MAGAZINE

All you need to know about Saga Magazine and the over-50s...

Generated at: Mon Apr 7 12:27:22 2014

Generated at: Wed Jun 11 12:51:22 2014

Unrivalled reach: 1.063 million* people over 50 read Saga Magazine - every month

SOURCE: *NRS JUL 13 - JUN 14

MAGAZINE
Why the growing number of over-50s adults are important to all advertisers
>> They account for 43% of all adults thats 21.6 million adults, and is set to increase
to 25 million by 2020
>> 17,576 people turn 50 every week
>> They have a collective pot of 175 billion of disposable income, which is greater than
any other age group
>> 85% have private pensions and possess 80% of all private wealth
>> F
 irst generation to have been advertised to throughout their lives - they are advertising-savvy

SOURCE: GOVERNMENT ACTUARY

MAGAZINE
Why the over-50s are an exciting audience
>> 25% often try something new after seeing it advertised
>> 22% often buy a new brand to see what its like
>> 22% often buy a new product if they see it in a shop / supermarket
>> 18% love to buy new gadgets and appliances
>> 70% believe its worth paying extra for quality goods
>> 44% are prepared to pay more for products that make life easier

SOURCE: TGI

MAGAZINE
The over-50s have financial freedom
>> Free from the mortgage
>> Free from the kids
>> Realising assets from increasing property values
>> Generous pensions to look forward to
>> Better health than their parents
>> Inheritance
22% have already inherited from parents*
10% have inherited property*

*SOURCE: GOVERNMENT ACTUARY

MAGAZINE
Saga Magazine
The UKs bestselling monthly magazine, with 100% home delivery

7 08:21:28 2014

Generated at: Wed Mar 12 12:03:41 2014

Circulation
Readership

453,704*
1.063 million**

Generated at: Wed Sep 11 16:01:29 2013

SOURCE: *ABC JAN - JUN 14 ** NRS JUL 13 - JUN 14

MAGAZINE
Saga Success Story
>> Holidays Launched in 1950

One of the UKs best known tour operators

Cruise Ships: Saga Sapphire and Saga Pearl II
>> Financial and Other Services

Household, Motor, Medical, Pet & other insurances

Savings, investments, share dealing, Visa Card & IFA
>> Media

Saga Magazine (launched in 1984)
www.saga.co.uk/magazine

MAGAZINE
Saga Magazine 453,704* print copies a month
>> Saga Magazine is the leading journal to reach this lucrative audience, with a circulation
of 453,704* copies which are personally mailed to our subscribers each month.
>> Saga is a general interest magazine whose aim is to entertain, inform and inspire
its 1.063 million** readers.
>> Since its launch in 1950 Saga has built up a reputation for offering quality products at
competitive prices for the over-50s.
>> It is a trusted brand, and advertisers in Saga Magazine benefit from the confidence
our readers have in their magazine.
>> The growing number of advertisers who have recognised that Saga Magazine
can play a positive role in their marketing plans include Boots, Nissan, DFS,

Toys R Us, Carte DOr, Peugeot, LOreal, Bose, Specsavers, Honda, Flora, Ford,

Panasonic and Penguin Books.
SOURCE: *ABC JAN - JUN 14, **NRS JUL 13 - JUN 14

MAGAZINE
Saga Magazines Circulation & Readership figures
000s**

Saga Magazine

000s**

453,704*

102

10

Under 45s

24

1,063,000**

358

34

45-54

56

Women

656,000 (62%)**

C1

336

32

55-64

180

17

Men

407,000 (38%)**

C2

174

16

65+

803

76

ABC1

796,000 (75%)**

56

37

Circulation

Readership

SOURCE: *ABC JAN - JUN 14 **NRS JUL 13 - JUN 14

MAGAZINE
The UKs bestselling monthly magazine, with a guaranteed home delivery
ALL ADULTS
000s

CIRCULATION
000s

ABC1 ADULTS
000s

Saga Magazine

453,704

1,063

796

Readers Digest

133,496

709

458

Yours

272,329

397

182

Good Housekeeping

403,442

1,390

1,042

Woman and Home

341,600

688

514

WOMEN 45+**
000s

MEN 45+**
000s

ALL ADULTS 45+

1,039 640 399

Readers Digest 557

299

257

Yours 367

333

33

Good Housekeeping

964

855

109

Woman and Home

545

516

29

SOURCE: *ABC JAN - JUN 14, **NRS JUL 13 - JUN 14

MAGAZINE
Saga Magazine reader profile
>> 82% Are car owners
>> 29% Have two or more cars
>> 93% Own their own home
>> 84% No longer have a mortgage
>> 76% Take at least 1 holiday a year
>> 53% Take 2 or more holidays a year
>> 49% Take a holiday abroad
>> 58% Take a holiday in the UK

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MAGAZINE
Saga Magazine Editorial Features
Saga Magazines editorial features offer advertisers an ideal environment
to reach our 1.063 million* readers each month
Celebrities

High-profile interviews with celebrated stars such as Michael Palin, Elaine Paige, Russ Abbot, Liam
Neeson, Terry Gilliam, Mary Berry and Blondie.

Out There

Everything to do with going out and about, from shopping to film and book reviews, music, theatre
and TV coverage. The perfect place to advertise your DVDs, events, CDs and products.

Home

From inspirational interiors to recipes and a hugely popular drinks column.

Health

Our award-winning Health Editor of the Year gives authoritative advice on these very popular
and trusted pages, with ideas for weight loss and healthy eating.

Fashion

For men and women ideas from the high street and beyond.

Beauty

Whats new on the cosmetics front, from self-tanning to anti-ageing.

Gardening

Our must-read gardening section, full of big-name experts has three times the circulation
of the biggest gardening title in this sector.

Travel

From destination reports to amusing journeys and travel advice, Saga Magazine
is THE place to find keen travellers with leisure time on their hands.

Money News The best-read pages in the magazine, with the best advice in the business from the peerless

Paul Lewis and Annie Shaw.
*NRS JUL 13 - JUN 14

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MAGAZINE
Saga Magazine Advertisers
Here are a selection of companies who have seen the value of advertising in Saga Magazine
Cars

Entertainment

Food/Drink

UK Property

Womens lifestyle

Home

Peugeot

20th Century Fox

Carte DOr

McCarthy & Stone

LOreal

Carpet Foundation

Renault

EMI

Knorr

Pegasus

Garnier

Thomas Sanderson

Kia

Ideal Home Show

Baxters Soup

Churchill

Nivea

Furniture Village

Hyundai

HarperCollins

Yeo Valley

David Wilson

Peter Hahn

Everest

Ford

Bose

Rowse Honey

Richmond Village

Artigiano

Homebase

Suzuki

Sky

Benecol

Fairview

Imedeen

Panasonic

VW

Wicked musical

Bovril

Savills

David Neiper

Persil

Honda

Leeds Castle

Sharwoods

Redrow

Boots No7

DFS

Nissan

Nintendo

Danone

Park Homes

Duravit

Torvill & Dean -

Flora

Bovis

Cotswold
Collection

Dancing on Ice

PG Tips

Nurture

Hillarys

Howdens

Penguin Books

Sharps

Toys R Us

Wren Kitchens

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MAGAZINE
Saga Magazine has a special relationship with its readers
>> Saga Magazine is personally invited into 453,704* homes every month, and

is read on average for 60 minutes
>> Saga has an intimate relationship with its readers.
It is a one-to-one relationship between magazine and reader.
>> Saga Magazine is seen as a useful source of information on services and products,
giving ideas on things to do and buy.
>> Many of our readers are also buying other Saga products, eg, holidays and insurance.
>> Saga is one of the UKs most trusted brands.
Readers of Saga Magazine associate advertisers with that same trust.

SOURCE: *ABC JAN - JUN 14

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MAGAZINE
Advertorials and inserts offer a different approach in reaching Saga readers
Below are some examples of advertorials recently seen in Saga Magazine,
for which a comprehensive service of design and copywriting can be provided.

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MAGAZINE
Saga Magazine readers are grandparents as well
>> Grandparents have an increasing importance to the family unit these days.
>> There are 13.3 million grandparents in the UK, thats 22% of the UK population.
>> With increasing longevity we are now in a situation where greater parts of
peoples lives are spent as a grandparent than as a parent with children at home.
>> Grandparents have an average of four grandchildren.
There are 53 million grandparent/grandchildren relationships.

SOURCE: FUTURE FOUNDATION

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MAGAZINE
Summary
>> The over-50s account for 43% of the adult population a section growing faster
than any other.
>> The over-50s have a collective pot of 175 billion pounds of disposable income, which
is greater than any other group.
>> With fewer financial ties, the over-50s have the leisure time, the ability and willingness
to shop for consumer durable, technical, leisure, and luxury goods.
>> Saga Magazine is unrivalled at delivering a huge and exclusive over-50s audience
with a higher disposable income than the national average.

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MAGAZINE
Saga digital
>> Saga.co.uk is running adverts on the Magazine, Lifestyle and Health areas of the site
>> The advertising opportunities consist of a pushdown 970 x 90 Super Leaderboard across all

Health pages and a pushdown 970 x 250 Billboard across all Magazine and Lifestyle pages
>> Both advertising units are IAB standard size and spec
>> For current traffic, audience and price details please call 0207 233 1157 and speak to the sales team
>> The Saga Magazine e-newsletter has more than 42,000 subscribers, current rates for advertising

in this e-newsletter are 1,500 for a sponsored link
>> A further 27,000 subscribe to the Saga Money e-newsletter and 24,000 to the Saga Health

e-newsletter, current rates for advertising in this e-newsletter are 750 for a sponsored link
>> Saga Magazine is available as an app on the iPhone, iPad and Android devices for just 1.99 an

issue or an annual subscription for just 11.99.

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MAGAZINE
Youll be in good company when advertising to Sagas 1.063 million* readers

*NRS JUL 13 - JUN 14

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MAGAZINE
Saga Magazine Advertisement Rates
Double page spread 23,100

For further information and to reserve space, please

Single page

11,950

contact:

Inside front cover

14,350

Martin Smith

Director of Media

Outside back cover 14,350

Jeff Pearce

Advertisement Sales Manager

Half page

6,750

Mike Albert

Advertisement Sales Manager

Quarter page

4,000

Philip Johnston

Internet Advertising

Right hand page, front half, guarantees 15% premium

Saga Publishing Ltd

Front half guarantees 10% premium

85 Buckingham Gate, London, SW1E 6PD

15% agency commission (PPA recognised only)

Telephone

020 7233 1157

Fax

020 7233 1158

Email adsales@saga.co.uk

VAT at current rate

Terms and conditions upon request

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MAGAZINE
Saga Publishing Ltd. Magazine conditions
1.

In these Conditions:

5. A Booking shall be accepted on the basis of the following conditions which the Publisher shall specify:

The Publisher means Saga Publishing Ltd. Saga Advertiser means the person whose products and / or services are
promoted by an Advertisement. Customer means the person placing the order for an advertisement in any
Saga Media. Advertisement means any material promoting a business or its products or services to be printed in
or appear on any Saga Media or distributed as loose inserts with Saga Magazine. Advertisement Rates means the
publishers rates of advertisements from time to time in force. Cover Date means the date of publication of the issue of
Saga Magazine in which the Advertisement is to be published or inserted or the date an Advertisement will
appear on the Saga Website.

a) A date by which the Customer shall provide the Publisher with a final copy for the Advertisement (the Copy Date);

b) The specifications for and a date and place of delivery to the Publisher of any inserts to be distributed with the Saga
Magazine and a maximum weight of such inserts; and

c) The fee payable by the Customer in accordance with the Advertisement Rates (the Fee).

d) The customer shall comply with these conditions.

2. These Conditions shall apply in relation to all advertisements to the exclusion of any other terms or conditions except as
specifically agreed in writing by the Publisher. The Customer and the Advertiser shall comply with them and,
where the Advertiser also fulfils the requirements applying to it. Where the customer acts on behalf of and can bind the
Advertiser, the Customer shall deal on these terms on the Advertisers behalf and the Advertiser shall be obliged
to comply with them. Without limiting the generality of the preceding sentence the Customer hereby acknowledges that
it is in all cases able to bind the Advertiser and that the Advertiser shall comply with the terms of these
Conditions in all aspects.

6. No Advertisement shall include the words Saga or Reader Offer or any words suggesting that the products or services
being advertised in the Advertisement are being offered on exclusive or preferential terns to readers of Saga Magazine
or persons who access the Saga Website without the specific prior written approval or the Publisher.
7. The publisher reserves the right not to publish or to postpone publication of any Advertisement if:

a) The customer or the Advertiser breaches or is considered by the Publisher likely to breach any of these terms;

b) Space is not available in the proposed publication of Saga Magazine (if appropriate);

3. No advertisement will be accepted unless the following details are provided to the Publisher at the time of booking
(a Booking):

c) The publisher considers in its reasonable opinion that the copy if the Advertisement provided in accordance with
Condition 5 should not be included in Saga Media for any of the reasons set out in Condition 4;

d) Any of the statements made at the time of the Booking is untrue;

a) The Advertisers name;

e) The customer exceeds any credit terms agreed by the publisher;

b) The nature of the products or services to be advertised;

or

c) Whether the proposed Advertisement is for Saga Magazine or the Saga Website;

d) Any proposal to include in the Advertisement; and

e) Any proposal to include the words Saga or Reader Offer or any words suggesting that the products or services
being advertised in the Advertisement are being offered on exclusive or preferential terms to readers of Saga Magazine
or persons who access the Saga Website.

The Customer shall immediately inform the Publisher of any change to these details.

4. The publisher may refuse to accept a Booking for any Advertisements in its absolute discretion and will always do so is
in its sole discretion, the Advertisement or any thereof:

a) Would be detrimental to the reputation or quality of Saga Media or the Saga group of companies or would risk
causing confusion offence or loss to readers of Saga Magazine or persons who access the Saga Website;

b) Would be detrimental to the balance of Saga Media taking into account the other advertisements and articles in Saga
Media;

c) Would be in any way patronising towards or disparaging of Saga Media, the Publisher or its readers or customers
respectively;

d) Could give rise to a claim by a third party against the Publisher on whatsoever grounds;

e) Would contravene any of the terms in these Conditions; or

f) Is unsuitable for Saga Media.

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f) Any inserts are not provided in accordance with Condition 5 (b) or, where relevant, to modify an Advertisement in
such manner as it considers would rectify such problem.

8. The Publisher further reserves the right at any time to modify the space or position of insertion of an Advertisement if
the Publisher considers, in its sole opinion, that:

a) The proposed position conflicts with that for another Advertisement in the same edition of the Saga Magazine or the
Saga Website; or

b) The Advertisement may mislead readers of Saga Media.

Prior to making any such modifications Saga shall notify the customer who shall be entitled to cancel the Booking and
receive a full reimbursement of any Fee paid if it does not accept the modifications proposed by the Publisher.

9. Each of the Customer and the Advertiser warrants that no Advertisement which they place will contravene any Act of
Parliament or in any other way be illegal or defamatory or infringe any other partys rights or contravene the British
Code of Advertising Practice or any other applicable standards or codes of practice from time to time. On request, the
Customer and the Advertiser will provide a legal opinion confirming this to be the case.
10. The Customer shall pay invoices within 30 days of the Cover Date (or where publication does not occur due to a breach
of contract by the Customer or the Advertiser, the Cover Date originally specified.) The Publisher reserves the right in
its absolute discretion to require payment in whole or in part at any time before the Copy Date. If payment is not made
accordingly then without prejudice to its other rights the Publisher may charge interest on the amount overdue at the
rate of 3% per annum over the base rate of Lloyds Bank Plc from time to time after as well as before any judgement.

MAGAZINE
Saga Publishing Ltd. Magazine conditions continued
11. All Advertisement Rates are gross of Agency commission but exclusive of VAT and the currently Advertising Standards
Board of Finance surcharge payable by the Advertiser. The Customer is responsible for collecting this surcharge from
the Advertiser Standards Board of Finance.
12. If the Publisher accepts cancellation of an Advertisement or series of Advertisements or withdraws an Advertisement
because of a breach by the Customer of these Conditions on in accordance with Conditions 7(a), (d), (e) and (f) or 18 it
is entitled to make a cancellation charge not exceeding the full fee payable pursuant to Condition 5 and to with draw or
be refunded any series discount to which the Customer or the Advertiser would otherwise have been entitled.

20. The Advertiser shall not (other than at the specific request of a reader) make or permit to be made a direct sales visit, or
any appointment for such a visit, to readers who have responded to their Advertisement.
21. a) The Customer shall notify the Publisher of any complaint it or the Advertiser may have regarding the Advertisement,
its publication, or the terms of performance of this contract forthwith upon the circumstances giving rise to the
complaint coming to its attention and in any event within 30 days after the Cover Date

b) Neither the Publisher nor its officers, employees or subcontractors shall in any circumstances be liable to the
Customer or the Advertiser for any indirect or consequential loss (including loss of revenue or profit or loss or liability in
respect of any third party claim) arising from any Advertisement or in connection with any Saga Media

14. The Publisher reserves the right to charge the full rate for inserts where the Advertiser fails to deliver them at the time
and place agreed in accordance with Condition 5. Surcharges will be applied if the weight if the insert exceeds the
weight advised to the Publisher.

c) The Publisher shall make all reasonable endeavours to ensure that loose inserts are included in the Saga Magazine in
accordance with the booking, but shall not be liable for any failure to achieve this objective. If the Publisher fails without
good cause to include inserts in an issue of the Saga Magazine the Customer shall be entitled at its option to have the
insert included in the next available issue or to be refunded the Fee paid to the exclusion of any other liability on the
Publisher its officers employees or subcontractors.

15. Except in the circumstances set out in Condition 12 the Customer must give at least four months notice prior to the
Cover Date to stop or suspend an Advertisement. The Publisher may, in its sole discretion, charge the Customer the full
Fee in respect of any Advertisement stopped or suspended by the Advertiser on less than such period of notice.

d) The Publisher will take reasonable care in the performance of the reproduction and printing of Advertisement on Saga
Media. The Publisher shall not be liable to the Customer or the Advertiser in respect of any direct or indirect loss incurred
by them arising from:

i) Any delay in the publication of Saga Magazine or the date an Advertisement appears on the Saga
Website;

13. The Publisher may recover from the Customer and the Advertiser all costs incurred directly or indirectly by the Publisher
as a result of artwork being provided to the Publisher:

a) Other than in accordance with the mechanical specifications for artwork contained in the Publishers rate card or
otherwise notified to the Customer; or

b) After the agreed date for the submission of such artwork.

16. If a copy of the Advertisement is not received by the date agreed pursuant to Condition 5 the Publisher may cancel the
Booking and the Customer shall pay the Fee by the Cover Date. Interest shall accrue on all amounts outstanding after
the Cover Date in accordance with Condition 10.

ii) Any errors arising from the reproduction and printing of an Advertisement in any Saga media.

17. All property belonging to the Advertiser including original artwork is held by the Publisher at the Customers risk and the
Customer is responsible for ensuring that the same are insured against loss or damage for whatever cause. The Publisher
reserves the right to destroy all artwork which has been in its custody after twelve months from the date of its most
recent inclusion in any Saga Media.

22. Each of the customer and the Advertiser shall hold harmless and indemnify the Publisher and its officers, employees and
subcontractors from and against all actions proceeding costs claims liabilities and losses (including legal costs) arising
out of:

e) The liability of the Publisher and of its officers employees and subcontractors under this contract or in tort (including
negligence) or otherwise shall be limited to the Fee paid by the Customer for the relevant Advertisement.

18. It is a condition of acceptance of the Advertisement that each of the Customer and the Advertiser undertakes that
names and addresses obtained by the Advertiser as a result of the publication of the Advertisement:

a) Any claim or allegation that the Customer or the Advertiser (as the case may be) is in breach of any of its obligations
hereunder; and

b) Any claim made against the Publisher arising out of the publication of the Advertisement; and

a) Shall not be sold or provided on any basis whatsoever to any other person or organisation; and

c) Any dispute between the Customer and the Advertiser.

b) Will be used only by the Advertiser and only in connection with the supply or offer of products and / or services
which are substantially similar to the products and / or services the subject of the Advertisement.

23. The rights of the Publisher hereunder shall not be waived or affected by the Publisher to exercise any of its rights
hereunder.

19. Each of the Customer and the Advertiser undertakes to comply at all times with the Data Protection Act 1998 and
the regulations, codes of practice and guidelines made thereafter (the Data Protection Act) in respect of information
obtained by it as a result of an Advertisement in any Saga Media. The Advertiser warrants that it has appropriate
technical and organisational measures in place to protect any personal data processed by it against unauthorised or
unlawful processing of personal data and against accidental loss or destruction of, or damaged to, personal data held or
processed by it and that it has taken reasonable steps to ensure the reliability of any of its staff which will have access to
such personal data.

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24. No person other than the Publisher and the Customer may enforce these Conditions by virtue of the Contracts (Rights if
the Third Parties) Act 1999.
25. These Conditions shall be governed and construed in accordance with Laws of England and the courts of the England
shall have exclusive jurisdiction to settle any claim, disputes or matter of difference which may arise out of or in
connection with these Conditions or the legal relationships established by these Conditions.