Business Plan
Business Plan
Business Plan
P 3,106,398.00
Total Project Cost
P 1,667,599.00
Target Market
TABLE OF CONTENTS
I. Background Information....................................................1-2
II. Mission & Vision..................................................................3
III. Human Resource Plan........................................................4-6
III.1. Position/Number of Personnel/Projected Salary
III.2. Employee Benefits
III.3. Organizational chart
III.4. Work Schedule
III.5. Job Descriptions/Qualifications
IV. Technical Plan.................................................................7-10
IV.1. Kitchen Tools & Equipments
IV.2. Dining Tools & Equipments
IV.3. Office Supplies
IV.4. Food Cost Paper Cost
IV.5. Cleaning Tools
IV.6. Consumer able Goods
V. Marketing Plan...............................................................11-14
V.1. Product Planning
V.2. SWOT Analysis
V.3. Promotional Method
V.4. Target Market
V.5. Pricing Strategy
VI. Projected Sales...............................................................15-38
VII. Financial Summary........................................................39-40
VIII. Pictures............................................................................41
1
I. Background Information
Manna Food Park is located at San. Clemente, Magsingal,
Ilocos Sur in front of the (MNHS) Magsingal National High
School. The interior design of the shop is very millennial w/c is
strategically build near the school. The walls are painted w/ (3D)
picture that is perfect for selfie.
Manna Food Park serves diff. kind of breads, pastries, pies and
cakes that is inspired by different countries like France and Italy.
Manna Food Park also serves coffee, juice, and other drinks except
liquor.
The name Manna is came from the Hebrew word “manna”
which means “grace from God”. “Manna” fell down from heaven
to provide food to the Israelites during the time while they are
travelling to the promise land. Likewise Manna Food Park is
created to bring joy and satisfaction to the people and providing
them delicious food.
Manna Food Park can accommodate fifty persons. The shop is
well equip with CCTV and fire extinguishers, and for customers
security, we hired security guard to ensure peace and order within
the Food Park.
The Manna Food Park has different books and magazines and
different board games for customers amusement. Not only that, the
shop has free WI-FI for customers only. Manna Food Park is open
from Monday to Saturday from 6:00 AM until 7:00 PM.
2
The Manna Food Park is along the highway so it can be a one
stop shop. The shop also serves sweets like polvoron makapuno
and balicutza that is perfect for pasalubong”
Manna Food Park is offering catering services with a
minimum budget of ten thousand pesos (10,000). The shop will
also accept orders and it’s free delivery at any point of Ilocos Sur.
The Manna Food Park is open for franchising to those who are
interested. The shop is own and manage by four businessmen who
invested their money with this type of business. The Manna Food
Park was established on January 28, 2017. The Manna Food Park
is the first food park that has been established on the town of
Magsingal and because of that, the shop has no competitors. The
target market of the Manna Food Park by the end of piscal year is
one million eight hundred eighty six thousand three hundred ninety
nine pesos (1,886, 399).
3
II. Mission/Vision/Objectives
VISION
We dream as one of the best spot in the country and the biggest,
largest and most successful business enterprise and recognize by
the award giving body.
MISSION
The Manna Food Park will do it’s best to serve the customers with
satisfaction and with the best quality of product and service, to
bring joy to everyone and help our unemployed fellow Filipinos.
OBJECTIVES
To make money at the same time to produce employment.
To be well known as one of leading business in the country or in
the whole wide world rather.
To gave satisfaction to the costumers with the best quality product.
4
III. Human Resource Plan
III.1. Position/Number of Personnel/Projected Salary
NUMBER NUMBER SALARY WEEKLY MOTHLY ANNUAL TOTAL
POSITION OF OF PER SALARY / SALARY / SALARY / ANNUAL
PERSONNEL HOURS HOUR PERSON PERSON PERSON SALARY
BARISTA 1 8 35 1,680 6,720 80,640 80,640
TOTAL: P 979,200
CHEF 2 50 50 50 3,600
CASHIER 2 50 50 50 3,600
WAITER 4 50 50 50 7,200
GUARD 2 50 50 50 3,600
MANAGER 1 50 50 50 1,800
TOTAL: P 20,600
5
W
B
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e
n
w
N
M
F
H
S
O
C
D
U
G
R
E
IT
A
POSITION
BARISTA
CHEF
CASHIER
WAITER
GUARD
MANAGER
III.3. Organizational Chart
6:00AM
7:00PM
6:00AM
7:00PM
6:00AM
7:00PM
6:00AM
7:00PM
6:00AM
7:00PM
6:00AM
7:00PM
TUESDAY
6:00AM
7:00PM
6:00AM
7:00PM
6:00AM
7:00PM
6:00AM
7:00PM
6:00AM
7:00PM
6:00AM
7:00PM
WEDNESDAY
6:00AM
7:00PM
6:00AM
7:00PM
6:00AM
7:00PM
6:00AM
7:00PM
6:00AM
7:00PM
6:00AM
7:00PM
THURSDAY
6:00AM
7:00PM
6:00AM
7:00PM
6:00AM
7:00PM
6:00AM
7:00PM
6:00AM
7:00PM
6:00AM
7:00PM
FRIDAY
6:00AM
7:00PM
6:00AM
7:00PM
6:00AM
7:00PM
6:00AM
7:00PM
6:00AM
7:00PM
6:00AM
7:00PM
SATURDAY
6:00AM
7:00PM
6:00AM
7:00PM
6:00AM
7:00PM
6:00AM
7:00PM
6:00AM
7:00PM
6:00AM
7:00PM
6
III.5. Job Description and Qualification
POSITION JOB DESCRIPTIONS QUALIFICATIONS
8
IV.2. Dinning Tools & Equipment
DESCRIPTION QUANTITY UNIT OF ISSUE UNIT PRICE TOTAL COST
9
IV.4. Food Cost Paper Cost
DESCRIPTION QUANTITY UNIT OF ISSUE UNIT COST TOTAL COST
10
IV.6. Consumerable Goods
DESCRIPTION QUANTITY UNIT OF ISSUE UNIT COST TOTAL COST
11
V. Marketing Plan
V.1.Product Planning
12
Other Products
Mango Shake 20 30
Pandan Shake 20 30
Rocky Road 20 30
Americano 50 75
Cappuccino 50 75
Coke 15 25
Hot Chocolate 75 100
Sago’t Gulaman 20 30
Halo-Halo 25 50
Ice Cream 50 80
Other Products
Sweets/Dolce Price
Polvoron 10
Macapuno 10
Balicutza 20
13
V.2.SWOT Analysis
Strength:
Manna Food Park is near to the target costumers.
No competitors.
Fresh ambiance
Products are affordable
Weakness:
Manna Food park can only accommodate fifty persons
The shop is near to the cemetery
Few personnel working inside the Food Park
Opportunities:
The shop is open for franchising
Investors might invest in this kind of business
Threats:
Business men might establish another food park nearby the
shop to compete the Manna Food Park.
14
V.3. Promotional Method
The Manna Food Park will use the power of social network to
promote the business. The shop will also post some inquiries,
tarpaulin and flyers along the highway. The Manna Food Park will
create a facebook page, twitter and instagram to reach more people
in promoting our products.
The Manna Food Park will go to all radio station in Ilocos Sur
in order to promote our business. On the Grand Opening of the
shop, we will give some free taste of our products.
V.4.Target Market
The Manna Food Park will focusing on the students; teachers
and people live near the shop.
By the end of piscal year, the Manna Food Park is expecting a
total target market of one million, eight hundred eighty five
thousand, and five hundred ninety nine pesos (1,885,599).
V.5.Pricing Strategy
Manna Food Park offers affordable products that everyone can
afford to buy. The shop also offers a budget meal that is good for
six persons. The shop will give 10% discount to senior citizen.
15
VI. Production/Projected Sales
16
DRINKS/SWEETS
QUANTITY/SIZE UNIT PRICE/SIZE
Americano 64 50 3,200
Cappuccino 39 50 1,950
TOTAL: P 371,470
17
Projected Sales for the Month of
FEBRUARY
FOODS
QUANTITY/SIZE UNIT PRICE/SIZE
18
DRINKS/SWEETS
QUANTITY/SIZE UNIT PRICE/SIZE
Americano 64 20 50 75 4,700
Balicutza 59 20 1,180
TOTAL: P 288,210
19
Projected Sales for the Month of
MARCH
FOODS
QUANTITY/SIZE UNIT PRICE/SIZE
20
DRINKS/SWEETS
QUANTITY/SIZE UNIT PRICE/SIZE
Americano 62 40 50 75 6,100
Cappuccino 77 32 50 75 6,250
Balicutza 88 20 1,760
TOTAL: P 330,430
21
Projected Sales for the Month of
APRIL
FOODS
QUANTITY/SIZE UNIT PRICE/SIZE
Mamon # 5 28 10 36 8 10 15 50 75 2,830
22
DRINKS/SWEETS
QUANTITY/SIZE UNIT PRICE/SIZE
Americano 36 12 50 75 2,700
Cappuccino 29 7 50 75 1,975
Balicutza 48 20 960
TOTAL: P 318,330
23
Projected Sales for the Month of
MAY
FOODS
QUANTITY/SIZE UNIT PRICE/SIZE
Mamon # 5 80 10 36 18 10 15 50 75 4,100
24
DRINKS/SWEETS
QUANTITY/SIZE UNIT PRICE/SIZE
Americano 40 15 50 75 3,125
Cappuccino 30 8 50 75 2,100
Balicutza 28 20 560
TOTAL: P 272,840
25
Projected Sales for the Month of
JUNE
FOODS
QUANTITY/SIZE UNIT PRICE/SIZE
Mamon # 5 28 10 36 8 10 15 50 75 2,830
26
DRINKS/SWEETS
QUANTITY/SIZE UNIT PRICE/SIZE
Americano 30 18 50 75 2,850
Cappuccino 29 7 50 75 1,975
Balicutza 28 20 560
TOTAL: P 316,185
27
Projected Sales for the Month of
JULY
FOODS
QUANTITY/SIZE UNIT PRICE/SIZE
28
DRINKS/SWEETS
QUANTITY/SIZE UNIT PRICE/SIZE
Americano 38 14 50 75 2,950
Cappuccino 57 21 50 75 4,350
Halo-Halo 41 45 25 50 3,275
Balicutza 39 20 780
TOTAL: P 240,777
29
Projected Sales for the Month of
AUGUST
FOODS
QUANTITY/SIZE UNIT PRICE/SIZE
30
DRINKS/SWEETS
QUANTITY/SIZE UNIT PRICE/SIZE
Americano 52 28 50 75 4,700
Cappuccino 48 17 50 75 3,675
Macapuno 83 10 830
TOTAL: P 303,460
31
Projected Sales for the Month of
SEPTEMBER
FOODS
QUANTITY/SIZE UNIT PRICE/SIZE
Mamon # 5 28 10 36 8 10 15 50 75 2,830
32
DRINKS/SWEETS
QUANTITY/SIZE UNIT PRICE/SIZE
Americano 30 18 50 75 2,850
Cappuccino 29 7 50 75 1,975
Balicutza 28 20 560
TOTAL: P 316,185
33
Projected Sales for the Month of
OCTOBER
FOODS
QUANTITY/SIZE UNIT PRICE/SIZE
34
DRINKS/SWEETS
QUANTITY/SIZE UNIT PRICE/SIZE
Americano 62 40 50 75 6,100
Cappuccino 77 32 50 75 6,250
Balicutza 88 20 1,760
TOTAL: P 330,430
35
Projected Sales for the Month of
NOVEMBER
FOODS
QUANTITY/SIZE UNIT PRICE/SIZE
Mamon # 5 28 10 36 8 10 15 50 75 2,830
36
DRINKS/SWEETS
QUANTITY/SIZE UNIT PRICE/SIZE
Americano 36 12 50 75 2,700
Cappuccino 29 7 50 75 1,975
Balicutza 48 20 960
TOTAL: P 318,330
37
Projected Sales for the Month of
DECEMBER
FOODS
QUANTITY/SIZE UNIT PRICE/SIZE
Mamon # 5 79 16 11 7 10 15 50 75 2,105
38
DRINKS/SWEETS
QUANTITY/SIZE UNIT PRICE/SIZE
TOTAL: P 1,367,350
39
VII. FINANCIAL SUMMARY
SALES
1,600,000
1,400,000
1,200,000
1,000,000
SALES
800,000
600,000
400,000
200,000
0
JAN. FEB. MAR. APR. MAY JUN. JUL. AUG. SEPT. OCT. NOV. DEC.
SALES GROWTH
40
EXPENSES
41
SALES
LOGO
BUSINESS
PLAN
Sonny U. Urro
Background Information
Encoder
Production/Projected Sales
Logo
Marketing Plan
Leader
Jenny Tabarnilla
Human Resource Plan
Pictures
Financial Summary
Researcher (Sanitary Permit, Mayor’s Permit)
Member
Angelica Riotoc
Researcher (BIR, DTI)
Mission & Vision
Technical plan
Member
BUSINESS
PLAN
PROJECT
IN
PRINCIPLES OF
MANAGEMENT