Halpem 1996
Halpem 1996
Halpem 1996
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Jennifer J. Halpem
Cornell University
Judi McLean Parks
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Washington University
Thanks to Susie Chung for coordinating and executing the content coding project for this
paper. Catherine P. Hope assisted with data collection. Debra Connelley helped develop the
community board negotiation case. Krista Knout's many hours typing the transcripts were
invaluable.
46 GENDER DIFFERENCES IN A LOW-CONFLICT NEGOTIATION
Chapman, 1995; Friedman, 1994). The current paper examines the differences
between male and female negotiating dyads using a low-conflict setting, on the
process and outcome of public-policy style negotiations.
Love, 1967; Bonoma, & Tedeschi, 1973; Steele, 1967; Steele & Tedeschi, 1967;
McClintock, Messick, Kuhlman, & Campos, 1973). Other authors found that
females were more cooperative than males in mixed- and same-sex dyads and
while playing against a computer (Borah, 1963; Benton, 1971; Amidjaja &
Vinacke, 1965; Schiavo & Kaufman, 1974; Conrath, 1972; Lindskold & Tedeschi,
1971). Still other authors found no differences in cooperative outcomes between
situations in which males negotiated and those in which females negotiated
(Kanouse & West, 1967; Notovy, 1969; McNeel, McClintock, & Nuttin, 1972;
Wyer & Malinowski, 1972; Meux, 1973).
A number of other authors have observed that differences between males and
females may be contingent on variables influencing bargaining games (such as
those used in the studies mentioned above) other than cooperation and competi-
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tion. For example, Bixenstine, Chambers, and Wilson (1964) observed that
behavioral differences between males and females could be seen as an interaction
of the bargaining game and people's negotiating styles. Rubin and Brown (1975)
reviewed the gender differences literature and concluded that females and males
are sensitive to different cues. For example, Crow, Fok, Hartman, and Payne
(1991) observed that males bargained as if their need for achievement were high,
while female negotiators bargained as if their need for affection/affiliation were
high.
The best current thinking derives from these observations of contingencies,
and suggests that finding differences between male and female negotiating style
"depend on the situation." Most researchers interested in such differences focus on
the negotiation process: suggesting that when and how specific arguments are
introduced affects whether differences will appear. The present study examines dif-
ferences in both the negotiation process and its outcomes between male and female
negotiators, using a low-conflict negotiation task.
Impact of Gender Roles on Behavior
When Spence and Helmreich (1980) reviewed the literature on gender-role
attitudes and gender-role behaviors, they concluded that the various properties of
these attitudes and behaviors could be combined into one trait scale. At the mascu-
line end of the scale, instrumentality dominated; expressiveness dominated at the
feminine end. Characteristic instrumental (masculine) behaviors include proactiv-
ity and self-confidence. In contrast, expressive (feminine) behaviors are character-
ized by a concern for others and an interpersonal orientation (Spence & Helmreich,
1980). Their continuum is the basis for much current gender research work today.
This continuum of characteristics suggests that females will bring different
assumptions concerning appropriate and inappropriate behaviors to a given setting
(such as the negotiation table) than males (Grant, 1988; Tannen, 1990). Crow et al.
(1991) found support for this assertion, demonstrating gender-related differences in
value systems, weights of decision issues, and final decisions. Similarly, Green-
halgh and Gilkey (1993) found females to be more concerned than males with
among children persist into adulthood (McLean Parks, Mahoney, & Ostgaard,
1995). In addition, there has been substantial research into adult gender differ-
ences. Some of this work has considered role schemas (Fiske & Taylor, 1984), as
well as differences in approaches to negotiation (e.g., Kolb & Bartunek, 1992;
Kolb & Coolidge, 1993; Watson, 1993). These researchers have observed that dif-
ferences in orientations and normative expectations lead males and females of all
ages to different approaches to perceiving and managing conflict. Females may be
more likely than males to attempt to maintain relationships while solving conflicts
(Kolb, 1992; Kolb & Coolidge, 1993); males may be more likely than females to
try to "fix" a problem than to simply listen (Tannen, 1994). A substantial body of
research suggests that adult males and females differ in terms of their propensity to
help others (Eagly & Crowley, 1986), as well as in the type of helping behaviors
males and females are likely to perform (Eagly & Crowley, 1986; Eagly & Wood,
1991). Specifically, males are more likely to perform instrumental helping while
females are more likely to perform interpersonal helping (e.g., Burke, Weir, &
Duncan, 1976). Males prefer persuasion and social influence, while females prefer
negotiation and mediation more than males do (Lind, Hou, & Tyler, 1994). In gen-
eral, females have been found to be more sensitive than males to the needs of oth-
ers or more empathetic and able to take another's perspective (e.g., Santilli & Hud-
son, 1992). They also tend to defer and accommodate more (Chusmir & Mills,
1989).
These behaviors are consistent with an argument that the females' orientation
is similar to a cooperative motivational orientation (MO), while the males' orienta-
tion to a negotiation is similar to an individualistic, and at times to a competitive
MO (e.g., Deutsch, 1958, 1960). However, MO can be influenced by the reward
structure of a negotiation, motivational induction, and by a variety of instructional
or attitude premeasurement variables [see Rubin & Brown's (1975) review of the
MO literature]. The male-female differences we are discussing here are not as
readily manipulable.
Tannen (1990, 1994) highlights differences between the wants and needs of
females and males in discussing an aversive situation with friends and colleagues.
The International Journal of Conflict Management, Vol. 7, No. 1, January 1996
J. J. HALPERN AND J. MCLEAN PARKS 49
pard & Gruchy, 1993; Williams, 1985) than males, and thus it would not be sur-
prising to find that females are more emotional during negotiations than males. It is
unclear whether differences in emotional expression during negotiations are part of
a specific strategy (e.g., "blackmail" or focusing on emotions in order to engender
cohesiveness), or because of socio-cultural expectations of appropriate behavior
that dictate males suppress emotional displays. What is clear, however, is that there
are differences in the behavior of males and females that are apparent in some
contexts.
Several of these authors suggest that both males and females use some of the
same but also some unique techniques in their negotiations. For example, Sheldon
(1992a) observed in children's quarrels that while boys used more threats and
physical force, girls used some threats, but tended to use more strategies for man-
aging conflict than boys. One such strategy Sheldon labeled "double voice dis-
course" which she characterizes as a dual orientation to the self and to the other,
sacrificing neither. This is consistent with the relational, "other" orientation com-
monly ascribed to adult feminine gender stereotypes.
Differences in childhood socialization around conflict may lead to differences
in the behavior of adult males and females (Gwartney-Gibbs & Lach, 1991). For
example, females may have a harder time expressing negative communications
(e.g., anger or disagreement; Blier & Blier-Wilson, 1989; Chiauzzi, Heimberg, &
Doty, 1982). Males spend more time in task communication (which contributes to
achievement of a goal) while females focus on maintenance communication
(statements that contribute to the socioemotional dimensions of the group; Whee-
len & Verdi, 1993). Male managers preferred to use their power to resolve disputes
when dealing with female employees, but to use open communication when deal-
ing with male employees. Female managers were divided between the two
approaches for male or female employees (Rossi & Todd-Mansillas, 1990).
Thus, the instrumental, "autonomous" focus of males and the interpersonal
focus of females should be manifest during a negotiation. Consequently, we
hypothesized that males will appear to be more self-serving and instrumental dur-
ing their negotiations than females. Males, for example, would be more likely than
females to engage in positional bargaining; they will be more likely to emphasize
The International Journal of Conflict Management, Vol. 7, No. 1, January 1996
50 GENDER DIFFERENCES IN A LOW-CONFLICT NEGOTIATION
mony and meeting the needs of others, should include making sure the needs of
affected but absent parties are considered. This derives from Kolb's observation
that in the workplace, females' roles include providing support to others' "voices"
or concerns (1992). Similarly, their interpersonal orientation and higher level of
empathy should cause females to be more concerned about each other's feelings
than are males (cf. Carey, Fox, & Spraggins, 1988; Dobbin, 1985; Santilli & Hud-
son, 1992). Males are, in Gilligan's (1982) terms, "autonomous" and concerned
with justice that can be applied objectively. Females, on the other hand, are more
concerned with justice that accommodates context and individual needs (see also
McLean Parks & Kidder, 1994; McLean Parks & Smith, 1994). Males are there-
fore less likely to consider the positions of outsiders, except possibly from a legal-
istic point of view.
Based on these findings, in conjunction with Spence and Helmreich's contin-
uum, we hypothesize that females more than males will emphasize interpersonal
concerns, including understanding each other's role, and considering the needs and
interests of parties who will be affected by the decision but who are not present at
the negotiating table. Following Natalie and Papa's (1990) finding that females are
more adept at noticing nonverbal cues and are more accurate at decoding these
then are males, we also hypothesized the related argument that females will discuss
interpersonal concerns more than males.
Hypothesis 2a: Females will emphasize interpersonal concerns more than
males.
Hypothesis 2b: Females will emphasize the interests of affected but absent
parties more than males will.
We also hypothesized that the negotiation style of males would be more con-
frontational in orientation than that of females for two reasons: first, males' instru-
mentality and apparent concern for their own position over that of others may lead
them to be more aggressive in order to ensure their success; second, gender role
stereotypes indicate that aggressive behavior is stereotypically male, and it is thus
more acceptable in our society for males to display this kind of behavior. Research
evidence supports this surmise: Females have been found to behave less aggres-
sively than males in many situations (Frodi, Macauley, & Thome, 1977). Females
believe themselves to be more integrating and compromising than males (Korabik,
Baril, & Watson, 1993). In contrast, the "other" orientation of females suggests
that they will be concerned about not offending other parties, and may be less
aggressive and more conciliatory (Davis et al. 1992). In addition, research suggests
that people are rewarded for acting in a manner which is congruent with their gen-
der roles, and "punished" for behavior which is incongruent with their gender roles
(O'Leary & Ickovics, 1992). Thus, females, whose gender roles suggest coopera-
tion and passive compliance, will be less likely to use aggressive, confrontational
negotiation tactics. Conversely, males will be rewarded for the use of such con-
frontational tactics, and conciliatory males will be punished. Specifically, we
hypothesized:
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may create a longer discussion of savings and apportionment issues. Such a sav-
ings-oriented negotiation climate may lead to lower allocations of those resources
to the current project.
Hypothesis 5: Longer discussion of resources in a savings-oriented climate
leads to lower allocations of resources to current projects.
Rubin and Brown (1975) observed that males attempt to maximize their
earnings. Thus, the instrumental, self-focus of males would suggest that earnings
are important to them, and males' negotiation climate is likely to reflect this goal.
Therefore, money is likely to be mentioned earlier in males' negotiations than in
negotiations between females.
Hypothesis 6: In negotiations between males, monetary concerns will be
mentioned earlier than in negotiations between females.
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Method
We tested these hypotheses using a low-conflict negotiation case based on a
community board negotiation over developing a local playground (Halpern &
Connelley, 1996). The case was based on the Bob Leathers' community play-
grounds found throughout the country. Leathers requires that members of the
community commit to volunteering their time and energy before he will undertake
a commission.
This case constitutes a weak situation that does not cue particular behaviors
(see Mischel, 1977). Strong contexts may swamp some differences by cueing par-
ticular behaviors. The weak situation of a low-conflict case is more likely than the
stronger situations of traditional negotiation research to reveal differences between
male and female negotiating styles such as those hypothesized here in the negotia-
tion process.
We intentionally selected a case which would not provide strong economic or
adversarial cues such as found in the typical negotiation case, to avoid cueing
behaviors that we predicted for male negotiators. To the contrary, a low-conflict
case encourages solidarity between the negotiators, encouraging the use of more
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jobs, and the Community Volunteer Association was concerned about maintaining
community involvement. Two other projects, as yet undefined, were to be consid-
ered for funding later in the year. Any amount that was given to the playground
would not be available for the later projects; these other projects could be better,
worse, or of the same quality and importance to the community as the playground.
The playground negotiation has the following characteristics of a low-conflict
negotiation: (1) The negotiators are on the same side (a planning board); (2) they
share a common goal; (3) it has no unique, rational solution: the right answer
depends on what the participants believe is important to their constituents; and
(4) their interdependence makes hurting each other disadvantageous. Participants
were aware of the low-conflict nature of the case for a week before they negoti-
ated.
Sample and Procedures
Sample. Fifty advanced undergraduate students in a bargaining class partici-
pated as part of a class exercise. All students were industrial and labor relations
majors. None had previous professional bargaining experience. The average age
was 20.6 years, SD = 0.85 year. Four participants were Hispanic, one was African-
American. The remainder were Caucasian.
Students were assigned same-sex partners. Same-sex dyads have been found
to polarize participants along gender lines (e.g., Carli, 1989; Mulac, Weimann,
Widenmann, & Gibson, 1988). It also avoids opposite-sex cueing effects which
would have confounded our study. Twelve female dyads and thirteen male dyads
resulted.
Procedures. Participants were paired, and randomly assigned to the roles of
either Community Volunteer Association representative or Parks Department rep-
resentative. They prepared their roles in advance and, as with other class assign-
ments, the roles were not discussed. On the assigned day, participants negotiated
for 30 minutes. They recorded their negotiations on audiotape.
The materials for the participants' roles included descriptions of playground
structures varying in size, cost, quality, and need for Community Volunteer Asso-
tional techniques (the use of threats or ultimatums); and (6) Monetary concerns.
These classifications were mutually exclusive.
One coder coded all 25 transcripts, and two other coders coded a random
sample of 10 transcripts each. All coders were blind to the study's hypotheses and
experimental conditions, and had not been involved with the design or running of
the experiment. The entire transcript was coded. References to speakers' gender
were removed by a secretary unassociated with the project before coding began.
There was no expectation of every dyad demonstrating behaviors in every cate-
gory, nor was there any assumption that discussions would be limited in any par-
ticular way (e.g., we did not assume that once money was mentioned, nothing else
would be discussed).
Intercoder agreement was calculated by comparing frequencies supplied by
the different coders in each category for each dyad. Intercoder agreement averaged
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personal concerns. We also used Fisher's exact test for the exploratory analyses of
the frequency counts of mentions of various elements of the case by males and by
females. Because these behaviors could not be hypothesized a priori, they cannot
be examined in formal hypothesis tests. Nevertheless, Fisher's exact test provides
an appropriate measure of the degree to which the pattern of occurrences deviates
from random.
Results
Hypothesis Tests: Negotiation Outcomes
% Allocated was the central concern of the subjects, although not of the
researchers. It informs all of the other outcomes and observations. We therefore
discuss it first, out of hypothesis order.
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lower left, talking less about money and allocating less. Thus, it is necessary to
look within each gender to see whether Hypothesis 5 holds. As Figure lb shows,
the slope of the change in %Allocated with $OnTableT is virtually identical for
both genders. This justifies introducing Sex as a 0/1 indicator variable into a
regression analysis of these variables.
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Process Results
The coding revealed several patterns indicative of differences between male
and female dyads based on different social orientation. For these analyses, we
examined what happened within a dyad, as opposed to among individuals as in the
previous analyses. These results are summarized in Table 1.
Hypothesis 1 suggested that males were more likely than females to empha-
size their perceived positions, responsibilities, or viewpoints. We found support for
this prediction: Males discussed positions, while females did not [all 13 male
dyads vs. 2 female dyads; x 2 (1) = 18.06, p < .0001]. All position statements (often
regarding how much they were willing to spend) were made in the first five min-
utes of the negotiation.
In keeping with hypothesis 2a, we found that females emphasized interper-
sonal concerns more than males. For example, females discussed personal infor-
mation, while males did not [11 of 12 female dyads, vs. 3 of 13 male dyads, x 2 (1)
= 11.91,/? < .001]. Females requested more information about the other's feelings
than did males [t (24) = 2.27, p < .03]. Males requested information about the
other's feelings less than half as often as females.
Table 1
Means of Outcome and Process Variables
Negotiation Outcomes
%AIIccated 68.6% 58.9% t = 1.96+
Negotiation Process
$FirstT 430 min 13.82 min t = 8.68***
(2.20) (5.65)
$OnTableT 25.10 min 12.45 min t = 6.17***
(2.47) (6.28)
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We also found support for H2b, that female dyads will consider absent but
affected parties: Female dyads discussed more community groups than did male
groups [t (24) = 3.13, p < .005]. On average, female dyads discussed an additional
3 community groups (e.g., senior citizens, "yuppies," and ethnic groups) while
sonal information did so only after 20 minutes of negotiation. These male dyads
were experiencing difficulty reaching an agreement.
Participants' Orientations
What people say and how they say it can also reveal differences in process.
Below, we provide a sampling of comments or perceptions about elements of the
playground case, as these comments were made during the negotiation. The first
section considers the participants' selection of details in the case materials; the sec-
ond section considers their attitudes towards different issues in the case.
Selection of Details
Females and males selected different information from the case materials, or
from their general experience, to use in their arguments during the negotiation. The
materials discussed the existence of baseballfieldsnear the playground. None of
the females, but 7 of the 13 male dyads discussed it (significant difference: Fisher's
exact test:p<.01).
The materials discussed the existence of a senior citizen's home near the
playground. None of the male, but 6 of the 12 female dyads, discussed how the
playground would affect the residents (significant difference: Fisher's exact test, p
< .01). This finding is additional evidence supporting Hypothesis 2b, that females
will consider absent but affected parties.
Issues of legal liability were not mentioned in the case materials. However, 7
of the male dyads discussed the community's or board's liability. Only 1 of the
female dyads considered this issue (significant difference: Fisher's exact test: p <
.05). This finding is consistent with the male orientation towards relying on rules
as a metric of justice, in contrast to the female focus on the interaction of the indi-
vidual in the situation as a metric of justice (Gilligan, 1982).
Expressing Attitudes
Females and males may see a situation in the same way, but may express
their attitudes towards it differently. These differences may create strikingly differ-
ent solutions to a problem. As one example, the playground case materials dis-
Conclusions
This study demonstrated differences in both process and outcome between
male and female dyads because low conflict negotiation provides an opportunity to
observe a wider range of negotiation behaviors than are commonly seen in much
effects of stimuli on females and males. However, the distribution of females and
males in a workgroup is likely to affect behavior (Kanter, 1972). Specifically,
Kanter suggests that females will be more feminine in the presence of males and
vice versa. Thus, we used single-sex dyads. Future research should test whether the
gender effects that we found are, in fact, exacerbated in mixed sex environments.
Females and males use some of the same but also some different techniques.
Their different orientations reflect different perspectives on conflict. These per-
spectives are sometimes so different that females and males seem to be creating a
different reality or world out of the materials provided. Fiske and Taylor (1993)
suggest that the environment provides cues that prime certain tendencies in our
personalities; our upbringing may "prime" females and males to respond differ-
ently to these cues. For example, the participants saw different things in the same
materials: males saw legal liability issues, for example, when none had been intro-
duced explicitly. Such issues were not salient to females. Females introduced other
community groups not mentioned in the materials, while other interested con-
stituencies appeared to be less salient to males. It might be argued that males dis-
cussed the baseball field while females did not because the field is salient to the
males; they have grown up thinking about baseball. The matter is not so simple,
however. Neither males nor females typically grow up thinking about senior citi-
zen homes on a daily basis, and yet the females mentioned the senior citizens' con-
cerns while the males did not.
Males and females also expressed some of their concerns differently: males,
for example, used humor as a manipulative strategy, while females did not.
Females explicitly addressed concerns of others, even when they did not agree with
those concerns; males tended to dismiss perspectives that did not agree with their
own.
The low conflict negotiation is a weak situation in Mischel's (1977) sense. It
provides no "right answer" according to classic economic frameworks, which
would cue negotiators. Participants had to interpret the materials provided and act
without a clear monetary or self-interest based goal. The community members, not
the negotiators themselves, benefited or were harmed by their efforts. This case, or
others like it, holds great potential for exploring social contextual variables.
The International Journal of Conflict Management, Vol. 7, No. 1, January 1996
64 GENDER DIFFERENCES IN A LOW-CONFLICT NEGOTIATION
jects. There are many instances like this in our lives where the decision is not
clear-cut, and where we can't even imagine the trade-offs and ramifications of our
decision. Different people may make different choices for a variety of reasons. The
best a negotiator can do is to be aware that there is usually more than one best way.
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Biographical Note
Jennifer J. Halpern
School of Industrial and Labor Relations
Cornell University
387C Ives Hall
Ithaca, NY 14853
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Phone/Fax: 607–255–8859/7774
E–mail: jh35@cornell.edu.
Dr. Halpern graduated from the University of California, Berkeley. An Assistant Professor
at Cornell University, she teaches negotiation, mediation, and social psychology. Her
research examines the social context of negotiation and of individual decision making, par-
ticularly the effects of relationships. She also studies the effects of perception on decisions.
Judi McLean Parks graduated with a Ph.D. from the University of Iowa. An Assistant Pro-
fessor at Washington University, St. Louis, she teaches organizational behavior, negotia-
tions, and diversity. Her research investigates the formation and violation of psychological
contracts and their outcomes, including fairness, citizenship behaviors, and organizational
deviance. She is also interested in how roles form.
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2. Noa Nelson, Ilan Bronstein, Rotem Shacham, Rachel Ben-Ari. 2015. The Power to Oblige: Power,
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