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    Competiton 1

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    Charlie McCool
    Immediate Media is a multinational media company founded in 2011 and owned by German media group Hubert Burda Media. It publishes magazines and websites across several genres including TV and entertainment, crafts, cycling, gardening, parenting, science, and food. Immediate Media produces over 50 magazines in the UK, including Radio Times, BBC Top Gear, and BBC Good Food. Key competitors include Bauer Media, which publishes magazines that target similar audiences such as Bird Watching and Classic Bike.

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    Competiton 1

    Uploaded by

    Charlie McCool
    135 views5 pages
    Immediate Media is a multinational media company founded in 2011 and owned by German media group Hubert Burda Media. It publishes magazines and websites across several genres including TV and entertainment, crafts, cycling, gardening, parenting, science, and food. Immediate Media produces over 50 magazines in the UK, including Radio Times, BBC Top Gear, and BBC Good Food. Key competitors include Bauer Media, which publishes magazines that target similar audiences such as Bird Watching and Classic Bike.

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    Immediate Media is a multinational media company founded in 2011 and owned by German media group Hubert Burda Media. It publishes magazines and websites across several genres including TV and entertainment, crafts, cycling, gardening, parenting, science, and food. Immediate Media produces over 50 magazines in the UK, including Radio Times, BBC Top Gear, and BBC Good Food. Key competitors include Bauer Media, which publishes magazines that target similar audiences such as Bird Watching and Classic Bike.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    135 views5 pages

    Competiton 1

    Uploaded by

    Charlie McCool
    Immediate Media is a multinational media company founded in 2011 and owned by German media group Hubert Burda Media. It publishes magazines and websites across several genres including TV and entertainment, crafts, cycling, gardening, parenting, science, and food. Immediate Media produces over 50 magazines in the UK, including Radio Times, BBC Top Gear, and BBC Good Food. Key competitors include Bauer Media, which publishes magazines that target similar audiences such as Bird Watching and Classic Bike.

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    Unit 1 Fact Sheet Charlie McCool

    Competition 1

    Immediate Media

    Immediate Media was formed on the 1st of November 2011. It


    is owned by Hubert Burda Media.Hubert Burda Media is a
    German media group with headquarters in Offenburg Holding
    is a . It originated as a small printing business, founded by
    Franz Burda Snr in Philippsburg, in 1903. In 1986, the corporate
    group was divided up between Franz Jnr, Frieder and Hubert Burda.They advertise
    their company through websites and social media. They have a loyal and a
    respectful audience who love to engage in the content they love.

    Immediate Media is a multinational company operating in a number of countries


    including Sweden, Denmark, The USA and Turkey. It publishes a significant range of
    titles, including Radio Times, BBC Top Gear, BBC Good Food and a host of others.
    On the website they include different cultures which would be good for people who
    want to understand it more. This is relevant because it doesn't make people feel
    involved. It’s also a cross media company because they produce magazines and
    websites.
    It is also a mass media company because it reaches a large number of people
    because it produces magazines and websites. They like to understand what the
    audience likes and it helps the company grow if they listen to what the audience
    wants.
    Immediate Media Co

    Genres
    ● TV & Entertainment
    ● Craft
    ● Cycling
    ● Gardening
    ● Parents & Children
    ● Specialist Interest
    ● Knowledge
    ● Food

    Products: Magazines
    Crafts
    ● Cardmaking & Papercraft
    ● Cross Stitch Crazy
    ● Cross Stitch Gold
    ● Love Crochet
    ● Love Knitting
    ● Patchwork Quilting
    ● Mollie Makes
    ● Papercraft Inspirations
    ● Simply Crochet
    ● Simply Knitting
    ● Simply Sewing
    ● The Knitter
    ● Cross Stitching
    Food & Travel
    ● BBC Easycook
    ● BBC Goodfood
    ● Delicious. Magazine
    ● BBC Healthy Food
    ● Olive

    History & Music


    ● BBC History Magazine
    ● BBC History Revealed
    ● BBC Music Magazine
    ● WHO DO YOU THINK YOU ARE? Magazine

    Homes & Gardening


    ● BBC Gardeners World Magazine
    ● Gardens Illustrated
    ● Homes & Antiques

    Motoring
    ● Top Gear

    Parenting
    ● Junior
    ● Made For Mums

    Science & Nature


    ● Countryfile Magazines
    ● BBC Science Focus
    ● Sky at Night Magazine
    ● Wildlife Magazine

    Sport
    ● 220 Triathlon
    ● BBC Match Of The Day
    ● Bike Radar
    ● Cycling+
    ● Mountain Biking uk

    TV
    ● Radio Times Festival
    ● Radio Times
    ● Radio Times.com

    Youth & Children

    ● Andy’s Amazing Adventure


    ● BBC Match Of The Day
    ● Cbeebies Art Magazine
    ● Cbeebies Magazine
    ● Cbeebie Special Magazine
    ● Girl Talk
    ● Art Draw & Create
    ● Go Jetters
    ● Mega!
    ● Mr Tumble Something Special
    ● BBC Top Of The Pops Magazine
    ● ToyBox

    Competing Products
    Bauer Media has a magazine called Bird Watching and is very similar to a magazine
    from Immediate Media called Wildlife Magazine. They share the same genre which is
    Nature and Wildlife. They are competitors because they target the same audience
    for people who like animal magazines. This is what makes Bauer and Immediate
    media good competitors.
    Bauer Media has a magazine called Classic Bike magazine and is very similar to an
    Immediate Media magazine called Top Gear. These magazines are competitors
    because they both share the same genre which is sport and cars. These are big
    competitors because they both are a big company and they both target the same
    audience.

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