Plan Business
Plan Business
Plan Business
No CONTENT
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1. SUMMARY EXECUTIVE
2. INTRODUCTION
3. PURPOSE OF PREPARING BUSINESS PLAN
4. CAMPONY BACKGROUND
5. OWNERSHIP BACKGROUND
6. MANAGEMENT / ORGANIZATION PLAN
7. MARKETING PLAN
8. OPERATION PLAN
9. FINACIAL PLAN
10. CONCLUSION
Summary executive
Asvance’ Enterprise is a locally owned traditional snacks company that will be
Introduction
“Kerepek Surr” has three different flavours.The first flavour is the original taste
of the biscuits.“ Kerepek Surr” original flavour is sweet. This is because the original
flavour uses sugar to create taste on the biscuits; if no sugar was used on the
biscuits the biscuits will have no taste. Some people do not like the sweet taste of
“kuih tiram” and make them did not eat at all that biscuits. So we want to create
something that will make all people like it wand want to eat it. So we try to innovate
the flavour by make them taste spicy. We make the “kuih tiram” taste like the other
types of snacks or “kerepek”. We make “kuih tiram sambal” as the second flavour.
But the second flavour still has the sweetness taste on them. This is because; if “kuih
tiram” has no sweetness “kuih tiram sambal” will taste too bland. So we make them
taste sweet but not too sweet like the first flavour. It just has a bit of sweetness on
the biscuits. Third flavour we use chocolate to replace the sweetness of sugar. We
want to create something that the other people from other countries can accept this
value pricing, with fun packaging and atmosphere .“ Kerepek Surr” is the answer to
and walking around inside a shopping mall or at house relax with family.
Apart of that we are starting this business by introducing traditional snack
which is“Kerepek Surr” that will be our main product. As “Kerepek Surr” is not very
recognizable we try to put forward with this idea. We would like to compete with
other snacks that already in market and make our snacks be the choices are the
healthy for our body. Junk food contains a lot chemicals and additional flavour such
as “ajinamoto”. The aim for creating this business is to promote and develop the
become the cross roads for the public. This company is based at Lot 2874, Batu 13,
Parit 21, BaganDatoh, 36400 Hutan Melintang, Kelantan which is 10km from town.
workers which are consisted from store keeper, quality controller and 6 workers who
will in charge in preparing our product.The main purpose of this business plan is to
get financing to expand the existing business and get loan from several agencies
business ,renovate the premises and add new flavors .Total contribution of the entire
partner is RM 150, 000 and the fixed asset which is building land and transportation
is RM110, 000.
To promote our products, we have decided to launch these systematic
promotion strategies. First strategies are place strategies. We have chosen Taman
Pinggiran Utama as our location to operate our company based on some factors
which are strategic place that is located at public area and that place has a lot of
facilities.Seems that our location is in Taman Pinggiran Utama, it will easy to carry
our customer to find us and also easy to us to deliver our product to nearer town.
We see that labelling is also one of the strategies to attract our customer to
buy
our product. On the label outside the plastic bag, we provide the ingredient and nutri
ents information. This information will make it easier for our customer to find out
about the ingredients and nutrient content in our product. The price of a product can
purchase. Pricing is important as itis the only part in the marketing mix that
generates revenue. When we perform a study on the competitor’s prices, it will help
us in allocating price for our products. In order to put a price on our product we using
quantity of the snacks. The proper price fixed by our business is RM4.00/200 gram
for chocolate flavour, RM 3.50/200g for spicy flavour. RM 3.00/200g for sugar flavour
which by competitors for the sugar flavour is RM 5.00/200g. It proves that we have
very reasonable price which also come in varieties of flavour. Promotion strategy is
very important to spread the information about our products with the purpose of
Our business operation starts from 8.00 am- 5.00 pm. We picked this time as
it is the appropriate time for ant company/business to start and close their business
daily. There is our operation time; from Sunday until Friday start at 8.00a.m until
The purpose of this business plan is as the first step as a module before starting a
business. This business plan is very important for a new company like
Malaysia market.
➢ To show the financial strength of the company, especially when applying for
loans and to convince the investors towards providing funds or other financial
for the day to day management, budget, financial forecast, strategies, target market
➢ This business plan can be utilized to convince the suppliers the ability of paying
back on credit and the ability to carry out a project of services for customers or the
tender board.
➢ To improve any weaknesses arise by comparing the actual performance of the
Background of Company
LANAS,16450,KETEREH KELANTAN
Telephone : 06-9998888
Fax No. : 06-9998888
Form of Business : PARTNERSHIP
“Kerepek Surr”
Date of Registration : 12 DECEMBER 2020
Date of Commencement : 05 JANUARY 2021
Initial Capital : RM 150, 000
Account No. : 06022802495038
Correspondence Address :
Mission, Vision and Objective
1.Mission
part ofour family in “Kerepek Surr” industry, to produce traditional food as daily sneak
and to beone of the biggest names in halal food industry in our country.
2.Vision
As our long term target, “Kerepek Surr” vision is to be market leader in the
production and distribution of traditional food product in Malaysia and open at least 7
new branches natio wide in 15 years with the gain the net profit of RM 7 million in 10
years’ time.
performance To provide the best quality of traditional snack every time in order to
attract customers.
Equity Contribution
Birthday: 19 DECEMBER 2003
Age: 20
Skills: Can speak Malay only
Present Occupation: Executive manager
Address: No 2, Jln Tukas 5, Tmn Soga 2, 83000 Batu Pahat,Johor.
Birthday: 23 November 1988
Age: 20
Skills: Can speak Malay
Present Occupation :Teacher
Birthday: 6 OCTOBER 2003
Age: 20
Skills: Can speak Malay, English
Age: 20
Skills: Can speak Malay
Age: 20
Skills: Can speak Malay and English fluently
Introduction
Management is a process of planning all the resources efficiently, organized
the resources effectively, leading then controlling the resources that is capital,
order to make sure all there sources is being fully utilized which involved to setting
up goal and action to achieve goals. Next, the task must be organize by determine
the task, who will do and how those task will be managed and coordinated. Other
than that, the subordinate must be lead to work together to achieve the
organizational goals. Lastly, the organization must perform as what had been
planned. If not going towards the goal, there must be corrective action which can
become more developed expounded in the future. The administration plan includes
the vision, mission and objective of our product, organizational which include the
building and infrastructure that we used and also our office layout. The task and
establish. The administration has to monitor all the activities involving budgeting and
programming of subordinates work. Then, administration also needs to plan of
organization that involve of organization chart, consider about the number of workers
and also about position, responsibilities and specific task for each workers.
Organization Plan
KELANTAN as a place to run our business. We choose this location because it was
placed nearer at town and it was strategic place. The first floor of this building is our
factory and the second floor is the office. This building is owned by our general
manager.
Office Layout
Organization Charts
GENERAL MANAGER
NO POSITION NUMBER OF
PERSONNEL
1. GENERAL MANAGER/ FINANCIAL 1
MANAGER
2. ADMINISTRATION MANAGER 1
5. QUALITY CONTROLLER 1
6. ADMINISTRATIVE CLERK 1
7. WORKER 6
8. TOTAL 12
Task & Responsibilities
General Manager
Make decision in management business.
Administration Manager
Determine the wages and salaries received by workers and contribute the
percentage of the salaries to EPF and SOCSO.
Make the decisions regarding administrative tasks and office works.
Responsible for all mails and correspondences connected with the business
Help to achieve the business target by implementing business ideas and strategy
Financial Manager
Maintained the financial of company.
Operation Manager
Make sure the entire worker under their responsibilities do their work
Store Keeper
Quality Controller
Make sure the quality the product same as the original sample.
Worker
Administrative Clerk
TOTAL 3336.00
STATIONARY 80.00
MONTHLY
OTHERS
MARKETING PLAN
Introduction
clients, partners, and society at large. Marketing is used to identify the customer,
satisfy the customer, and keep the customer. With the customer as the focus of its
entity and customers. The customers can include retailers and wholesalers,
individual and support organization. Marketing is more than just the process of
The marketing’s concept of our company is to make the new generation know
about the traditional snack. We want to introduce and popularize back the Malay
traditional snacks. Itis usually produced for daily sales and also in festive day
snack to people outside of our country.This will help to increase the economy of our
country and also help to introduce our country to the world stage. Our product is very
suitable for all people because this snack does not have a chemical which can allow
a health hazard.
Target Market
Target market is group of customers that the business has decided to aim its
marketing efforts such as a good in services. The beauty of target marketing is that it
makes the promotion, pricing and distribution of our products or services easier and
activities. The more we know about the target market, the more precisely that we can
develop in the marketing strategy. Then, target market involves breaking a market
into segments and then concentrating our marketing efforts on one or a few key
segments. Table below shows some example of market segmentation that have
involved.
Market Segmentation Characteristic
Demographic Segmentation Based on the measurable statistic such
as an occupation, age, gender, social
class or in come. Snack appeal to
everyone. Adult or children ,rich or poor.
Everyone like it.
Psychographic Segmentation Based on lifestyle preferences, such as
life style or attitude.
Geographic Segmentation Based on location of our customer such
as home addressed
Market Share
large share usually have lower operating expenses and are therefore more profitable
than smaller competitors. Our company can also benefit from reading the changes in
companies in the same sector, and assess performance from year to year. The
market share is also estimate as the percentage of the competitors. The estimation
is made based on the company strength and weakness with its competitors. Based
on our observation on our competitors (S Two Delicious Enterprises and Ziana (SI)
Enterprise) it seems like our company have a good potential to be a success in this
business. The table below show the market share before and after enters the
market, for the sugar flavour only. For the spicy and chocolate’s flavour does not
have market share because the competitor does not produce both flavour as their
product.
Sales Forecast
Sales forecast are sometimes reserved for estimates of values at certain specific
future times. It is expected purchase from an identified the target market. The table
below showed our expected for our customer
Marketing Budget
ITEMS FIXED ASSET MONTHLY OTHER (RM) TOTAL
(RM) EXPENSES(RM)
Fixed Asset
singboard 1500.00 1500.00
Banner 8000.00 800.00
Flyers 300.00 300.00
Business Cards 200.00 200.00
Free Tester 500.00 500.00
Travel Cost 1000.00 1000.00
Other Expenses
Sponsor Event 2500.00
Grand Opening 2000.00
Total 1500.00 2000.00 5300.00 8800.00
OPERATIONAL PLAN
Introduction
management and labour,fixed assets, and variable assets that are relevant to the
operating, and controlling the system.There are many tools and techniques available
There is normally a provision for storage after thereceipt of the input and between
added value where the value of the output is higher than the totalinput value.
The purpose of the Operation Plans is to describe the where’s and how’s our
snacks forour clients. We will make sure through this our customer will know about
our productsmore clearly and can produce a good and high quality of snack for them.
Operation Process
4.11 Business Operation Hour
Our business operation starts from 8.00 am – 5 pm.
We picked this time as it is theappropriate time for any company/business to start
and close their business daily.
They are our operation time:
DAY TIME
SUNDAY - FRIDAY 8:00 A.M. – 12:00 P.M.
Combine and mixed flour, margarine and salt and make them into crumbs
Slowly add in water bit by bit to form into dough. This becomes Pastry A.Leave aside.
Mix in separately rice flour and cooking oil in a bowl. Make into crumbs.This is Pastry B. Leave
aside.
In a floured surface, roll pastry A with a rolling pin into a rectangular shape.Press in Pastry B in all
places on Pastry A. Roll like Swiss roll.
Refrigerate the dough for 30 minutes. Take out the roll and cut in roundshapes.
Place the cut part upright. Flatten the dough with a rolling pin. Flatten it asthin as possible.
Activity Chart for “Kerepek Surr” Product.
Transportation Transport dough intorefrigerator
and box to store
Inspection Inspect the quality of snacksand
packing
Storage Keep boxes in store
Layout Plan Of Operation Area/Factory
Location plan
Financial plan
Introduction
The financial plan is the final step in the preparation of a business plan. It is the
mostcrucial aspect of the business plan and involves determining the total project
cost, choiceof source financing and preparation of financial projection in term of pro
formastatements, which is include cash flow, income statement and balance sheet.In
have set upseveral objectives that we want to achieve in our financial plan. There
are:
To increase the business profit by 5% for second year and to increase 10% forthird
year
Less: Cost of
Sales
Business Registration 0 0 0
&Licences
300
Other Pre-Operations
Expenditure 10,300 0 0
Interest on Hire-
Purchase
0 0 0
Interest on Loan
Conclusion
In conclusion, Asvance'Enterprise is a business that always wants to thrive in the
snack industry. Our business can compete well with other similar businesses
as well. In addition, Belleza Scarves has put a lot of effort into establishing this
further improve our business according to the wishes and desires of our customers.
We are very confident and believe that our ventures will create and earn a
marketing to ensure that the business is well known to the customers. We hope
that we will be able to build a good loyal customer base in every year.