies or groups doing similar
work in the community or neighbourhood you are proposing to work within.
Project Idea
Most funding programs support projects, not programs. Programs are your ongoing activities.
Programs take place year to year with little variation, and are at the centre of your organization’s
mandate. Projects have specific activities taking place within a specific timeframe (with a begin-
ning, middle and end) to address an issue or meet a need in the community. Include a short
description of your project idea that clearly describes:
Who you will be working with as partners to deliver the project (if any)
Major activities
Timelines
Tips:
Do not try to do too much. Design a project that is manageable within the
available funds.
Write down the who, what, where, when – this is the heart of the grant.
Workplan
Many funders will ask you to complete a one word workplan on a chart. This is your chance to
clearly describe your project to the funder. Most workplan templates are made up of different
sections that may include:
Goal(s)
Objectives
Timeframe
Resources needed
Evaluation methods
Goal(s)
Goals are the large statements of what you hope to accomplish but usually aren’t very measur-
able. They create the setting for what you are proposing and describe the overall impact of your
project. Try to include only one or two overall goals.
Objectives
Your objectives describe what you are hoping to achieve. They should flow from your goal(s)
and be measurable. They often start with ‘to increase’ or ‘to decrease.’
Activities
The activities are the specific tasks you will need to complete to accomplish your project’s
objectives. Describe your activities in detail and in order from the start date to the end date
of the project. Try to show what is unique about your approach and why you think it will work.
If you are applying for an ongoing initiative, only include the activities that will take place with the
funds you are applying for.
Outputs/Outcomes
Tell the funder what impact your project will have — what will change as a result of your project.
This is linked to the goals and objectives of your project.
The outputs are the short-term results of your project - the direct products of your activities
(measurable results). The outputs may be linked to your objectives.
The outcomes are the long-term results of your initiative and the impact on the participants and
community. The outcomes of your project can be difficult to measure. The outcomes should be
linked to your project’s goal(s).
Resources Needed
This section will describe what resources you will need to complete each activity.
Resources may include:
Tips:
The workplan should show how each section is connected. For example, how the activities
flow from the objectives, and how the resources needed fit with the proposed activities.
List your specific objectives in no more than one or two sentences each, in the order that they
will take place.
Don’t confuse your objectives with your activities. A good objective emphasizes what you
hope to achieve, whereas an activity will explain what you will do.
Be sure to include all of the resources needed identified in your workplan in your budget.
Include enough detail to clearly show how the project will be carried out. Do not include the
extremely minor day to day tasks (such as responding to emails).
Write with confidence (We will provide a six-month film training project for ten youth…
versus we would or we could provide a six-month film training project for ten youth)
Typically, funds may only be used for activities that will take place after the funding decision
has been made. Ask your funder for a realistic start date for your workplan.
If your project is funded, the workplan will help you in getting started and keeping your project
on track.
Goal:
Improve access to quality arts opportunities and mentorship for youth living in Toronto’s North
West communities. Increase the profile and professional development of local youth artists.
This is not a complete workplan. One sample row has been provided.
Objectives are short term Your activities should For example: How will you know you have met
and measurable. All of flow from your objec- July-August 2007 this objective?
your objectives will con- tives – what will you do August 15-September What information do you need
tribute to meeting your to meet each objective? 15, 2007 to collect AND what tool will you
project’s goal(s). They Who will do what? use (e.g. interviews, surveys,
often start with ‘to in- staff reports and observations,
crease’ or ‘to decrease participation statistics)?
Increase the artistic and Design and deliver weekly July-August 2010 Informal focus groups conducted
leadership skills of youth 2 hour classes for groups by project coordinator.
ages 16 to 22 from of 10 youth each over six
Toronto’s northwest weeks in 5 Toronto Com- Surveys completed by program
neighbourhoods. munity Housing locations in participants.
northwest Toronto, taught
*Be sure to list all your Statistics, including the number
by youth dancers and lead-
project’s objectives in of participants who attended each
ers, with guest instructors.
an order that relates to class, collected by attendance
One hour will be focused
your activities (activities sign-in sheets.
on dance and the other
are listed in the next hour will be leadership *Be sure to include evaluation
column). training. (Try to include a methods for each major activity.
weekly breakdown of each
*You can have more workshop topic.)
than one activity to
accomplish each *Be sure to include all
objective. major activities, from
outreach, to project
delivery, to wrap-up
and evaluation.
Staffing Expenses
(i.e. - program staff, administrative staff, artists, workshop facilitators etc)
Program Expenses
(i.e. - art supplies, transportation, honorariums, special event costs, rental fees, food, training,
outreach, website design, printing, translation, accommodations)
Administrative Expenses
(i.e. – payroll, bookkeeping, phone, fax, printing for the duration of the project)
Evaluation Expenses
Make your budget realistic. Carefully think through exactly what you will need from the
funding agency to carry out the project and establish your budget around this amount.
Make sure you list income (grants, fundraising) and expenses in your budget, and state whether
the income is unconfirmed or confirmed.
Make sure all expenses listed are eligible. Double check your budget to ensure that your
revenues and expenses add up. Include realistic numbers, and provide breakdowns for each
budget item. (i.e. - Venue rental: $100 per hour x 2 hours/session x 16 sessions = $3200 for
our months)
Most budgets include some in-kind contributions. In-kind contributions are donations of re-
sources. This can include staff time, administration, equipment, meeting space and much more.
They may be provided by your organization or your project’s partners. In-kind contributions are
non-monetary contributions that would have been actual expenses if they were not provided by
your group or partner organizations. Try to assign a dollar value to your in-kind contributions so
you can include them in your budget. Having in-kind contributions demonstrates that you have
other supports for your project.
If you are applying to more than one funder for the same project – do not ask both funders
to fund the same items. Show what items you are asking another funder to pay for.
Ensure all items you are asking the funder to pay for are eligible expenses. Some funders
may not fund purchasing of equipment or prizes, for example.
Make sure the budget and workplan are in line with each other. These two documents are
often compared when funding decisions are being made.
Budget Template
One sample has been provided in each category. This is not a complete budget.
Program Expenses
Artists/Mentors Con- $5,000 $3,000 Grant from local $2,000
tract Fees or Hono- Arts Council
rarium* Payments –
6 month commitment
($1000 x 5 artists)
Conitinues...
Administrative
Expenses
Administration Fees $1,000 $1,000
(phone, fax, bookkeep-
ing, cheques, etc.)
Capital
Digital SLR Camera $500 $500
*Honorariums are lump sum payments for work completed that is short-term in nature and
usually for specific tasks. For example, honorariums often provided for flyer design, guest
speakers and workshop facilitators as youth advisory members.
Try to include ways to get feedback on the project while it is being conducted as well as when
the project is complete.
It is easier to create an evaluation plan if you have done a good job of clearly stating your
project objectives.
It’s a good idea to mention;1) the tool you will use; 2) how it will be used and,
3) what information you will collect.
A good evaluation plan should include concern for what goes on after the end of the funding
period. How will the initiatives that have been started through the project be sustained?
How will the project, or parts of it, continue in the future?
Tips:
Try to make direct connections to your objectives in your evaluation plan. This creates
consistency within your proposal.
Don’t over-evaluate! Participants may feel overwhelmed if they are asked to use evaluation
tools too often.
Choose the right evaluation tool for the population you are working with
(i.e. – don’t use evaluation forms if working with young people with literacy issues).
Be creative - there are many effective evaluation techniques that will help you to gather
information and data, which are also engaging and fun.
If you are carrying out a large scale evaluation process, ask the funder if you can apply
for funds to hire an evaluator.
Applying for grants from other funders to continue the project or certain parts of the project
that were especially successful.
Fundraising activities, which may include asking for individual donations or organizing
fundraising events such as parties, car washes or bake sales.
Working with partners who have the resources to continue parts of the project.
Appendices/Additional Information
Funders may ask for additional to get more information about you.
Examples of additional information/documents include:
Read the application carefully – be sure to follow instructions and answer all questions.
Answer each question directly (e.g. What are the short term objectives of your project?
The short term objectives of the project are to…).
Consider using the language of the funder – most funders have key phrases and concepts
that they like to see reflected in applications. These are most often described in the guide-
lines. You’ve heard it before - best practices, audience development, innovative project,
youth engagement, capacity building, etc. Also, be sure to speak about the project with
your own voice, and don’t use terms that you don’t like.
Ask someone who is not familiar with your proposal to read a draft copy. Ask them to explain
the project to you, based on what they just read. See if they can answer questions about the
project. Do they get the idea? Do they understand the details and how the project will work?
That will help you to understand your application’s strengths and weaknesses so you can
improve it.
Save the electronic copy of your proposal. This is very important as you can use bits and
pieces of your grant in future applications and proposals. Make sure you keep a hard copy
of the proposal in a file with any letters you receive from the funder.
Always follow up and find out why you didn’t get the grant, and what you can do differently
next time. You may want to consider re-applying to the fund, or asking for a referral to another
funding organization that may be a better fit with your project idea. Building a relationship with
the funder can help you in the future.
Complete all the required reports so you’ll be able to re-apply next year. Show funders the
results of your work – send them a copy of newspaper articles, radio interviews or other
accomplishments. Be sure to invite them to events related to the funded project as well as
your agency events such as Annual General Meetings etc.
Don’t send out generic proposals. It’s OK to use bits of old proposals, but make sure each
grant is specific to the funder you are applying to.
Sources of Research
and Statistics
Here are some sources of statistics and research reports to help you get started:
Youth on Youth: Grassroots Youth Collaborative on Youth Led Organizing in the City of Toronto
(2005), by the Grassroots Youth Collaborative
http://www.grassrootsyouth.ca
Statistics Canada:
http://www.statcan.gc.ca/
Strong Neighbourhoods: A Call to Action (2005) by the Strong Neighbourhoods Task Force,
United Way and the City of Toronto:
http://www.unitedwaytoronto.com/whatWeDo/reports/strongNeighbourhoods.php
United Way Reports (incl. Poverty by Postal Code, Torontonians Speak Out, Decade of Decline
etc): http://www.uwgt.org/who_we_help/social_issues_uw_reports.html
http://www.toronto.ca/grants/csi/pdf/fact_sheet.pdf
http://learnerassociates.net/proposal/
http://www.grantproposal.com/
http://www.npguides.org/guide/
www.hightop.ca