Bcomhr - BM101 - Mo
Bcomhr - BM101 - Mo
Bcomhr - BM101 - Mo
Module This module introduces the students to the fundamental concepts and functions of
Overview management. It describes the functional areas of management and their related activities.
The guide assists students with a concise understanding of the general management
functions and the business environment.
Prescribed & Refer to the module guide for the prescribed textbooks; latest editions are recommended
Recommended
Reading
Module Refer to the ‘Assessment’ section on the module LMS page for a description of the
Assessment assessment regime.
and
Subminimum
Criteria
CHAPTER SUMMARY
Chapter 3: • Identify and discuss the salient characteristics of the management environment
Environmental Analysis • Distinctly discuss the composition of management environment in its entirety
• Comprehensively discuss and apply fundamental knowledge of the macro, market and micro-environment to a business context
• Clearly explain the importance of conducting an environmental analysis and scenario development in business
• Effectively acknowledge and understand the approaches management can adopt when relating to scenario development
• Have a perspicuous understanding of the elements of a SWOT analysis matrix