KJROCKER'S Native Ads Guide v2 Updated

KJ Rocker’s
Native Ads Guide

2
What Is Native Advertising 4
What Offers to Promote. 5
Testing Your Traffic 8
Submit at least 10 ad copies to ensure approval 8
Segregate your campaigns by OS & device type 8
How to Create Native Ads That Will Not Get Rejected 9

1# Work on your landing page 11
- - - - X 11
2# Avoid prohibited practices 12
- - - - X 12
3# Creatives should be engaging but not manipulative 13
- - - - X 13
4# Do not upload identical ads 13
What Kind Of Landing Pages To Use 15

1#The “Blogvertorial” 15
- - - - X 15
#2: The good old classic Advertorial 18
- - - - X 18
#3: The Classic Pre-sell Page 22
- - - - X 22
#4: The Video Sales Letter 28
- - - - X 28
#5 : The Sponsored Blogvertorial
- - - - X 31
#6 : The Action Opt-in Page
- - - - X 35
#7 : The Affiliate Review Page
- - - - X 39
Making Your Campaigns Successful 43
How to get best treatment from Affiliate managers and Ad network

account managers 44
Resources 44

KJROCKER'S Native Ads Guide || www.kjrocker.com
3

AdPlexity 44
Tracking 45
Hosting 45
Forums 45
Coaching 45
Make $$$$$ 45

4
Native Advertising
What Is Native Advertising

- - - - X
Native advertising is the use of paid ads that match the look,
feel and function of the media format in which they appear.
Native ads are often found in social media feeds, or as
recommended content on a web page. Unlike display ads or banner
ads, native ads don't really look like ads.

5
“
Native Advertising is all about storytelling, Helping your customers to make
complex decisions less complicated or technical issues less technical, Through
storytelling .
KJ
”

What Offers to Promote.
- - - - X
Native Advertising is not a
traffic source where you
would want to promote email
submit offers, you would be
better off with E-commerce
offers, products or pay per
sale offers; where you can
get a better payout, that of

6

at least $25+.. Usually evergreen niches like Health, make money
online, insurance , Lead generation investment and high ticket
offers like that work well.

7

Get a dedicated account manager for Native Ads account with only $500 Deposit

8

Testing Your Traffic

- - - - X
Let creatives run for 50,000 impressions each before cutting
them. If you cut targets too quickly you risk losing the
momentum of the campaign, some of your ads will have weaker
CTR's but will gain most of the traffic.
Submit at least 10 ad copies to ensure approval

- - - - X
Some tier 1 publishers won't like your ad, it could be 100%
compliant and still won't get approved. Whilst other ads could
get approved, by being more aggressive. It's better to submit
several ads to ensure they get approved.
Segregate your campaigns by OS & device type

- - - - X

9

We always separate campaigns by android, ios, desktop, tablets.
This way you can set different bids. Sometimes android traffic
tends to be cheaper, why pay more for the click?
How to Create Native Ads That Will Not Get Rejected

- - - - X
Native ads are meant to spark interest. Catchy pictures,
engaging and somewhat provocative titles – all these are
indispensable elements of a native ad. However, in the pursuit
of higher CTRs many tend to overdo it and step over what’s
considered good practice. And while outright click-baiting is a
definite no-no, there are some other, less apparent, reasons why
your creative may be rejected by an ad network.

I’ve asked MGID, one of the leading content distribution
networks out there, to share their policies on creatives and
give some advice to those who are only considering running their
first native ad campaigns. The recommendations below are based
on some of the most common mistakes made by affiliates which
lead to their ads being rejected. These recommendations are
applicable to other networks and will be useful to anyone
relying on native advertising for traffic acquisition.

10
It’s actually easier than it seems to create an ad that will

both grab readers’ attention and comply with the creative
guidelines. The rules laid out below are pretty straightforward,
yet it’s important that you stick to them to avoid your ad being
rejected.

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1# Work on your landing page

- - - - X
Make sure that:

● There’s no obscene or vulgar language in the name of
the website or the URL;
● You do not promise any reward for the purchased goods
or services;
● Your landing page does not spread any malware or
contain any automatically loading elements;
● Your landing page does not contain nudity, sex scenes,
vulgar or suggestive images;

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● Your landing page does not contain any emblems or
logos of ministries and other authorities (e.g. the
Ministry of Health), as well as companies that were
not involved in manufacturing the product;
● Your landing page is not showing any actual practicing
doctors promoting health and beauty products or
services;
● The landing page is not showing any local or
international celebrities, media personalities,
musicians, models or scientists promoting the product,
who are not in any way connected with the product;
● Your landing page does not copy the design of other
websites like Cosmopolitan or Instagram;
● The product or service you promote is legal. This is
something that will be determined by the legal
compliance department;
● What you promote is not a Ponzi scheme or any other
kind of financial pyramid;
● You hold a license, where one is required;
● Landing pages are not showing any scenes of murder,
violence, blood or other graphic images;
● There’s no prohibited content hidden behind spoilers
or otherwise concealed in the page code;
● Sponsored content is clearly labeled

2# Avoid prohibited practices

- - - - X

Do not cloak. The importance of this point cannot be
stressed enough. It’s always better to try and discuss and
negotiate with MGID’s manager about what’s acceptable and what’s
not than wasting time setting up a campaign that will eventually
be rejected and facing other sanctions.

13
3# Creatives should be engaging but not manipulative

- - - - X
Make sure that:

● Your creatives are of good quality. Avoid poor design
or low image quality;
● The images are properly cropped and centered;

● Your creatives don’t look cheesy and do not contain
any repulsive images;
● Sufficient attention is paid to details: your images
should make logical sense and be consistent with the
title;
● There’s no smoking, drinking, cruelty or racism in the
ads;
● Your title is a complete message. Do not end the
sentence with an ellipsis trying to intrigue your
readers and get them to click – use an original and
engaging title instead;
● Your title does not contain false or misleading
information;
● Where the ad is in a foreign language, it should be
well translated. MGID accepts ads in 57 different
languages and uses the services of native speakers to
check if the level of the respective language. The
better the language, the sooner the ad will be
moderated.
4# Do not upload identical ads

- - - - X

14

Seeking good ad and landing page combinations and analyzing
different angles are part and parcel of the testing process. At
the same time, copying active creatives within the same GEO and
categories doesn’t help the performance marketers to earn more.
To avoid this, MGID launched an automated image de-duplication,
which prevents two identical ads from appearing in one and the
same widget. Its purpose is threefold:

● it ensures the diversity of ads shown to users;
● it doesn’t spoil user experience and keeps publishers
happy;
● it allows you to continuously conduct A/B testing.

URL de-duplicator prevents two ads with the same link from
appearing in the same widget, pretty much serving the same
purpose as the image duplicator.
It’s important to remember that the idea behind testing is to
employ approaches that use some common as well as some different
criteria and features. Uploading ads with completely identical
parameters makes no sense and won’t get you anywhere.

Final word of advice – it’s always a good idea to read the
network’s creative guidelines
(https://www.mgid.com/creative-guidelines) prior to starting
your campaign. If unsure, you can always contact your company
rep for advice and clarifications. Following the guidelines is
your first step on the path to native advertising success.

If you are new to native and want to give it a try, MGID is
great place to start. Follow this link and get a $100 bonus on
your first $500 deposit: http://www.kjrocker.com/goto/mgid.php

15
What Kind Of Landing Pages To Use

- - - - X
1#The “Blogvertorial”
- - - - X

You’ve probably heard of the a
dvertorial. An advertorial is a
landing page that’s designed to look like an organic news story.
The “blogvertorial” (a made-up name) is similar, but there are
two main differences:
Difference #1: Most advertorials that are successful on
Native Ad Networks are designed to look like news articles.

Blogvertorials are designed to look like organic blog posts.
They are also often written in a traditional blog format, such
as a “listicle” (list of tips/tricks) or a testimonial review.
Difference #2: Most Native Ad advertisers host their
advertorials on a domain that is separate from their main site.

Almost all blogvertorials are shown on the main domain. (One

16

thing to keep in mind is that many advertorials are affiliates
running lead generation campaigns).
Here’s a blogvertorial from Hello Fresh, a healthy food delivery
service:

17
Adbeat estimates that Hello Fresh has spent over $599.2K on
Native Ad Networks over the previous six months. Most of that

18

traffic was sent to blogvertorial landing pages. This likely
means that this style of landing page is working well for Hello
Fresh.
#2: The good old classic Advertorial

- - - - X
The advertorial is still alive and well. Many Native advertisers
who do lead generation for mortgage financing, credit card debt
products, or auto insurance have success with advertorials on
Native Ad Networks. You’ll often see that many advertisers in
related markets tend to use advertorials that are quite similar.
For example, here are two similarly styled advertorials for
mortgage refinance offers:

19
Both of these pages have a very comparable feel. They both also
include a v
ery s
imilar “How Much Is Your Mortgage” box in the
right-hand sidebar.

Insurance advertisers also send Native Ad traffic to
advertorials. You’ve probably seen Native ads that look like
these over the past few months:

20
These ads send traffic to lead generation advertorials. Here is

one of the current best performers for this market on Native
Ads:

21

22
One thing to keep in mind is that the FTC is getting stricter

about what they’ll allow advertisers to design regarding their
advertorials. This means that Native Ad Networks might change
their terms of service to prohibit advertisers from using
certain claims, designs, and properly label their advertorials.
In other words, what’s allowed today might not be allowed
tomorrow. Most affiliates use cloaking with Advertorials.

#3: The Classic Pre-sell Page
- - - - X
Back in 2013-2014, the word “pre-sell” found its way back to the
internet marketing lexicon. It became quite popular to send
traffic to pages that pre-sold a prospect to click through a
longer sales page.
For example, back in 2014, ForceFactor sent traffic to a
pre-sell page for their testosterone booster:

23
That was in 2014.

Now it’s 2018.
And guess what?

24
Pre-sell pages that look like the one above are less prevalent
but are still around on Native Ads. They even work for
advertisers in the same markets.
For example, Adbeat shows that Nugenix (another testosterone
boosting supplement) is running Native Ad Networks traffic to
this landing page:

25

26

Both of these pages send prospects to a long form sales letter.

Other companies like The Motley Fool (an advertiser that sells
newsletter subscriptions) have tested pre-sell landing pages on
Native Ad Networks:

27

28

The pre-sell page, advertorial, and blogvertorial are all very
similar in style and function. They work so well because they
all pre-sell the message while triggering fewer
“I’m-Being-Sold-To” alarms.

#4: The Video Sales Letter
- - - - X
The video sales letter (VSL) is about as classic of a landing

page as you can get.

However, we’re seeing fewer and fewer large advertisers using
VSLs on Native Ad Networks. Some of the larger direct response
advertisers like The Motley Fool, large supplement companies,
and Agora subsidiaries are still seeing amazing results with
them, though.
Here is a screenshot of a VSL that The Motley Fool is currently
running:

29
You’ll notice that most successful VSLs on Native Ad Networks

use a combination of live action video and PowerPoint slides. It
seems like having a 100% PowerPoint slide VSL is less effective
on Display than it has been in the past.
Here is a VSL for an energy supplement that starts right out the
gate with a live-action video in the style of a TV news story:

30
Something else that’s pretty smart–but very few advertisers are

testing–is the pre-sell VSL. This is simply a short video on a
pre-sell page with text that tries to convince the user to click
through and watch an even longer VSL.
Here is an example: This direct response advertiser sends
traffic to a pre-sell VSL. There are links on the page that lead
that traffic to an even longer VSL.

31
#5 : The Sponsored Blogvertorial

----X
The Sponsored Blogvertorial is the exact same thing as the

traditional blogvertorial, only the advertiser has placed it on
a third party website.
What’s the real difference?
This provides even more credibility.

32

Here’s an excellent example of a sponsored blogvertorial on the
BusinessInsider from FundRise, a platform for crowdfunded real
estate investments:
Here’s another blogvertorial that’s appeared on BusinessInsider.

This blogvertorial is about hoodies from the American Giant
clothing startup:

33
Here’s another example for the BlueApron food delivery service:

34
The downside to these third party pages is that the content and
ads might distract the prospect from the content in the
blogvertorial. However, it may be worth the trade-off for the
credibility it lends to the offer.
Imagine If I publish an article on Shoemoney.com and then
promote that page on native ads promoting my private coaching..

35
#6 : The Action Opt-in Page

----X
Have you noticed anything missing from this guide?

Squeeze pages.
Very few advertisers run traffic to squeeze pages on Display.

Why is this?
The reason is unclear.

36

It’s likely that they aren’t profitable on Native or that most
networks have changed their policies and no longer allow squeeze
pages.
However, the good news is that there is something similar and
even more effective. I refer to them as “action opt-in” pages.
An action opt-in page is simply a page where users must actually
do something instead of just clicking through or entering their
email address.
For example, users might be asked to take a quiz. Quiz pages can
be considered the latest “fad” in landing pages. However, many
advertisers have begun using quizzes for a good reason: they
work.
Quiz pages allow you to tailor your sales funnel to the specific
needs of your prospects. This increases the chances of
conversion. Plus, they’ve invested time in taking the quiz or
completing an action. This makes it easier for them to tell
themselves that they should continue since they’ve already gone
so far.
Another action opt-in is a “tool” page.
Here’s a great example from InstantCheckmate:

37
InstantCheckmate has been using variations of this landing page

for years on display.
It works because it immediately gives people something to do.

You’ll also see that Ancestry.com uses a similar landing page:

38
Another example is just about any site for online games.

Pladium–currently the biggest spender on Taboola–sends traffic
to this very simple page that lets users create their user
immediately:

39

#7 : The Affiliate Review Page
----X
“Top 10” affiliate review pages have been around forever. Some
advertisers continue to use variations of them on Native Ad
Networks . Almost all affiliate review pages are for credit card
offers.
Here is an example of a LendingTree affiliate review page:

40

41

Here’s a more “old school” affiliate page for dating websites:

42

43

Affiliate review pages continue to work on Native Ad Networks,
However, you must have a compelling enough page, and the
commission must be high enough to cover advertising costs. This
is probably why almost all $1m+ affiliates promote personal
finance products on Native. Credit card offers and mortgage lead
generation offers usually have excellent payouts.
Making Your Campaigns Successful

- - - - X
Now That you have your Whitelist from your affiliate manager,
the next step is to start running traffic and filtering out
widget ids and create lists. On the next page are the 4 most
important lists you should be building.

44
How to get best treatment from Affiliate managers and Ad network

account managers
- - - - X
Flatter your Account Managers and Affiliate Managers by sending
out occasional gifts/Seasonal greeting cards or personalized
presents. If you can't do that, a nice appreciation letter or an
email is a great idea too! Here is one I sent out to netdna for
their help long time ago.. Do the same with your traffic
networks, affiliate networks and Industry influencers and you
will get the best treatment. Here are a few scenarios gifts/
letters can help you ..
1. To get best offers from networks
2. To get best landing pages from networks
3. To get away with deposit limits from Ad networks
4. To get best quality traffic from traffic networks

And many more …
Resources
- - - - X
AdPlexity
AdPlexity is the number one tool for spying on Native Ads, Use
this Link to Get Adplexity Native Ads for only $160 / Month
Instead of $249, Its my affiliate link but it also gives you a

45

huge discount so you save money while I will make some money
too..
Tracking
You can Use Voluum or You can use Bemob , Similar to Voluum just
their pricing is less.

Alternatively You can use AdsBridge ..

Hosting
Host your landing pages with the best host, with perfect
customer service Check out Liquid Web Discount code here

Forums
You can join Stack That Money here the best affiliate marketing
forum at the moment. ( I am inactive for a while now as I am
busy with my own campaigns ) or You can also Join Affletes
Forum, Brand new forum available..
Coaching
Still confused about how or where to start? Want to improve your

ROI? Schedule a strategy call with me here ..

Make $$$$$

46

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KJROCKER'S Native Ads Guide v2 Updated

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What Is Native Advertising 4

What Offers to Promote. 5

Testing Your Traffic 8

Submit at least 10 ad copies to ensure approval 8

Segregate your campaigns by OS & device type 8

How to Create Native Ads That Will Not Get Rejected 9

What Kind Of Landing Pages To Use 15

Making Your Campaigns Successful 43

How to get best treatment from Affiliate managers and Ad network

Make $$$$$ 45

What Is Native Advertising

Testing Your Traffic

Submit at least 10 ad copies to ensure approval

Segregate your campaigns by OS & device type

How to Create Native Ads That Will Not Get Rejected

It’s actually easier than it seems to create an ad that will

1# ​Work on your landing page

2#​ Avoid prohibited practices

3#​ Creatives should be engaging but not manipulative

Make sure that:

4#​ Do not upload identical ads

What Kind Of Landing Pages To Use

Difference #1:​ ​Most advertorials that are successful on

Native Ad Networks are designed to look like news articles.

Difference #2:​ ​Most Native Ad advertisers host their

advertorials on a domain that is separate from their main site.

#2: The good old classic Advertorial

These ads send traffic to lead generation advertorials. Here is

One thing to keep in mind is that the FTC is getting stricter

That was in 2014.

And guess what?

The video sales letter (VSL) is about as classic of a landing

You’ll notice that most successful VSLs on Native Ad Networks

Something else that’s pretty smart–but very few advertisers are

#5 : The Sponsored Blogvertorial

The Sponsored Blogvertorial is the exact same thing as the

This provides even more credibility.

Here’s another blogvertorial that’s appeared on BusinessInsider.

Here’s another example for the BlueApron food delivery service:

#6 : The Action Opt-in Page

Have you noticed anything missing from this guide?

Very few advertisers run traffic to squeeze pages on Display.

Here’s a great example from InstantCheckmate:

InstantCheckmate has been using variations of this landing page

Another example is just about any site for online games.

Making Your Campaigns Successful

How to get best treatment from Affiliate managers and Ad network

3. To get away with deposit limits from Ad networks

4. To get best quality traffic from traffic networks

Still confused about how or where to start? Want to improve your

You might also like

1# Work on your landing page

2# Avoid prohibited practices

3# Creatives should be engaging but not manipulative

4# Do not upload identical ads

Difference #1: Most advertorials that are successful on

Difference #2: Most Native Ad advertisers host their