&

Master of
Business Administration
Liverpool Business School, UK

MBA from the UK for Next-Gen leaders | 18 months

Contents
MBA at Liverpool Business School

About upGrad

Why Pursue an MBA?

Why Pursue an Online Global MBA?

Marketing Track

Finance Track

Analytics Track

Operations Track

HR track

Strategy and Leadership Track

Learning Format and Experience

360-Degree Career Support by upGrad

Program Structure

Learn from Academics & Industry Experts

Meet the Class

Our Learners Work At

What Our Learners Have to Say

Program Curriculum

Program Details
MBA at
Liverpool Business School
Welcome to the MBA program from Liverpool Business School. We are delighted to have you
as an addition to our 200+ year legacy. Our MBA program aims to respond to the
evidence-based need for trained senior managers by developing confident, competent,
forward-thinking leaders who can balance strategic thinking with excellent operational focus.
This is a distinctive MBA Program, which is intellectually-challenging, insightful and focused
on improving practice in the workplace across all areas of management, leadership, and the
functions of business.

Based on our market research and conversation with the industry, we have identified Finance
& Banking as one of the sectors with critical demand supply imbalance in terms of quality
professionals. Our vision is to design and deliver the best in class MBA with specialization in
Finance Program to empower the learners to take up the next generation highly skilled roles
in banking and finance domain. If you are reading this, you may wish to accelerate your

“
career in this field. With upGrad, we promise to equip you with the perfect mix of business
acumen and technical capabilities to help you achieve your career goals.

I look forward to welcoming you to Liverpool Business School and the progressive learning
and development experiences of our MBA.

“With extensive experience delivering clinical business practice

and high quality work-based manager and leader development
programmes, Liverpool Business School is well regarded for its
wide range of expertise from finance and strategy to marketing,
consumer behaviour and operations management.”

Prof. Anthony Sturgess

Head of MBA Programs
About
upGrad
upGrad is an online education provider that helps individuals to develop their professional
potential in the most engaging learning environment. Online education is a fundamental and
much needed disruption that will have a far-reaching impact. At upGrad, we are working
towards transforming this online education wave into a tsunami! We are taking a full-stack
approach of leveraging content, technology, marketing and services to offer quality
education at scale in partnership with corporates and academics to offer a rigorous and
industry relevant program.

Based on our market research and conversation with the industry, we have identified that
quality professional MBA education has critical supply demand imbalance. Our vision is to
design and deliver the best in class MBA Program to empower the next generation of global
leaders with leadership skills, global awareness, and critical and analytical thinking for
accelerated career enhancement. Through the MBA Program, upGrad in association with

“
Liverpool will help working professionals exercise effective leadership at senior levels along
with the understanding of the nature of global issues impacting them.

With upGrad, we promise to equip you with the perfect mix of business acumen and technical
capabilities to help you achieve your career goals.

Our aim is simple:

We strive to create high-impact,
hands-on experiences that prepare
students for meaningful and
productive careers.

Ronnie Screwvala
Co-founder & Executive Chairman
 80% increase in their salaries

80%
upon MBA graduation, based on a
recent survey by Bloomberg
Businessweek survey.

Why
Approximately 1 in 3 prospective
1 out MBA students use their
management education to pursue
of 3

Pursue
opportunities in new industries or
job functions they have not
worked in.

an MBA? In today’s society there is a massive choice

of career fields to choose from, and an
abundance of well educated people to
compete with for those careers! With so
many career choices, finding the right
postgraduate educational program to enrol
in can be a challenge – but if it’s business
that you want to go into then it’s a good
idea to enrol in a program that will provide
you with the requisite knowledge, skills and
ethics to fit right into the business
community – and an MBA program is the
perfect choice.

An MBA is a great way to prepare for a

changing business environment. The
abilities you develop are also the best tools
you have to adapt to the unavoidable
change of industries, the marketplace, and
the ways people do business.

Source:
https://www.princetonreview.com/business-school-advice/mba-facts-and-statistics

Source:
https://www.mastersportal.com/articles/340/10-very-good-reasons-to-do-an-mba-d
egree.html
Why Pursue an
Online Global MBA?
PRACTICAL LEARNING
INTERNATIONAL BUSINESS 1/10TH THE
EXPERIENCE
EXPOSURE COST

Global MBA curriculum covers various A full-time MBA in any of the foreign
aspects of business through a global university would cost an average of
lens. The projects are also based on 60,000 USD. Compared to this, an
international business scenarios. online MBA will cost you nearly
1/10th the price.

GLOBAL NETWORK ONE STEP TOWARDS

THROUGH ALUMNI BASE MOVING ABROAD

Connect with a vast alumni network An MBA degree from an international

and gain access to global job university increases your chances of
opportunities. getting selected in an overseas job.
Further, the MBA Degree from LJMU
is WES recognised as well.

PRACTICAL LEARNING SPECIALISATION

EXPERIENCE TRACKS

There is a strong focus on application Develop expertise in any of the

of theoretical concepts of management functional domains - Marketing, Finance,
to real-life business problems. This is Operations, HR, Strategy and Analytics
done through industry relevant projects through more than 6 months of
and case studies. specialised content delivered through
lectures, industry projects, case studies
and live lectures by experts.
Marketing Specialisation
Who is this for?
• Highly driven and ambitious marketing professionals working as Marketing Managers,
Experience Managers, Brand Managers, etc. across various industries and who wish to
acquire expertise in areas such as Marketing Analytics, Digital Marketing, and Marketing
Strategies.

• Professionals working in sales profiles and who wish to make a shift into marketing profiles.

• Non-marketing professionals working in industries such as IT/ ITES, Consulting, FMCG,

Pharma, Manufacturing and Services at senior levels, and who need marketing skills and
cross-functional knowledge to elevate to a CXO role.

• Professionals working in generic management fields and wish to make a shiftinto the
marketing sector.

Learning path
6) Practical Learning:
1) Introduction to Management Basics Case studies and simulations from
Harvard Business Publishing

2) Building sales and marketing 7) Mastering concepts: Brand building and

concepts - Frameworks marketing channels

8) Innovative Learning: Live sessions by

3) Concept Understanding:
industry experts like Ankur Warikoo
Consumer behavior
and Kiran Khalap

4) Market Research 9) Dive deep: Research for a Project

5) Beyond the Basics: Relationship

10) Practical Application: Industry project
marketing, marketing channels
Finance Specialisation
Who is this for?
• Highly driven and ambitious finance professionals working as Finance Analysts, Finance
Managers, Controllers, etc. across various industries and who wish to acquire expertise in
areas such as Advanced Corporate Finance and Risk Management.

• Finance professionals working in the banking sector and who wish to acquire advanced
knowledge and skills in areas such as Investment Banking and Commercial Banking.

• Non-finance professionals working in industries such as IT/ ITES, Consulting, Manufacturing

and Services at senior levels, and who need financial skills and cross-functional knowledge
to elevate to a CXO role.

• Professionals working in generic management fields and wish to make a shift into the
operations & supply chains sector.

Learning path
7) Mastering concepts:
1) Introduction to Management Basics
Risk management

8) Practical Learning:
2) Concept Understanding:
Case studies and simulations from
Accounting and finance
Harvard Business Publishing

9) New learnings: Stock evaluation,

3) Ratio Analysis Personal finance management,
Mergers and Acquisitions,
Risk Management, Private Equity, Taxation

Ӝ 4) Working Capital Management 10) Dive deep: Research for a project

5) Project Evaluation 11) Practical Application: Industry project

6) Beyond the Basics:

Growth strategy and economics
Analytics Specialisation
Who is this for?
• Employed professionals working in diverse business functions who wish to build a strong
foundation in modern business practices using advanced analytical approach.

• Management and technology professionals looking to transition into roles that involve
extensive use of analytics to make critical business decisions or recommendations, in order
to deliver enhanced value to business teams and the organization.

• Professionals working in generic management fields and wish to make a shift into
techno-management role.

• Learn how to make informed decisions by analyzing data correctly.

Learning path
5) Practical Learning:
1) Introduction to Management Basics Case studies and simulations from
Harvard Business Publishing

2) Concept Understanding:
6) Learn with Applications: Demand forecasting
Introduction to Analytics and
using Analytics
its applications

3) Beyond the Basics: 7) High - level Application: Hands-on

EDA and sampling Project using visualization tool

4) Mastering concepts:
8) Practical Application:
Hypothesis testing,
Industry project
Regression, Time Series Analysis
Operations Specialisation
Who is this program for?
• Highly driven and ambitious operations professionals working as Operational Analysts,
Operations Managers, Delivery Managers, etc. across various industries and who wish to
acquire expertise in areas such as Operations, Supply Chain, Logistics etc.

• Non-operations professionals working in industries such as IT/ ITES, Consulting,

Manufacturing and Services at senior levels, and who need operational skills and
cross-functional knowledge to elevate to a CXO role.

• Professionals working in generic management fields and wish to make a shift into the
operational financial sector.

Learning path
7) New learnings: Logistics and
1) Introduction to Management Basics
distribution planning and optimisation

8) Practical Learning:
2) Concept Understanding:
Case studies and simulations from
Operations and supply chain
Harvard Business Publishing

9) Innovative Learning: Information

3) Integrated Supply Chain
technology in operations and supply chain
Management
management

4) Sustainable Supply 10) Dive Deep: Urban last-mile

Chain Management distribution systems

5) Global supply chain 11) Practical Application:

management Industry project

6) Mastering concepts:
Advanced sourcing strategies
HR
Specialisation
Who is this for?
• Highly driven and ambitious HR professionals working as HR Managers and Directors in
areas like Talent Acquisition, Employee Engagement etc. across various industries and who
wish to acquire expertise in areas such as Workforce planning, Recruitment, Training and
• Development, Employee retention etc.

Non-finance professionals working in industries such as IT/ ITES, Consulting, Manufacturing

and Services at senior levels, and who need HR skills and cross-functional knowledge
to elevate to a CXO role.

Professionals working in generic management fields and wish to make a shift into the
HR sector.

Learning path
5) Practical learning - Simulations
1) Introduction to Management Basics
from Harvard Business Publishing (HBP)

6) Analyzing real situations and applying

2) Concept Understanding: HRM techniques via HBP case studies on
Business Strategy Amazon and Honda

3) Business Law 10) Practical Application:

and Ethics Industry project

4) Advanced topics - Workforce

Planning and Recruitment, Training and
Development, Employee Engagement
and Retention
Strategy and Leadership
Specialisation
Who is this for?
• Highly driven and ambitious professionals working across various industries and who wish to
acquire expertise in areas such of Strategy and Leadership.

• Professionals working in industries such as IT/ ITES, Consulting, Manufacturing and Services
at senior levels, and who need leadership skills and cross-functional knowledge to elevate
to a CXO role.

Learning path
1) Introduction to Management Basics 6) Decision making models

7) Practical Learning:
2) Concept Understanding: Case studies and simulations from
Business Strategy Harvard Business Publishing

3) Beyond the Basics: Leadership 8) New learnings:

frameworks (trait theory, action Digital Business Innovations
plan, etc.)

9) Dive deep:
4) Mastering concepts: Reaearch for project
Leadership styles

10) Practical Application:

Industry project
5) Art of influencing
Learning Format
and Experience

Industry-relevant curriculum Well structured

Designed and taught by best in learning format
class industry experts and faculty of Practical learning of concepts with
Liverpool Business School and IMT Harvard Business Publication
Ghaziabad simulations and 15+ hands on
industry projects

Blended learning Global Exposure

Learn with the ease and flexibility of Get insight into international business
recorded sessions as well as live through lectures by instructors like
sessions, designed to ensure a Alex Cambell, Dave Poritzky,
wholesome learning experience Marie-Lys and case studies from
global companies like IKEA etc.

Discussion Forums Re-learn the concepts

Learn from your peers and teaching Get program access for upto 3
assistants, and for timely doubt years to refresh your concepts
resolution

By the industry, for the industry...

360-Degree Career Support
by upGrad
Profile Builder (AI Powered)
An easy to use Resume, LinkedIn and Cover letter preparation tool
• PERSONALISED INDUSTRY MENTORSHIP
Process Involved:
• Get mentored
Resume Score:on the career
AI-Driven front Score
Resume by an experienced professional of your
• desired
Realtimedomain and receiveto
recommendations personalised
improve feedback.
• Match your resume to the JD and check fitment
• LinkedIn Profile Review
• Cover Letter creation.
• JUST-IN-TIME INTERVIEWS
Get company and role-specific preparation with mock interviews right
before your actual interviews.
High Performance Coaching (1:1)
Get a dedicated career coach to help you stay on track to achieve your career
goals, coach you on your profile, and support you in your career journey.
•Working
RESUME REVIEW
with you to identify best suited career opportunities and coach you
Obtain
build yourspecific, personalised
profile with inputs
access to AI on your
Powered resume
Profile structure and content.
Builder

Process Involved:
• Help you define your value proposition
•• CAREER MENTOR
Helps you understand your strengths & improvement areas to overcome obstacles and
Aboost your career
dedicated careerefforts.
mentor to get alongside you in helping track your weekly
• company
The coach helps you targets,
application decluttercoach
thoughts, prioritize
you on goals and
your profile and break them
help you ondown
your into
actionable tasks
career transition journey.
• Help you with interview preparations, finding jobs in the market, salary negotiations and
other preparation as required

• COMPANY-SPECIFIC PREPARATION
Career Mentorship
Get company-specific Sessions
guidance (1:1)to a carefully curated pool of
with access
Getinterview
personalised careerper
resources landscaping
company from experts
to ensure to you're
that chart out best opportunities
interview-ready for
Getthe
personalised career guidance
company of your choice. through 1-1 sessions with industry experts

Process Involved:
• Determine strengths and weaknesses of a student
• Goal setting for better employment results

Skill Profiling
Industry oriented tests which are prepared and validated by domain experts.
Industry oriented tests which are prepared and validated by domain experts.

Process Involved:
• Detailed reports
• Industry readiness score
• Identifying strengths and helping aid in self-improvement plan for key skills.

*These services are currently being offered to Indian residents only

Program Structure
MBA DEGREE | LIVERPOOL BUSINESS SCHOOL

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11 months

After successful completion of

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Ba^UaM\ by IMT Ghaziabad

RESEARCH METHODOLOGY
2 months

INDUSTRY PROJECT
4 months
Learn from Academics &
Industry Experts

Dr Alison Lui Anthony Sturgess Sue Hill

Professor Professor Professor

Prof.Paulo Lisboa Chris Oates

Professor, LJMU Adjunct Faculty, upGrad

Prof Dhiya Nichol

Timothy Al-Jumeily Puja Aggarwal Gulati Abhishek S
Professor
PauloProfessor,
Lisboa isLJMU
Professor at LJMU Program Director Chris has a PhD in International
Associate Professor
with over 250 peer reviewed Associate Professor, Finance
Relations from the University of
publicsations. He edited the Oxford and a BA from Brown Univer-
first world-wide book on sity and lectures at a university in
applications of neural the United States. He founded Two
network Lanterns Advisory, a political risk
consultancy

Harvinder Singh Ankur Warikoo Anil Menghani

Professor, Marketing Founder - Nearbuy.com Analytics Head

Dr Gabriela Czanner Prof Dhiya AI-Jumeily

Faculty, LJMU Professor, LJMU

Vineet Singh Rohit Bhutani Prashant Kapur

Director - Product Specialist Product Manager National Sales Head
Dr Gabriela has worked as a Lectur- Dhiya Al-Jumeily has published over
er at University of Liverpool, Post- three hundred peer reviewed scien-
doctoral Research Fellow at Univer- tific international publications.
sity of Warwick, University of Oxford
and Harvard Medical School. Her
research focus is advanced statistics
for decision support.
Dave Poritzky Rakesh Godhwani Tanvi Bhatt
CEO Chairman Founder & CEO
 Dave Poritzky Prof. Puja Aggarwal Gulati
Director, Emeritus Professor, Finance

Dave advises and invests in early- Prof. Puja has the experience of
stage companies. He has a 20-year working, researching and teaching
track record of commercializing in the finance domain with IMT
research-based products & leading Ghaziabad with her core interests
firms. being IFRS & Stock Markets.

Prof. Harvinder Singh Prashant Kapur

Professor, IMT Ghaziabad National Sales Head, Vodafone

He has 20+ years of experience in Prashant is a sales distribution and

the business domain and was retail specialist with more than two
awarded the Best Professor in decades of experience in strategic
Marketing Management by the thinking, mobile wallet, E-Commerce
World Education Congress.

Prof. Abhishek Vishal Shrimankar

Associate Professor, IMT Ghaziabad VP and Business Change
Manager HSBC

Prof. Abhishek has 15+ years of Vishal helps people and organisations to
experience of working, researching lead and manage change. In his 17 years
and teaching in the marketing of change management experience, he
domain with IIM Ahmedabad and has worked on engagements involving
IMT Ghaziabad. organisational strategy, innovation, and
process design to global implementations,
product launches, and capability building
 Denis Oakley Frank Strenk
Chief Marketing Officer President

He has worked with various organi- He assists businesses with bridging

sations such as Growth Mentor, 500 the gap between conventional risk
Startups, and MaGIC to help them management and enterprise risk
grow their business. management by devising risk
strategies.

Ronnie Screwvala
Chairperson and Co-founder upGrad

He is a serial entrepreneur and has

founded companies across media,
online education etc. He was listed
amongst 25 Asia's Most Powerful
people.
What Our Learners
Have To Say
Aravind Vorungati
Vice President - Products,
Zoreum Blockchain Labs

I joined the program couple of months back and the course content
and experience so far is meaningful and insightful. Live sessions with
industry leaders are organized every weekend to enable us to
correlate concepts learned to real world and Harvard Business
School simulation projects for practice.

Shaifali Aggarwal
Senior Software Engineer,
Qwikcilver Solutions Pvt Ltd

For me, the program is a perfect fit as it allows me to continue my

current job and complete MBA at the same time. For me more than a
job, learning is important. Also, content is suitable for me considering
I already have 5+ years of experience.

AkshayShetty
Ashwith Mathur
Business Head,
Digital Marketing Specialist,
Aujas Networks Pvt Ltd
Jaspa General Trading Co LLC , UAE

It isAbsolutely, go for to
very important it Ifset
youaare a working
clear goal and professional
list down and who can devote
the objectives to
minimum 5–6 hrs a week towards online learning.
choose the right course and the University, for me the program The beauty of this
program
offered is its practical
by upgrad tickedlearning aspect with
all the boxes. I hadvarious case the
compared studies, simula-
programs
tions and live lectures on weekends. Apply these learnings
from universities offering online MBA in India and UAE and finally your profes-
sional world
decided to beginandmy youjourney
would see the
with difference.
upGrad.

Sunit Kar
Assistant Audit Officer,
Comptroller & Auditor General of India

Having pursued degrees from other prestigious institutes as well

such as XLRI, Jamshedpur and BITS, Pilani, I must say that the course
delivery content of upGrad is superior in every sense of the word.
upGrad has dedicated student mentors to ensure that a student does
not lose his way after joining the programme. The learning platform
is simply awesome and the simulated projects ensure that students
get hands-on experience.
Meet the Class
Years of work experience
31%

19%
22%
14% 13%

3 years 3-5 years 5-10 years 10-15 years 15+ years

Opportunity to network
with our international learners
Our international learners of the Global MBA programs

Europe
China 3.57%
3.57%
Africa
5.36%
UAE
26.79%
SEA
7.14%

Australia
7.14%

UK US
19.64% 26.79%
Our Learners Work At

FINANCE OPERATIONS
▪ Bank Of America ▪ Amazon
▪ Barclays ▪ Pricewaterhouse Cooper
▪ Genpact India Pvt. LTD ▪ Cisco Systems
Goldman Sachs Bank ▪ Salesforce
▪ JP Morgan Chase & Co ▪ Holisol Logistics

MARKETING STRATEGY & LEADERSHIP

▪ L'Oreal India Pvt ltd ▪ Tech Mahindra Limited
▪ Britannia Industries Limited ▪ KPMG
▪ Johnson and Johnson ▪ Oracle India Pvt. Ltd
▪ Vodafone India Services ▪ Tata Consultancy Servies
▪ ET NOW ▪ Accenture

ANALYTICS
▪ Dell Technologies India
▪ Cygnet Infotech Pvt. Ltd
▪ Hitachi Solutions
▪ IBM India Pvt. Ltd.
▪ Infosys Limited, USA
Program
Curriculum
*Note: This curriculum is subject to change based on inputs from university and Industry.

COURSES DELIVERED BY IMT GHAZIABAD

COURSE : MARKETING MANAGEMENT
• FUNDAMENTALS OF MARKETING
Create the marketing strategy for a product using the STP and the 4P frameworks.
• MARKETING CHANNELS
Understand the various promotional channels available to a marketer.
• RELATIONSHIP MARKETING
Create the marketing strategy for a service or a B2B product.

• SIMULATION OR PROJECT (HBP)

Play as the CEO of a motion sensor company and build a marketing strategy to maximise
profitability. Alternatively, we may use a project on building a marketing plan for a product
or a service

COURSE : BUSINESS COMMUNICATION

• COMMUNICATION SKILLS
Introduction to Leadership, Non-verbal Communication and Body Language, Emotional
Intelligence (Plus Organizational Intelligence and Cultural Intelligence), Verbal
Communications and Speeches, Managerial Writing
• BUILD A PERSONAL BRAND
Personal Brand Vision & Defining of Target Audience, Building of Assets for Personal
Branding, Monitoring your Brand

COURSE: FINANCIAL ACCOUNTING

• ACCOUNTING STATEMENT
Understand the three basic financial statements
• WORKING CAPITAL MANAGMENT
Learn how to effectively manage working capital
• WORKING CAPITAL SIMULATION
Decide whether to invest in cash-flow improvement opportunities as the CEO of a small
company
COURSE: DECISION SCIENCES
• BUSINESS ANALYTICS FUNDAMENTALS
Work on qualitative and quantative data to get insights using mathematical models
• HYPOTHESIS TESTING
Build hypotheses and test their validity using data
• REGRESSION ANALYSIS
Predict future trends using data models
• GOOGLE MERCHANDISE STORE PROJECT
Derive the correlation between variables to derive business insights.

COURSE: BUSINESS ECONOMICS

• MICRO ECONOMICS
Consumer Theory, Demand and Supply, Pricing, Market Equilibrium, Introduction to Game
Theory.
• MACRO ECONOMICS
Aggregate Demand and Supply, Business Cycles, Unemployment and Inflation, Capital
Markets, International Trade and Strategic Trade Theories

COURSE: OB, HR, AND BUSINESS LAW

• ORGANIZATIONAL BEHAVIOUR
Build strong teams and organisations by leveraging the knowledge of individual
behaviour, group dynamics and organisational culture to influence attitudes, motivation
and productivity
• HR FOR NON-HR MANAGERS
Use effective human resource management techniques to build and maintain effective
teams as a line manager
• BUSINESS LAW AND ETHICS
Identify and apply the various laws and best practices for setting up and running a
business

COURSE: SALES AND DISTRIBUTION MANAGEMENT

• FUNDAMENTALS OF SALES
Sales Process, Sales Strategies, Impact of Digitalization on Sales
• TERRITORY MANAGEMENT
Territory Objective and Decisions, Coverage Metrics, Territory Management Strategy
• CHANNEL MANAGEMENT
Objective of Channel Intermediaries, Types of Channels, Channel Design Strategy
• TEAM AND CUSTOMER MANAGEMENT
Recruitment and Training, Motivation and Rewards, Conflict Management
COURSE: OPERATIONS & SUPPLY CHAIN MANAGEMENT - I
• SCM AND STRATEGIC PLANNING
Appreciate strategic importance of planning in Supply Chain
• SOURCE, MAKE AND MOVE
Maximise Supply Chain Performance using Simulation and Analytical Tools
• GLOBAL SUPPLY CHAIN SIMULATION (HBP)
Understand how to balance competing priorities while remaining profitable

COURSE: BUSINESS STRATEGY

• FUNDAMENTALS OF STRATEGY
Understand the importance of Strategy, Market Position, and Deciding a Focus Area
• DRIVING GROWTH
Understand the Risks and Rewards assoicated with different Growth Strategies
• STRATEGIC EXECUTION AND EXCELLENCE
Understand the components of Sustainable Competitive Advantage

COURSE: LEADERSHIP, ENGAGEMENT AND

PEOPLE PERFORMANCE
• WHAT DEFINES A LEADER
Identify your own Personal and Professional Leadership Development Goals and Reflect on
Leadership in relation to Personal identity, others and the Social Context of Leading
• LEADING TEAMS EFFECTIVELY
Assess the impact of Business or Organisational Context on Leadership Practice and
enable yourself to engage and manage performance in your own Business Environment
• LEADERSHIP AS A WAY OF LIFE
Learn Strategy and Innovation in the context of Disruption, and Processes required to
bring about Organisational Change. Explain the role of Innovation in Organisations and
Identify Opportunities for Change in Strategies, Processes and other Organisational
Activities

COURSE: LEADING CHANGE FOR SUSTAINABLE FUTURES

• CHANGE MANAGEMENT FROM AN ORGANISATIONAL PERSPECTIVE
Learn how to initiate and lead change in your Organisation, with a focus on Sustainable
Change at both a Personal and Organisational Level.

• REIMAGINING CHANGE
Critically evaluate the role of Leaders and Managers in the Change Process, and Reflect
on your own capabilities for leading change efforts.
COURSE: ENTERPRISE AND RISK MANAGEMENT
• UNDERSTANDING RISK IN AN ORGANISATION
Learning skills and ability to contribute to Enterprise Risk Planning and Excution.
• TACKLING RISK
Understand the necessary tools and concepts to plan, prevent and, when needed,
succesfully respond to disruptions in complex business operations.

COURSE: DIGITAL BUSINESS INNOVATION

• DIGITAL BUSINESSES
Understand digital business - how digital technology is reshaping traditional business
models
• DIGITAL INNOVATION
Focus on innovation and the development of strategic priorities to deliver business at
speed in a digital environment.
Elective Courses
MARKETING SPECIALISATION
COURSE : MARKETING RESEARCH
• CONSUMER BEHAVIOUR
Understanding the Consumer’s Purchasing Process and Decision Making Influencers
• MARKET RESEARCH
Understand how to perform a Market Research to fulfill a specific Research Objective
• MARKET RESEARCH PROJECT
Conduct a Market Research for a Small Business
Live sessions for case study discussions, industry experts sessions in marketing like Ankur Warikoo
and Kiran Khalap.

FINANCE SPECIALISATION
COURSE : CORPORATE FINANCE
• RISK
Understand the concept of financial risk and how it affects the cost of capital
• PROJECT EVALUATION
Learn various techniques of evaluating the financial aspects of a project
• NHDC SIMULATION (HBP)
Decide which peoject to fund on various project evaluation techniques

Live sessions by experts on topics like Stock evaluation, Personal finance management, Mergers
and Acquisitions, risk Management, Private Equity, Taxation etc.

STRATEGY & LEADERSHIP SPECIALISATION

COURSE : BUSINESS LEADERSHIP
• LEADERSHIP FRAMEWORKS
Understand leadership frameworks such as trait theory and action plans
• LEADERSHIP STYLES
Understand the different types of leadership
• EVEREST SIMULATION
Build, participate in, and lead effective teams
Live sessions by experts on topics like Designing business strategy for a startup, How to expand a
business beyond its country's borders, How to achieve a sustainable competitive advantage
OPERATIONS & CHAIN MANAGEMENT
SPECIALISATION
COURSE : OPERATIONS & SUPPLY CHAIN MANAGEMENT - II
• DEMAND PLANNING AND FORECASTING
Use a mix of Analytics Techniques such as Regression and Simulation for forecasting
• ADVANCED SOURCING STRATEGIES
Understand Buy vs Make Decisions in sourcing
• LOGISTICS AND DISTRIBUTION OPTIMISATION
Construct a framework to compare costs associated with transportation decisions

HR SPECIALISATION
COURSE : HUMAN RESOURCE MANAGEMENT
• WORKFORCE PLANNING AND RECRUITMENT
Recruit the best talent through Job Analysis, Workforce Forecasting, and Efficient
Employee Sourcing and Selection
• TRAINING AND DEVELOPMENT
Train and develop employees through Structured Training, Appraisal Systems and
Systematic Employee Development Plans
• EMPLOYEE ENGAGEMENT AND RETENTION
Engage and retain employees by managing their Health and Safety, Reward Structures
and Retention Plans

BUSINESS ANALYTICS SPECIALISATION

COURSE : BUSINESS ANALYTICS
• DATA VISUALISATION AND INTERPRETATION
Learn advanced Data Visualisation and Interpretation
• HYPOTHESIS TESTING - BUSINESS APPLICATIONS
Understand Hypothesis Testing for real life Business Applications

• TIME SERIES ANALYSIS

Understand Quantitative Demand Analysis and Pricing Decisions using Time Series
Analysis
COURSE : RESEARCH METHODOLOGY
WHAT IS RESEARCH?
FAMILIARISE WITH DIFFRENT ASPECTS OF RESEARCH
- Intro to research
- Importance of research
- Criticism in research and its importance
- Peer reviews in research and its importance

TYPES OF RESEARCH
DEVELOP AN UNDERSTANDING OF VARIOUS RESEARCH DESIGN AND
TECHNIQUES
- Descriptive vs Analytical
- Applied vs Fundamental
- Quantitative vs Qualitative
- Bayesian vs Frequentist Approach

RESEARCH PROCESS
LEARN ABOUT THE DIFFERENT STEPS IN THE RESEARCH PROCESS AND
HOW TO EVALUATE A LITERATURE
- Research question
- Hypothesis and aims
- Formulating a Problem
- Literature review

RESEARCH PROJECT MANAGEMENT

LEARN HOW TO PLAN THE PROJECT TIMELINES AND ARRANGE FOR
DATA & SOFTWARE
- Understand the different steps involved in a project cycle
- Project Requirements on Data
- Identifying the milestones in a research project
- Learn how to track the progress using Gantt Chart

REPORT WRITING AND PRESENTATION

MASTER GOOD SCIENTIFIC WRITING AND PROPER PRESENTATION
SKILLS
- Art of writing papers
- Parts of a paper
- Tools to write papers
- Publishing papers: Journals + Seminars
COURSE: PROJECT
(Duration: 4 months)

Specialise in any of the key functional domains through a 4-month long industry
project. Refer to the sample list of projects below for your reference.

STRATEGY
STRATEGY

BFSI FMCG
Design a digital expansion strategy Facilitate an FMCG company's entry into
for a traditional bank a new market

IT AUTOMOTIVE & MANUFACTURING

Create a digital transformation strategy Increase the efficiency of a manufacturing
for small-business clients of an IT firm unit by analysing process flows

STRATEGY
MARKETING

BFSI FMCG
Introduce loyalty programs to increase the Design a marketing campaign for a new
adoption of an online banking app sub-brand of an FMCG giant

AUTOMOTIVE & MANUFACTURING E-COMMERCE

Manage a digital campaign for a new Conduct market research to identify the
motorcycle USP for an e-commerce company
COURSE 16: PROJECT
STRATEGY
FINANCE

BFSI FMCG
Analyse and develop strategies to Evaluate capital investment proposals in
reduce NPAs an FMCG company

IT E-COMMERCE
Create a budget for an IT engagement Evaluate the acquisition of a small
e-commerce player

AUTOMOTIVE & MANUFACTURING

Evaluate the assets of an airline company

COURSE 16:
STRATEGY
OPERATIONS PROJECT
AND SUPPLY CHAIN

BFSI FMCG
Carry out KYC operations at grassroot Develop a supply-chain model for the
levels distribution of products to new geographies

IT E-COMMERCE
Create a plan for acquisition and Achieve faster delivery times for an
maintenance of IT assets for a client Indian ecommerce company

AUTOMOTIVE & MANUFACTURING PHARMA/HEALTHCARE

Develop a production plan to meet demand Develop a plan of action to prevent the
forecasts for a new product line distribution of counterfeit drugs in the market
COURSE 16: PROJECT
STRATEGY
HUMAN RESOURCES

BFSI FMCG
Reduce attrition levels in credit-card Create an engagement plan to increase
sales personnel brand recognition in top business schools

E-COMMERCE AUTOMOTIVE & MANUFACTURING

Improve engagement and retention of Design a strategy for intermediation
delivery personnel between companies and unions

COURSE
STRATEGY
ANALYTICS 16: PROJECT

BFSI FMCG
Develop a model for real-time CLI Develop an algorithm to monitor stock levels
approvals in stores and place automatic orders

IT E-COMMERCE
Generate coherent business performance Design a recommendation algorithm
insights from unorganised datasets to maximise cross-selling

MEDIA/TELECOM
Develop an algorithm to predict customer
churn
Program
Details
PROGRAM START DATE
Please visit our website for more details

DURATION
18 months

PROGRAM FEES
Please refer to the website for program fee

ELIGIBILITY
Bachelor’s Degree
Bachelor’s with minimum
Degree 50% marks.
with minimum 50%Atmarks
least 2 years of Full-time
Work Experience while starting second years of LBS
At least 2 years of Full-time Work Experience

ADMISSION
For further PROCESScontact an upGrad Admissions Counselor:
more information,
For details,
info.emea@upgrad.com
+65-3158-4368 | +44
- Asia Pacific except 2037691341
India query@upgrad.com - Asia Pacific except India
+84 28 7300 8884 - Vietnam connect@upgrad.com - Vietnam
150993 - Indonesia

Complete Application Get shortlisted and receive Block your seat and Complete
Fill the Global MBA the offer letter the Payment
application form The candidates will be evalu- Upon receiving the offer
ated based on their profile, letter, block your seat by
i.e. professional experience paying a caution amount and
and academic scores pay the balance fee.

For more Infrmation, contact an upGrad Admissions Counselor:

upGrad Edtech UK Limited

upGrad Tech Pte. Limited
14Eversheds House
Robinson Road, 70,Far
#08-01A Great
East Finance Building,
Bridgewater Street,
Singapore 048545. Manchester,
United kingdom - M1 5ES Manchester UK

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