Project ATLAS - 5 MINI EGDs UK

Name of Respondent Samuel Onuh Tel# 07481740476_______________________

Address
samuelonuh216@gmail.com__________________________________________________________
_____________

_____________________________________________________________________________________

Name of the Recruiter

_____________________________Mobile#______________________________________

Email: ………………..

Good morning/afternoon.......... I am from [Market research ] a leading Market Research Company. We

regularly conduct surveys among consumers like you & would be grateful if you could spare some time
to answer a few questions.

DATA TRANSFER
QA. This research is being conducted in accordance with Market Research Society Code of Conduct and
the Data Protection Act 2018. You have the right to withdraw consent at any stage.
This questionnaire will take no longer than 10-15 minutes
(This will be dependent on your responses)
And will determine if you are eligible to take part in Depth 1 Acc Shop 3
a Group 2 Other 4

The duration of this session will be 2.5 hours

The research will take place at Online
You will receive an incentive of: £80
This is to cover any out-of-pocket expenses

1) Could you please tell me if you or any other member of your family works in any of these
organizations?

TYPE OF ORGANIZATION COD

E
Advertising Agency / Market Research Agency 1
Retailers/Manufacturers/Wholesalers/Distributors/ Stockiest/ Owners/ Employees/ TERMINAT
2
Sales Rep of Automobile sector & Automobile Spare parts and Accessories E
Staff from Showroom/Service Centers of Automobiles – Brand Showroom/Service
3
centers or private Showroom/Service centers

1
Journalists/Bloggers/Writers/ Columnists involved in the Automobile sector 4
Government Service 5
Private Service 6
Businessman/Trader 7
Others 8

1. a) Have you been interviewed by a market research agency in the last six months?

NO: 1 ELIGIBLE YES: 2 TERMINATE

b) Are you willing to participate in a Discussion?

(Duration: 2 -2.5 hours)

NO: 1 TERMINATE YES: 2 ELIGIBLE

c) What is the occupation of the head of household ?

Recruiter to mark the SEC of the head of household.

A 1
B 2
SEC C1 3 CHECK QUOTAS
C2 4
DE 5

d) Recruiter to note the gender of respondent.

Male 1
GENDER
2
Female
e) Could you please tell me your age? …..
Code into which age bracket you fall in

Below 18 years 1
GROUP 1:
18-22 years 2
ASPIRERS CHECK QUOTAS
OF LUXURY 23-24 years 3
AGE
PRODUCTS 25-27 years 4
– STUDENTS 26-40 years 5
18-24 – CODE Above 40 years 6
2 OR 3

2
GROUP 2: ASPIRERS OF LUXURY PRODUCTS – EARLY JOBBERS / YOUNG BUSINESS
MEN
23-27 – CODE 3 OR 4

GROUP 3: ROYAL ENFIELD OWNERS AND INTENDERS

26- 40 – CODE 5

GROUP 4: OWNERS OF COMPETITOR BIKES

26- 40 – CODE 5

GROUP 5: OWNERS OF COMPETITOR BIKES

18-25 – CODE 3
f) Could you please tell me about your current occupation?

Student 1
NATURE OF Salaried & Employed Full Time 2
OCCUPATION Business owner / Contractual / Freelance 3
Retired 4

2. Can you tell me which of the following do you

A. Personally own or buy
B. Do not currently own or buy, but intending to in the near future

A. Own B. Intending in near future

Two-wheeler motor bike 1 1
Four-wheeler vehicle – i.e. Car 2 2
Luxury Watch 3 3
Designer Suit 4 4
Smart TV 5 5

ASK Q3 – Q 8 TO GROUPS 1 & 2 ONLY

3. Which motorcycle bike brands are you aware of?

4. Any particular brand(s) you aspire of? Which one(s)

4b. Which if any would you not consider?

3. 4. 4b. Would
BRANDS
Aware Aspire not consider

3
 ROYAL ENFIELD 1 14 27
MOTO GUZZI 2 15 28
HONDA 3 16 29
TRIUMPH 4 17 30
DUCATI 5 18 31
BIKES 32
5. You AWARENESS/ YAMAHA 7 20 33
ASPIRATION KAWASKI 8 21 34
BMW MOTORRAD 9 22 35
MOTO GUZZI 10 23 36
INDIAN MOTOCYCLE 11 24 37
38
OTHER CHECK WITH OFFICE 13 26 39
mentioned that you aspire to purchase ______ (Read brand/s mentioned in Q4). Do you have
any particular model(s) in mind that you aspire to own? Which one(s)? __________________
(Record in Profile sheet)

6. How likely are you to consider to purchase ______ (Read brand/s mentioned in Q5) on a scale
of 1-5 where,
‘1’ means not at all likely to buy and
‘5’ means highly likely to buy.

PARAMETER Likelihood
How likely to purchase 0 1 2 3 4 5

7. You say you are likely to consider purchasing………… motor bike in the near future.
Do you have the means to do so/ working towards the means to do so in the next 6 months?

Yes I have the funds ready 1

Yes I’m currently saving to buy in the near future 2
No I don’t have the means to be able to purchase in the CLOSE
3
near future / too expensive

8. I have a list of statements. Please let us know which of these apply to you.

I am passionate about bikes and keep researching about 1

them
ATTITUDINAL
I do have my favourite bike that I aspire to purchase 2
I do not have bike currently however I like to read / gather 3
STATEMENTS
knowledge about bikes and biking culture

4
 I see bikes as fashion and personality statements 4
One day I want to be able to go for solo rides in my own 5
bike or for bike ride with my friends

9a. Can you tell me which 2-wheeler motor bikes are you aware of

BRANDS
Aware
ROYAL ENFIELD 1
MOTO GUZZI 2
HONDA 3
TRIUMPH 4
DUCATI 5

BIKES AWARENESS/
YAMAHA 7
ASPIRATION
KAWASKI 8
BMW MOTORRAD 9
MOTO GUZZI 10
INDIAN MOTOCYCLE 11

OTHER CHECK WITH OFFICE 13

b) Which do you currently own, (purchased in past 2-3 Years)?

c) Intend to purchase in next 6 months?

d) Would not consider in the future

c. d.
Intend to Would
b.
BRANDS purchase in consi
Currentl
next 6
y own
months
BIKES ROYAL ENFIELD 1 1 1
AWARENESS/ 2 2 2
ASPIRATION MOTO GUZZI

5
 HONDA 3 3 3
TRIUMPH 4 4 4
DUCATI 5 5 5
9 e. What is 6
the Engine YAMAHA 7 7 7
capacity of KAWASKI 8 8 8
your bike? BMW MOTORRAD 9 9 9
MOTO GUZZI 10 10 10
INDIAN MOTOCYCLE 11 11 11
250-300 cc 1
12
300-550 cc 2
OTHER CHECK WITH OFFICE 13 13 13
550-750 cc 3
750-900 cc 4

10. You mentioned you have purchased/ intend to purchase ___________, can you tell me
a. When did you purchase the bike?
b. When do you intend to purchase the bike?

Owners Intenders
(purchased in last) (intends to purchase in next)
0-2 months 1 7
3-6 months 2 8
7-12 months 3 9
DURATION
1-2 years 4 10
2 - 3 years 5 11
More than 3 years 6 12
11. You mentioned that you currently own / intend to own ______________can you tell
me who purchased / would purchase the vehicle?

I myself, for personal/family use

1
No, it is / would be a present 2
ACQUISITION
It has been given to me by my office 3
Someone from my OWN family purchased it and I shall ride 4
it.
GROUPS 3, 4 & 5: ALL TO CODE 1 OR 4

12. Which statement best describes the bike you have purchased / the bike you want to purchase

6
 Brand new bike / First hand bike 1
All units must code ‘1’
Refurbished bike / Second hand bike 2
13. Can
you tell me what steps did you undertake before you bought the bike / are undertaking wile deciding
to purchase bike?

Statements Code
I did a thorough online/offline research, did comparative evaluation, took a
1
test ride before buying this bike
I checked reviews, talked to people about it, visited showroom/s before
2
buying this bike

Arranged / Will arrange for funds to purchase bike 3

CLOSE
I did not research so much before deciding to purchase this bike 4

ASK Q 14 – Q16 TO GROUPS 3, 4 & 5

14. Can you tell me in whose name is the vehicle registered/ plan to register?

Self 1
Wife 2
REGISTERED OWNER Parent 3
Other relatives 4
Friends 5

ASK ALL
15. For owners ask -How frequently do you ride this bike yourself?
For intenders ask - How frequently do you plan to ride this bike yourself?

Daily 1
USAGE FREQUENCY 4-5 days a week 2
Once a week 3
Less often 4

WEEK

7
 16. For owners ask – What has been the purpose of purchasing the bike you own?
For intenders/aspirers ask – What will be the purpose of purchasing the bike you intend to
own?

PERSONAL USE 1 All respondents must code 1

COMMERCIAL 2
PURPOSE
USAGE FREQUENCY Must NOT code 2

ELSE TERMINATE.
17. What was/will be your role in decision related to purchase of bike?

I will take the final decision 1

All respondents must code
I will participate in the decision
ROLE IN PURCHASE OF making process and my thoughts will
2 Must NOT code 3
BIKE considerably influence the purchase
of bike
Any other _____ 3 ELSE TERMINATE.

8
 18. Can you please tell me which languages you can read /write /speak fluently?
LANGUAGE SPEAK READ WRITE
English 1 1 1 All respondent - Must code - 1
ANY OTHER 2 2 2 May or may not code - 2

ELSE TERMINATE
DISCLAIMERS

AUDIO/VIDEO disclaimer
I understand that this session will audio recorded and video recorded. The resulting footage to be
seen by members of the Research team. The recording(s) may also be listened to/shown to our
client to bring this to life.
The purpose of this will be for training and market research purposes and more specifically:
Marketing: Anonymised quotes may be used on the clients website, webinars and training
workshops and for media articles publicising the research.
Video recording: Would not be shared publicly.
Quotes: Would be used totally anonymised in reports and presentations, on the website,
webinars and training workshops and for media articles publicising our research.
The recordings will not be listened to/shown within the broader public domain.

Agreed to audio/filming and usages:

Yes V
No X CLOSE
RESEARCH TEAM TO SUPPLY INFORMATION ON HOW THE RECORDINGS WILL BE USED (IF NOT AS
ABOVE), PROCESSED, STORED AND DISPOSED OF AS ABOVE), PROCESSED, STORED AND DISPOSED OF

For ZOOM/TEAMS VIDEO recordings – Please ask:

I consent to footage of the video being recorded and stored on Zoom/Teams servers for 30 days
and the Free Spirit server for up to 12 months following the completion of the project. Videos are
stored for safeguarding reasons. Only Free Spirit and the internal clients will be able to view
it. After this time all videos will be deleted.
Agreed to recording and usages:
Yes V
No X CLOSE