PROJECT ENORMOUS (GRAB MART STUDY)

QUALITATIVE RECRUITMENT SCREENER

Name of Respondent Jonalyn
Identification Card No. P5334000A
Address 00 unit E Saint Peter st. Saint Michael Subdivision, San Miguel, Taguig City
Postcode 1632
Daytime Tel number Mobile Tel number 09759120559
Email address Alyssamariemariscotes@gmail.com
Date of Interview July 2, 2020 Time begin Ended
Name of Recruiter Int. ID No.
RECORD OF VALIDATION
Witnessed by Date
Validated by Date
Remarks

INTRODUCTION

Good morning / afternoon / evening. I am .................. from IDS Global, a market research company, which
asks people’s opinions on many different products / services so that manufacturers / service providers can
offer what is needed. Could you please spare a few minutes of your time to answer some questions for us?

SCREENER PART I – DEMOGRAPHIC UNDERSTANDING

RECORD GENDER:

SA INSTRUCTIONS
Male 1
Female 2

COMPANY AFFILIATION
1. Do you or any one in your household members work in any of the following industries? (MA)

SA INSTRUCTIONS
Advertising / Public Relationship / Event Management 1
Market Research 2
Media (e.g. Newspaper, Magazines, TV and Radio) 3
Retail outlets/ supermarkets/ groceries/ hypermarkets 4
Telecommunication 5
Healthcare and Medical 6
Automotive, including manufacturing, distribution and sales 7
Construction and Building 8
Energy, Oil and Gas 9
Others (please specify) _______________________ 10

1 | Page
PAST 6 MONTHS SURVEY PARTICIPATION
2. When was the last time, if ever, that you participated in a market research study? (SA)

SA INSTRUCTIONS
Within the last 6 months 1
More than 6 months ago 2
Never 3

ETHNICITY & LANGUAGE SPEAK/READ/WRITE

3. (a) May I know your ethnicity? (SA)
(b) Which language do you usually use to speak with your family members and friends/ colleagues? (SA)

Ethnicity INSTRUCTIONS
SA Filipino English
Filipino 1a 1b 1c

Others 2a 2b 2c
_______________________________________________________________________________________

AGE
4. May I know your current age? (SA)

SA INSTRUCTIONS
Below 25 years old 1
25 – 32 years old 2
33 – 40 years old 3
Above 40 years old 4

MARITAL STATUS
5. a) Which of the following best describes your marital status? (SA)

SA INSTRUCTIONS
Single 1
Married without kids 2
Married with kids 3

[If applicable]

b) May I know the gender and the age of your kids? Please start from the youngest to the oldest

No. Gender (Please circle) Age (Write-in) INSTRUCTIONS

1 M F 3
2 M F 2
3 M F
(FOR RECORD PURPOSE)
4 M F
5 M F

2 | Page
OCCUPATION
6. a) Are you currently…? (SA)

SA INSTRUCTIONS
Self-employed 1
Employed full time / part time 2
Housewives 3
Student 4
Retired / Unemployed 5

b) What is your current occupation?

Position: ___________________________ Nature of Business: ___________________________

MHI (LOCAL MARKET TO LOCALIZE ACCORDINGLY)

7. For classification purpose, may I know what is your monthly household income? (SA)

SA INSTRUCTIONS
Below Php 9,999 1
Php 10,000 to Php 19,999 2
Php 20,000 to Php 34,999 3
Php 35,000 to Php 49,999 4
Php 50,000 to Php 99,999 5
Above Php 100,000 6

_________________________________________________________________________________
- END OF SCREENER PART I –

SCREENER PART II – ONLINE / OFFLINE SHOPPING HABIT

Now, let’s talk about your groceries shopping habit…

Definition of groceries: Groceries are foods and non-food items you buy at a groceries store (e.g.
supermarket, hypermarket, etc.) such as fresh produce (e.g. egg, veggie, meat, seafood), frozen food, dry
groceries (e.g. flour, rice, sugar, oil), canned food, snacks, drinks, baby products, health product, personal
care products, household item (e.g. floor cleaner, toilet papers), Non-food items (i.e. family planning), beauty
products and electrical items (e.g. batteries, USB cable)

GROCERIES SHOPPING CHANNEL

8. (a) May I know at which channel do you shop for you groceries in the past 6 months? (MA)

MA INSTRUCTIONS
Online – delivery service, online shopping app etc. 1
Offline – Hyper/Supermarket, Minimarket, Sundry shop etc. 2

(b) Which is the main channel for your grocery shopping? (SA)

SA INSTRUCTIONS
Online only 1
Mix of both online & offline 2
Offline only 3
_______________________________________________________________________________________
3 | Page
(ONLINE GROCERIES SHOPPER)

Let’s talk about online shopping for groceries…

9. Have you shop for groceries online in the past 6 months? (SA)

SA INSTRUCTIONS
Yes 1
No 2

10. As we know, COVID-19 has been happening in the Philippines. May I ask since when you have been
purchasing your groceries online? (SA)

SA INSTRUCTIONS
Never bought groceries online before 1
Only bought groceries online before MCO but not during MCO 2
Have bought groceries online before MCO and during MCO 3
Started buying groceries online after MCO started 4

_______________________________________________________________________________________

11. (a) Can you recall when you start buying groceries online?

Record date: ____Jan 2018_________________ (e.g. Sept, 2019)

(b) When was the last time you buy groceries online?

Record last purchase: _________today____________ (e.g. last week, yesterday etc.)

______________________________________________________________________________________

12. (a) You mentioned that you just start buying groceries online when MCO started? Please tell me exactly
when you start

Record date: _____________________ (e.g. April, 2020)

(b) When was the last time you buy groceries online?

Record last purchase: _____________________ (e.g. last week, yesterday etc.)

______________________________________________________________________________________

PURCHASE AMOUNT
13. May I know, what is the amount of groceries (in single delivery) you usually purchase online?
Record Amount: _________

SA INSTRUCTIONS
Below Php 499 1
Php 500 to Php 1,000 2
Php 1,001 to Php 1,500 3
Php 2,000 to Php 2,500 4
More than Php 2,500 5

___________________________________

4 | Page
SHOPPING FREQUENCY
14. May I know how often do you shop for groceries online in the past 3 months? (SA)

SA INSTRUCTIONS
High Frequency
More than 4 times in a month 1
(At least) 3 to 4 times in a month 2
Low to Mid Frequency
Twice in 1 month 3
2 times in 2 months 4
(At least) 1 time in 2 months 5
1 time in 3-6 months 6
None 7

____________________________________________________________________________________

ONLINE GROCERIES SERVICE PROVIDER

15. Which online service provider(s) do you use for your groceries shopping in the past 3 months? (MA)

Brands by Country MA INSTRUCTIONS

Philippine
GrabMart 1
MetroMart 2
LazMart 3
Pushkart.ph 4
WalterMart 5
Landers 6
Marketa.ph 7
Shopee Mart 8 (ENSURE GOOD
Bayan Mall 9 MIX OF BRANDS)
Karton.ph 10
PhilGrocer 11
The Green Grocer 12
Puregold 13
_____________________________________________________________________________________

GROCERIES CATEGORY PURCHASED ONLINE

16. What groceries category do you usually purchase online in the past 3 months? (MA)

PRODUCT CATEGORY MA INSTRUCTIONS

Fresh produce (e.g. eggs, vege, fruits, meat, seafood) 1
Frozen/ packaged meat 2
Dry groceries/ food preparation (e.g. rice, pasta, oil, cereal, flour, sugar) 3
Canned goods (e.g. jam, sardines, tunas, canned fruits) 4
Snacks (e.g. chocolates, candy, chips) 5
Drinks (e.g. milk, juices, coffee, mineral water, tea) 6
Baby product (e.g. formula milk, diapers) 7
Health (e.g. mask, sanitizer, medication, vitamins) 8
Personal care/ daily essential (e.g. shampoo, shower gel, toothpaste) 9
Household items (disinfectant, floor cleaners, toilet paper) 10

5 | Page
 Non-food items (e.g. family planning) 12
Beauty products (e.g. nail polish remover, moisturizer, face cream) 13
Electronic items (e.g. batteries, USB cable) 14
Cigarette 15

_______________________________________________________________________________________

PURCHASE DECISION MAKER

17. I am going to read out a few statements, could you please share with me which statement best describe
you when it comes to purchasing groceries & household products? (SA)

SA INSTRUCTIONS
I am fully involved in the groceries shopping process and I am the key
1
decision maker
I am fully involved in the shopping process and make decision together
2
with my partner, family members etc. But usually I will have the final say
I partly involve in the groceries shopping process and do contribute to
3
the decision making, yet the decision is made by someone else
I am not involved in the groceries shopping process and decision making 4

_________________________________________________________________________________

(OFFLINE GROCERIES SHOPPER)

Definition of offline groceries shopping: Purchase made by physically going to the store (e.g. supermarket,
hypermarket, wet market etc.)

18. Have you shopped online for groceries in the last 6 months?

SA INSTRUCTIONS
Yes 1
No 2

19. Have you ever or tried shop online for groceries before?

SA INSTRUCTIONS
Yes 1
No 2

_______________________________________________________________________________________

Let’s talk about your offline groceries shopping habit…

SHOPPING CHANNEL
20. May I know which channel do you shop at in the past 6 months? (MA)

MA INSTRUCTIONS
Philippine
Hypermarket (Puregold Hypermarket, SM Hypermarket, Super8 Grocery
1
Warehouse, Shopwise Hypermarket, S&R Membership Shopping etc)
Supermarket (e.g. Robinsons Supermarket, SM Supermarket, SaveMore
Supermarket, Puregold Supermarket, WalterMart Supermarket, Metro 2
Supermarket, Rustan’s Supermarket, All Day Supermarket etc.)
Provision i.e. Sundry Shop 3
Minimarket (e.g. 7-Eleven, Circle K, FamilyMart, Lawson, Ministop, 4
6 | Page
 Alfamart, All Day etc.)

Others, please specify:___________________________________ 5

_______________________________________________________________________________________

SHOPPING FREQUENCY
21. May I know how often do you shop at the stores you mentioned in the past 6 months? (SA)

SA INSTRUCTIONS
High Frequency
More than 4 times in a month 1
(At least) 3 to 4 times in a month 2
Low to Mid Frequency
Twice in 1 month 3
2 times in 2 months 4
(At least) 1 time in 2 months 5
1 time in 3-6 months 6
None 7

RECRUITER TO NOTE: ENSURE GOOD MIX OF HIGH AND LOW-MID FREQUENCY

_______________________________________________________________________________________

GROCERIES CATEGORY PURCHASED OFFLINE

22. What groceries category do you usually purchase online in the past 6 months? (MA)

PRODUCT CATEGORY MA INSTRUCTIONS

Fresh produce (e.g. eggs, vege, fruits, meat, seafood) 1
Frozen/ packaged meat 2
Dry groceries/ food preparation (e.g. rice, pasta, oil, cereal, flour, sugar) 3
Canned goods (e.g. jam, sardines, tunas, canned fruits) 4
Snacks (e.g. chocolates, candy, chips) 5
Drinks (e.g. milk, juices, coffee, mineral water, tea) 6
Baby product (e.g. formula milk, diapers) 7
Health (e.g. mask, sanitizer, medication, vitamins) 8
Personal care/ daily essential (e.g. shampoo, shower gel, toothpaste) 9
Household items (disinfectant, floor cleaners, toilet paper) 10
Non-food items (e.g. family planning) 12
Beauty products (e.g. nail polish remover, moisturizer, face cream) 13
Electronic items (e.g. batteries, USB cable) 14
Cigarette 15

_______________________________________________________________________________________

ACCEPTANCE TOWARDS ONLINE CONVENIENCE ITEMS SHOPPING

23. Will you consider purchasing your groceries online within the next 3 months?

SA INSTRUCTIONS
Yes 1
No 2
_______________________________________________________________________________________

7 | Page
24. Please tell me how interested are you in doing your groceries shopping online. From scale of 1 – 10 where
1= Not interested at all; 10 = Very interested

Not Very
intereste interested
d at all

1 2 3 4 5 6 7 8 9 10

ONLINE GROCERIES SERVICE PROVIDER

25. Which online service provider(s) do you INTEND to use for your groceries shopping? (MA)

Brands by Country MA INSTRUCTIONS

Philippine
GrabMart 1
MetroMart 2
LazMart 3
Pushkart.ph 4
WalterMart 5
Landers 6
Marketa.ph 7
Shopee Mart 8
Bayan Mall 9
Karton.ph 10
PhilGrocer 11
The Green Grocer 12
(RECORD
Puregold 13 PURPOSE)
CP Freshmart Online 13
PandaMart 14
7-11 delivery 15
Shopee 16
CoopFood 9
Emartmall 10
Bachhoaxanh.com 11
AeonEshop 12
BigC 13
Coopmart 14
Shopee Mart 15

GROCERIES CATEGORY PURCHASED ONLINE

26. What groceries category do you INTEND to purchase online? (MA)

MA INSTRUCTIONS
Fresh / wet food (e.g. meat, veg, fruit etc.) 1
Dry food (e.g. biscuit, cereal, canned food etc.) 2
Frozen food 3 (FOR RECORD
Hot beverages (e.g. instant coffee/tea, health food drinks, baby formula PURPOSE)
4
milk etc.)
Other beverages (e.g. fresh/ UHT milk, CSDs, RTDs etc.) 5
8 | Page
 Personal care (e.g. body wash, shampoo, baby diapers etc.) 6
Household cleaning products (e.g. detergent etc.) 7
Other, please specify: ______________________ 8

PURCHASE DECISION MAKER

27. I am going to read out a few statements, could you please share with me which statement best describe
you when it comes to purchasing convenience items? (SA)

SA INSTRUCTIONS
I am fully involved in the shopping process and I am the key decision
1
maker
I am fully involved in the shopping process and make decision together
2
with my partner, family members etc. But usually I will have the final say
I partly involve in the shopping process and do contribute to the decision
3
making, yet the decision is made by someone else
I am not involved in the shopping process and decision making 4

RECRUITER TO NOTE: ALL MUST BE MAIN PURCHASER & FULLY/ PARTLY INVOLVED IN THE
DECISION MAKING PROCESS.
28. What other services/products you have use online platform to make purchase/order before?

MA INSTRUCTIONS
Transportation (e.g. car, bike) 1
Online food delivery service (e.g. GrabFood, GoFood, FoodPanda,
Lineman, Deliveroo etc.) 2

Online delivery service (e.g. to send parcel, documents or products etc) 3

Delivery
4
Prepaid top-up services
5
Mobile wallet (e.g. transfer money, payment etc.) 6

Others; please specify;_____________________ 7

_________________________________________________________________________________
- END OF SCREENER PART II –

SCREENER PART III – EXPRESSIVENESS & CREATIVITY

29. I am now going to read out a few statements. I would like you to tell me which statement best describes
your personality. (MA)

MA INSTRUCTIONS
(a) At a party, I usually…
**Mix with a number of people, including strangers. 1
Mix with only the people I know. 2
(b) When I am with a group of people, I usually…
Wait to be approached. 1
**Start a conversation. 2
(c) When talking to strangers…

9 | Page
 **I find it easy to talk to them. 1
I find I have little to say to them. 2
(d) I find meeting new people…
Makes me tense and anxious until I know them. 1
**Stimulating and exciting. 2

30. Can you describe your dream holiday – what do you love about it?

My dream holiday is on Tokyo Disneyland. I heard nothing but a good thing on that place. My children would
enjoy if we go there because of the rides.

- END INTERVIEW -

THE INVITATION:

Thank you very much for your time. Would you be interested to participate in this study?

SA INSTRUCTIONS
Yes 1
No 2

10 | Page