Time to complete

 5 hours initially
 30 minutes weekly One Minute Video Course
1_min_video_Course_2019_0507_v4.9
 Course Materials in this Guide
About Caleb Guilliams 3 HitFilm Express 17
Course Checklist 4 Standards of Excellence 18
Goals of One Minute Video Course 5 Amplifying Videos 19
Join Our Private Facebook Group 6 Dollar a Day Layering Technique 20
Making a One Minute Video 7 Facebook Mobile Studio 21
Pro Tips While Filming 8 Course Review 22
Working With Those Who are Camera Shy 9 10 Video Types 23
More Filming Tips 10 6 Types of Figureheads 24
Four Components of a One Minute Video 12 One-pager 25
Elements of a One Minute Video 13 In Conclusion 26
Production vs Post-production 14 You're Done! 27
Content Planning 15 Learn More With These BlitzMetrics Courses 28
Editing Videos 16
2
Caleb Guilliams is the Founder of Better Wealth Solutions.
Caleb and his team work with people all over the country
showing them how to take back control over their wealth today
while also enabling them to have successful financial futures.

At the young age of 19, opportunity knocked and Caleb was able
to run the investment department at his local bank. This initial
exposure to the intricacies of money and the added responsibility
of handling client’s wealth drove him to spend the next two years
traveling the country in search of experts who understood how
money worked. He wanted to discover the best methods and
strategies for regaining control over money for both his clients and
himself.

Now as host of the podcast Better Wealth, he is able to

interview and talk with some of the same experts he learned from.
From the beginning, his personal mission statement has been: Help
people see and reach their highest potential. He continues to carry
out that mission through helping people save, spend and invest their
money in such a way as to live out their highest potential.

CALEB GUILLIAMS 3
 Course Checklist
1. Become a member of our Facebook Group 4. Content Planning
https://www.facebook.com/groups/BlitzAcademy/ Know your audience.
Social Video Insiders Group: a safe place for members Know your brand - www.blitzmetrics.com/PBG
of this course to create and publish their videos, in a Assignment - Identify the three most important items
supportive setting with other members. to your brand.
Assignment–Join the Facebook group and post a
1 minute video so the other members can get to know
you better.

2. Making a One Minute Video 5. Editing Video

4 components of a one minute video. Save time on editing by not recording more footage
Alex Langmesser - Video on making one minute videos. than you need.
(see on page 7) Use free editing software until you are proficient to
ready to move to a premier software, like Camtasia,
Logan Young - Why one minute video? (see on page 7)
Adobe AfterEffects, etc.
Assignment - Make one minute video. Assignment - Clip the head and tail of your video so
there is no waste time.
3. Production vs. Post-production
Camera, lighting, tripod and microphone.
Learn how to screen capture for free – Wistia Soapbox.
Free editing software – HitFilm Express.
Learn to use Facebook auto captioning for free.
Assignment - Record a video and upload it without
editing to Facebook Page.
4
Goals of the One Minute Video Course
If you want people to engage your business or your brand, you have to start
investing in the currency of digital platforms, attention.
People are trading hours of their day scrolling through Facebook and you
have to fight for every bit of attention you can get.
The easiest way to get people's attention is through video. Specifically,
one minute videos. No one is going to watch a 3 minute video if they

ht ps:/ blitzmetrics.wistia.com/medias/hkj6p2kga
don’t know who you are. Attention spans on social channels are brief.
The average watch time for a video on Facebook is only 6 seconds.
You must learn to grab their attention quickly and pull them into the
story you are trying to tell. This isn’t as hard as it seems, you just have
to start. So, pick up your phone, point it at yourself and tell us why
you’re doing the work that you’re doing. Start with, “when I
was...” then tell us, “what I learned…” and finally, “what I

htps:/portage-1.wista.com/ edias/06gz6kym03
believe…” and how that led you to the work you do now.
This course teaches you how to make engaging one
minute videos so you can generate the attention you desire
for your brand or business.
No one made a good one minute video on their first try, so
start now, make a lot of them.
You can test them and compare them against our Standards of
Excellence, put money behind the winners, and capitalize on
your most engaged videos. Before you know it, you’ll have hours
of content generating interest for your business or brand.
And it all starts with a one minute video.
5
CLICK TO JOIN
FACEBOOK
GROUP https:/ wJOIN
ww.facebook.com/NOW
groups/BlitzAcademy/
We have created a private group on Facebook where members can post
videos to get feedback from BlitzMetrics along with the other students.
This group is a place where you can post videos to ask for help, critiques,
and test against an audience that will provide constructive criticism.
You can post into the group to get feedback before you release a video
publicly.

Assignment
Post a one minute video in the group to introduce yourself to
other members and the BlitzMetrics team. You must mention
you got the One Minute Video course, since no response to
the required field is automatic rejection.
6
 3 COMPONENTS TO A
1. When i was___.
Waste no time, get right to the story.
This is where the "WHY" comes in.
WHY VIDEO

2. I believe that ___.

Now go from the emotion of the
story you just told to the
overarching lesson of what you
htps:/w .facebok.cm/Natlie.DSouza.Fer ya/videos/vb.50619275/1057168094276/?type=3
ON ONE MINUTE VIDEOS

ht ps:/ blitzmetrics.wista.com/medias/mo406j5wyj
stand for.

3. I started ___.
Give a brief explanation of what you
do. Make sure to be specific and WHY THE ONE MINUTE VIDEO

concise.

Learn more at blitzmetrics.com/WHY. ht ps:/ blitzmetrics.wista.com/medias/vi96zflabf

HOW TO COME UP WITH A GOOD HOOK
7
THE STRUCTURE OF THE ONE MINUTE WHY VIDEO

40 15 5
seconds seconds seconds

for the
for the belief “I am”
for the story statement statement

8
THE STRUCTURE OF THE ONE MINUTE WHY VIDEO

WHEN I WAS “I BELIEVE THAT” I AM

details emotional
hook
from
statement exact
emotional
bounce realization
transition, I help X
reaction
moment I believe that, achieve Y
in time
you statement

9
24 types of emotions

10
Here's the foolproof framework to make a 1-minute
video about your story.
Travis Chambers
Chief Media Hacker, Founder

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Chambers Media

Last week the famous Dennis Yu and Logan Young had me up on

stage at VidSummit to demonstrate this style of a personal
branding video. You need to tell a story with the following
prompts:

1: When I was...
2: I believe...
3: I started...

This format has worked well for me in the past in helping me

figure out the best way to tell my story. If you've been holding
back, maybe this is a quick step you can follow to get a video out
there and start getting some motivation and momentum around
your story.

11
 HOW TO SHOOT VIDEO INTERVIEWS IN A HOTEL WHEN
ALL YOU HAVE IS AN IPHONE AND NO EQUIPMENT
Use lamp shades and put lights on both sides while you
hold your phone doing the interview.

htps:/w.facebokm/getfoundvies/18679 1324/
Have as much open space behind the subject you are
interviewing.

Ideally the subject should be facing in the corner.

If you're tired, to help make you look fresh, put some ice
under your eyes. It reduces the puffiness making you look
vibrant and reenergized.

htps:/w .facebo k.com/caleb terwalth/videos/6574083794679/htps:/w w.instagram.com/pBjJEAcMHaDG/

12
 T
KE
TIC
Pro Tips When Filming
Once you've built your Topic Wheel with at least 3 topics and 3 people each for you to interview, it's time
to seed your Content Library with videos that you create.
Start by listing out questions that you can answer in one minute. 60 seconds isn't long, so choose topics you
can properly cover in that time-frame.
Avoid being too ambitious -- break bigger topics into smaller chunks. Your audience prefers to consume many
small tidbits versus sitting through a full hour of you talking, especially with 80% of these being consumed on their
phones.
If you have an iPhone, use the notes app to keep track of these topics and continue to add, as thoughts pop up.
You can use a daily planner or whatever fits with your way of organizing your time.
When you're ready to film, make sure you have a well-lit location. You don't need fancy equipment, but
having a pro set up doesn't hurt. Just don't let an apparent need for pro equipment stop you from making
videos.
Avoid using profanity if you're planning on uploading to Facebook since the usage of profanity is against
Facebook's guidelines.
https://www.facebook.com/policies/ads/prohi bited_content/grammar
13
Working With Those Who Are Camera Shy

REDUCE THE SUBJECT'S ANXIETY

Most people, even pros, are camera shy. Standing in
front of a camera with the lights glaring at you and mic
clipped to you is intimidating.

If your subject is tense, their videos won't be as good.

You'll be there much longer doing multiple takes, and
nobody will be happy with the result.

Get around this by shooting your one minute videos as

an interview. The subject can sit comfortably in a chair
facing the interviewer, who can be on or off camera
(depending on whether you're doing a two camera
shoot).

They can naturally answer the questions while facing the

interviewer, while pretending the camera isn't even there.

14
More Filming Tips

WHILE
FILMING
Only keep the footage you plan on using in order to save time when editing.
If the subject is really shy or psyched out by the camera, you can run the camera continuously, instead of starting
and stopping.
This requires more effort on the editing side, since you can't clap or motion to unmark sequence starting and end points.
But the subject can comfortably know they can restart any botched sentence with no pressure of being "perfect".
If they do restart a phrase, let them know to wait 2 seconds before restarting, so we can splice cleanly.
Another trick to reduce tension for subjects that aren't experienced pros in front of the camera (which is 99% of us), is to
use a boom mic instead of a lapel mic. Snaking a lapel mic down someone's shirt can be invasive, adding to the tension.
Plus, when viewers see that lapel mic on the subject, they don't have a natural look.
A boom mic gives a fuller sound, so long as you're shooting in a quiet environment -- don't do this at a conference with
people milling about.
15
If you have two cameras, use both whenever you are shooting your video.
Especially if someone is helping you shoot the video, the extra camera
set up and file upload takes another 10 minutes at most for a huge payoff.

If your equipment allows, ensure that you are doing so in 4k and uploaded
the footage in 4k as well.

Choose or set up the background of your videos to enhance visual aesthetics to help create a far
better composition of what you shoot, which will lead to more people engaging in the content.

ht ps:/ videoconverter.wondershare.net/?gclid=CjwKCAjwhevaBRApEiwA7aT53x_7CrkjM7tbConverter
When uploading in 4k, use Wondershare _WZ8 eAty5l3RPmkjylnql2guBxzyqyQ6I6mkoGNnhoC1EYQAvD_BwE to easily optimize 4k footage for faster

upload. Uploading the footage at this resolution allows you to do punch-ins and much
higher quality color correction on the files.

If you have 2 cameras shooting in 4k, you effectively create 4

camera angles because when you crop for punch-ins,
the footage will still be at a 1080p resolution.

16
Four Components of The One Minute Video

THE ONE MINUTE VIDEO

17
Content Planning

Planning out one minute

videos
Know your audience -
https://blitzmetrics.com/IGC

Know your brand -

https://blitzmetrics.com/PBG

Know your content -

https://blitzmetrics.com/CMG

Assignment

Identify the three items

above for your business/
brand and upload a word
document.

18
Production vs Post-production

Filming
vs
Editing
Get your camera ready (This can be as easy as
holding up your smart phone). Assignment
If available, set up your tripod, lighting equipment, Record a video and upload
or hook up your microphone. it without editing to your
Facebook page.
Soapbox.
Watch how to screen capture - https: //wistia.com/soapbox

Download free editing softwarehttps://fxhome.com/express

- HitFilm Express.

Watch how to use FB Auto-captioning -

How To Use Facebook Auto-Caption.
https://www.facebook.com/business/help/1675722002698686
19
Editing Video

ht ps:/ blitzmetrics.wista.com/medias/7 rz7hxhmf

Use free editing software until you are Having bumpers at the start of
proficient to move to Adobe Premiere. your videos is a good way to get
people to STOP watching your
Read this article from Wistia videos instantly.
https://wistia.com/learn/production/shooting-
video-with-an-iphone

https://wistia.com/learn/production/shooting-video-with-an-iphone
20
HitFilm

ht ps:/ blitzmetrics.wista.com/medias/g6mbejybid ht ps:/ blitzmetrics.wista.com/medias/ 49h6s1q80

Dennis Yu’s Speaker Reel
Editing Steps
Watch the introduction to HitFilm video to If you're editing a WHY video, add in light music.
begin editing.

Use a square format when editing, which will Assignment

If you messed up when filming your one minute

video, you can trim that section so one good clip Clip the head and tail of your video to
will jump to another good clip. This is known as a have no waste time. Upload the link in a
jump cut and is widely accepted for videos, word document.
especially on social media.
21
 WHY VIDEO
WHY CHECKLIST
General
Make sure the spelling of your name is correct. Must not contain: Cut moments that do not belong such as
Use square format - 1080 x 1080. Uh. when people say,

Add matching music. Um. “This is my first time speaking…”

Do not start a sentence with "so". Hm. “I’m nervous...”
What Not to Do Words that have been repeated “I’m scared...”
due to stuttering.
Do not include an intro bumper. "I haven't talked into a microphone before..."
Do not include curse words.
Do not use copyrighted music or images. Trim intros and outros as needed.
Must be placed at the bottom of the video.
Do not use images found by using Google If you have two clips of the same video,
Must not take up more than 20% of the
or a general search engine. transition between the two camera angles.
frame.
Intro Don't cut off your head when filming your one
Add a lower third with your name that lasts 5 Main Content minute video and be careful not to cut off too
seconds at the beginning of your video. much of your body on the side of the video
frame.
Make sure the lower third is placed in either Remove clips where you say “uh’s”, “um’s”,
the left or right lower third of the frame. and “hm’s”. Make sure that the audio is synced with the
video.
Mute audio clips where you curse. Or
Captions place a "beep" noise over it. Outro
Must be centered. Remove low authority moments such as Add another lower third with your name on it.
when you stutter or there is dead air. Also that lasts for 5 seconds.
Make sure the font is readable (we suggest if you use filler terms, and items that take
white) away from the story. If applicable, show shots of the audience
Caption lines must not exceed three. clapping. 22
 Standards of Excellence

ht ps:/ blitzmetrics.wistia.com/medias/x5kbc4lid
The Standards of Excellence (0:49)

How to know if your video is

performing...

Read the chart and watch the video above

about the Standards of Excellence

Assignment
Compare three of your videos against the
Standards of Excellence.

23
 AMPLIFYING VIDEO
Use $1/day on Facebook to make sure your video
is seen by the people who will engage with it.

htps:/blizmetrcs.wiacom/ediastq2j68kn
Boosting On Facebook
Micro-target selected audiences to match the
content.

Learn how to boost posts effectively

on Facebook. Check out our
Facebook Dollar a Day course.
https://blitzmetrics.com/fdd/

Assignment
Boost a video for $1 a day
for 5 days.

24
Dollar a day layering technique

Learn more with the

BlitzMetrics $1 a Day guide
https://blitzmetrics.com/FDD/

25
 Saturday 10:07 p. m
Lorem ipsum dolor sit amet consectetur adipiscing
elit conubia

https:/ www.facebook.com/busines /e/mobile_studio

Learn More

Check out Facebook Mobile Studio to learn tips and

best practices on how to film videos with just your
phone. FB Mobile Studio teaches you how to
"Remix" your videos, how to shoot from scratch, and
shares multiple free apps you can use to film and
edit video. You don't need fancy software or
equipment to film and edit video. All you need is your
phone!

26
 19 TYPES OF ONE MINUTE VIDEOS
WHY VIDEOS

STAGE STORY GRATITUDE SELFIE INTERVIEW SIZZLE REEL

HOW VIDEOS

PERSON INTERVIEW PERSON INTERVIEW FORMAL INTERVIEW HERO FORMAL COURSE SELFIE ASSISTED HOW TO
SELFIE SELFIE

WHAT VIDEOS

WEBINAR PROMO PRODUCT INFO GUIDE OFFER LET’S TALK TOUR OFFER
27
 6 Types of Figureheads
Not sure who to include in your Topic Wheel?
Try some of these:
Jeff J Hunter

Al Casey Dwayne Nesmith

Founder/CEO/Owner:
George Leith Mat Morrison

TOPIC 1
HIRING

stories reflecting their values.

AND
Newton Lee Ryan Deiss
FIRING
TOPIC 2
TOPIC 6
SCALING
EDUCATION
OPERATIONS

Karen Freberg Jim Bunch

TOPIC 5 LIGHTHOUSE Customer:

high authority expertise sharing.
SEARCH TOPIC 3
AJ Wilcox Michael Stelzner
ENGINE MENTORSHIP
MARKETING

TOPIC 4
FACEBOOK
Nick Venezia MARKETING Mark Lack

Rand Fishkin
Patch Baker Employee:
Billy Gene
Logan Young
Mari Smith
why they work there, what they do.

Partner:
aligned mission and projects.

Subject Matter Expert:

Create public figure pages for founders and how-to videos, matched with your Topic Wheel.
employees.Everyone else, you can share their
stories via your public figure pages and Media/government:
company page. discuss issues, act like a journalist.

28
 ONE
PAGER
One-Minute Video
Guide

1. Become a Member of our Facebook Group Use free editing software – HitFilm Express.
https://www.facebook.com/groups/BlitzAcademy/ Learn how to use Facebook auto captioning for free.
https://blitzmetrics.wistia.com/medias/xoqdzcjkr2
https://www.facebook.com/groups/BlitzAcademy/
BlitzMetricsAcademy Group: a safe place for members Assignment - Record a video and upload it without
of this course to create and publish their videos, in a editing to Facebook Page.
supportive setting with other members. 4. Content Planning
Assignment – Join the Facebook group and post a
Understand and research your Audience/Targeting.
1 minute video so the other members can get to know
Know your brand. - www.blitzmetrics.com/PBG
you better.
Assignment - Identify the three most important items
2. Making a One Minute Video to your brand.
Study the https://www.youtube.com/watch?v=bn6KO2ItHsE&feature=youtu.be
4 components of a one-minute video.
5. Editing Video
Watch Alex Langmesser - Video on making one minute
videos. Save time on editing by not recording more footage
Watch Logan Young - Why one wminute
https://blitzmetrics. video?
istia.com/medias/mo406j5wyj than you need.
Assignment - Make one minute video.
to move to a premier software, like Camtasia,
3. Production vs. Post-production
Set up camera, lighting, tripod and microphone. Assignment - Clip the head and tail of your video so
Learn how to screen capture for free – Wistia Soapbox. there is no waste time. 29
 httpLEARN
s:/ blitzmetrMORE
ics.com/cmc/
IN CONCLUSION
Videos are just one component of content marketing.
Now that you have learned the components of a one
minute video, extend your knowledge and learn more
about you can improve all of your content marketing.
You're now a one minute video machine. Now, let's
make you a content marketing guru. Check out our
Content Marketing Course today.
https://academy.blitzmetrics.com/courses/content-marketing/

https:/ academy.
LEARN blitzmetrics.com/MORE
courses/content-marketing/

30
 Congratulations!
Now...post another video in our private FB group.
Let everyone know how you are doing!

By now you should have:

A Facebook Page.

Free video editing software.

At least three 1 minute videos.

Three key elements of your brand.

Access to the private Facebook group.

Assignment You’re
Post in the Facebook group Done
Are you ready for more advanced topics of what
you can do with your videos and how you can get
them seen online by the people you want?
31
Course Review

1. Become a Member 3. Production vs. Post-production Assignment

Social Video Insiders Group: a place for Camera, lighting, tripod and
Identify the three most
members of this course to create and microphone.
important items to your brand.
publish their videos in a supportive Learn how to screen capture -
setting with other members. Soapbox.
Free editing software - HitFilm 5. Editing Video
Assignment Express Save time on editing by not
Join the Facebook group and post a 1 Learn to use FB Auto-captioning. recording more footage than
minute video so the other members can you need.
get to know you better. Assignment Use free editing software
Record a video and upload it until you are proficient to
2. Making a one-minute video without editing to Facebook Page. move to Premiere.
4 Components of a one minute video.
Alex Langmesser - Video on making 1 4. Content Planning Assignment
minute videos. Know your audience - Clip the head and tail of your
Logan Young - Why 1 Minute video? Blitzmetrics.com/CMG video so there is no waste
Know your brand - time.
Assignment
Blitzmetrics.com/PBG
Make a one minute video.
32
 LEARN MORE
WITH THESE
BLITZMETRICS
COURSES
$189.00

E:
COD
%
USE

2 5
OM V COURSE
OFF
S

Dennis Yu
Content
Marketing
COURSE
Total Completion Time:
5-6 hours

https:/ blitzmetrics.com/CMG/
blitz_content_marketing_course_v7.2_2019_0429

CONTENT
Co-founder
BlitzMetrics MARKETING
Create Content that Influences and Converts

GUIDE

$189.00 $189.00 $2,000.00 $189.00

https://blitzmetrics.com/pbc/
PERSONAL BRANDING
GUIDE https://blitzmetrics.com/FDD/ https://blitzmetrics.com/AMC/ https:/ blitzmetrics.com/dpg-2/
DOLLAR A DAY
AGENCY MANAGEMENT
GUIDE
DIGITAL PLUMBING
COURSE

33