Goal Total KPIs KPI value >>>

Target Revenue $600,000

V
Customer acquisition cost $173
Avg. yearly income per cu $520
Customer value $347
Avg.first deal per customer$300
Avg. Upsale per customer $220
V
New customers 2077
Customer Growth 1,731
Churn 20%

To calculate your max CAC, use this simple calculator:

customer per year $520
Profitability rate 80%
max CAC = $416
CAC = $173

To calculate the number of leads you need to acquire:

New customers 1,731
Conversion rate 35%
Lead generation 4,945

To start using this template please go to: File >>> and then Make A Copy
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Budget allocation $360,000 For any additional help with this template, please contact:
This template was created by www.mayple.com
Customer acquisiti $270,000
Branding $90,000

Need help? Get A Free Marketing Planning Course

this template, please contact: rakefet.yacoby@mayple.com
y www.mayple.com

rketing Planning Course

This template was created by www.mayple.com
January $15,500 February $0 March $0
Paid search $5,000
Paid social $4,000
Remarketing $1,000
Content distribut $1,500
SEO $1,000
Influencers $1,500
Affiliates $1,500

Retainers $9,600 Retainers $0 Retainers $0

PPC expert $3,000
Content & SEO ex $2,500
Design service pr $800
SMM $500
Website Maintena $800
Influencers man $1,200
Technology tools $800

Total Monthly$25,100 $0 $0
Monthly target $30,000 $30,000 $30,000
Gap $4,900 $30,000 $30,000

Monthly KPIs
(CAC) $173 $150 $150
New customers 145 0 0
Number of leads 414 0 0

Total Yearly $25,100

Yearly target $360,000
Gap $334,900
Expenses

Paid search
Paid social
Remarketing
Content distribution
SEO
Influencers
Affiliates
Conference
Video
Web development

Retainers
PPC expert
Content writer
Social media management
Technology tools
Influencers management
Website Maintenance
Email marketing expert
Graphic Designer
SEO expert
Marketing strategy
CRO expert (Conversion Rate Optimization)
PR
April $0 May $0 June $0

Retainers $0 Retainers $0 Retainers $0

$0 $0 $0
$30,000 $30,000 $30,000
$30,000 $30,000 $30,000

$150 $150 $150

0 0 0
0 0 0
July $0 August $0 September $0

Retainers $0 Retainers $0 Retainers $0

$0 $0 $0
$30,000 $30,000 $30,000
$30,000 $30,000 $30,000

$150 $150 $150

0 0 0
0 0 0
October $0 November $0 December $0

Retainers $0 Retainers $0 Retainers $0

$0 $0 $0
$30,000 $30,000 $30,000
$30,000 $30,000 $30,000

$150 $150 $150

0 0 0
0 0 0
 Yearly balance
Gap = zero? $334,900
[Company Name] 2021 Marketing Plan This template was created by www.m

Q1

Category Sub Category Project January February

Category New category

Google keywords keywords
Top of funnel Free e-book - Product line -
(First touch Facebook lead ads shop now
campaigns) Free e-book - Product line -
Instagram lead ads shop now
RM#1: Only RM#1 + RM#2
Remarketing Cross-channel cart leavers (all visitors)
New Year's
Paid Campaigns Holiday deals deal
Winter Final
Special Events Seasonality Winter Sale Sale

Product launch
Winter days
Branding selfi's
Influencers
Lead-gen

Website redesign Phase 1

Website
Blog
Weekly Blog Winter Inspiring
posts experiences designers
Blog
Special posts

Keywords ResearResearch 1 Research 2

SEO Link building X20 new links X20 new links

Distribution boosX3 platforms X3 platforms

Free Content
Lead Magnet
Content
 Lead Magnet 10 minutes: 10 minutes:
Content Podcasts Experiences Designers

Video
Assets
PR 1 op-in
1 post a day, 1
Facebook video a week 1 post a day
Social Media
Instagram New content New content
updates: updates:
Content 1/week 1/week

Email MarketingDrip Club members New customers

New Year's Winter final
Special Events deals sale
Homepage & Product
Website Blog category #1
Bot Marketing
Social Media

Conferences &
Events Shows Trade show

Meetups Ecosystem Designers Influencers

Offline & Other Affiliates &
Partnerships Referers Add 2 new Add 2 new

Other Biz Dev Partners Add 1 new

template was created by www.mayple.com

Q2 Q3

March April May June July August

Ongoing
optimization
Product XYZ
spotlight
Product XYZ
spotlight
RM#1 + RM#2
(all visitors)

Spring early
birds
Spring
collection
Spring
personal gifts
Spring
collection

Phase 2 Phase 3

Blog redesign
Spring
Influencers
spirituality
inspiration:
Spring

Research 3

X20 new links X20 new links X20 new links X20 new links X20 new links X20 new links

X3 platforms X3 platforms X3 platforms X3 platforms X3 platforms X3 platforms

Spring catalog
10 minutes: Art

Spring
collection - TV
interview

1 post a day 1 post a day 1 post a day 1 post a day 1 post a day 1 post a day

New content New content New content New content New content New content
updates: updates: updates: updates: updates: updates:
1/week 1/week 1/week 1/week 1/week 1/week
New
subscribers
Spring
collection
Product
Facebook
category #2
messanger
campaign

Add 2 new
 Q4 Yearly KPI's
Expected New
September October November December Budget Customers

X20 new links X20 new links X20 new links X20 new links

X3 platforms X3 platforms X3 platforms X3 platforms

1 post a day 1 post a day 1 post a day 1 post a day

New content New content New content New content

updates: updates: updates: updates:
1/week 1/week 1/week 1/week
CAC
This template was created by www.mayple.com
Category Project Task
New campaign #2
Google Ads Campaign #1 ads copy updates
Creating 2 new landing pages
New campaign #1
Paid media campaigns
Facebook Ads New campaign #2
for lead-gen
#3
Funnel planning
Remarketing across
Ads creation
channels
Campaign
Blog post #1
Blog posts
Blog post #2
E-books E-book #1
Content & SEO Podcasts Podcast #1
(+content distribution) Video #1
Video
Video #2
Organic distribution
Distribution
Paid distribution
Branding
Influencers campaigns
Lead-gen
New posts
Social media 1 post a day
Reposting
In progress
Done
Delayed
Failed
 Estimate
Assigned d time Status W1 W2
(days) copy Launch

LP1 planning LP1 design

Setup Launch
Funnel planning,
including copy and
creative brief Design ads

Research and writing distribution

proofreading
Planning and logistics Recording and editing
Video brief
Video brief
3 communities 3 communities

Reach-out with offer Close final list

customers 1 customers
1 content, 1 customers 2 content, 1 customers
W3 W4 KPI type KPI target
Ongoing optimization optimization >>>
Ad copy update
LP2 planning LP2 design

Setup Launch

Ongoing
Launch
optimization >>>

Research and writing and distribution

PDF design Distribution
Distribution
Creative concept Logistics >>>
Creative concept Logistics >>>
3 communities 3 communities

Send final request Launch

Reach-out with offer Close final list >>>
1 customers customers
customers customers
Assumption Actual results
Click here!
https://www.mayple.com/ecommerce
Click here!
https://www.mayple.com/blog/ecommerce-marketing-automation

Click here!
https://www.mayple.com/blog/influencer-marketing-guide
Click here!
https://www.mayple.com/blog/conversion-rate-optimization
ng-automation

g-guide
imization
Unit Economics
Gross Revenue $100
(returns+cancellation $10
Net Revenue $90
(COGS) $30
(Shipping) $5
(Payment Processin $3
Gross Profit $52
(marketing) $30
Contribution Margin $22
(OPEX) $10
EBITDA $12