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    Content Creation Guide

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    SAVIOUR BANDA

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Content Creation Guide

    Uploaded by

    SAVIOUR BANDA
    44 views1 page

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    Content-Creation-Guide

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    Copyright:

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    44 views1 page

    Content Creation Guide

    Uploaded by

    SAVIOUR BANDA

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Content Creation

    What is Content Creation? How do I create and plan content?


    Content is what keeps us all informed. It helps Developing a content plan will help support your efforts
    to guide our decisions, especially when it comes to achieve your business goals. You should define what
    to where we shop and what products and goals are for the content you want to create, know your
    services we purchase. Content helps you attract audience, and do a thorough review of previously created
    customers, keep them informed, and supports content to determine if it needs a refresh.
    efforts to promote your brand and increase your
    Here is a detailed resource to help you develop a strategy
    trustworthiness in a competitive market.
    for content development, and how to plan it for maximum
    The process of content creation is based on benefit to your business.
    generating ideas, creating written or visual content,
    and then distributing it to your target audience
    through the many channels available (website, blog, HOW TO DEVELOP A CONTENT STRATEGY:
    social media, etc.). A START-TO-FINISH GUIDE

    What are the benefits


    of Content Creation?
    Helpful Tips & Tricks
    It’s like when a tree falls in the woods and no one is
    around to hear it, does it make a sound – if you don’t The more content, the better: Consistently sharing content
    create content, will people know you exist? Content ensures you keep your audience captivated. In a day and age
    creation informs your audience, attracts people to your where everyone is vying to occupy people’s time online, it’s
    website and social media channels, and helps improve important you maintain a consistent approach.
    customer engagement as part of retention efforts. Content is cheap: Content creation doesn’t need to break
    Increased traffic: Capture your audience with great the bank. There are a variety of ways to create content that
    content online, and you’re guaranteed to increase your doesn’t require a significant monetary investment, i.e. social
    audience retention. By doing this you can ensure a strong media. If you do it well, you can see a better return on your
    foundation for positive brand impressions. investment than you may have expected.

    Customer engagement: Your customers will appreciate Create a persona for your business: Some of the most
    the interaction with you and view it as an expanded form successful brands have online personas that have a defined
    of customer service. Innovative content like product personality they are trying to convey. Content is more than
    demos, how-to videos, and a plethora of other content just words or visuals – it’s about tone and connecting with
    opportunities will enrich the customer experience and consumers. You’ll be memorable, and support efforts to build a
    keep them coming back for more. loyal customer base.

    Social media presence: Having a unique and engaging


    approach to social media as a business can set you apart
    from your competition.
    Establish trust: A strong relationship with your customers
    will improve your brand reputation. People appreciate
    interacting with the businesses they support, and by doing
    so, you can create value and brand trust that is long term.

    Additional Resources
    The Ultimate Guide to Content Creation Top 25 Benefits of Content Marketing Five Benefits of Content Creation
    (Hubspot) and How Content Marketing Can and Why You Need to Start Now
    Transform Your Business (Flightmedia)
    (Lyfe Marketing)

    #SUPPORTYOURFORT EDUCATIONAL MATERIALS FOR BUSINESSES

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