IIDE

Practice Assignment

Social Media Marketing

By
Vivek
Kateliya
 What is Social Media Marketing?

Social Media Marketing is the use of social media plaforms to promote

products or services and engage with potential customers. It involves
creating and sharing content on social media platforms to increase brand
awareness, drive traffic to a wevsite, and ultimately generate sales.
Importance of Social Media Marketing
• The importance of social media marketing lies in its ability to reach a large and
diverse audience, build brand loyalty and trust, and provide a more personalized
and interactive customer experience.

• Social media platforms also provide aluable data and insights into consumer
behavior and preferences, which can inform marketing strategies and improve
business decisions.

• Additionally, social media marketing is often more cost’effective than traditional

forms of advertising, making it an attractive option for businesses of all sizes.
Task One: Facebook Ads Library
Brands
Ads shown for Gucci in India by facebook Ads library
Selection for an ad: Gucci #Jackie1961 Location: India

AD Language: English
 More ads Details:
- Active campaign
- Started running on Mar15, 2023
- Platforms: Facebook and Instagram
- One unique identifier for this specific ad.
 Finding about Gucci #Jackie1961 / India

• Gucci promotes for its Jackie 1961 in India through out a campaign.
• Gucci uses Influencer Marketing(celebrity Dakota Johnson) to promote for its
Jackie1961
• Social platforms: Facebook and Instagram
• Call to action of the campaign is Learn More
• The Landing page of Jackie 1961 is Gucci website, with a home page where Gucci
presents the video campaign of Jackie1961 & the landing page of Learn More
button is Gucci facebook Page where Gucci uses as a cover photo an image of the
same campaign.
• Customers can see all different variations of Jackie 1961 women handbag from
Gucci international website Jackie1961/India
• Language used for this campaign is English.
• The price is not mentioned on the international website for Jackie1961.
Gucci uses celebrity Dakota Johnson to promote for #Jackie1961
which helps in achieving high engagement with audience.
Landing Page is the homepage of the International Gucci Website
Cucci promotes its Jackie 1961
on its international Website.
The Price is not directly shown in the international
website. Product details are mentioned.
Gucci #Jackie1961
Location Italy
Campaign Language: Italian
Facebook Ads Library for Gucci
Location Italy
 Location Italy

Gucci using CTA as Learn more for their campaigns

Library Ads for Gucci#Jackie1961 Location Italy
Language: Italian

Ad details

- Campaign: Active
- Started running: Mar3,2023
- Platform: Instagram, facebook
- 3 ads use this similar creative
& text for each campaign
because Cucci is targeting
based on location, and
language
Library ads/Italy #Jackie1961

Note: if not a pdf

You can click on this video to
play and watch the
#GucciJackie1961 campaign
 More details for #Jackie1961- Italy

- Exists on Instagram and Facebook.

- Active two Campaigns start running on Mar3,2023
- Gucci uses Influencer Marketing(celebrity Dakota Johnson) to promote for Jackie1961
- 3 ads use this creative and text for each campaign but the video remains the same because
they are targeting audience per location and languages.
- Call to Action Learn More, also exist link for Gucci website.
- Link Landing page is Gucci homepage of their website, where a video is set on the homepage
for the Jackie1961 campaign.
- Learn More button allows user to visit Gucci Facebook page.
- Customers can see different variations of Jackie 1961 women handbags on Gucci website, Price
of Jackie1961 is mentioned when navigating to the product landing page.
- Campaign Language used is Italian.
- They enable 360 degree view for their products (Jackie1961) on their website.
Gucci uses Celebrity Dakota Johnson to promote for #Jackie1961
Different campaign format for #GucciJackie1961 as per
different social platforms.
Different video formats to promote the Jackie1961
Gucci landing page for Website Jackie1961
Gucci promotes the Jackie1961 by posting on
Facebook
Facebook cover photo is about this specific campaign
Facebook video post of the campaigh of
Jacke1961
Celebrity Dakota Johnson
image while promoting for
Cucci jackie 1961 by image
posts on Gucci Facebook page
Facebook video and image posts of the campaigh of Jacke1961
Gucci promotes Jackie1961 through
Instagram
Instagram video post
Instagram image posts
 Why like or dislike the ad #GucciJackie1961

- They are mainly posting on a monthly basis for this campaign - No clickable button on this ad to go to Gucci
- They started posting on Facebook for the #Jackie1961 from facebook page or Gucci instagram page
the beginning of Jan. 2023 throughout the icons of Fb & Instagram.
- The primary text of the posts are short, related to the brand.
- The use jackie1961 as a cover page on facebook. - The target audience is very specific ( high
- They posted many different images, videos for Jackie1961 price of the Jackie1961)
promoted by the celebrity Dakota Johnson on FB & Insta.
- The posts format aligned for each platform. - Campaign related posts are shown on
- The length of the video is short. separate Instagram profile: #Jackie1961
- The video is showing Gucci classic and
timeless design of the Jackie bag 1961. - On Gucci international website the prices are
- They show different variations of Jackie1961 on their site. not mentioned directly on any of the
- Use of sounds effect “music”. Jackie1961 variation.
 Why like the ad #GucciJackie1961

- Jackie1961 campiagn is targeting audience per language and location.

- Gucci Uses of influencer marketing (Celebrity Dakota Johnson)
- The landing page of Gucci website is easily navigated and well designed.
- They present the campaign on their different social media
platforms: Instagram and Facebook where most of their audience exists.
 Possible potential audience for #GucciJackie1961

The potential audience for this campaign includes individuals who value luxury
fashion, particularly those who appreciate classic designs and quality
craftsmanship.

The campaign may appeal to women in their 20s and above, who have a higher
disposable income and are interested in investing in high-end accessories.

The campaign may also attract fashion enthusiasts and influencers who are
looking to incorporate iconic pieces into their wardrobes.

The campaign may target collectors and aficionados of Gucci accessories who
appreciate the heritage and history behind the brand’s iconic pieces.
 The main goal of #GucciJackie1961

- To promote the Gucci Jackie 1961 bag and increase its sales.
- To reinforce the Gucci brand’s heritage and identity and reputation.
- To emphasizes the history and legacy of the Jackie bag.
- To highlight the timeless elegance of the Jackie bag.
- Aims to appeal to fashion-conscious individuals who appreciate luxury
accessories and are willing to invest in timeless piesec by showcasing the bag’s
classic design and high-quality craftsmanship
CTA: Shop now
 • Ad is active
• Start running on March
15,2023
• Platforms: Facebook &
Instagram
• One unique identifier for this
specific ad

Call To Action Go to Page takes

user to H&M facebook page.

Call To Action Shop now takes

user to H&M facebook page.
 H&M
• Additional assets from this ad links to H&M website

• You can shop from their Website

• The Facebook page include shop on website

 Additional assets from this ad

Links Landing page is

H&M website home page
H&M Website H&M
H&M
H&M
On facebook page no posts
for the cover photo ad.
On Instagram no posts for
this cover photo ad.
 Why like the H&M ad

- The ad include call to action

- The primary text of the ad is short, clear and attractive and reflects what H&M is promoting.
- The content of the Ad is relevant to the brand.
- The ad’s cover content and image are timely for spring season (spring collection).
- Facebook page include clear CTA button shop from website.
- The landing page of the CTA is H&M website home page where customer can select the category
He/she would like to look for.
- The cover photo of the ad reflects elegance and confort which reflects H&M objectives.
- "to make fashion accessible and enjoyable for all.“
- The prices are mentioned directly for every cloth when you visit H&M website.
- People could engage with the brand through H&M facebook page by which H&M promote for
different wears products for different age group and gender.
 Why dislike the H&M ad

- Just one creative for this ad exists in facebook ads library.

- If the audience like the clothing style of the cover photo and wanted to know more about them,
He/She will not find anything related to that on their facebook page and on their website.
- Customer unable to know the price because it is not mentioned on the ad, nor on facebook page,
only on the website product page.
- On H&M facebook page no posts related to this specific cover image ad.
- No presence of this cover photo ad on H&M Instagram page.
 H&M
H&M Possible Potential audience of this ad are:
• The mainly possible potential audience of this ad is active female on facebook, age range 18 to 28 years old
or above (mothers like to search for her daughter), with medium purchasing power, looking to wear fashion,
good quality, comfort clothes.

• Friends of people who have engaged with the brand and spring collection related to this ad on H&M
facebook page, or those with whom the H&M existing customers and audience on facebook page have
shared such related ad with.

• Who visited H&M Instagram page and are interested on H&M as a brand and the quality, price of the product.

• Who has visited H&M website and have been interested about their products.

• Female whose challanges is not to stick to routine life, face problems of uncomfortable clothes while trying
to go out, move, ejoy or accomplish work in a quick way.

• Females with a goal to support and lead the change, because they believe that the only constant is change,
in fair, equality and has an interest in circular and positive fashion.
 H&M
The main goal of this particular ad is:
• Increase H&M ROI by increasing the number of sales of this new arrivals crafted for timeless spring style.
• H&M also tries to target a wide segment of potential audience because of high quality products and
affordable price for large segment of its potential and existing customers.

• To increase audience engagement.

H&M is trying to increase audience engagement through its facebook page, and is trying to increase
sales by letting the audince land on H&M website where they can find many categories, each of different
products, forms, colours, sizes, and price.

• H&M ad resonates the brand’s mission "to make fashion accessible and enjoyable for all."
 Task 2

Help McDonalds to get more online orders by themselves and to cut

Zomato/Swiggy out because a lot of profit margin is being eaten up by
them as a delivery partners due to high commission charges.
As a digital marketer, I suggest MacDonald do the following to cut Zomato/Swiggy out,
and thus reducing its costs on delivery:

MacDonalds should start recieving orders on their website. To do this MacDonalds should start
running a campaign on social media platform (Facebook) with an objective of getting more reach,
engagement and then more Traffic on their website.

Start running facebook ads will help MacDonalds to:

Reach quickly a wider segment of a set of target audience ,

(Selection of target audience will be based on their Demographics,
Behaviour and Interest). Macdonalds has to select their target audience in
the most effective way to ensure they are not spending their daily budget
without achieving their campaign objective.

-
MacDonalds should give incentive to let their audience take an action(order).
It is vey important to include the right attractive keywords in the primary text
because it is the first thing anyone will read on the ad. Select a good image
which is relevant to the ad, and also good relevant words for the headline and
description.

MacDonalds should make sure that everyone click on the call to action button on
Facebook ads. will be directed to MacDonalds Website where cutomers could
order their meals in a very simple, easy and quick way.
Campaign objective is Traffic
Conversion Location
 MacDonalds main
Gender: Male, Female Target Audience
for this specific ad
 Primary text

Call to Action
Carousel cards Seven Images
Carousel cards Seven Images
Carousel cards Seven Images
THANK YOU