MARKETINGPLAN

Introduction

CREATIVE PIPING
MARKETING PLAN

SUBMITTED TO:
PROF. LESLIE ANN U. GAMUNDOY

SUBMITTED BY:
BACARRA, CHRISTINE
BORITO, MARI ANGELA
GATON, ROSARIO
NADAL, KRISTINE
SERRANO, CATHERINE

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 MARKETINGPLAN

Table of Contents

COVER PAGE .................................................................................... 1

TABLE OF CONTENTS ........................................................................ 2
EXECUTIVE SUMMARY .......................................................................... 3

DEFINE THE BRAND .......................................................................... 4

IDENTIFY CUSTOMERS .................................................................. 5
UNDERSTAND COMPETITORS ............................................................... 6
ANALYZE THE
BUSINESS……………………………………………………………………………………… 7
DEFINE DIFFERENCE ............................................................................ 8
MAP CUSTOMER’S JOURNEY ................................................................. 9
ACTION PLAN ..................................................................................... 10
MONITORING, MEASURING, IMPROVING ............................................. 11
APPENDICES .................................................................................... 12
a. CURRICULUM VITAE
b. PHOTOS OF ENTERPRISE
c. SCREENSHOTS OF GROUPS WHILE UNDERGONE BRAINSTORMINGS,
CHATS, VIDEOCALLS
 MARKETINGPLAN
Part 1 Define your brand

What is your vision statement?

We dream Creative Piping to become the ''Power house of continuous

improvement'' by taking step forward, each day with a view of ultimate
objective in the process of unending involvement in the process of
improvement. We believe that we can be the fastest and biggest growing
bakeshop in the country by serving premium quality food that can bring joy
and love in the tables of Filipinos. This goal can be fulfilled with the help of
simple Filipino values. Care. Love for family. Excellence. Politeness

What is your value proposition?

Creative Piping is providing high quality products and services but in

affordable prices. Broad range of food choices, suitable for variety of ages.
Good value of pricing and offerings that no one can left behind. Distinct
product and the consistency of excellence in terms of fast and efficiency of
service. most important is the consistent close relationship with our dearest
customers.

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 MARKETINGPLAN
Part 1 Define your brand

What is your positioning statement?

For individuals whose looking for creative and delicious cakes, Creative
Piping is a trusted to look for in the City. It really suits not just in multiple
events or occasions but also to your cravings and sweet tooth. Everyone
can enjoy this because there’s no limit in age and other preferences means
that everyone can enjoy this as they offer choices to the costumers through
their ingredients, flavors and designs. Easy to inquire through online via
Facebook and Instagram where everyone can see and find customers
feedback and comments as for the basis of inquiries and possible market.
What you see is what you get to this, when you look at every picture that
they have to their page you will see the actual picture of their product and
not a sample pictures came from the internet leading to the objective that
a realistic brand is a trusted brand in the market. Creative Piping offers
Cakes and cupcakes that can bring happiness, positivizes and oneness to
everyone. This business is primarily focused to the needs and ideas of
every costumer.

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 MARKETINGPLAN
Part 2 Identify your customers

Your top three personas

PERSONA 1 PERSONA 2 PERSONA 3

What is their 20, Female, 20, female, 20, Female,

demographic profile? none, single 10,000, single single
Age, sex, profession,
income, social status,
education, etc.

What are their values, They said it is the quality The attitude towards the They usually look at the
attitudes, interests, of a product and its price customer. Respect for quality of the product

needs and lifestyle especially when I am the buyer. Quality of the that is given and also on

choices? choosing beauty or skin product. how they approach

care products. customers also on how
What is important to
they build relationship to
them?
the customer.

How do they like They said it is the The attitude towards They usually look at
to do business? quality of a product the customer. Respect the quality of the
Online or face-to-face? and its price especially for the buyer. Quality product that is given
How much do when I am choosing of the product. and also on how they
they spend? beauty or skin care approach customers
What kind of products products. also on how they build
do they buy? relationship to the
What do they want customer.
in terms of features,
functionality and cost?

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 MARKETINGPLAN
Part 2 Identify your customers

Where are they They chose online Online business, 1,500 She chose both, also
located? business, spend to 2,000 pesos she she explained that it
depends on the spends on buying will still be the same
product, Skin care and online, process of business,
make ups products, It gifts for Christmas are but the online can be
has a good quality yet kind of product she easier this time
affordable to the buys, because of the
students like me In terms of features pandemic. They
cute stuffs, in usually spend a lot of
functionality long time time buying online
usage and in terms of because of the quick
cost, right price for process of the product
the product itself that they can buy.

Why would this Mamatid City of Dita, Sta. Rosa Katapatan City of
person buy your Cabuyao Laguna Laguna Cabuyao Laguna
product or service

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 MARKETINGPLAN
Part 3 Understand your competitors

Your top three competitors

Use the following chart to analyze your top three competitors.

COMPETITOR 1 COMPETITOR 2 COMPETITOR 3

Where are they located? Marinig Cabuyao Marinig Cabuyao Marinig Cabuyao

Laguna Laguna Laguna

How long have they 9 years 6 years 5-6 years

been in business?

What are their target Teenagers, Students, They don’t have They don’t have
markets? specific target specific target
markets markets

What are their unique Minimalism of Cold drinks Clothes

selling points, sweet treats Cupcakes
competitive
differentiators?

What are their strengths, STRENGTH STRENGTH STRENGTH

weaknesses? Loyal Customers Trendy Background A lot of target

The same of Different Products market

products WEAKNESS Different product

WEAKNESS Same style of WEAKNESS

High price of raw background places Unsatisfied customer

materials Lack of clothes
choices

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 MARKETINGPLAN
Part 4 Analyze your business

Strengths

Our enterprise is not that amateur enough on doing orders, because of the
20 years’ experience of the decorator, the business established healthy
reputation in a long time. And we don’t have a specific target market it is
open in wide variety.

Weaknesses

It lacks of staffs, the social status of the people around also the type of
marketing like lacking of knowledge in social media influence to create
ideas because of the new normal.

Opportunities

We can always open for investment, such as reseller and collaboration. We

can also expand our business in different platforms. And conducting
different promotional deals to gain new customers.

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 MARKETINGPLAN
Part 4 Analyze your business

Threats

Because we always start from the raw materials, it could be the high
pricing of the raw materials. And the possible online scammers and
badmouthing of the products online.

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 MARKETINGPLAN
Part 5 Define your difference

What is your USP?

Creative Piping is the only brand that has a direct vision to bring highest
quality and meaningful objective where consumer will be inspired and
invested. This brand portrays the tagging “what you want is what you get
“that reflects to the costumer’s ideas where they are free to suggest
options in every detail of the product. This business is into direct selling and
now also actively using internet selling for it is the highly proposed to adapt
transparency to every individual where more opportunities and advantages
of each market has. Valued added services such as free delivery, quality,
and visually lucrative cakes as well as cupcakes that available to customers
of all ages is the main focused. You can also trust this brand for it is trusted
because actuality is their main way of advertisement using their social
media accounts, together with the feedback and word of mouth from the
customers. Creative Piping became more active and aiming to have more re
sellers, market dealers particularly coffee shops and bakeshops, kiosk and
other platform where bakes and sweets can enter. For a long year using a
house transaction as a form to place order to the upgraded version that
reflects to the world growth and lead to the new and better changes where
all are instant and easy it is also a must to outgrow the business with the
same level that our generation has where it is needed to be seen and
visible to the market place. As for our situation right now, online platform is

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 MARKETINGPLAN
Part 5 Define your difference

the most convenient to everyone where everything is available in just one

click especially that our country faced and still facing the strike of COVID-
19. Investing in a long-term relationship where customer can see that the
sincerity and consistency is an inclusive approach to achieve and stand
competitiveness but in a reputable plans and decision so that the cost and
demand will be indicated as a high risk but also a great asset to gain
customers that not just in the present and trials but also for the future and
patronage. All of the offer that this business has is to make more
opportunity in the business world exposing the flexibility, credibility and
accountability to handle one situation and another.

What is your elevator pitch?

Creative Piping proposed that we have differences but despite of it this

brand will bring the feels that we are one and we can enjoy what everyone
can enjoy and have. That inside of our differences there’s still wholeness
and oneness when it comes to their offer. Also, the drive and the objective
of the business where the primarily focused is the needs and ideas of every
customer. Creative Piping offers quality, value, services and
competitiveness to achieve the business vision and lead to a better and

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 MARKETINGPLAN
Part 5 Define your difference

innovative creation in a business world. Creative Piping want to invest in a

long-term relationship where the communication and ideas can be validated
to have an economic sufficiency not just in the business itself but also for
the bakes and sweets development around the locals. Entering in other
market to help and have connections like at different bakeshops and coffee
shops is a great opportunity this also includes the deliveries, re sellers and
other platform to see the most cost- effective and strategic. The feedback
that they gain from the customer is currently 98% positive which gives
them more drive to ace the bakes around their vicinity area. Building this
up is not easy as they also face different adjustments, weaknesses and
threats to the business. Struggling is one of the parts they need to cope
with to climb up to the success that’s why crucial decision making, effective
planning and conceptualizing is a must to handle different situation whether
it is expected or not. Creative Piping promotes using the actual pictures
that the customer order from them and not some kind of pictures came
from the internet which is a great way to express their elevation and
advantage to other bakeshops.

Above all to this, target market and frontal goal is the aim that’s why
having social skills is a must to enhanced efficiency and lead to
competencies that will enable to learn and adapt to the differences.
Creative Piping’s owner shared the acquiring market risks and leadership
skills for the assurance that the direction of the business is correct

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 MARKETINGPLAN
Part 6 Map your customer’s journey

Your customer’s journey

PERSONA 1 PERSONA 2 PERSONA 3

ATTENTION Based on the In the interview, Based on Persona 3

How will we make this interview Persona 1 Persona 2 likes to do she prefers both
is more likely an business in online online and face-to-
person aware of our
online buyer. In and she prefers face transaction
business? order the person to ordering online when it comes to
be aware in Creative because it is easy business. For the
Piping business, the and prices are person to be aware
owner makes an affordable. Being on the business
advertisement online engage in online the Creative Piping
that is through social person can easily be communicates to the
media. It is one of aware in Creative customer through
the effective Piping because the online advertising
marketing strategies owner makes an where it shows all
to attract or get the advertisement online the products offered.
attention of that is through social The business also
customers. media to attract new gave flyers to
customer. It contains customer in their
information of the location that contains
business and what the details of the
products are being business and pictures
offered. of products.

INTEREST The person likes a To make the person The person likes a
How will we get them product that has be interested in the product that has
affordable price and business, Creative affordable price and
interested in our
good quality, Piping gives good quality,
business? Creative Piping information about the Creative Piping
provides information business where it provides information
to their customers develops activities to their customers
about the business and strategies to about the business
and products promote the product and products
specially the services and services they specially the services
they offered to make offered. they offered to make
the person interested Communicating to the person interested

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 MARKETINGPLAN
Part 6 Map your customer’s journey

in the business. the customers in the business.

through
advertisements can
help them to be
interested in the
business.

DESIRE To create a desire to Since Creative Piping Creative Piping

How will we create a purchase Creative is a cake shop ensures the product
Piping helps their business to create a that is being offer is
desire to purchase?
customers to desire to purchase different to other
visualize and taste for the person, the business special
the product that business advertises it when it come to the
aligns to their needs. online where it can taste and packaging
In addition, by attract customer. of the product. In
promoting it online, Creative Piping gives addition, offering a
the person will be unique taste and discount to the
aware on what to visuals of the person and
purchase and they product. The promoting the
can share their business offers a product online is also
experiences with the discounts and special a way to generate
product. deal that customers product desire to the
will like. customer.

ACTION Since Persona 1 like To make the person Encouraging the

How will we get them to to buy an affordable take action and buy person to buy the
product, Creative the product, Creative product by giving
take action and buy?
Piping offer a special Piping advertises clear and detailed
deal and some their products online information about the
discounts on their where the customers business and how
products. By this can see how product is made.
customer will take products are made Creative Piping also
action and buy the and what kind of advertise it online
product. Because products the and gave special
some people prefer business selling. The deals. Because the
buying things that business also offers more needs the
has discount it can some discount and product meets, the
also be an effective special deals that stronger the desire it
way to gain new customers can avail. will make to the
customer and customer to buy the

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 MARKETINGPLAN
Part 6 Map your customer’s journey

increase sales. product.

LOYALTY To make the person By giving the person For the person to be
How will we make them loyal to the business, satisfaction in very loyal in the business,
Creative Piping purchase that is Creative Piping
loyal to our business?
ensures to give made. Asking should provide high
customer needs, customer additional level of customer
provide good service, questions regarding service. Be consistent
and handling what other products with a quick
customer complaints would get their response, and keep
very well. In interest. The person them well informed
addition, by offering likes it when they about the business.
discounts to them know that the
can help increase business includes
customer loyalty in them in decision-
the business. making. Also
Creative Piping also providing good
seeks feedback to customer service and
their customer to maintaining good
help improve the relationship to
business because existing and new
their goal is to satisfy customer.
customer in every
purchase they make
in the business.

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 MARKETINGPLAN
Part 7 Create your action plan

What is your marketing budget?

A modest amount can be allocated for marketing. This can be around 500,000for the year 2021 because
Creative piping is a product that has endless offerings, every holiday and occasion the company need to
produce any marketing materials timely that can gain sales and take the opportunity every celebration or
seasons.

Who is on your marketing team?

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Part 7 Create your action plan

Who is responsible for what?

CEO

Is the responsible in making decision and managing the overall operations

and resources. Give support and motivation to employees and look to
future changes opportunities of the business on making it more successful.

HUMAN RESOURCE

Enhancing the business human resources by planning, implementing, and

evaluating employee relations and human resources policies and programs.
It maintains the work structure by updating job requirements and job
descriptions for all positions. This is one of the important organizations in
the business because HR managers manage strategies to ensure that the
organization reaches its business goals. In addition, it contributes to the
growth of employees within the business by enhancing employee
satisfaction and productivity. Are the one who manage the people in an
organization and maximizing the productivity of the employees by
optimizing their effectiveness. And also, they hire the right people and train
them well for growth of the business. Concerned with relationship both
group and individual relationships and labor management relation. And
maintain the good health of the employees in their workplace or area.

FINANCE & ACCOUNTING

Preparing the monthly profit and loss and balance sheet report of the
business. Manage the finances of a business. Its responsibilities include

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Part 7 Create your action plan

recording accounts, paying bills, billing clients and customers, tracking

assets and expenditures, managing payroll and keeping track of critical tax
documents.

SALES & MANAGEMENT

Designing and implementing a strategic sales plan that expands company’s

customer base and ensure its strong presence. Build and promote strong,
long-lasting customer relationships by partnering with them and
understanding their needs Identify emerging markets and market shifts
while being fully aware of new products and competition status.

RESEARCH & DEVELOPMENT

They are responsible for research, planning, and implementing new

programs and protocols into the business and overseeing the development
of new products. And maintain the competitiveness of the business. This
means keeping an eye on developing trends, and on what the competition
is doing. And about analysis and a sound understanding of current
conditions within a specific sector or market.

PRODUCTION

Production is the functional area responsible for turning inputs into finished
outputs through a series of production processes. The Production Manager
is responsible for making sure that raw materials are provided and made
into finished goods effectively.

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 MARKETINGPLAN
Part 7 Create your action plan

What is your pricing strategy?

Pricing strategy is always based on what is favorable to the customer

specially in any level of economic status. The company is classified as
competitive when it comes to pricing strategy. Moreover, pricing strategy
will also consider the following: Cost of raw materials, Cost of machinery,
Cost of delivery, Cost of maintaining production area, Cost of personnel
and other operational costs

How will you distribute your goods or services?

Distribution is an important part in the operation of the business. Its role is

to track and improves the relationship between manufacturers and
customers because without it the business cannot ensure if the good
service is given to customer. Creative Piping distributed their products
directly to the customer and resellers. Distributing products directly to the
customers, the business has more control on how products is displayed,
promoted and delivered to the customer. In addition, distributing products
through reseller can help the business to be recognized in the market. The
more they sell the product there is an increase in sales, which means a
better future for the business. With this kind of distributions, the business
can build relationship with their customer and be competitive in the market.

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Part 7 Create your action plan

Creative Piping implemented a continuous feedback to ensure that the

customer is happy with the process and services.

What is your social media strategy?

Further reading:7 ways to turn social media fans into customersand ourfree social media
eBook

Today, social media has a lot of big impact in business world especially now
that we have the pandemic and social media is one of the best ways to
promote our product. Social media made the enterprise more reliable and
easier to access especially in communication and placing orders. Most
probably, we will promote our product by posting in a social media platform
like Facebook and Instagram, pages and accounts that shows what our
enterprise sell.

What is your advertising strategy?

This advertising strategy is kind of old fashioned, but this might help to the
enterprise like putting up some tarpaulin with the logo in it. This will still
help on the enterprise because the place of the enterprise is still small that

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Part 7 Create your action plan

can be seen by many that can still attract some consumers. This can be
also an attraction to the new consumers.

What is your public relations strategy?

Further reading:7 low-cost marketing strategies to implement now

Public relations strategies are one of the most effective ways to build a
marketing strategy and create brand reputation. Creative Piping ensures
that customers and other organization are well informed in business. By
giving them the right information, it helps to build a strong relationship.
The business uses social media and other connections to increase the sales
and to overcome challenges that may threaten the business success. An
effective public relations strategy generates additional revenue through
information for the products and services an organization offers.

What is your after-the-sale strategy?

Further reading:6 easy steps to create a customer loyalty program

We would most likely make loyalty program, will do some survey to know
the satisfaction of our customers then after the given results we will set

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Part 7 Create your action plan

goals and set some budget but most likely if we don’t have some exact
budget for it, we would just do our best to make our customers will remain
loyal, because even a good communication and respecting the customer
itself would make it stay. And lastly, we can make some discounts or even
some promo that can still make our loyal customer tag along.

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 MARKETINGPLAN
Part 8 Monitoring, measuring and improving

How will you measure the effectiveness of your marketing activities?

Marketing effectiveness will be measure to the gross up of sales, increase

of demand, gaining profit and consumer appearances. Everything will be
measured if the plan and strategy that they used has a great impact to the
business and can fulfill customer satisfaction with the up bring patronage to
the brand. It also includes the different offer that they may take like
partnership in different bakeshops, growing re sellers, expansion of product
distribution and positive feedback from the consumer. And surely different
doors for opportunities will be open if the marketing strategies and its
conceptualization are effective. Measuring it is another term from studying
it and that means the business efficiency depends on the action plan
presented and the data analysis created prior to this marketing effectivity
will be effective if the target market itself seen its effectivity.

How will you adjust to improve?

The business adjusts depends on the customers liking and feedback. In

every situation business need to be flexible and put effort to have a drive-in
different improvements and innovation. Learning not just in their own but
also to their experiences which one of the best teaching to improve every
operation in business. Allocating your target market, Planning and

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Part 8 Monitoring, measuring and improving

Conceptualizing to see if the data they want to reach are climbing up while
risking at the crucial part of steps. In business, you need to be ready in
every situation that will come to you whether it is unexpected or not you
need to monitor every trend and of course do your set goals while using
high impact marketing. Creative Piping makes an adjustment not just for
the sake of business but also to the customers value.

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Part 8 Monitoring, measuring and improving

APPENDICES
A. CURRICULUM VITAE

v
PROFILE

I am a student of Pamantasan ng Cabuyao, CHRISTINE C. BACARRA

College of Business Administration and
Accountancy Department, a diligent and
highly motivated individual. I exhibit
flexibility with a strong commitment to
succeed in my career. I have the ability to Address: BLK 1 LOT 50 MAHOGANY VILLAGE 1 PULO, CITY OF
communicate in an appropriate manner. CABUYAO, LAGUNA
Contact No.: 09081957130
Email: bacarraclassic04@gmail.com

PROFILE CAREER OBJECTIVE

SKILLS AND COMPETENCIES
To enhance my educational and skills in a stable and dynamic workplace.to solve
I am a studentSkills
Communication of Pamantasan ng
problems in a creative and effective manner, to bring my dedication, motivation, and
Cabuyao, taking
Leadership Skills Bachelor of Science responsibility and to utilize my skill.
and Business
Computer LiterateAdministration major in
Marketing, a responsible individual. I
CHARACTER REFERENCES
know how to deal with different
situations and able to work under
pressure.. MS. MARIFE DE CASTRO
Faculty
Mind and Integrity College Inc.
EDUCATIONAL BACKGROUND
SKILLS AND COMPETENCIES 09438024272
SECONDARY:
Communication
SENIOR HIGH SCHOOLSkills
Leadership ng
Pamantasan Skills
Cabuyao MR. REYNALDO P. BITAMOR
Matalino st., Katapatan Homes Subd. Employee at Rustan’s Coffee Corp.
EDUCATIONAL
Banay-banay, City ofBACKGROUND
Cabuyao, Laguna Urban bldg. 450 G. Puyat Ave. Makati City
2017-2019 0915-633-1783
SECONDARY:
SENIORHIGH
JUNIOR HIGHSCHOOL
SCHOOL
Mindofand
Lady Integrity
Rose AcademyCollege
INC.Inc.
San Cristobal,
Sala, CalambaLaguna
Highway Cabuyao City, Laguna
2017-2019
2013-2017

JUNIOR HIGH SCHOOL

PRIMARY: I hereby certify that the above information is true and correct.
Pulo National
Banay- High SchoolSchool
Banay Elementay
Banay – Banay,
Pulo, City of Cabuyao,
CabuyaoLaguna
Laguna
2013-2017
2010-2013
CHRISTINE C. BACARRA
PRIMARY:Christian Academy
Maranatha
Pulo Highway
Sala, Elementay School Laguna
Cabuyao
Pulo, City of Cabuyao, Laguna
2007-2010
2007-2013

PERSONAL DATA

PERSONAL DATA
AGE: 20 years old
AGE
DATE OF BIRTH : November : 18 4,years
2000old
DATE
PLACE OFOFBIRTH : September
BIRTH : Calamba City 1,
2000
SEX : Female
PLACE
HEIGHT : 5’0
OF BIRTH : Quezon City
SEX
WEIGHT: 45 : Female
NATIONALITY : Filipino: 5’2
HEIGHT
WEIGHT
CIVIL STATUS : Single : 44
NATIONALITY
RELIGION : Roman: Catholic
Filipino
CIVIL STATUS SPOKEN: : Single
LANGUAGES
RELIGION
English,Tagalog : Roman
Catholic
LANGUAGES SPOKEN : Bicol, English,

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MARKETINGPLAN
Part 8 Monitoring, measuring and improving

v
PROFILE

I am a student of Pamantasan ng Cabuyao, MARI ANGELA L. BORITO

College of Business Administration and
Accountancy Department, a diligent and
highly motivated individual. I exhibit
flexibility with a strong commitment to
succeed in my career. I have the ability to
communicate in an appropriate manner. Address: Birmingham Village, Pulo Laguna, Cabuyao City
Contact No.: 09234251374
Email:borito.mariangela@gmail.com

CAREER OBJECTIVE
SKILLS AND COMPETENCIES
To build my professional career and fulfill my dreams to preserve a place where
PROFILE
Communication Skills I can express my skills and ideas and share in the organization's development.
Leadership Skills
Computer Literate of Pamantasan ng
I am a student SEMINARS ATTENDED
Cabuyao, College of Business
Administration and Accountancy Seminar on work immersion
Department, a diligent and highly Pamantasan ng Cabuyao
motivated individual. I exhibit flexibility November 26, 2018
with a strong commitment to succeed in
EDUCATIONAL
my career. I have BACKGROUND
the ability to Career Orientation
communicate in an appropriate manner. Pamantasan ng Cabuyao
SECONDARY:
November 18, 2018
SENIOR HIGH SCHOOL
Pamantasan ng Cabuyao
Matalino Values Formation
SKILLSst., Katapatan
AND Homes Subd.
COMPETENCIES
Banay-banay, City of Cabuyao, Laguna Pamantasan ng Cabuyao
2017-2019 November 18, 2018
Communication Skills
Leadership Skills
JUNIOR
Computer HIGH SCHOOL
Literate Gender and Development
Lady of Rose
(Excel, Word,Academy INC.
Powerpoint) Pamantasan ng Cabuyao
Sala, Highway Cabuyao Laguna March 6, 2020
2013-2017

PRIMARY:
EDUCATIONAL BACKGROUND
Banay- Banay Elementay School
Banay – Banay, Cabuyao Laguna
SECONDARY:
2010-2013
SENIOR HIGH SCHOOL
Pamantasan ng Cabuyao I hereby certify that the above information is true and correct.
Maranatha Christian
Matalino st., Academy
Katapatan Homes Subd.
Sala, Highway Cabuyao
Banay-banay, Laguna Laguna
City of Cabuyao,
2007-2010
2017-2019
MARI ANGELA L. BORITO
JUNIOR HIGH SCHOOL
Lady of Rose Academy INC.
Sala, Highway Cabuyao Laguna
PERSONAL
2013-2017 DATA

AGE
PRIMARY: : 18 years old
DATE
Banay-OF BIRTH
Banay Elementay :School
September 1,
Banay – Banay, Cabuyao Laguna
2000
PLACE OF BIRTH
2010-2013 : Quezon City
SEX : Female
HEIGHT : 5’2
Maranatha Christian Academy
WEIGHT : 44
Sala, Highway Cabuyao Laguna
NATIONALITY
2007-2010 : Filipino
CIVIL STATUS : Single
RELIGION : Roman
Catholic
LANGUAGES
PERSONAL SPOKEN
DATA : Bicol, English,

AGE: 20 years old

DATE OF BIRTH : September 1, 2000
PLACE OF BIRTH : Quezon City
SEX : Female
HEIGHT : 5’2
WEIGHT: 45
NATIONALITY : Filipino
CIVIL STATUS : Single
RELIGION : Roman Catholic
LANGUAGES SPOKEN : Bicol,
English,Tagalog

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MARKETINGPLAN
Part 8 Monitoring, measuring and improving

v
PROFILE

I am a student of Pamantasan ng Cabuyao, ROSARIO D. GATON

College of Business Administration and
Accountancy Department, a diligent and
highly motivated individual. I exhibit
flexibility with a strong commitment to
succeed in my career. I have the ability to Address: 121, Sala, City of Cabuyao, Laguna
communicate in an appropriate manner. Contact No.: 09653427794
Email: grosariodechavez@gmail.com

CAREER OBJECTIVE

SKILLS AND COMPETENCIES To enhance my educational and skills in a stable and dynamic workplace.to solve
PROFILE problems in a creative and effective manner, to bring my dedication, motivation, and
Communication Skills responsibility and to utilize my skill.
Leadership Skills of Pamantasan ng
I am a student
Computer
Cabuyao, Literate
College of Business WORK EXPERIENCE
Administration and Accountancy
Department, a diligent and highly • December 2018 City Schools Division Office of
motivated individual. I exhibit flexibility Cabuyao
with a strong commitment to succeed in (Public School District Supervisor)
my career. I have the ability to
EDUCATIONAL
communicate in anBACKGROUND
appropriate manner.

SECONDARY:
SENIOR HIGH SCHOOL
Pamantasan
SKILLS AND ng Cabuyao
COMPETENCIES I hereby certify that the above information is true and correct.
Matalino st., Katapatan Homes Subd.
Banay-banay,
Communication City Skills
of Cabuyao, Laguna
2017-2019
Leadership Skills
Computer Literate ROSARIO D. GATON
JUNIOR HIGH SCHOOL
(Excel, Word, Powerpoint)
Lady of Rose Academy INC.
Sala, Highway Cabuyao Laguna
2013-2017
EDUCATIONAL BACKGROUND
PRIMARY:
Banay- Banay Elementay School
SECONDARY:
Banay
SENIOR– Banay, Cabuyao Laguna
HIGH SCHOOL
2010-2013
Pulo Senior High School
Pulo City of Cabuyao Laguna
Maranatha
2017-2019Christian Academy
Sala, Highway Cabuyao Laguna
2007-2010
JUNIOR HIGH SCHOOL
Cabuyao Integrated National High
School
Limcaoco Subd., Poblacion Tres City of
Cabuyao Laguna
PERSONAL
2013-2017 DATA

AGE
PRIMARY: : 18 years old
DATE OF BIRTH School : September 1,
Sala Elementary
2000
Sala Cabuyao Laguna
PLACE OF BIRTH
2007-2013 : Quezon City
SEX : Female
HEIGHT
PERSONAL DATA : 5’2
WEIGHT : 44
NATIONALITY : Filipino
CIVIL STATUS
AGE: 18 years old : Single
RELIGION : Roman
DATE OF BIRTH : October 7, 2000
Catholic
PLACE OF BIRTH : Sala, Cabuyao
LANGUAGES
SEX : Female SPOKEN : Bicol, English,
HEIGHT : 5’1
WEIGHT: 41
NATIONALITY : Filipino
CIVIL STATUS : Single
RELIGION : Roman Catholic
LANGUAGES SPOKEN:
English,Tagalog

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Part 8 Monitoring, measuring and improving

v
PROFILE

I am a student of Pamantasan ng Cabuyao, KRISTINE R. NADAL

College of Business Administration and
Accountancy Department, a diligent and
highly motivated individual. I exhibit
flexibility with a strong commitment to
succeed in my career. I have the ability to Address: Blk8 Lot90 Southville, Marinig Cabuyao, Laguna
communicate in an appropriate manner. Contact No.: 09466154717
Email: kristinenadal109@gmail.com

CAREER OBJECTIVE

SKILLS AND COMPETENCIES To enhance my educational and skills in a stable and dynamic workplace.to solve
problems in a creative and effective manner, to bring my dedication, motivation, and
Communication
PROFILE Skills responsibility and to utilize my skill.
Leadership Skills
Computer Literate
I am a student of Pamantasan ng
Cabuyao, taking Bachelor of Science
and Business Administration major in
Marketing, a responsible individual. I
know how to deal with different I hereby certify that the above information is true and correct.
situations and able to work under
EDUCATIONAL
pressure..
BACKGROUND

SECONDARY: KRISTINE NADAL

SENIOR HIGH SCHOOL
SKILLS AND COMPETENCIES
Pamantasan ng Cabuyao
Matalino st., Katapatan Homes Subd.
Communication Skills
Banay-banay, City of Cabuyao, Laguna
Leadership Skills
2017-2019
EDUCATIONAL
JUNIOR BACKGROUND
HIGH SCHOOL
Lady of Rose Academy INC.
SECONDARY:
Sala, Highway Cabuyao Laguna
SENIOR HIGH SCHOOL
2013-2017
Cabuyao National Highschool
Limcaoco,Street Brgy. Tres Cabuyao
PRIMARY:
LagunaBanay Elementay School
Banay-
2013-2017
Banay – Banay, Cabuyao Laguna
2010-2013
JUNIOR HIGH SCHOOL
Cabuyao National
Maranatha ChristianHighschool
Academy
Limcaoco,Street
Sala, Brgy. Tres
Highway Cabuyao Cabuyao
Laguna
Laguna
2007-2010
2013-2017

PRIMARY:
North Marinig Elementary School
Marinig Cabuyao Laguna
PERSONAL DATA
2007-2013
AGE : 18 years old
DATE OF BIRTH : September 1,
PERSONAL DATA
2000
PLACE OF BIRTH : Quezon City
SEX : Female
AGE:
HEIGHT 20 years old : 5’2
DATE OF BIRTH : December
WEIGHT : 44 4, 2000
PLACE OF BIRTH : Sta. :Rosa
NATIONALITY City
Filipino
SEX : Female
CIVIL STATUS : Single
HEIGHT : 5’6
RELIGION : Roman
WEIGHT: 65
Catholic
NATIONALITYSPOKEN
LANGUAGES : Filipino: Bicol, English,
CIVIL STATUS : Single
RELIGION : Roman Catholic
LANGUAGES SPOKEN:
English,Tagalog

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Part 8 Monitoring, measuring and improving

v
PROFILE

I am a student of Pamantasan ng Cabuyao, CATHERINE SERRANO

College of Business Administration and
Accountancy Department, a diligent and
highly motivated individual. I exhibit
flexibility with a strong commitment to
succeed in my career. I have the ability to Address: BLK 22 LT 60 Centennial Townhomes, San Isidro Cabuyao Laguna
communicate in an appropriate manner. Contact No.: 09234251374
Email: Serranocatherine0628@gmail.com

CAREER OBJECTIVE

SKILLS AND COMPETENCIES To enhance my educational and skills in a stable and dynamic workplace.to solve
problems in a creative and effective manner, to bring my dedication, motivation, and
Communication Skills responsibility and to utilize my skill.
PROFILE Skills
Leadership
Computer Literate SEMINARS ATTENDED
I am a student of Pamantasan ng
Cabuyao, College of Business
Values Formation Summit
Administration and Accountancy
Pulo Senior High school
Department, a diligent and highly
motivated individual. I exhibit flexibility September 2018
with a strong commitment
EDUCATIONAL to succeed in
BACKGROUND
my career. I have the ability to Leadership Training
communicate in an appropriate manner. Cuneta, Astrodome Pasay
SECONDARY:
March 2018
SENIOR HIGH SCHOOL
Pamantasan ng Cabuyao
Matalino st., Katapatan Homes Subd. Symposium on Practical Research 1 and 2
SKILLS AND
Banay-banay, COMPETENCIES
City of Cabuyao, Laguna Pulo Senior Highschool
2017-2019 May 2018
Communication Skills
Leadership
JUNIOR HIGHSkills
SCHOOL Research Advocacy for Community Empowerment
Computer
Lady of RoseLiterate
Academy INC. Cabuyao Integrated National High school
(Excel,
Sala, Word,Cabuyao
Highway Powerpoint)
Laguna February 2019
2013-2017

PRIMARY:
EDUCATIONAL
Banay- BACKGROUND
Banay Elementay School
Banay – Banay, Cabuyao Laguna
SECONDARY:
2010-2013
SENIOR HIGH SCHOOL I hereby certify that the above information is true and correct.
Pulo Senior
Maranatha High School
Christian Academy
Pulo Highway
Sala, City of Cabuyao
Cabuyao Laguna
Laguna
2017-2019
2007-2010
CATHERINE SERRANO
JUNIOR HIGH SCHOOL
Labo Science And Technology
Highschool
2013-2017 DATA
PERSONAL
PRIMARY:
AGE : 18 years old
Calabasa
DATE Elementary School
OF BIRTH : September 1,
2007-2013
2000
PLACE OF BIRTH : Quezon City
SEX : Female
PERSONAL DATA
HEIGHT : 5’2
WEIGHT : 44
NATIONALITY : Filipino
CIVIL
AGE:STATUS
19 years old : Single
RELIGION
DATE OF BIRTH : June 28, : Roman
2001
Catholic
PLACE OF BIRTH : Camarine Norte
LANGUAGES
SEX : Female SPOKEN : Bicol, English,
HEIGHT : 5’3
WEIGHT: 45
NATIONALITY : Filipino
CIVIL STATUS : Single
RELIGION : Roman Catholic
LANGUAGES SPOKEN:
English,Tagalog

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B. PHOTOS OF ENTERPRISE

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C. DOCUMENTATION

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Part 8 Monitoring, measuring and improving

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