Course Syllabus

Course Code: ENG335 Course Title: English through Multimedia

Credit: 4 (4-0-8) Lecture Hours:
Term: 1 Practice Hours: 0
Academic Year: 2018 Prerequisites: none
Curriculum: Undergraduate Course status: Major elective
Instructeur: Maytee Suksarn Sec : 01

1. Course Description
This course is a study of the spoken and visual aspects of communication, such as stress,
intonation, body language and language register audio-visual content of video and films.

2. Course Objectives
Upon successful completion of this course, you should:
- have sound understanding of what media language is.
- be aware of different varieties of language used in media discourse.
- understand what is specific to media texts, as regards the particular roles played by the
speaker/writer and different constructions of audience.
- be able to identify different media genres.
- be able to identify how information is presented in media discourse from different
perspectives and select appropriate techniques used to persuade audience.
- be able to address the importance of storytelling in media.
- become sensible of the boundaries of what can be said in different kinds of media
language.

3. Teaching and Learning

Duration: 12 Weeks
Delivery Mode: Interactive lectures, practical/workshops
Transferrable Skills: Analytical thinking, critical thinking, and critical analysis
Teaching Learning and Assessment Strategy:
Interactive lectures, tutorials, workshops, and in-class and online discussions
Assessments by coursework, written assignments and presentations

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4. Evaluation and Grading Scale
Weighted Total Course Grade Weighted Total Course Grade
90-100 A 70-74 C
85-89 B+ 65-69 D+
80-84 B 60-64 D
75-79 C+ <60 F

5. Evaluation
Course
Assessment
Details Learning Weighting Due
Method
Outcomes
Overall effort, homework, Blackboard
posts and class participation
1, 2, 3, 4, 5,
Participation 5% Continuous
*Those who complete all 10 BB posts and 6, 7
homework assignments will received 10
bonus points in their term paper.
A collaborative project with the
Industry 1, 2, 3, 4, 5,
Department of Communication Arts 15% Week 8
Project 6, 7
(details to be given in class)
Explorations of language theories
through the studies of various specific
example media
Analysis 1, 2, 3, 4, 5,
Paper 1: 5% 35% Week 4, 6, 9, 11
Papers 6, 7
Paper 2: 10%
Paper 3: 10%
Paper 4: 10%
A study of language use in selected media 1, 2, 3, 4, 5,
Term Paper 35% Week 12
6, 7
A presentation of the term paper 1, 2, 3, 4, 5,
Presentation 10% Week 13
6, 7

6. Instructor
Maytee Suksarn
Email : maytee.suksarn@stamford.edu
Office Hours: By appointment via email and call extension number 2050 when arrives.

7. Textbook (required)
Language and Media: A Resource Book for Students by Alan Durant and Marina Lambrou

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Supplementary materials:
- Language, Society, and New Media: Sociolinguistics Today, 2nd Edition by Marcel Danesi
- Digital Discourse: Language in the New Media edited by Crispin Thurlow, Kristine Mroczek
- The Language of Social Media: Identity and Community on the Internet edited by P.
Seargeant, C. Tagg

8. Schedule of Activities
Week Topic Weekly Learning Outcomes Assignments References
1 Media as Language Use 1. Speech, writing and media BB post 1 A1, B1, C1
2. Messages and media Homework 1
2 Register and Style 1. Different styles of media language BB post 2 A2, B2, C2
2. The case of the blog Homework 2
3-4 Mediated 1. Mediated participation BB post 3 A3, B3, C3
Communication 2. Listening to pop lyrics Analysis paper 1
5-6 Media Discourse Genres 1. Schema and genre theory BB post 4 A4, B4, C4
2. Comparing kinds of studio talk Analysis paper 2
7 Media Storytelling 1. Telling stories BB post 5 A6, B6, C6
2. Media fiction and fact Homework 3
8-9 Boundaries of Media 1. Coarseness and incivility in broadcast BB post 6 A8, B8, C8
Discourse talk Analysis paper 3
2. Media language and acceptability
10-11 Media Rhetorics 1. Persuasion and Power BB post 7 A5, B5, C5
2. Purposes of persuasion Analysis paper 4
12 Term Paper Writing
13 Presentation

Description of Assessment Methods

Student Responsibilities
Students are expected to be prepared for class by doing all assigned reading as well as
weekly homework assignments to be completed outside of class. Homework must be turned in
on-time.

Blackboard Posts and Homework

The Blackboard (BB) posts and homework are part of participation grade. There are
seven BB posts and three homework assignments throughout the term. Each is worth 0.5%.
Therefore, the total is 5%. Attendance and active participation will also be taken into account. The
participation grade will be penalized if students with lower attendance and less active
participation.
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 Students are expected to publish their post in response to the weekly prompt by midnight
the next day after the assignment is assigned. The original post is worth 50% of the grade. To
receive full credits (100%) for the BB post, students will need to reply to at least two posts of the
classmates within the next three days after the assignment has been assigned. Late submission
for BB posts will not be allowed.
Those who complete all 10 BB posts and homework assignments will received 10 bonus
points in their term paper.

Analysis Papers and Term Paper

All writing assignments are to be submitted on Blackboard. Assignments submitted to the
instruction’s email will not be graded. You are also required to hand in the hard copy version of
the assignment to the instructor at the beginning of the next class after the due date. A detailed
instruction for each assignment will be given in class. Please follow the assignment guideline
below:
- Include your full name, ID number, course code, name of the assignment, and the date of
the due date on the top right corner of your paper. See example below:

Maytee Suksarn
18xxxxxxxx
Term Paper
July 13, 2019

- Only submit your work in .doc or .docx file. When you save your work, please name the
file using the format below:
AssignmentName-FirstName.docx
Example: TermPaper-Maytee.docx
- Type your work using Times New Roman or Arial font type in 12 pt. font size.
- Double spaced.
- Allow one-inch margin for all four sides of the document.
- The instructor may provide different instruction or template for some particular
assignments. Please strictly follow such instruction.
- Students will not receive full credits if they do not follow the format mentioned above.

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Late Submission
Late submission will not be allowed for Blackboard posts and homework as students will
need the work for further discussions or activities in class. Late submission will discourage
teaching and learning process.
Late submission for the analysis paper assignments will be allowed ONLY when the
instructor is notified of such delay and a proper request of deadline extension is submitted in
written to the instructor via Stamford email account. However, the request of deadline extension
need to be submitted at least three days in advance of the due date. Moreover, requests without
valid reasons will not turned down.
- If the deadline extension request is approved, the maximum of two days after the due date
will be granted. The work submitted after the deadline is subject to 5% deduction. If the
submission of the extended work is needed for the writing conference, the students
whose request has been approved will automatically be disqualified for the subsequent
writing conference as well as grades attached to the conference.
Please note that technical errors due to problems with Stamford student’s email account,
personal electronic devices and planned or unplanned personal trips or field trips arranged by
the university cannot be an excuse for deadline extension request. If any students cannot submit
the assignment on the due date, do so before the due date.
Any work that is submitted late is subject to 10% per day deduction. The maximum of five
days after the due date will be allowed for late submission. Late submission after five days after the
due date will not be accepted.

Presentation
The purpose of the presentation component is to showcase thorough analysis of a selected
piece of media in your term paper.

8. Course Policies
Class Format
This class is an active learning class and you are expected to be an engaged and participating
member of the class, especially during the discussions.

Attendance Policy
Thailand Ministry of Education stipulates that students must attend 80% of class meetings to
qualify for taking the final course examination. Thus, if you miss more than 20% of class meetings,
or 5 class meetings, you will not be allowed to take the final exam. If you show up 10 minutes

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after the class starts, you will be marked “Late”. If you are more than 15 minutes late, you
will be counted “Absent”. 3 “Late “accounts for 1 absence.

Student Class Conduct Policy

Any acts of classroom disruption that go beyond the normal rights of students to question and
discuss with instructors the educational process relative to subject content will not be tolerated.
This includes using your laptop or mobile phone for personal communication and/or
entertainment. Remember, your inconsiderate actions will affect your classmates’ learning. Such
behaviors will lead to being counted “Absent” and/or being expulsed from classroom.

Electronic Devices in Class Policy

Cell phones, MP3 players, and similar devices must be turned off in the classroom. Laptop
computers may be used in lecture for the purpose of taking notes.

English in Class
This is an international university where language of instruction is English, thus we will use only
English in class. Remember, not everybody in class speaks your native language, so please be
courteous and inclusive by speaking English.

Examination Policy
See the STIU Student Handbook.

Appeals Policy
To appeal a grade on an assignment, send an e-mail to your instructor's e-mail address within
one week of the grade having been received. Overdue appeals will not be considered. The course
grade may be appealed during the Grade Recheck period in the first two weeks of next term.

Incomplete Policy
You will not be given an incomplete grade in the course without sound reason and documented
evidence as described in the STIU Student Handbook. In any case, to receive an incomplete, you
must be passing and must have completed a significant portion of the course.
Cheating Policy: CHEATING ON THE MIDTERM OR FINAL EXAM RESULTS IN IMMEDIATE
FAILURE IN ALL REGISTERED COURSES FOR THE CURRENT TERM.

You are expected to uphold Stamford International University’s standard of conduct relating to
academic honesty as described in the STIU Student Handbook. You assume full responsibility
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for the content and integrity of the academic work you submit. The guiding principle of academic
integrity shall be that a student's individual course deliverables, examinations, reports, and
projects must be that of the student's own work. You shall be guilty of violating the honor code if
you:

1. Plagiarize, i.e. represent the work of others as your own;

2. Use or obtain unauthorized assistance in any academic work, including exams;
3. Give unauthorized assistance to other students, including exams;
4. Modify, without instructor approval, an examination, paper, record, program, or report for
the purpose of obtaining additional credit;
5. Misrepresent the content of submitted work.

Plagiarism Policy
Credit for any work belongs to the person who does the work. Passing off the work of another
person as your own is plagiarism. Plagiarism is wrong and will be punished.

Examples of Plagiarism:

Do not copy and paste the work of others.

Do not retype the work of others.

Do not steal another person's PowerPoint presentation.

Do not submit work that was written by another person.

General disclaimer: This schedule is tentative and serves as an outline or template for the
class. Please attend regularly to keep yourself up to date with potential changes in course outline
or key dates.

Reviewed and approved:

Maytee Suksarn Dr. Worapron Chanthapan

Associate Director BA-ENG Dean of the Faculty of
Communication Arts and Design

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