Presented by Nisha Hinduja Roll No - 72
Presented by Nisha Hinduja Roll No - 72
Presented by Nisha Hinduja Roll No - 72
Roll No - 72
Brand elements serve to identify and differentiate the brand
from competitors.
Brand elements are also sometimes called brand identities.
Following are the main brand elements: brand names, URLs,
logos, symbols, characters, spokespeople, slogans, jingles, and
packages.
Brand elements help in:
a) Enhance brand awareness
b) Enhance associations
c) Encourage positive emotions and feelings
Memorable
Meaningful
Likable
Transferable
Adaptable
Protectable
Brand name
Brand Logo
URLs
Mascots/ Characters/
Spokesperson
Jingles
Slogans
Colors
One of the branding's most
noticeable components is a band's
name
Brand name should be such that it
is easily pronounced, memorable,
meaningful, unique, etc.
Strong brand names create a strong
brand image in the minds of
consumers.
For example - Apple
Logos are visual icons or identities.
Color, design (symbol), and font style collectively make up a logo.
Helps a brand to create a differentiation for itself and for
customers to identify the brand based on its logo
Should be easily recognizable.
A brand's logo is a part of the brand’s identity and is something
which is present everywhere
1. Wordmark
2. Lettermark
3. Symbol
4. Combination
(Symbol &
Word)
5. Emblem