Computing for Business and Economics – III – MIS

Course Outline Winter 2020

Instructor: Naeema Arch’ad
Email: lsewebdesign@gmail.com

SYLLABUS

I. Introduction: Fundamental concepts of Management Information System. Computer systems, software

and their different types.

II. Information Systems in the Enterprise: Different systems in an organization and their functional
perspectives. Types of Management Information System. Components and activities of
information system. The impact of IT on Decision Making .Ethical

III. E Commerce: Electronic business, categories of E-Business. E payment systems. Intranet support for E
Commerce

IV. Information Technology Infrastructure: IT infrastructure, Resources for data management,

telecommunication, networks and the internet. In addition, social issues related to MIS. Security
and control of MIS.

V. Organizational and Management Support Systems for the Digital Firms: Enterprise applications and
business process integration. Enhancing decision making for E Business.

Core Reading List:

1. Management Information Systems, Managing the Digital Firm, Kenneth C. Laudon and
Jane P. Laudon, Twelfth Edition

Course Description:

This course is an Introduction to information systems and information technology for today’s business students,
who will be tomorrow’s mangers, entrepreneurs, and business professionals. The goal of this course is to help
business students learn how to use and manage information technology to revitalize business processes, improve
managerial decision making, and gain competitive advantages. Thus, it places major emphasis on the role of the
Internet, intranets, extranets, and other information technologies in providing a technology platform for electronic
commerce and collaboration within and among internetworked enterprises and global markets.

Course Objective:

 Understanding the effects of information systems on business and their relationship to globalization.
 Describing key factors shaping today’s economic environment.
  Explaining how enterprise applications, collaboration and communication systems, and intranets
improve organizational performance.
 Identifying and describe the stages and technology drivers of IT infrastructure evolution.
 Describing the main telecommunications transmission media and types of networks, and standards for
wireless networking, communication, and Internet access in Pakistan.
 Identifying the various types of e-commerce and explain how e-commerce has changed consumer
retailing and business-to-business transactions nationally and internationally.
 Describe different types of decisions and the decision-making process.
 Evaluating the most important tools and technologies for safeguarding information resources.

Course Outcome:

 Understanding the leadership role of Management Information Systems in achieving

business competitive advantage through informed decision-making.
 Analyzing and synthesizing business information needs to facilitate evaluation of strategic alternatives.
 Applying Management Information Systems knowledge and skills learned to facilitate the
acquisition, development, deployment, and management of information systems.
 Effectively communicate strategic alternatives to facilitate decision-making.
 Students will be able to generate the vision, direction and strategic purpose for the creation of
an information systems project
 Students will also gain a good understanding of management principles and learn to work in a
project team, understand business objectives, decide and develop technology solutions.
 At the culmination of the program, student will have acquired a good foundation and working
knowledge of IS, along with the ability to apply these skills to add value to organizations in
Pakistan.

Teaching Strategy:

The teaching methodology will include lectures; skill building exercises, quizzes and discussion
questions, all geared to sharpen the students’ analytical and conceptual skills on the preceding lecture.
Case studies & discussion sessions will be part of this program.

Final Assessment Criteria:

Final Exam 15%

Mid Term 10%
Project 25%
Quizzes 15%
Assignment 20%
Class Participation 15%
Lect Lecture Session Discussion Session
No
Introduction to the Course. Interactive Session:

Chapter 1: Information Systems In Global 1- How Technology Changing

1
Business Today – IPL Teams Case Study. Businesses Today?
The Role of Information Systems in 2- Impacts of Information Technology
Business Today, The emerging Digital on Businesses in Pakistan
Firm,
Chapter 1: Six Strategic Business Assignment: 1 (followed by class discussion)
Objectives Of IS, Dimension of IS Video Case Study: UPS Competes Globally
(Organization, Management, Technology). with IS.
2 Components of IS and its resources. Customized Cloud Based
Online Remote Monitoring
System Case study of HW &
SW based solution for Water
Shops Network. Apna Pani
Chapter 2: E-business How Business Use Assignment & Class Discussion;
Information Systems: Tata Nano Motors Video Case Study: Lean Enterprise Case
3 case study, what is business processes and Study DELL Example
their relationship to IS, Functional Business Enterprise Application Integration
Processes, Types of IS (TPS, MIS, DSS, Case Study of seamless integration of
ESS). SAP ERP with Oracle Fusion, PTCL
.
Chapter 2: How enterprise applications ERP Assignment & Class Discussion;
(CRM, SCM), collaboration and Video Case Study:
communication systems improve 1- Ford Manufacturing Supply Chain
4
organizational 2- Case Study
performance. Difference between Extranet &
Intranet, E-business, E-commerce, E- Information System Reforms for Improving
Government Governance.
See the attached document (Research Pres)
Chapter 3: Information Systems, Group Presentations: 2% Groups 1-5
Organization and Strategy- How IS impact on Research Presentation
5 organizations? IS Strategies for dealing with
Competitive forces
Chapter 3: Information Systems, Group Presentations 2% Groups 6-10
Organization and Strategy-, The internet Research Presentation
6 impact on the business value chain model,
Synergies, Core competencies & network
based strategies.
Chapter 4: Ethical and Social Issues In IS- Quiz 1: 4%
Understanding Ethical and Social Issues in
7 IS, Technology trends that raise Ethical
issues, NORA, Profiling
Chapter 6:Foundation of Business Assignment: Case Study:
Intelligence Databases and Information Integrating CRM with Big Data analytics
8 Management: problems in Organizing data in retail stores: a Case of Hyper-star and
in traditional file Environment, Data Metro
Warehouses, Data Marts, OLAP, Data Interactive Session (CP 2%)
Mining, BI Big Data Analytics
Chapter 6:Foundation of Business
Intelligence: Databases and Information Lab Practical session
9 Management:
How to use excel as business analyst
techniques/BI tool, Goal Seeking, What if
 Analysis, Digital Dashboards
Chapter 7:Telecommunication, the Internet CP Session:
10 and Wireless Technology –What is a Video Case Study: The Next Step in Global
Computer Network, Client/Server Meetings, cisco networks, CISCO Tech
Computing,
Packet Switching, TCP/IP, Types of
Networks.
Chapter 7: Telecommunication, the Internet Quiz 2: 4%
11 and Wireless Technology –VoIP, VPN.

Chapter 7: Telecommunication, the Internet Interactive Session & Assignment:

and Wireless Technology – The Global Information Systems of PTCL Pakistan.
Internet, Intranets, Extranets, Wireless Business-in-a-box is a combination of all the
12 Revolution services that are required and necessary for
growing Small-to-Medium Enterprises
(SMEs).
13 Final Project Progress & Discussions Groups have to present their final
projectprogress. 5%
14 MIDTERM- 10%
Chapter 8:Securing Information
15 Systems- System Vulnerability and
Abuse, Internet Vulnerabilities, Wi-Fi
Security Challenges,
Business value of Security and control.
Chapter 8:Securing Information Systems- Assignment: Practical Session:
Establishing a framework for Security and After reading Salesforce.com case study
Control, Technologies and Tools for & visiting their website answer the
Protecting Information Resources following Questions: 1- How does this
site help to promote security among its
users.
2- If you ran a business would you feel
confident about using salesforce.com on
demand service? Why or Why not?
Chapter 9: Achieving Operational Interactive Session:
Excellence and Customer Intimacy Read the article for CP session:
16 Enterprise Application-What are Enterprise Oracle ERP Cloud Implemented At Telenor
Systems? Pakistan to Improve Business Efficiency
Enterprise Software (SAP, Oracle),
Supply Chain Management, Business
Value of SCM
Chapter 9: Achieving Operational Assignment: Video case study:
Excellence and Customer Intimacy 1- SAP Business All-in-One Software
17 Enterprise Application-CRM Software, SFA, that Works the Way You Do,
Operational & Analytical CRM, Business 2- Microsoft CRM Business Solutions
value of CRM - Product Demo
Write main concepts discussed in the videos
Chapter 10: E-Commerce Digital Quiz 3: 4%
18
Markets, Digital Goods- E-Commerce and
the
Chapter 6:Foundation of Business
Intelligence: Databases and Information Lab Practical session
Management:
9 How to use excel as business analyst
techniques/BI tool, Goal Seeking, What if
Analysis, Digital Dashboards
 Chapter 7:Telecommunication, the CP Session:
Internet and Wireless Technology –What Video Case Study: The Next Step in Global
10 is a Computer Network, Client/Server Meetings, cisco networks, CISCO Tech
Computing,
Packet Switching, TCP/IP, Types of
Networks.
Chapter 7: Telecommunication, the Quiz 2: 4%
Internet and Wireless Technology –VoIP,
11 VPN.
Chapter 7: Telecommunication, the Interactive Session & Assignment:
Internet and Wireless Technology – The Information Systems of PTCL Pakistan.
Global Internet, Intranets, Extranets, Business-in-a-box is a combination of all the
Wireless Revolution services that are required and necessary for
growing Small-to-Medium Enterprises
12 (SMEs).
Final Project Progress & Discussions Groups have to present their final project
13
Progress. 5%
14 MIDTERM- 10%
Chapter 8:Securing Information
15 Systems- System Vulnerability and
Abuse, Internet Vulnerabilities, Wi-Fi
Security Challenges,
Business value of Security and control.
Chapter 8:Securing Information Systems- Assignment: Practical Session:
Establishing a framework for Security and After reading Salesforce.com case study
Control, Technologies and Tools for & visiting their website answer the
Protecting Information Resources following Questions: 1- How does this
site help to promote security among its
users.
2- If you ran a business would you feel
confident about using salesforce.com on
demand service? Why or Why not?
Chapter 9: Achieving Operational Interactive Session:
Excellence and Customer Intimacy Read the article for CP session:
16 Enterprise Application-What are Enterprise Oracle ERP Cloud Implemented At Telenor
Systems? Pakistan to Improve Business Efficiency
Enterprise Software(SAP, Oracle),
Supply Chain Management, Business
Value of SCM
Chapter 9: Achieving Operational Assignment: Video case study:
Excellence and Customer Intimacy 3- SAP Business All-in-One Software
17 Enterprise Application-CRM Software, SFA, that Works the Way You Do,
Operational & Analytical CRM, Business 4- Microsoft CRM Business Solutions
value of CRM - Product Demo
Write main concepts discussed in the videos
Chapter 10: E-Commerce Digital Quiz 3: 4 %
18
Markets, Digital Goods- E-Commerce and
the
Internet, Types of E-commerce: (B2C,
B2B, C2C, Mobile commerce), Why E-
com is different? Key factors for success
in e-
Commerce.
Chapter 10: E-Commerce Digital Assignment & Case Study: Daraz increases
Markets, Digital Goods- E-Commerce and customer satisfaction by 26% using AWS.
the Internet, M-commerce services and
applications, Accessing Information from
19
 the
wireless web
Chapter 12: Enhancing Decision Making- CP Session:
Eastern Mountain Sports Forges a Trail to Explore IBM Business Club to know latest
Better Decisions case study example technology & industry trends.
Types of Decisions, Systems for Decision Discuss in the class some trends and updates.
20
Support MIS, DSS, DSS Models and
DVS, GIS. AI
Chapter12: Enhancing Decision Making - Case Study & Assignment:
Executive Support Systems in Business, Pakistan’s Health Management Information
21 the role of ESS in the firm, Business value System: Health Managers’ Perspectives
of ESS
22 Final Project 2nd Stage (Content Development) Presentations (5%)
Chapter 15: Enterprise & Global Management Quiz 4: 3%
23 Systems- Developing an International IS
Architecture, Business Drivers
& Challenges in Global Environment,.
Chapter 15: Enterprise & Global Interactive Session:
24 Management Systems- Read the Articles for Class Discussion:
Organizing International IS, Managing Global 1- Technological utopia — Pakistan’s red pill
Systems, Disorganization on a Global scale,
Chapter 15: Enterprise & Global Management 2- 15 Pakistani Startups Thundering The
25 Systems- The Management Solution, Global World Of Artificial Intelligence in Asia And
Systems Strategy, Technology Beyond.
Issues & Opportunities for Global value chains.
Social Media Marketing Training Workshop:
 The significance of digital technology for businesses.
26  The landscape of social media and the overall internet consumption and the digital platforms
audience.
 Listening tools and the type of data digital tools provide.
 Data solutions and how digital data assists businesses in consumer communication
27 Revision Class
28 Final Project Last Stage (Exhibition/Display of class Project) GC
29 Final Project Last Stage (Exhibition/Display of class Project) Jury Session
30 FINAL PAPER- 15%

RESEARCH & PRESENTATION TOPICS

PERCENTAGE: 3%
Important Instructions:

1. Each group will be given 7-9 minutes to present their topic and everybody in the group has to participate
2. Everybody in the class should be present, students (groups) will be randomly chosen to present.
3. Submit a detailed research work and email it to lsewebdesign@gamil.com and the
TA. Strictly follow online email instructions.
4. You may make a small pamphlet about your topic with pointers written on it for the class so that
everybody knows what you are presenting. (This will be distributed among all)
5. Each group member will be marked individually so make sure everybody in the group
has Worked.
6. No PPT slides required, explain using visual, demo videos or the board.
7. Groups will be graded on their own original research; copied content will be not marked.
8. Your research should focus on Pakistani Market.

Topics:

1- SAP (Marketing Module).

2- Big Data Analytics
3- Sales force.com (CRM)
4- Software as Services -
SaaS 5- Cloud Computing &
MIS 6- Ecommerce in
Pakistan
7- Financial Modeling
8- Microsoft dynamics for Business solutions
9- Radio Frequency Identification (RFID) and Supply Chain
Management. 10 - Electronic Tax Filling/ E-Filling.
11 - M- Commerce in Pakistan.
12- The Effects of Virtual Reality on Consumer Learning.
Important Links To Visit: Articles With Pakistan’s Context

1- SAP in Pakistan
http://www.sap.com/pakistan/about/company/index.epx?action=save
PSEB site
http://www.pseb.org.pk/page.php?sid=99 SAP
implementation and training in Pakistan
Visit Accountant General Pakistan Revenues site
http://agpr.gov.pk/pifrainagpr.html#int
http://agpr.gov.pk/INDEX.HTM
SAP in Pakistan
http://www.siemens-its.com/sap/sap_projects.aspx
Sap Education
Visit Imperial soft website: http://www.imperialsoft.com.pk/index.php?
option=com_content&view=article&id=72&Itemid=86

2- www.sales force.com
3- Cloud Computing & MIS
4- Overview of e-commerce in Pakistan

http://www.scribd.com/doc/45923460/Cloud-Computing-Mis
http://tribune.com.pk/story/11081/paypal-in-pakistan/

Aussie diners eat up Apple's iPad — as menu

Cellphones Let Shoppers Point, Click and Purchase

http://www.ebusinessforum.com/index.asp?layout=rich_story&doc_id=9616&title=Overview+of+e-
commerce+in+Pakistan&channelid=4&categoryid=30

5- Technological utopia — Pakistan’s red pill

https://tribune.com.pk/story/2027476/6-technological-utopia-pakistans-red-pill/

6- OPINION15 Pakistani Startups Thundering The World Of Artificial Intelligence in Asia And Beyond
https://pakwired.com/15-pakistani-startups-thundering-the-world-of-artificial-intelligence-in-asia-and-beyond/
 Brand Ambassadors CP Sessions
 Be a Brand Ambassador; study your Brand Information Systems and technology
for class discussions and examples.
 Know how IT has helped transform/improve the business quality and structure.
 This will help in CP sessions during lectures as well as quoting examples in both
quizzes and exams.
 Make a visual representation of your brand (e.g. logo, symbol, card) so that
everyone can recognize you by your brand.

1. Microsoft Dynamics 29. Ufone

2. Honda 30. Mobilink
3. Ford 31. Khaddi
4. Toyota 32. Ebay
5. Nike 33. OLX
6. Google 34. Itunes
7. Saleforce.com 35. Nestle
8. Java 36. Twitter
9. Nokia 37. McDonald
10. Sony 38. Unilever
11. Intel 39. Cadbury
12. Hilton Hotels 40. HBL
13. Samsung 41. Pepsi
14. P & G 42. BBC
15. Dell 43. 5G
16. SAP 44. KFC
17. Blackberry 45. Cisco
18. Emirates Airlines 46. Uber
19. HP 47. Netflix
20. PIA 48. Yahoo
21. Q Mobile 49. Facebook
22. Zong 50. Instagram
23. Apple 51. General Electric
24. Telenor 52. Fedex
25. IBM 53. Ikea
26. Jazz 54. Whatsapp Business
27. Wikipedia 55. Amazon
28. Coke