Digital Transformation Workshop 423

Digital Transformation
Workshop
18 October
2018
9am - 5pm
IBEC Offices
84-86 Lower
Baggot Street
Dublin 2
Delivered by: Ionology
www.ictskillnet.ie
1
DIGITAL TRANSFORMATION WORKSHOP
"Strategy creates competitive advantage. People and a culture of innovation sustain
it. Technology and communications are the means by which it is delivered”.
Leaders, Not Technology Delivers

Competitive Advantage
The senior leaders winning in the digital economy are not necessarily technically
brilliant, they understand the opportunity that digital brings and create a culture
of fearless innovation. They cultivate the ‘digital mindset’ within their
organisation, use data to automate decisions and identify new opportunities
that leverage game changing emerging technology. They have digitally
transformed their mindset, planning and actions.
Our digital transformation workshops help C-level executive and senior

managers do just the same. They are designed specifically to assist collaboration
between decision makers in the various departments including, IT, Marketing/
Communications, Sales, R&D, Human Resources and all those who are involved
in the digital transformation journey.
Building a Digitally Innovative Organisation

At Ionology, we have invented the world’s most advanced and practical digital
transformation framework, ‘7 Principles of Digital Business Strategy’ (Diagram 1).
It’s a proven method to rapidly create data driven roadmaps for transformation.
The 7 Principles of Digital Business Strategy (Diagram 1)
1
With the aid of our framework, combined with a mix of real world case studies
and active experimentation, our digital transformation workshop will help
delegates:
• Adopt the mindset of a ‘digital innovator'

• Become more technically informed, agile and innovative
• Use data to identify the best transformation project opportunities
• Start to create an evidence-based roadmap for their digital
transformation
• Coordinate Leadership, IT, Marketing, R&D thinking and actions
• Reduce the chance of failure by maximising resources and rapidly create
• new sustainable competitive advantage.
Using the Ionology framework, leaders are able to use empirical evidence to
create new, sustainable competitive advantage leveraging technologies,
innovation and communications. The Ionology Digital Business Strategy Board
(Diagram 2) is the easy to use, practical and visual guide to help leaders plot their
transformation journey, record data, decide strategic plays and define mile-
makers, projects and tasks. We will show delegates how to use this Strategy
Board to plan their digital transformation projects.
The 7 Principles of Digital Business Strategy Board (Diagram 2)
2
Digital Transformation is Much More Than
Technology
Technology is only one of the 5 Change Blocks of Digital Transformation.
Strategy, engagement, culture, technology and data are all crucially important
and require the focus of the leadership team if digital transformation is to be
successful. The Change Blocks are interdependent and require effective
communication between the responsible stakeholders.
Detrimental ramifications, resistance and challenges to change are to be

expected if leadership focus is absent or overlooked on any of the Change
Blocks, as illustrated below (Diagram 3).
5 Change Blocks of Digital Transformation (Diagram 3).
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Creating the ‘Digital Mindset’
The Digital Transformation Workshop that Ionology propose to deliver will focus
on helping the delegates develop their digital mindset. Helping them understand
the fundamentals of digital transformation from a leadership perspective,
exploring each Change Block and looking at how digital innovators out-pace
those ‘doing digital’; we will examine how data and digital transformation
frameworks can rapidly enhance leadership decision making and
communication using inspiring case studies.
50% Theory
35% Active
Workshop Learning Outcomes Experimentation
15% Shared
5 Cases Studies, 3 Group Activities and Experiments
Experiences
50% Theory
Understanding Digital Transformation Frameworks, Tools and Tech.
Ø Getting to grips with what digital Ø An introduction to the world’s

transformation is, common myths, most advanced and practical
missteps and misunderstandings digital transformation
framework
Ø The advantage of digital Ø An introduction to advanced
transformation in terms of: and emerging technologies
• Increased Competitiveness Ø Creating a roadmap for digital
• Improved Customer Experience transformation that is evidence
• Agile Innovative Workforce based, innovation fueled and
• Open New Markets leverages the unique talents of
• Reduce Costs the business
4
Workshop Content Creator & Lecturer
Professor Niall McKeown

Digital Transformation Strategist, Author,
Lecturer, Keynote Speaker & Business Owner
The workshops will be designed and delivered by Professor Niall McKeown,

founder and CEO of lonology. Niall has been a pioneer of leadership thinking
around digital transformation for many years and an emergency authority on
leadership in artificial intelligence.
• Niall is the creator of lonology's Frameworks and Models -the world’s only
evidenced based, peer and academically reviewed digital transformation
framework
• Niall is an award-winning strategy consultant, thought leader and in-demand
public speaker on digital transformation with a 20-year track record of
delivering game-changing strategies for organisations across the globe.
• Niall designs and delivers digital transformation leadership development
programs for public and private sector clients across Europe, Middle East,
Africa, Asia Pacific and USA. Clients include Bayer, Fujitsu, Infosys, Liberty IT
• He has been commissioned to create strategic and transformative Corporate
Plans for FTSE 100 companies as well as having worked with over 200
companies that demand rapid growth in the digital age
• Special advisor to the Irish Government's enterprise departments on export
programs and digital business and marketing strategies
• Visiting Professor at Ulster University and lectures regularly for other
academic institutions and professional bodies on digital transformation
• Keynote speaker at over 20 events per year worldwide
• Producer and presenter of the world's most watched YouTube channel on
digital transformation – Most watched video ‘What is Digital Transformation?’
Publications
• Exploring Social Media Adoption in Small to Medium- Sized Enterprises in Ireland -
Durkan M, McGowan P, McKeown N; Journal of Small Business and Enterprise
Development, Dec 2013
• 7 Principles of Digital Business Strategy McKeown N & Durkan M; Business
Expert Press 2016, Commissioned by Babson College, Boston, the number
one college for entrepreneurship in the USA
linkedin.com/in/niallmckeown/ youtube.com/user/discoverionology
6
Pre & Post Workshop Capability Assessment
Ionology can undertake a pre & post-workshop online assessment to establish
the impact of the session, the delegates understanding of the task in hand and
their ability to implement change. The percentages below illustrate the
weighting of each score awarded in this optional assessment.
✓ Digital Business Strategy 30%

✓ Team Culture in The Digital Economy 20%
✓ Innovation – How It’s Measured & Delivered 15%
✓ Digital Communications, What Channels & When 15%
✓ Technology – Awareness of Modern Technology Trends 10%
✓ Insights – Data Driven Decision Making 10%
Supplementary Learning
To supplement the workshops and provide further learning material and
guidance, Ionology can provide delegates with access to our E-learning platform,
which contains over 4-hours of video tutorials on digital transformation and
newly created content on Leadership in Artificial Intelligence.
Certification
The Ionology ‘Certification of Completion – Leadership in the Digital Age’ is
widely recognised as the most practical digital transformation leadership
qualifications available and will be awarded to delegates upon completion of the
workshops.
Leadership in the Digital Age Certificate
7
Course Details
What does it cost?
The cost after applying the grant from Skillnet Ireland is €535.
How do I Apply?
You must complete the online application form by clicking this link
Application Form Course 423
Further Information
For further information and to enquire about payment options please
email info@ictskillnet.ie
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Digital Transformation

Delivered by: Ionology

Leaders, Not Technology Delivers

Our digital transformation workshops help C-level executive and senior

Building a Digitally Innovative Organisation

The 7 Principles of Digital Business Strategy (Diagram 1)

• Adopt the mindset of a ‘digital innovator'

The 7 Principles of Digital Business Strategy Board (Diagram 2)

Detrimental ramifications, resistance and challenges to change are to be

5 Change Blocks of Digital Transformation (Diagram 3).

Understanding Digital Transformation Frameworks, Tools and Tech.

Ø Getting to grips with what digital Ø An introduction to the world’s

Professor Niall McKeown

The workshops will be designed and delivered by Professor Niall McKeown,

✓ Digital Business Strategy 30%

Leadership in the Digital Age Certificate

What does it cost?

For further information and to enquire about payment options please

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