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    Portfolio Email Marketing

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    api-448008957
    The document provides an overview of Emma Kauffman's creative portfolio as a strategic UX copywriter. It outlines her nearly 10 years of experience in strategic copywriting, event promotion, and marketing implementation. It also details her process of ideation, implementation, and collaboration. Examples are given of ideating an email flow for an event, including an introductory email, value-add email, and reminder email. The goal is to optimize users to take action through engaging, data-driven marketing messages.

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    Download as PDF, TXT or read online from Scribd

    Portfolio Email Marketing

    Uploaded by

    api-448008957
    397 views8 pages
    The document provides an overview of Emma Kauffman's creative portfolio as a strategic UX copywriter. It outlines her nearly 10 years of experience in strategic copywriting, event promotion, and marketing implementation. It also details her process of ideation, implementation, and collaboration. Examples are given of ideating an email flow for an event, including an introductory email, value-add email, and reminder email. The goal is to optimize users to take action through engaging, data-driven marketing messages.

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    The document provides an overview of Emma Kauffman's creative portfolio as a strategic UX copywriter. It outlines her nearly 10 years of experience in strategic copywriting, event promotion, and marketing implementation. It also details her process of ideation, implementation, and collaboration. Examples are given of ideating an email flow for an event, including an introductory email, value-add email, and reminder email. The goal is to optimize users to take action through engaging, data-driven marketing messages.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    397 views8 pages

    Portfolio Email Marketing

    Uploaded by

    api-448008957
    The document provides an overview of Emma Kauffman's creative portfolio as a strategic UX copywriter. It outlines her nearly 10 years of experience in strategic copywriting, event promotion, and marketing implementation. It also details her process of ideation, implementation, and collaboration. Examples are given of ideating an email flow for an event, including an introductory email, value-add email, and reminder email. The goal is to optimize users to take action through engaging, data-driven marketing messages.

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    Download as PDF, TXT or read online from Scribd
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    EMMA

    KAUFFMAN
    Creative Portfolio
    EMMA KAUFFMAN
    Strategic UX Copywriter

    EXPERIENCE
    Nearly 10 years of strategic copywriting,
    event promotion, and marketing ideation and
    implementation that optimize users to take
    action digitally.

    FAMILIAR WITH
    SEO
    Project Management systems (JIRA,
    Monday.com)

    Resume
    MY PROCESS

    IDEATION IMPLEMENTATION COLLABORATION

    Create ideas that make Creation of engaging, Talk to design, legal team,
    sense given our audience, data-driven marketing and various stakeholders
    budget, and time emails sent in an intuitive regularly to ensure
    constraints. cadence. messaging is cohesive to
    Begin ideating on specifics brand identity.
    after drilling down "the
    what."
    IDEATION EXAMPLE
    View all
    EMAIL FLOW

    Goal: Introduce the event in an easily digestible way.


    Introduction Email 01 Make sure time and date are highlighted up front to
    ensure subscribers become familiar with the event
    to aid future follow ups.

    Goal: Provide a reason why this matters to your


    audience. What will they be gaining if they decide to
    join your even. With so much taking up brain and
    02 Value Add Email

    digital space, what makes this special?.

    Goal: Show that others have made the choice to


    Reminder Email 03 attend the event. Let your subscribers know you
    want them to be a part of this. Lastly, people have a
    lot going on, it's good to remind people when an
    event is coming up, in case they forgot.
    INTRO EMAIL
    VALUE ADD EMAIL
    REMINDER EMAIL

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