1 - Intro To Globalization
1 - Intro To Globalization
1 - Intro To Globalization
AN INTRODUCTION
• INTERNATIONAL BUSINESS HAS EXISTED SINCE PREHISTORY WHEN GOODS ARE TRADED
ACROSS GREAT DISTANCES.
• MULTINATIONAL ENTERPRISES BEGAN SOME TIME IN 19TH CENTURY.
• AFTER WORLD WAR II, THE UNITED STATES WAS THE ONLY MAJOR COUNTRY THAT HAD NOT
BEEN HEAVILY DEVASTATED BY THE WAR. THE SIZE OF ITS ECONOMY DOUBLED DURING THE
WAR AND IT DOMINATED THE WORLD ECONOMICALLY, POLITICALLY AND MILITARILY.
AMERICAN-OWNED MULTINATIONAL GENERALLY VIEW THE REST OF THE WORLD AS A
SOURCE OF RAW MATERIALS, CHEAP LABOR AND SUPPLEMENTAL MARKETS.
“shrinking across
globe” boundaries Nothing is
‘overseas’
Transnational
equidistant management anymore.
ECarilla | LPU Cavite College of Arts and Sciences
DEFINING
GLOBALIZATION
• It refers to a new
perspective, or attitude,
about relationships with
other people in other
nations.
Globalization represents
the many processes that
allow for the expansion Globalism is a widespread
and intensification of belief among powerful
global connections people that the global
integration of economic
markets is beneficial for
everyone.
ECarilla | LPU Cavite College of Arts and Sciences
MULTIPLE GLOBALIZATIONS
MEDIASCAPE IDEOSCAPE
Flow of culture Political ideas move
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around
9
IN SUMMARY
GLOBALIZATION IS …
• A COMPLEX PHENOMENON THAT OCCURS IN
MULTIPLE LEVELS.
• AN UNEVEN PROCESS THAT AFFECTS PEOPLE
DIFFERENTLY.
ECarilla | LPU Cavite College of Arts and Sciences