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MLP-14168303-Appendix 8-Marketing Department Process

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Harsha Ruwan Jagoda

This document outlines a marketing and operations process that includes various customer inquiry and lead generation activities. It then details the quality assurance gates involved in the process from evaluating customer requirements, production, inspection of materials and finished goods, delivery, and post-delivery customer satisfaction evaluation. The process aims to assure products meet ISO 9001:2008 standards at key stages involving different departments like marketing, R&D, production and quality assurance.

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MLP-14168303-Appendix 8-Marketing Department Process

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Harsha Ruwan Jagoda
10 views1 page
This document outlines a marketing and operations process that includes various customer inquiry and lead generation activities. It then details the quality assurance gates involved in the process from evaluating customer requirements, production, inspection of materials and finished goods, delivery, and post-delivery customer satisfaction evaluation. The process aims to assure products meet ISO 9001:2008 standards at key stages involving different departments like marketing, R&D, production and quality assurance.

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This document outlines a marketing and operations process that includes various customer inquiry and lead generation activities. It then details the quality assurance gates involved in the process from evaluating customer requirements, production, inspection of materials and finished goods, delivery, and post-delivery customer satisfaction evaluation. The process aims to assure products meet ISO 9001:2008 standards at key stages involving different departments like marketing, R&D, production and quality assurance.

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© All Rights Reserved
Download as PDF, TXT or read online from Scribd
Download as pdf or txt
10 views1 page

MLP-14168303-Appendix 8-Marketing Department Process

Uploaded by

Harsha Ruwan Jagoda
This document outlines a marketing and operations process that includes various customer inquiry and lead generation activities. It then details the quality assurance gates involved in the process from evaluating customer requirements, production, inspection of materials and finished goods, delivery, and post-delivery customer satisfaction evaluation. The process aims to assure products meet ISO 9001:2008 standards at key stages involving different departments like marketing, R&D, production and quality assurance.

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Marketing Leadership Management-Jun 2014 CIM Reg.

no 14168303
Appendix 8
Marketing & Operation Process

*Web Site *Yellow Page *Customer/Business Visit *Exhibition *Canvassing


*Web Searching *Trade Directories *Personal Contacts *Catalogue Mailing

Customer Inquiry RND Review

QA1 – Evaluate Possible Not Possible


the Standards

Costing Dept. Quotation Customer Review/Negotiation

QA2- Assure the


Sample Sending
Specifications
Incoming Raw
Production Order Customer Order Material Inspection
Revision/Customer Need

QA4 – Raw Materials QA3 –


Manufacturing
Production Incoming Raw
Process Inspection Material Inspection

QA5– Finished
Assembling/
Product Inspection Goods/Stores
Packing

QA6 –
Delivery (Land,
Pre Delivery
Sea, Air, EXW)
Inspection

Customer Return

Payment (L/C, DP,


QA7 - Root Cause DA, Adv, Cash,
Analysis BD)

Customer Return

Refund or
Customer Satisfaction
Replacement
Evaluation (TP, Email, Post)

Quality Assurance Responsible Depts. Criteria’s/Steps/Measures


Gates As per ISO 9001:2008
QA1 QA + RND + Mktg. Check the required standards, Expected quality specs.
QA2 QA+RND Inspect the sample and submit test reports. Customer Approval
QA3 QA Assure the pre defined specs of raw material. Accept or reject.
QA4 Prod + QA Monitor the smooth run of pre-set operations. Stop production at
deviation. Correct the 4M (machine, material, Method, Man)
QA5 Prod.+QA Visual Inspection/Tasting. Reject lots for B Grade/Disposal.
QA6 QA+Mktg. Visual Inspection. Reject lots for B Grade/Disposal
QA7 QA+Prod+RND Root cause analysis. Take corrective & Preventive measures.

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