Scribd Logo
Upload

Welcome to Scribd!

  • 97 views

    BRAND AWARENESS Proposal Document

    Uploaded by

    Buchi Maduka
    This proposal from Walls & Gates marketing company outlines their services to enhance brand awareness and increase sales through promotional marketing techniques. Their strategies include market activation to introduce brands to the market and educate stakeholders, an effective distribution strategy using both push and pull approaches, online activation through digital advertising and social media, and branded souvenirs for distributors. The proposal describes their goals of high market penetration, visibility, brand positioning and link between brands and consumers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    BRAND AWARENESS Proposal Document

    Uploaded by

    Buchi Maduka
    97 views11 pages
    This proposal from Walls & Gates marketing company outlines their services to enhance brand awareness and increase sales through promotional marketing techniques. Their strategies include market activation to introduce brands to the market and educate stakeholders, an effective distribution strategy using both push and pull approaches, online activation through digital advertising and social media, and branded souvenirs for distributors. The proposal describes their goals of high market penetration, visibility, brand positioning and link between brands and consumers.

    Original Description:

    Proposal

    Original Title

    BRAND AWARENESS proposal document

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This proposal from Walls & Gates marketing company outlines their services to enhance brand awareness and increase sales through promotional marketing techniques. Their strategies include market activation to introduce brands to the market and educate stakeholders, an effective distribution strategy using both push and pull approaches, online activation through digital advertising and social media, and branded souvenirs for distributors. The proposal describes their goals of high market penetration, visibility, brand positioning and link between brands and consumers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    97 views11 pages

    BRAND AWARENESS Proposal Document

    Uploaded by

    Buchi Maduka
    This proposal from Walls & Gates marketing company outlines their services to enhance brand awareness and increase sales through promotional marketing techniques. Their strategies include market activation to introduce brands to the market and educate stakeholders, an effective distribution strategy using both push and pull approaches, online activation through digital advertising and social media, and branded souvenirs for distributors. The proposal describes their goals of high market penetration, visibility, brand positioning and link between brands and consumers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 11

    BRAND AWARENESS

    PROPOSAL

    For
    Your Organization
    ABOUT US
    WALLS & GATES limited is an integrated marketing communications company established to
    enhance the clients brand visibility through promotional marketing techniques that ultimately leads
    to increased sales and services.

    In our promotional marketing strategy, we alter positively the perception of the brand by turning
    consumer behavior towards a renewed interest in the brand. Enlarging the brands identity,
    identifying, renewing and enlarging target market, product portfolio and building a cognitive and a
    powerful emotive link between the brand and its consumers.

    Our focus is ultimately to increase sales, while at the same time sublimely achieving product
    positioning, explain brand characteristics, product attributes, give customer insights with
    experiential marketing in order to avail them enough information to make the purchase decision.
    MARKETING OBJECTIVES
    •Achieve 30% market penetration within the existing and new trade
    channels
    •Achieve 50% market visibility and 50% penetration.
    •To create a high TOMA for the brand – 60% awareness level.
    •To achieve brand positioning through creating awareness and
    appeal.
    •To create publicity mileage for the brand so as to generate massive
    goodwill and word-of-mouth within the public space.
    •To build a cognitive and a powerful emotive link between the
    brand and consumers.
    •To ensure effective and extensive penetration of the brand closer
    to the target demographics.
    WHAT WE CAN DO
    FOR YOUR BRAND
    MARKET ACTIVATION

    Think of activation as a form of advertisement, but an advert based on


    relationship. Activation affords prospects the opportunity to relate
    with product, idea or services on offer. Unlike conventional
    advertisement it is emotive and engaging.
    We will penetrate the market and aim at making high profits as well
    as being at par and even surpassing your competition.
    A means to achieving this goal is through Market activation. Simply
    put, it is the introduction of your commodity to the market (people),
    educating them (wholesalers, distributors, retailers and end users) on
    the solutions that lie in the use of your product.
    CREATING EFFECTIVE
    DISTRIBUTION
    The penetration approach will adopt both a Push and
    Pull strategy. PUSH STRATEGY: PULL STRATEGY:

    • Push strategy: Push strategy is used to help


    marketing channels - wholesalers, distributors, or
    retailers to sell their products.

    • Pull strategy: Focuses on creating demand for a


    product among consumers so that businesses agree
    to sell the product. The aim of these strategies is to
    create among final purchaser’s large demand and
    loyalty towards the brand in order to create a
    situation in which the interest of clients forces
    intermediaries to sell these brands.
    ONLINE ACTIVATION
    We also specialize in digital advertising with the aim of helping
    business owner's reach their goal and achieve the greatness they
    desire by bringing the client(producers) and their customers (buyer)
    together. With unique features and excellent team we ensure
    maximum satisfaction.
    Other services:
    • We track impression, clicks and help drive traffic to your business.
    • We create a digital billboard for free this would be used to run your
    advert. With it unique Ads sense unlike the regular billboard your
    customers can get a full information about your business with just a
    click.
    • We create a landing page for your business for free here we back
    up all information needed to contact you, pictures as well as a form
    making it easy for customers with much interest to fill there
    information for easy communication.

    At Walls and Gates, we believe communication is key to every


    business. Our adverts can be viewed through various channels like:
    Facebook, Google, Opera mini, Opera for android and Opera new,
    YouTube... More.
    MARKETING COMMUNICATIONS

    • Affiliate marketing
    • In-store promotions
    • In-movie mentions
    • Social media stunts
    • Use of coupons
    • Sales & discount offers
    • BRT Advertising
    BRANDED SOUVENIRS FOR DISTRIBUTORS
    THANK YOU

    You might also like