Danielle Annecston

dannieoannie@gmail.com | danielleannecston.weebly.com | (425) 443-3989 | linkedin.com/in/dannieoannie

EDUCATION
Boston University Boston, MA
Master of Arts in Emerging Media Studies Graduation Date: May 2022
Simmons College Boston, MA
Bachelor of Arts in Public Relations and Communication Marketing Graduation Date: May 2017

RESEARCH EXPERIENCE
Boston University: Experimental Design Boston, MA
Lead Researcher Jan 2022 - May 2022
● Led a team of 4 graduate students in designing an experimental research study in media effects and
delegated tasks; determined direction scope, goals and methodology of the study.
● Organized, scheduled, reserved equipment and successfully executed human participants through
experiment using iMotion Galvanic Skin Response and Facial Expression Analysis.
● Found initial results that encouraged further research into the differences of trust in satire vs. outrage
media.
Boston University: User Procedures 2.0, UX Research Boston, MA
Project Lead Sep 2021 - Dec 2021
● Led a team of 5 graduate students through the stages of user research for web design and delegated
tasks; determined direction, scope, goals of the project.
● Organized, scheduled and successfully executed ethnographic interviews with partnering organization
key stakeholders to analyze their primary usage of the client’s website.
● Created two main personas and persona scenarios to define key website design requirements.
● Designed a web prototype using WordPress that was used to conduct user testing with the prototype,
resulting in valuable feedback for improvements.
● Presented website critics based on results to the client which have been implemented in their website
redesign.
Boston University: Emerging Media Master Collab Boston, MA
Project Lead Jan 2021 - Jul 2021
● Led a team of 4 graduate students in designing a survey research study and delegated tasks; determined
direction, scope, goals and methodology of the study.
● Analyzed both Qualitative and Quantitative survey results to support 7 of the 8 hypotheses.
● Presented strategic recommendations based on results to the client for reaching their stakeholders on
social media which has been implemented in their long-term marketing strategy.
● Developed an innovative branding design for all presented material that was well-received by the client.
● Selected to present study findings at the ICA 2022 Conference, a top international communications
conference.

WORK EXPERIENCE
Boston University Global Programs Boston, MA
Program Manager Oct 2019 - Present
● Serve as the primary contact and logistical source for a portfolio of BU Study Abroad locations;
Auckland, Ghana, Geneva, Haifa, Padua, Rabat, Shanghai, Sydney and Venice.
● Manage admissions process for 400+ students a semester, including advising, application review,
admissions decisions and enrollment retention.
 ● Coordinate the post-acceptance process: strategize communication with accepted students, prepare
program specific pre-departure materials, coordinate pre-departure & informational sessions for
designated programs and generate departure information through email & WordPress.
● Successfully manage relationships with multiple stakeholders, including faculty, staff and students.
CIEE Study Abroad Boston, MA
Admissions Coordinator/Inside Sales Dec 2017 - Oct 2019
● Acted as lead for a team of up to 14 people. Entailed gathering data from common trends in
conversations to report to marketing in upper management and implementing an onboarding process.
● Collaborated with the Marketing team on Social Media trends and made recommendations on media
strategy improvement.
● Juggled and prioritized tasks in a positive manner throughout the day while maintaining a 75 call per
day through cold calls and nurture campaigns.
Homeward Pet Adoption Center Woodinville, WA
Social Media Associate May 2017 - Aug 2017
● Captured content for the shelter to be presented on the website for pet profiles and monthly newsletters.
● Successfully created and executed a social media strategy that increased interaction traffic by 10% in the
first week.
Four Paws International Boston, MA
Communication and Research Intern Sep 2015-Dec 2015
● Researched various topics for the organization; such as stray dogs in the Caribbean and social media
strategies.

ACHIEVEMENTS
Boston University Global Programs 2019-2021
● Won the December 2021 BU Global Programs office cookie baking competition out of 30 contestants.
● Won the December 2019 BU Global Programs office cookie baking competition out of 46 contestants.
CIEE Study Abroad 2018-2019
● Won the Fall 2018 two-week high-volume calling competition out of 15 Admissions Coordinators.
● Won the Summer 2018 two-week high-volume calling competition out of 9 Admissions Coordinators.
Simmons College Communication
● Won the 2017 Senior Media Arts Award.
Simmons College Radio 2014-2017
● Selected as one of six finalists 2016 for the Intercollegiate Broadcasting System (IBS) in category of
Best On-Air Personality.
● Selected as one of four finalists 2016 for the IBS in the category of Best College Radio Streaming.
● Successfully coordinated and planned a 2016 24-hour radio pledge-a-thon that raised $3,800.

SKILLS & INTERESTS

Computer Skills: Computer Literate in Mac and PC, Microsoft Office (Excel, Word, PowerPoint), Adobe Suite
(Photoshop, InDesign, Premiere Pro), Google Suite, Basic HTML/CSS, MailChimp, WordPress, Salesforce, Slack,
Microsoft Teams, Sharepoint, Zoom, Hootesuite, ConstantContact, Facebook, Instagram, YouTube, Data Visualization
and Web Design
Analysis Program Skills: SPSS, R Studio, Tableau, Qualtrics, iMotion
Interests: Cooking, Baking, Traveling, Social Media, Parasocial Relationships, Animal Welfare, Podcasts, Photography,
College Radio, Hiking and Music