MBA

Programme Outline
R.B. College Of the United Kingdom

Oxford Campus: Egypt Campus:

Oxford Business Park Cowley, OX4 1 Al-Wozaraa Square 1169,
2IZ Oxfordshire, UK building A, Sheraton Heliopolis -
Cairo, Egypt
Birmingham Campus:
M +2(010) 0404-3662
122 Lodge Hill road B29 6NG, UK
T +2 (02)2268-5368
T +44 (0)7548304484 cst@tig-uk.co.uk
info@rb-college.co.uk www.tig-uk.co.uk
www.rb-college.co.uk

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 MARKETING

Module Introduction:
The marketing specialization equips you with an integrated managerial and global business approach to
marketing that helps you first understand the values of product/service offerings, their market spaces as well
as competitors, and then enables you to apply the theoretical principles of marketing to deliver superior
customer experiences that advance sustainable competitive advantage and growth.
Emphasis is centrally placed on understanding practical, real-world marketing problems through customer
behaviour and marketing analytics, and solving these problems using learned insights through innovative
marketing strategies.

Module Learning Objectives:

By the end of the module, learner will be able to:
• Explain tasks are necessary for successful marketing management.
• Discuss how can companies accurately measure and forecast demand
• Describe what major psychological processes influence consumer responses to the
marketing program.
• Describe how can a firm develop and establish an effective positioning in the market.
• Summarize how should a company adapt prices to meet varying circumstances and
opportunities.
• How should companies manage channel conflict.
• List how should the communications mix be set and evaluated.
• Develop what are important trends in marketing practices.

Target Competencies
• Marketing planning
• Marketing audits
• Macro and micro environments analysis
• Marketing communications
• Marketing research

Module Brief content:

What you'll learn
• Understanding Marketing Management
• Capturing Marketing Insights
• Connecting with Customers
• Building Strong Brands
• Creating Value
• Delivering Value
• Communicating Value
• Conducting Marketing Responsibly for Long-Term Success

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 HUMAN RESOURCES

Module Introduction:
Best-in-class organizations realize the competitive advantage of having highly motivated employees who can
execute the organization’s mission. Human Resources is increasingly seen as a key strategic partner and this
specialization provides opportunities for students to excel in a broad range of careers as human resource
management professionals.
The Human Resource Management (HRM) Module focuses on effectively managing people in organizations.
This module is designed to provide you with a strong foundation in both theoretical and practical applications
related to managing people. In HRM, traditional classroom experiences are regularly enriched by opportunities
to gain practical experience through collaborations with local organizations.

Module Learning Objectives:

By the end of the module, learner will be able to:
• Explain what human resource management is and how it relates to the management
process
• Define strategic human resource management, and give an example of strategic human
resource management in practice.
• Explain how to write a job specification.
• Discuss practical guidelines for obtaining application information
• Describe four ways to improve an employer’s background checking process.
• Define a structured situational interview and explain how to conduct effective selection
interviews
• Summarize the purpose and process of employee orientation.
• List and briefly describe the basic categories of selection tests, with examples.

Target Competencies
• Working with people
• Planning and organizing
• Achieving goals and objectives
• Recruitment and selection
• Performance management

Module Brief content:

What you'll learn
• Introduction to Human Resource Management
• Recruitment, Placement, and Talent Management
• Training and Development
• Compensation and Benefits
• Enrichment Topics In Human Resource Management

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 STRATEGIC MANAGEMENT

Module Introduction:
The Strategic Management course is designed to explore an organisation’s vision, mission, examine
principles, techniques and models of organisational and environmental analysis, discuss the theory and
practice of strategy formulation and implementation such as corporate governance and business ethics for
the development of effective strategic leadership

Module Learning Objectives:

By the end of the module, learner will be able to:
• Discuss the concepts and benefits of strategic management
• Discuss the relationship between social responsibility and corporate performance
• Construct strategic group maps to assess the competitive positions of firms in an industry
• Apply the resource-based view of the firm and the VRIO framework to determine core and
distinctive competencies
• Utilize the SFAS matrix and a SWOT diagram to examine business strategy.
• Discuss the impact that the various types of functional strategies have on the achievement
of organizational goals and objectives
• Explain how you would develop programs, budgets, and procedures to implement strategic
change
• Utilize an action planning framework to implement an organization’s MBO and TQM
initiatives

Target Competencies
• Strategic thinking
• Strategic planning
• Performance management
• Results orientation
• Goal setting

Module Brief content:

What you'll learn
• Introduction to Strategic Management and Business Policy
• Scanning the Environment
• Strategy Formulation
• Strategy Implementation and Control
• Introduction to Case Analysis
• Cases in Strategic Management

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 GENERAL MANAGEMENT

Module Introduction:
This course develops general and foundational management skills and prepares participants for the next
management level. Participants will gain insight into the competencies necessary to lead and manage in
today's dynamic workplace. They will explore core management functions critical to perform day to day
activities, and learn about the different management styles they need to develop and apply. The course also
lends participants the opportunity to recognize coaching as an important management asset to motivate
others, overcome barriers and solve business challenges. Finally, participants will explore leadership, and
understand why they need to lead as well as manage if they intend to maintain a healthy work environment
and achieve desired results.

Module Learning Objectives:

By the end of the module, learner will be able to:
• Describe the factors that are reshaping and redefining the manager’s job
• Define workplace diversity and explain why managing it is so important.
• Develop your skill at scanning the environment so you can anticipate and interpret changes
taking place.
• Know how to set goals personally and create a useful, functional to-do list Develop your skill
at helping your employees set goals
• Discuss organizing flexibility in the twenty-first century. Develop your skill at acquiring and
using power. Know how to stay connected and “in the loop” when working remotely.
• Describe methods and challenges of interpersonal communication. Develop your skill at
listening effectively. Know how to overcome barriers to communication.
• Explain the nature and importance of control.

Target Competencies
• Planning and organizing
• Coordinating and controlling
• Managing and motivating employees
• Creative thinking and problem solving
• Coaching employees

Module Brief content:

What you'll learn
• Introduction to General Management
• Basics of Managing in Today’s Workplace
• Planning
• Organizing
• Leading
• Controlling

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 INTERNATIONAL BUSINESS

Module Introduction:
To succeed in the modern world businesses need managers with the skills and knowledge of how to trade on
the international stage, to stand up to the challenges posed by today’s global business landscape, have the
ambition to make a serious impact in shaping our society. Through theories and application, You will study the
core business disciplines such as global brand communications, reputations, and international business
competencies and environment.
As you develop your knowledge of business in an international context, you will gain the attributes to
contribute to the global business strategy of organizations and resolve international business problems.

Module Learning Objectives:

By the end of the module, learner will be able to:
• Discuss implications of globalization and cultural differences.
• Understand the implications of operating across national borders.
• Compare different internationalization processes.
• Describe how firms operate in different markets.
• Analyze different international strategies and organizational structures.
• Evaluate and criticize different leadership and control models.
• Describe the specificity of different functions and units within the international firm.
• Understand the basis for the competitive advantage of international firms.

Target Competencies
• Evaluating and Selecting.
• Exporting and importing.
• Marketing globally.
• Supply-chain management.
• Strategic planning and thinking.

Module Brief content:

What you'll learn
• Foundation concepts.
• Globalization of Markets and the Internationalization of the Firm.
• Understanding emerging markets.
• The environment of international business.
• Strategy and opportunity asessment.
• Entering and working in international markets.
• Functional area excellence.
• Marketing in the Global Firm.

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 BUSINESS FINANCE

Module Introduction:
Finance professionals are a vital part of every economy worldwide and play an integral part in any business.
Careers in this area focus on the management of current and future opportunities, and are responsible for
ensuring the profitability and growth of a company, as well as its assets. Finance is a fast-paced and ever-
changing career that provides many opportunities for growth and advancement in any company or
organization. Professionals in this field areconsistently in demand worldwide.
Completing a specialization in this area will provide you with skills in research, communication and analysis,
while ensuring you are knowledgeable in the stock market, trade and investments, as well as industry
practices and principles.

Module Learning Objectives:

By the end of the module, learner will be able to:
• Identify the role of business finance
• List the steps in financial decision making
• Review the financial statements published by companies
• Discuss practical guidelines for obtaining application information
• Describe the importance of cash flows rather than accounting flows for investment decision
making
• Discuss the importance of risk and of its formal consideration in the decision-making
process
• Identify the difficulties of estimating the cost of equity finance
• Discuss working capital and the small business

Target Competencies
• Financial decision making
• Making capital budget decisions
• Financial forecasting
• Calculating cost of capital
• Preparing operating budgets

Module Brief content:

What you'll learn
• Introduction to business finance environment
• Financial (accounting) statements and their interpretation
• Investment appraisal methods
• Risk in investment appraisal
• Sources of long-term finance
• Cost of capital estimations and the discount rate
• Management of working capital
• Small businesses

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 PROJECT MANAGEMENT

Module Introduction:
Participants will be introduced to the role of the project manager and the fundamental concepts
and competencies necessary to lead projects. A high-level overview of the project management
processes and knowledge areas with an emphasis on project influences.
The overall aim of this course is to provide participants with the necessary skills required to plan
their projects by creating project scope statements and project work breakdown structures.
Additionally, participants will learn how to develop key performance indicators for monitoring and
controlling their project schedule and budget.

Module Learning Objectives:

By the end of the module, learner will be able to:
• Recognize the basic properties of projects, including their definition.
• Recognize three components of the corporate strategy model: formulation, implementation,
and evaluation.
• Identify the characteristics of three forms of a project management office (P M O).
• Explain six criteria for a useful project selection/screening model.
• Understand how project management is a “leader-intensive” profession.
• Identify the steps in developing the scope statement
• Recognize four key stages in project risk management and the steps necessary to manage
risk.
• Construct the critical path for a project schedule network using forward and backward
passes, determine project slack, and calculate the probability of finishing on time.

Target Competencies
• Communication
• Cost estimating
• Initiating & Planning projects
• Executing projects
• Controlling & Closing projects

Module Brief content:

What you'll learn
• Introduction: Why Project Management?
• Project Selection and Portfolio Management
• Scope Management
• Risk management
• Cost Estimation and Budgeting
• Project Scheduling: Networks, Duration Estimation, and Critical Path
• Resource Management
• Project Evaluation, Control, Closeout and Termination

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 DATA ANALYSIS

Module Introduction:
Data analysis and analytics are evolving disciplines. We constantly hear about big data, prediction,
AI, and modeling techniques.
However, advanced techniques rest on fundamentals which can be applied in many job roles. This
module quickly equips you with that foundation. Whether you're charting your overall business
intelligence strategy or performing analysis yourself, these basic tools and techniques rapidly inform
effective decision-making.

Module Learning Objectives:

By the end of the module, learner will be able to:
• Measure business performance.
• Identify improvement opportunities for business processes.
• Describe the need for tracking and identifying the root causes of deviation or failure.
• Use the principles, properties, and application of Probability Theory.
• Discuss data distribution including central tendency, variance, normal distribution, and non-
normal distributions.
• Forecast trends using simple linear regression analysis

Target Competencies
• Critical thinking.
• Data cleaning.
• Communication.
• Statistical skills.
• Data auditing.

Module Brief content:

What you'll learn
• The Big Data Business Mandate.
• Differences Between Business Intelligence and Data Science.
• The Data Lake.
• Thinking Like a Data Scientist.
• Score Development Technique.
• Power of Envisioning.

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 ECONOMICS

Module Introduction:
Economics seems to be a dry social science that is laced with diagrams and statistics; a complex
branch that deals with rational choices by an individual as well as nations — a branch of study which
does not befit isolated study but delving into the depths of other subject areas (such as psychology
and world politics).
Economics Module will enable you to drive critical business decisions. Explore how businesses
approach pricing strategy, evaluate market demand, and differentiate their offerings, and how you
can apply those learnings to compete in the marketplace successfully. Also, You’ll learn about the
factors that determine long-run growth and short-term fluctuations, so you can better understand
how economics applies to your everyday life.

Module Learning Objectives:

By the end of the module, learner will be able to:
• Describe and explain the law of demand and supply.
• Identify the components of GDP.
• Distinguish between the short-run and long-run aggregate supply curves.
• Describe the key difference between the short run and long run-in macroeconomics.
• Discuss how the price of foreign exchange is determined by demand and supply.
• Explain why the market equilibrium maximizes the value of a market.
• Distinguish between four market structures.
• Explain why competition generates wages equal to marginal revenue product.
•

Target Competencies
• Assessing government policies.
• Preparing budgets.
• Collecting data.
• Forecasting market trends.
• Analytical skills.

Module Brief content:

What you'll learn
• Modern finance best practice.
• Best practice analytical skills.
• Economic Fluctuations and Fiscal Policy.
• Inflation, Unemployment, and Economic Policy.
• The International Economy.
• A Closer Look at Demand and Supply.
• Market Structures and Pricing.
• The Labor Market and Income Distribution.

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